scholarly journals Credibility of Islamic Preachers in the Post-Truth Era: A Study of Da'i in Surabaya

2019 ◽  
Vol 13 (2) ◽  
pp. 271-290
Author(s):  
Maulidatus Syahrotin Naqqiyah ◽  
Ali Nurdin
Keyword(s):  
Social Media ◽  
Reference Material ◽  
Data Collection ◽  
Source Credibility ◽  
Technological Development ◽  
Contemporary Literature ◽  
Credibility Theory ◽  
Media Technology ◽  
Source Credibility Theory ◽  
Descriptive Qualitative

The development of media technology and the level of one's ability to use social media to be one of the triggers for the birth of the post-truth era, an era in which too much truth will become a lie. Da'wah in the post-truth era requires the credibility of a competent preacher to bring people back so that they are not lulled by the flow of technological development. This study aims to describe the methods of preachers in building and increasing their credibility in the post-truth era in Surabaya. The study was conducted with a descriptive-qualitative type and data collection techniques with interviews and observations. Data were analyzed with the perspective of the source credibility theory. The results of the study describe that in building and increasing its credibility, a preacher uses several methods applied in preaching in the post-truth era by including his scientific ‘sanad’ clearly, use the main literature as reference material, such as classic books that are synergized with contemporary literature (internet), has written works that have been published, and the choice of diction messages in accordance with the communicant situation.Perkembangan teknologi media dan tingkat kemampuan seseorang dalam menggunakan media sosial menjadi salah satu pemicu lahirnya era post-truth, yaitu era di mana sebuah kebenaran yang terlampau berlebihan akan menjadi sebuah kebohongan. Dakwah di era post-truth  memerlukan kredibilitas seorang da’i yang kompeten untuk membawa kembali masyarakat agar tidak terlena oleh arus perkembangan teknologi. Penelitian ini bertujuan untuk mendeskripsikan cara da’i dalam membangun dan meningkatkan kredibilitasnya di era post-truth di Surabaya. Penelitian dilakukan dengan jenis deskriptif-kualitatif dan teknik pengumpulan data dengan wawancara dan pengamatan. Data dianalisis dengan perspektif teori kredibilitas sumber (Source Credibility Theory). Hasil penelitian mendeskripsikan bahwa dalam membangun dan meningkatkan kredibilitasnya, seorang da’i menggunakan beberapa cara yang diterapkan dalam berdakwah di era post-truth yaitu dengan menyertakan sanad keilmuan yang dimilikinya dengan jelas, menggunakan literatur utama sebagai referensi materi, seperti kitab-kitab klasik yang disinergikan dengan literatur kekinian (internet), memiliki hasil karya tulis yang telah dipublikasikan, dan pemilihan diksi pesan yang sesuai dengan keadaan dan mad’unya.

scholarly journals Users’ Perspective on the Credibility of Social Media Influencers in Romania and Germany

2019 ◽  
Vol 21 (1) ◽  
pp. 31 ◽  
Author(s):  
Delia Balaban ◽  
Maria Mustățea
Keyword(s):  
Social Media ◽  
Source Credibility ◽  
Opinion Leaders ◽  
Credibility Theory ◽  
Group Discussions ◽  
Perceived Trust ◽  
Perceived Credibility ◽  
Source Credibility Theory ◽  
Social Media Platforms ◽  
Relevant Component

The present research addresses the issue of source credibility of social media influencers from the perspective of users. Social media influencers are defined as online personalities with a large number of followers, across one or several social media platforms. They have a complex role, being content creators, online opinion leaders, and even entrepreneurs. Influencer marketing is becoming a more and more relevant component of current advertising campaigns worldwide. A consistent body of literature has underlined the importance of source credibility for the effectiveness of advertising. Recent researches on Source Credibility Theory (Teng et al, 2014; Djafarova & Rushworth, 2016; Munnukka et al 2016; Lou &Yuan, 2018) have stressed the influence of trustworthiness, expertise, similarity and attractiveness as elements of source credibility on perceived trust in influencer marketing. In order to gain better insights, we chose to conduct qualitative research that can allow us an in-depth perspective on the phenomenon of source credibility in influencer marketing. We carried out four group discussions in Germany and five in Romania. We explored the differences and similarities regarding the users’ perception of the perceived credibility of social media influencers.

scholarly journals The Effect of Social Media Influencers Featured in Beauty Care Products Advertisements on Purchase Intention among UCSI University Students

2019 ◽  
Vol 21 (2) ◽  
pp. 103-116
Author(s):  
Jia Yi Chin
Keyword(s):  
Social Media ◽  
University Students ◽  
Liberal Arts ◽  
Purchase Intention ◽  
Source Credibility ◽  
Credibility Theory ◽  
Significant Difference ◽  
Source Credibility Theory ◽  
The Right ◽  
Beauty Care

