AN INVESTIGATION OF THE FACTORS AFFECTING CONSUMER ATTITUDE TOWARDS ORGANIC FOOD

2014 ◽  
Author(s):  
Mei Mei Lau ◽  
◽  
Aris Y. C. Lam ◽  
Ronnie Cheung
Keyword(s):  
Organic Food ◽  
Consumer Attitude ◽  
Factors Affecting

scholarly journals Key Factors Influencing Low-Carbon Behaviors of Staff in Star-Rated Hotels—An Empirical Study of Eastern China

2020 ◽  
Vol 17 (21) ◽  
pp. 8222
Author(s):  
Jie Li ◽  
Peng Mao ◽  
Hui Liu ◽  
Jiawei Wei ◽  
Hongyang Li ◽  
...  
Keyword(s):  
Influencing Factors ◽  
Structural Equation ◽  
Eastern China ◽  
Consumer Attitude ◽  
Low Carbon ◽  
Key Factors ◽  
Factors Affecting ◽  
Individual Level ◽  
Multiple Dimensions ◽  
Perceived Behavior Control

To guide sustainable development in the hospitality industry requires hotel staff engagement, so what causes and how to facilitate the implementation of low-carbon behaviors should be high priorities. However, most prior studies focused on hotel guest behavior or discussed, on an individual level, the psychological aspects of the factors of the low-carbon behavior of either managers or employees. Therefore, this research aims to examine the effect of influencing factors inside and outside of the hotel context on hotel staff’s low-carbon behaviors in star-rated hotels. A set of influencing factors were identified by using literature retrieval, ground theory and in-depth interviews. Structural equation modelling was then applied with 440 valid questionnaires collected from representative star-rated hotels in Eastern China. The results revealed that low-carbon managerial activities, strategic orientation, social norms, and perceived behavior control were four key factors affecting the low-carbon behavior adoption of staff from star-rated hotels. Among them, low-carbon managerial activities were found to be the strongest factor affecting hotel staff’s low-carbon behaviors. Consumer attitude, however, exerted no significant impact. Targeted strategies were finally proposed for the improvement of hotel staff’s low-carbon behavior from the perspectives of hoteliers and governments. This study contributes to the generation mechanism of low-carbon behavior among staff and, in practice, towards behavioral improvement by providing comprehensive insights about the attribution of factors belonging to multiple dimensions related to the low-carbon behavior of staff in the hotel industry.

scholarly journals Consumer Considerations for the Implementation of Sustainable Packaging: A Review

2020 ◽  
Vol 12 (6) ◽  
pp. 2192 ◽  
Author(s):  
Ziynet Boz ◽  
Virpi Korhonen ◽  
Claire Koelsch Sand
Keyword(s):  
Value Chain ◽  
Consumer Preferences ◽  
Consumer Attitude ◽  
Clear Understanding ◽  
Factors Affecting ◽  
Sustainable Solutions ◽  
Value Perceptions ◽  
Sustainable Packaging ◽  
Consumer Testing ◽  
The Impact

Packaging sustainability concepts have co-evolved with the increasing incorporation of the principles of sustainable development at various levels within industrial and organizational platforms. Currently, pollution from plastics, packaging-related waste, declining air, soil, and water quality, climate change, and other contemporary challenges are influencing the packaging industry. Barriers such as value chain complexities and negative consumer attitudes due to the economic, social, and environmental demands of sustainable behaviors can discourage companies from the implementation of more sustainable packaging. Hence, packages with improved sustainability may never make their way into the marketplace. However, the next generation of sustainable solutions can be motivated by efforts that fuel a positive consumer attitude towards sustainable packaging. In order to direct efforts, a clear understanding of consumer dynamics in ecological material preferences, willingness to pay, recycling, and factors impacting sustainable behaviors are essential. The objective of this work is to (i) explore the definitions, the impact of sustainable packaging in the value chain, and consumer behavior theories; (ii) review current practices, factors affecting sustainable behaviors, and consumer testing methods; (iii) present three distinct case studies on consumer preferences and value perceptions on bio-based cellulose materials and the impact of on-label claims and pre-evaluation education in consumer preferences; and (iv) to reveal the research gaps and opportunities for consumer research and suggest strategies for stakeholders to communicate packaging sustainability to consumers.

