scholarly journals The impact of social media activities on raising brand awareness during the COVID-19 pandemic

2021 ◽  
Vol 26 (2) ◽  
pp. 295-310
Author(s):  
Visar Rrustemi ◽  
Granit Baca
Keyword(s):  
Social Media ◽  
Factor Analysis ◽  
Regression Analysis ◽  
Confirmatory Factor Analysis ◽  
Quantitative Methods ◽  
Brand Awareness ◽  
Fashion Industry ◽  
Statistical Software ◽  
Confirmatory Factor ◽  
The Impact

The aim of this research is to identify social media activities that affect the increase of brand awareness in the fashion industry in Kosovo. The research considers five different social media activities (advertising, influencers, sharing, entertainment, and interaction), and to the best knowledge of the authors, this is the first experiment to consider these factors all together, as well as the first one addressing brand awareness in Kosovo. Quantitative methods were used on a sample of 224 respondents, including confirmatory factor analysis and regression analysis. The analysis was conducted by using the AMOS statistical software. The findings indicate that activities, such as interaction and advertising, have a significant impact on brand awareness, unlike entertainment, sharing, and influencers’ behaviour. The findings provide marketers with recommendations regarding social media activities and the challenges that must be considered before they are implemented.

scholarly journals Trust, Literasi Media, Kepribadiah Hexaco dan Husnudzon Terhadap Kecenderungan Menggunakan Media Sosial

2019 ◽  
Vol 7 (2) ◽  
pp. 200-218
Author(s):  
Desri Rodhiatun Mardhiah ◽  
Ikhwan Lutfi
Keyword(s):  
Social Media ◽  
Factor Analysis ◽  
Logistic Regression ◽  
Regression Analysis ◽  
Confirmatory Factor Analysis ◽  
Media Literacy ◽  
Logistic Regression Analysis ◽  
Significant Influence ◽  
Cluster Sampling ◽  
Confirmatory Factor

AbstractThis study was conducted to determine the significance of the influence of trust information, media literacy, HEXACO personality and Husnudzon towards the tendency of using social media for seeking information at student college. The subject of this research was 280 students taken by probability sampling technique, namely cluster sampling. CFA (Confirmatory Factor Analysis) was used to test the validity of measuring instruments and logistic regression analysis is used to test the research hypothesis. The results showed that there was a significant joint effect of trust, media literacy, HEXACO's personality and Husnudzon towards the tendency of using social media for seeking information. Hypothesis test results show that six variables namely trust, structure of media literacy knowledge, personal media literacy locus, extraversion personality type, Husnudzon towards God, and Husnudzon towards others have a significant influence on the tendency of using social media for seeking information. Meanwhile, media literacy competencies, personality types; honesty-humility, emotionality, agreeableness, conscientiousness, and openness to experience do not have a significant influence on the tendency of using social media for seeking information. The results also show the proportion of variance from the tendency of using social media for seeking information explained by all independent variables is 18.0% while the remaining 82.0% is influenced by other variables outside of this study.AbstrakPenelitian ini dilakukan untuk mengetahui signifikansi pengaruh trust informasi, literasi media, kepribadian HEXACO dan husnudzon terhadap kecenderungan menggunakan media sosial untuk mencari informasi pada mahasiswa. Subjek penelitian ini berjumlah 280 mahasiswa yang diambil dengan teknik probability sampling yaitu cluster sampling. CFA (Confirmatory Factor Analysis) digunakan untuk menguji validitas alat ukur dan logistic regression analysis digunakan untuk menguji hipotesis penelitian. Hasil penelitian menunjukkan bahwa ada pengaruh secara bersama-sama yang signifikan dari trust, literasi media, kepribadian HEXACO dan husnudzon terhadap kecenderungan menggunakan media sosial untuk mencari informasi. Hasil uji hipotesis menunjukkan bahwa enam variabel yaitu trust, struktur pengetahuan literasi media, lokus personal literasi media, tipe kepribadian extraversion,husnudzon terhadap Allah, dan husnudzon terhadap sesamamemiliki pengaruh yang signifikan terhadap kecenderungan menggunakan media sosial untuk mencari informasi. Sementara itu, kompetensi-keterampilan literasi media, tipe kepribadian; honesty-humility,emotionality, agreeableness, conscientiousness, dan openness to experience tidak memiliki pengaruh yang signifikan terhadap kecenderungan menggunakan media sosial untuk mencari informasi. Hasil penelitian juga menunjukkan proporsi varians dari kecenderungan menggunakan media sosial untuk mencari informasi yang dijelaskan oleh seluruh variabel independen adalah 18.0% sedangkan 82.0% sisanya dipengaruhi oleh variabel lain diluar penelitian ini.