This research studies the influence of social media influencers featured in beauty care products advertisements on the purchase intention among UCSI University’s students. By applying Ohanian’s (1990) Source Credibility Theory, it studies the credibility of social media influencers on their expertise, trustworthiness, and attractiveness, and how these factors can influence students’ perception towards social media influencers’ credibility and their purchase intention for beauty care products. Besides, the study also aims to find out whether there is a significant difference between different ethnicities and their perception of the credibility of social media influencers. Questionnaires for the quantitative survey was distributed to 234 students from the Faculty of Social Science and Liberal Arts. Findings show that there is a significant relationship between the credibility of social media influencers, including expertise, trustworthiness, and attractiveness, and the purchase intention for beauty care products among UCSI University students. However, it proves that there is no significant difference between different ethnicities and their perception of the credibility of social media influencers. This research could contribute significantly to the beauty care brand fields where marketers can leverage on the right social media influencers with the traits of expertise, trustworthiness and attractiveness to help them to promote the brand to their audience, and improve the sales.

scholarly journals Pesan Dakwah Antara Keluasan dan Kedangkalan dalam Instagram @Pendosahebat.Id

2020 ◽  
Vol 5 (3) ◽  
pp. 309-330
Author(s):  
Rifni Rizqi Nurul Aliyati ◽  
Wiryo Setiana ◽  
Acep Aripudin
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Research Method ◽  
Qualitative Approach ◽  
Advantages And Disadvantages ◽  
The Media ◽  
Two Sides ◽  
Descriptive Qualitative

Pesan dakwah dapat disampaikan melalui media termasuk instagram. Trend  tersebut memiliki dua sisi seperti pisau bermata ganda (tantangan). Penelitian ini bertujuan untuk mengetahui penyajian pesan dakwah dalam media sosial instagram. Tujuan penelitian ini mengetahui bentuk penyajian pesan dakwah dalam instagram dan mencari tahu kelebihan dan kekurangan penyajian pesan dakwah dalam media sosial. Metode penelitian yang digunakan adalah deskriptif dengan pendekatan kualitatif dan teknik pengumpulan datanya, melalui observasi dan dokumentasi. Hasil penelitian menunjukan bahwa dari dua puluh unggahan yang diteliti, terdapat tiga unggahan yang termasuk bentuk penyajian pesan dakwah informatif, empatbelas unggahan yang termasuk persuasif, dan tiga unggahan yang termasuk koersif. Kelebihan penyajian pesan dakwah pada akun instagram ini ialah menyampaikan pesan dalam bahasa singkat dan mudah dipahami pembaca. Dan kekurangannya, yaitu penjelasan yang kurang lengkap dan singkat. Kelebihan dan kekurangannya ini juga memberikan dampak pada pemahaman  pembacanya. Da'wah messages can be conveyed through the media including Instagram. The trend has two sides like a double-edged knife (a challenge). This study aims to determine the presentation of preaching messages on social media Instagram. The purpose of this study is to find out the form of preaching messages on Instagram and find out the advantages and disadvantages of preaching messages in social media. The research method used is descriptive qualitative approach and data collection techniques, through observation and documentation. The results showed that of the twenty uploads examined, there were three uploads that included informative preaching messages, fourteen uploads that were persuasive, and three uploads which were coercive. The advantage of presenting da'wah messages on this Instagram account is that it conveys messages in short and easily understood language. And the shortcomings, namely an incomplete and concise explanation. These strengths and weaknesses also have an impact on the reader's understanding.

scholarly journals Menggali peran digital fitness influencer terhadap parasocial interaction dan fan citizenship behaviour

2021 ◽  
Vol 5 (3) ◽  
pp. 764-790
Author(s):  
Nu'man Mubarak ◽  
Andriani Kusumawati ◽  
Kusdi Raharjo
Keyword(s):  
Literature Review ◽  
Social Exchange ◽  
Social Exchange Theory ◽  
Source Credibility ◽  
Exchange Theory ◽  
Credibility Theory ◽  
Parasocial Interaction ◽  
Parasocial Relationships ◽  
Source Credibility Theory ◽  
Parasocial Interactions

This article elucidate the concept of fan citizenship behaviour can be influenced by digital fitness influencers and parasocial interactions. This article uses a systematic literature review approach to clarify the concept fan citizenship behaviour by integrating source credibility theory and social exchange theory. The results provide 39 articles extend an overview of digital fitness influencers in holistic, how fitness influencers build relationships in a parasocial and resiprokal. Digital fitness influencers share content through photos, videos and interact with fan through comments or short messages, and fan form imaginary relationships called parasocial relationships. From the relationships, fan gratify their psychological necessity such as pleasurement, cultivate loyalty and commitment to digital fitness influencers.