scholarly journals Factors Influencing Organic Food Purchase Intention in an Emergent Market: An Empirical Investigation of Saudi Arabia

2020 ◽  
Vol 5 (6) ◽  
Author(s):  
Eman H. Alshammari
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Organic Food ◽  
Partial Least Square ◽  
Least Square ◽  
Influential Factor ◽  
Consumer Attitude ◽  
Health Consciousness ◽  
Factors Influencing ◽  
Consumer Purchase Intention

The consumption of organic food has increased owing to consumers becoming more concerned about their health. Many people have begun to realize the advantages of using organic instead of conventional food. Consumer-attitude is now the most influential factor affecting consumer purchase intention toward organic food. This study aims to identify factors influencing consumers’ attitudes and purchase intention toward organic food in the Saudi context. The data used here were collected from 147 participants by using structured questionnaires. Structural equation modelling and partial least square (SmartPLS) were used to analyze the data collection. The results show that issues relating to food quality and scepticism influence consumers’ attitudes toward organic food. Interestingly, organic food knowledge and health consciousness are not significant in influencing consumer attitudes toward organic food. Besides, none of the moderating effects were significant (e.g., food safety and price) regarding the relationship between consumer-attitude and purchase intention toward organic food. The results will help marketers and organic food retailers to understand better consumer’s behaviour, build their marketing strategy and make advantageous decisions.

scholarly journals An Analysis of Factors Affecting on Growth of Organic Food Perception of Consumers in a Metro City of India

2020 ◽  
pp. 228-238
Author(s):  
Pratap G. Patil
Keyword(s):  
Organic Farming ◽  
Healthy Lifestyle ◽  
Organic Food ◽  
Food Products ◽  
Polluted Water ◽  
Exploratory Research ◽  
Factors Affecting ◽  
Descriptive Research ◽  
Food Perception ◽  
Safety And Health

Purpose: Food gives us essential nutrients to lead a healthy lifestyle but lately it has been found that many food products have become hazardous due to contamination and lead to many diseases. The rampant use of pesticides and chemical-based fertilizers in agriculture has, increased the productivity but at the same time they have created an alarming situation for the environment. The demand of the hour is to therefore to encourage organic farming and offer a better choice to consumers as well as save the environment. The purpose of this paper is to explore and understand the factors affecting perception of consumers on organic food products in Indian context. Design – Methodology – Approach: The study used a structured survey of 300 respondents covering metro city (India). Exploratory research was used to know the variables from the literature that affect the perception of consumers regarding organic food. Descriptive research was used to understand the demographic profile of the organic food consumer’s. Conclusive research design was used to test the hypothesis based upon the motivating and inhibiting factor in the growth of organic food. Findings: The data collected from the survey were analyzed using percent analysis and ANOVA tests. Results indicated that the intention to purchase organic products was impacted by the consumer’s belief on the safety and health aspect of the product, trust and certification, information and availability and lifestyle and are hence drivers of growth. And certain impeding factors were identified like doubt in the professed quality of organic food, lack of awareness and price parity. Social Implications: There are enough evidences of fertile land being converted into wasteland because of use of agro- chemical-based fertilizers in farming. There are also enough incidents of polluted water (ground and surface) due to agrochemical-based farming. Heavy use of pesticides leads to adverse effect on the health of farmers also. There were many reports of farmers committing suicide because of debt due to heavy investment on pesticides and fertilizers. Organic farming is a win-win proposition for environment, farmers and consumer’s. Originality/value – The study was an effort to understand awareness and perception of organic food consumers in urban India post-agriculture revolution. The result would help the organic food producing and marketing companies to understand the factors that influence the belief of consumers when they purchase organic food and henceforth they can formulate communication strategies and marketing policy based on consumer’s expectations.