Confirmatory Factor Analysis of the Impact of Event Scale - Revised

2007 ◽  
Author(s):  
Robert Orazem ◽  
Claire Hebenstreit ◽  
Daniel King ◽  
Lynda King ◽  
Arieh Shalev ◽  
...  
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Impact Of Event Scale ◽  
Event Scale ◽  
Confirmatory Factor ◽  
The Impact

Determinants of Internet Use by Senior Generation

2016 ◽  
Vol 12 (1) ◽  
pp. 63-82 ◽  
Author(s):  
Olfa Bouzaabia ◽  
Rym Bouzaabia ◽  
Alexandru Capatina
Keyword(s):  
Factor Analysis ◽  
Regression Analysis ◽  
Social Anxiety ◽  
Confirmatory Factor Analysis ◽  
Internet Use ◽  
Senior Citizens ◽  
Research Data ◽  
Cultural Backgrounds ◽  
Confirmatory Factor ◽  
Cognitive Age

The aim of this paper is to investigate and compare the determinants of Internet use by senior generation among Tunisian and Romanian context that have different economic and cultural backgrounds. Research data were taken from a survey carried out on 400 online senior citizens (200 Tunisian and 200 Romanian). Data were analyzed by using confirmatory factor analysis and multiple regression analysis. Results show that cognitive age, Familial Loneliness and Social Anxiety have a significant effect on internet use for surfing and seeking information and not for buying. It was also found in the Romania sample the most determinant of internet use was Familial loneliness, while, social Anxiety was the most determinant of internet use, in the Tunisian sample.

Measuring the Meaning of Miscarriage: Revision of the Impact of Miscarriage Scale

2014 ◽  
Vol 22 (1) ◽  
pp. 29-45 ◽  
Author(s):  
Carolyn S. Huffman ◽  
Kristen Swanson ◽  
Mary R. Lynn
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Psychometric Properties ◽  
Exploratory Factor Analysis ◽  
Factor Structure ◽  
Phenomenological Study ◽  
Original Structure ◽  
Factor Solution ◽  
Confirmatory Factor ◽  
The Impact

Background and Purpose: The purpose of this study was to determine a factor structure for the Impact of Miscarriage Scale (IMS). The 24 items comprising the IMS were originally derived from a phenomenological study of miscarriage in women. Initial psychometric properties were established based on a sample of 188 women (Swanson, 1999a). Method: Data from 341 couples were subjected to confirmatory factor analysis (CFA) and exploratory factor analysis (EFA). Results: CFA did not confirm the original structure. EFA explained 57% of the variance through an 18-item, 4-factor structure: isolation and guilt, loss of baby, devastating event, and adjustment. Except for the Adjustment subscale, Cronbach’s alpha coefficients were ≥.78. Conclusion: Although a 3-factor solution is most defensible, with further refinement and additional items, the 4th factor (adjustment) may warrant retention.

The Impact of Methodological Changes in Gerontology

1992 ◽  
Vol 35 (1) ◽  
pp. 19-29 ◽  
Author(s):  
K. Warner Schaie
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Research Design ◽  
Methodological Innovation ◽  
Period Problem ◽  
Confirmatory Factor ◽  
Age Cohort ◽  
The Impact

The impact of methodological changes on gerontology is illustrated by discussing the example of the age-cohort-period problem as an innovation in research design, and examining the case of confirmatory factor analysis as an illustration of how methodological innovation informs theory.

Sources of Sport Confidence of Master Athletes

2004 ◽  
Vol 26 (3) ◽  
pp. 369-384 ◽  
Author(s):  
Rodney C. Wilson ◽  
Philip J. Sullivan ◽  
Nicholas D. Myers ◽  
Deborah L. Feltz
Keyword(s):  
Factor Analysis ◽  
Regression Analysis ◽  
Confirmatory Factor Analysis ◽  
Factor Structure ◽  
Track And Field ◽  
Factor Analyses ◽  
Master Athletes ◽  
Mental Preparation ◽  
Confirmatory Factor ◽  
Exploratory Factor Analyses

This study examined sources of sport confidence and their relationship to trait sport confidence with master athletes. The study employed 216 athletes from 50 to 96 years of age in track and field, tennis, and swimming, using the Sources of Sport Confidence Questionnaire (SSCQ; Vealey, Hayashi, Garner-Holman, & Giacobbi, 1998). Confirmatory factor analysis failed to replicate the proposed 9-factor structure of the SSCQ. Exploratory factor analyses revealed an 8-factor structure with similar factors to the SSCQ, but with fewer items and the elimination of the situational favorableness factor. Physical/mental preparation and mastery were the highest ranked sources among the athletes. A simultaneous multiple regression analysis indicated that physical/mental preparation and demonstration of ability were significant predictors of trait sport confidence for master athletes. Our findings suggest that the SSCQ needs more psychometric work if it is to be used with this type of population.