Celebrity Credibility Influence on Cosmetic Product Purchase Intention

2019 ◽  
pp. 153-175
Author(s):  
Fatima Zohra Chekima ◽  
Brahim Chekima
Keyword(s):  
Purchase Intention ◽  
Source Credibility ◽  
Positive Influence ◽  
Credibility Theory ◽  
Consumer Ethnocentrism ◽  
Cosmetic Product ◽  
Source Characteristics ◽  
Source Credibility Theory ◽  
Moderating Role

One of the strategies that are used by companies to differentiate their cosmetic products is celebrity endorsement. Despite this popular advertising technique, researchers and advertisers have not agreed as to which celebrity source characteristics are most effective in influencing consumers' purchase intention. Another important factor that affects consumers' purchase intention is the consumer ethnocentrism level. Consumers in different countries have different preference over local and international products. Thus, the objective of this chapter is to examine the source credibility theory with the moderating role of ethnocentrism. The result suggests that celebrity endorsers' trustworthiness (TR), attractiveness (AT), and expertise (EX) had a significant positive influence on cosmetic product purchase intention (CPPI). The moderating role of ethnocentrism between AT, TR, and CPPI were examined and found to be significant. This indicates that AT and TR are stronger when consumers' ethnocentrism is high.

Measuring Electronic Word of Mouth Review Adoption on Green Purchase Intention Using Source Credibility Theory

2016 ◽  
Vol 22 (12) ◽  
pp. 4283-4287 ◽  
Author(s):  
Roslin Abdul Rahim ◽  
Zuraidah Sulaiman ◽  
Thoo Ai Chin ◽  
Rohaizat Baharun ◽  
Farrah Merlinda Muharam
Keyword(s):  
Purchase Intention ◽  
Word Of Mouth ◽  
Source Credibility ◽  
Credibility Theory ◽  
Electronic Word Of Mouth ◽  
Source Credibility Theory

scholarly journals Tahsin and Tahfidz Learning System at Integrated Islamic Elementary School (SDIT) Insan Madani During the Pandemic Covid-19

2021 ◽  
Vol 5 (1) ◽  
pp. 1
Author(s):  
Afiful Ikhwan ◽  
Saiful Anwar ◽  
Nashikhatun Mahmudah
Keyword(s):  
Social Media ◽  
Elementary School ◽  
Online Learning ◽  
Data Collection ◽  
Primary School ◽  
Learning Process ◽  
Learning System ◽  
Internet Networks ◽  
Academic Year ◽  
Descriptive Qualitative

Integrated Islamic Primary School (SDIT) Insan Madani Madiun has implemented online learning in the Even Semester of the 2019/2020 Academic Year to keep the learning going during the Covid-19 pandemic. This study aims to analyze the learning process of tahsin and tahfidz during the Covid-19 pandemic. This type of research is descriptive qualitative; indirect interviews carried out data collection due to the effects of the Covid-19 pandemic. This study indicates that learning uses existing social media with a system, namely the provision of learning videos, then students make daily Tahsin and Tahfidz deposits via WhatsApp (WA). Some of the obstacles include consuming a lot of quotas and weak internet networks. The learning process still needs to be optimized, and it is necessary to evaluate the improvement of online learning in the next period.

The Interplay of Management Incentives and Audit Committee Communication on Auditor Judgment

2015 ◽  
Vol 28 (1) ◽  
pp. 27-40 ◽  
Author(s):  
J. Owen Brown ◽  
Velina K. Popova
Keyword(s):  
Audit Committee ◽  
Source Credibility ◽  
Positive Impact ◽  
Audit Committees ◽  
Credibility Theory ◽  
Auditor Judgment ◽  
Management Incentives ◽  
Evidence Evaluation ◽  
Source Credibility Theory ◽  
Auditor Judgments

ABSTRACT This study investigates the interplay of management and the audit committee on auditor judgments and evidence documentation. In a 2 × 2 between-subjects experiment, 58 experienced auditors were tasked with evaluating an inventory obsolescence issue when management's incentives to influence the auditor were either higher or lower. The auditors were also either provided or not provided with additional communicated expectations from the audit committee that opposed management's aggressive reporting preference. Drawing on research on competing preferences and source credibility theory, we predict and find that when management's incentives are higher, additional audit committee communication has a significant and positive impact on auditors' evidence evaluation and related judgments. However, we find no effect of added audit committee influence when management incentives are lower. These findings highlight the importance of examining the interrelationships among the various actors contributing to corporate governance and also inform standard setters about the benefits of increased communication between audit committees and auditors.

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