A Study of consumer attitudes to fat in meat

1986 ◽  
Vol 1986 ◽  
pp. 88-88 ◽  
Author(s):  
J. Shearer ◽  
G. Burgess ◽  
P. R. English
Keyword(s):  
Social Groups ◽  
Saturated Fat ◽  
Dietary Factors ◽  
Consumer Attitude ◽  
Meat Industry ◽  
Factors Affecting ◽  
Health And Disease ◽  
Ultimate Objective ◽  
Beliefs And Attitudes

There has been growing discussion on the association of dietary factors with human health and disease. One such association which has been highlighted is that between saturated fat and heart disease. It is vital that both food producers and food processors are sensitive to consumer requirements in this context, and that they modify their production processes in response to changing consumer demand. At this stage, however, there is much uncertainty regarding the current and long term demands of consumers and in the degree of variation in such demand, for example, between different locations, age and social groups. Thus, in order to inform farmers and food processors it is necessary to determine consumer beliefs and attitudes regarding aspects of diet in order to get some measure of factors affecting demand now and in the future. This project set out to measure certain aspects of consumer attitude to fat in meat. The ultimate objective was to obtain information for decision takers in the meat industry.

Motives for buying local, organic food through English box schemes

2018 ◽  
Vol 120 (7) ◽  
pp. 1600-1614 ◽  
Author(s):  
Shadi Hashem ◽  
Giuseppina Migliore ◽  
Giorgio Schifani ◽  
Emanuele Schimmenti ◽  
Susanne Padel
Keyword(s):  
Food System ◽  
Organic Food ◽  
Principal Component ◽  
Motivation To Change ◽  
Content Type ◽  
Factors Affecting ◽  
Environmentally Sustainable ◽  
Food Shopping ◽  
Organic Food Consumption ◽  
High Level

Purpose The purpose of this paper is to explain the growing interest of English consumers in local organic food sold through box schemes, by providing insights into the motives of customers of such schemes and examining the relationship with their awareness about problems of the agro-food system. Design/methodology/approach A mixed methods approach combined in-depth interviews with 22 box scheme customers with a quantitative survey of 416 consumers, analysed by means of principal component analysis and an ordered logit model. Findings Consumers of small local organic box schemes in England are both altruistically and hedonistically motivated. This includes a strong political motivation to change the current food system, as shown by the strong influence of an anti-globalisation factor and wanting to support small farmers. They perceive local organic food as a more environmentally sustainable alternative to the mainstream food system. The box schemes offer consumers a practical alternative by providing high quality products combined with convenience illustrating the importance of the latter also in local food shopping. This reinforces the possibility to successfully combining the attributes of “local” and “organic”. Research limitations/implications The study was conducted in only one country (England) with about 400 consumers of ten organic farmer-led box schemes. It was based on a self-selecting sample of consumers of such schemes, which included a large proportion of females and people with high level of education. Further research is needed to validate the results. Originality/value This study is the first academic study investigating the main factors affecting consumers’ choice to purchase local organic food through a number of English box schemes. It identifies that such consumers are ethically and politically motivated and show some differences compared with the general literature on organic food consumption.

scholarly journals What Motivates Consumers to Purchase Organic Food in Malaysia?

2017 ◽  
Vol 13 (9) ◽  
pp. 100 ◽  
Author(s):  
Song Bee Lian
Keyword(s):  
Structural Equation ◽  
Personal Values ◽  
Theoretical Perspective ◽  
Organic Food ◽  
Positive Influence ◽  
Study Data ◽  
Past Experience ◽  
Motivational Factors ◽  
Consumer Attitude ◽  
Health Consciousness

The aim of this study is to investigate the consumer motivational factors that influence their attitude to purchase of organic food in Malaysia. Consumer motivational factors involved past experience, health consciousness and personal values were examined in this study. Data from 421 organic food consumers were obtained through a survey conducted in Kuala Lumpur and Petaling Jaya or better known as Klang Valley, Malaysia. The structural equation modelling was used for data analysis and four hypotheses were tested. The findings showed that all four hypotheses were accepted. Health consciousness had the greatest positive influence on consumer attitude of organic food, followed by past experience and personal values. Purchase of organic food products was significantly affected by consumer attitude of the products. The contribution of this paper is twofold. First and from a theoretical perspective, it offers both development and validation of Theory of Planned Behaviour and Hierarchy of Effect model. Second and from a pragmatic perspective, the findings proposed useful information to organic food providers in developing and implementation of effective strategies to enhance consumption of organic food. 

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