scholarly journals PENGARUH KEPERCAYAAN, KEPUASAN KONSUMEN, DAN NILAI YANG DIPERSEPSIKAN PADA LOYALITAS DAN KOMITMEN

2012 ◽  
Vol 11 (1) ◽  
Author(s):  
Rintar Agus Simatupang
Keyword(s):  
Factor Analysis ◽  
Regression Analysis ◽  
Confirmatory Factor Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Consumer Satisfaction ◽  
Perceived Value ◽  
Validity And Reliability ◽  
Confirmatory Factor ◽  
Convenience Sampling

This research aims to analyze the influence of trust, consumer satisfaction, perceived value, and commitment in loyalty and to analyze the influence of trust, consumer satisfaction, and the perceived value toward commitment.There are 500 respondents used in this research. They were taken using convenience sampling. The confirmatory factor analysis is employed to find out the validity and reliability of the data. The multiple regression analysis is used to analyze the data.The result of this research shows that in the first analysis, the trust, the perceived value and the commitment positively influences the loyalty, whereas consumer satisfaction had no significancy influence on the loyalty; the second analysis shows that consumer satisfaction and the perceived value positively influence the commitment, whereas the trust had no significant positively influence on the commitment.

scholarly journals PENGARUH SELF ESTEEM, OPTIMISME DAN DUKUNGAN SOSIAL TERHADAP PSYCHOLOGICAL WELL-BEING GURU HONORER SDN KABUPATEN SERANG

Dialog ◽  
2020 ◽  
Vol 42 (1) ◽  
pp. 69-80
Author(s):  
Imam Noviantoro ◽  
Gazi Saloom
Keyword(s):  
Social Support ◽  
Factor Analysis ◽  
Regression Analysis ◽  
Confirmatory Factor Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Well Being ◽  
Self Esteem ◽  
Psychological Well Being ◽  
Confirmatory Factor

Psychological well-being adalah keadaan dimana individu mampu menerima keadaan dirinya secara positif, baik keadaan yang sedang dijalaninya saat ini maupun pengalaman hidupnya termasuk pengalaman yang dianggapnya tidak menyenangkan dan menerima semua itu sebagai bagian dari dirinya. Penelitian ini bertujuan untuk untuk melihat apakah self esteem, optimisme dan social support secara bersama-sama mempengaruhi psychological well-being guru honorer SDN Kabupaten Serang. Populasi penelitian ini adalah 221 guru honorer SDN Kabupaten Serang. Sampel dalam penelitian ini berjumlah 210 guru honorer. Pengambilan sampel yang digunakan dalam penelitian ini menggunakan tekhnik purposive sampling. Metode penelitian ini menggunakan kuantitatif. Validitas alat ukur dalam penelitian ini diuji dengan Confirmatory Factor Analysis (CFA). Analisis data menggunakan multiple regression analysis (regresi berganda). Hasil penelitian menunjukkan bahwa self esteem, optimisme dan social support secara bersama-sama mempengaruhi psychological well-being. Variabel self esteem dan optimisme berpengaruh signifikan terhadap psychological well-being. Sedangkan variabel dukungan emosional, dukungan penghargaan, dukungan instrumental, dukungan informasi, dukungan kelompok, tidak terbukti secara statistik berpengaruh terhadap psychological well-being. Penelitian selanjutnya disarankan untuk memilih populasi  di suatu tempat atau beberapa area saja agar lebih terarah.

scholarly journals DETERMINANTS OF ENTREPRENEURSHIP INTENTION BASED ON INDIVIDUAL ASPECTS

2020 ◽  
Vol 1 (2) ◽  
pp. 9-16
Author(s):  
Siti Asiyah
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Business Enterprise ◽  
Quality Test ◽  
Cronbach Alpha ◽  
Business Goals ◽  
Confirmatory Factor ◽  
The Impact

This research expects to decide the impact of (1) self-viability; (2) emotional standards; (3) demeanor toward conduct; and (4) enterprise instruction towards understudy business goals. This research comprised of 278 understudies as respondents. The instrument legitimacy test utilizes Confirmatory Factor Analysis, while the unwavering quality test utilizes Cronbach Alpha. The investigation system utilized is different direct relapse test. The consequences of the examination found that. (1) self-adequacy positively affects innovative expectations, (2) emotional standards positively affect pioneering aims, (3) conduct positively affects enterprising goals, (4) business enterprise instruction positively affects enterprising aims.

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