scholarly journals Communicative Risks Related to Unjustified Use of Borrowings in Modern Media

2021 ◽  
pp. 146-157
Author(s):  
Evgenia Gulyaeva ◽  
◽  
Maria Denisenko ◽  
Irina Nikitina ◽  
◽  
...  
Keyword(s):  
Mass Media ◽  
Psychological Factors ◽  
Native Speakers ◽  
Negative Impact ◽  
Russian Language ◽  
Pilot Experiment ◽  
Modern Media ◽  
Mass Audience ◽  
The Media ◽  
The Russian Language

The article deals with the problem of native speakers understanding of the latest borrowings actively introduced into speech practice by mass media. The authors describe the reasons for the spread of borrowings, and pay special attention to the pragmatic, as well as social-and-psychological factors that affect this process. Based on the results of the pilot experiment conducted by the authors, it was found out that the majority of respondents, who are native speakers of the Russian language, either do not understand the meaning of anglicisms that are frequent in the modern media or only approximately interpret it, which allows the authors to speak about the agnonymy of this vocabulary. The analysis of modern media texts was aimed at selecting borrowed vocabulary for its further inclusion in the questionnaire, followed by a pilot experiment, which focused on interpretation of the meanings of the latest anglicisms used in the media. The accuracy of recipients comprehension of foreign words meaning used in the media varies depending on their age, occupation, and interests. Thus, news addressed to mass audience should not contain anglicisms so as to prevent communicative failures. The authors describe the communicative risks associated with misinterpretation of information presented in the media, and outline ways to overcome the negative impact of borrowings associated with it.

scholarly journals Axiology of the Province Phenomenon in Russian Mass Media of the Beginning of the 21st Century

2020 ◽  
Vol 1 (8) ◽  
pp. 123-140
Author(s):  
O. D. Parshina ◽  
E. P. Ivanyan
Keyword(s):  
Mass Media ◽  
Russian Language ◽  
Negative Evaluation ◽  
Simultaneous Increase ◽  
Continuous Sampling ◽  
Russian Speakers ◽  
The Media ◽  
Changing Role ◽  
The Russian Language ◽  
National Corpus

The article presents the results of a study of value meanings of the province phenomenon in the discursive environment of the Russian mass media at the beginning of the 21st century. The basic semantics of the Russian lexeme provintsiya is described based on the data of the explanatory dictionaries of the Russian language. The analysis is made of adjectival and verbal combinations selected by a continuous sampling method from the materials of the National Corpus of the Russian Language. The categories based on which the value semantics of the province in time and space are identified are defined. In accordance with the established categories, the selected adjectival and predicative combinations were distributed, and their estimation scaling was performed in relation to positive and negative evaluation. It is established that at the beginning of the 21st century the texts of mass media record changes in the value layer of ideas about the province in the language consciousness of modern Russian speakers. Based on the analysis of the dynamics of the axiological component of the lexeme provintsiya, a decrease in negative ratings was recorded with a simultaneous increase in positive ratings since 2006 for adjectival combinations and since 2004 for predicative ones. Dynamic changes in the evaluative meanings accompanying the word provintsiya in the media discourse can be considered as a reflection of the changing role and status of the province in the socio-cultural space of Russia.

scholarly journals Feminitives in Russian and French: on the issue of gender connotation

2021 ◽  
Vol 3 (26) ◽  
pp. 138-145
Author(s):  
Valentina I. Korzh ◽  
◽  
Igor V. Skuratov ◽  
Keyword(s):  
Political Correctness ◽  
Native Speakers ◽  
Russian Language ◽  
Life Changes ◽  
Female Author ◽  
The Media ◽  
Feminist Community ◽  
The One ◽  
Gender Neutrality ◽  
The Russian Language

This article is devoted to the problem of feminization of masculine nouns in French and Russian, which is important for achieving gender neutrality, i.e. equality of masculine and feminine words. The relevance of this problem lies in the fact that ambiguous ideas are quite often put into practice through words that are not familiar to our ears. Some examples in Russian are such words as «блогерка» (a female blogger), «авторка» (a female author), «профессорка» (a female professor), and others. And in French, la préfète, la magistrate, la députée and others. The authors of the article touch upon the issue of linguistic political correctness in relation to discriminated communities, or those considered discriminated: women, people of non-traditional sexual orientation, national, racial and religious minorities. There is also much discussion nowadays about people with disabilities The best example of how to erase the boundaries between the sexes in the Russian language is the word comrade. The work draws attention to the fact that the feminist community is not unanimous, since not everyone is in favor of feminitives. On the one hand, there is a group of radical feminists, and on the other, their opponents, who are definitely against innovations. In addition, we should not forget the majority of native speakers who speak at their convenience. The results of the study lead to the conclusion that if feminitives are regularly used, especially in the media and social networks, the society can get used to them very quickly. In other words, feminitives can penetrate the language if our life changes.

scholarly journals STYLISTIC RESOURCE OF CREOLIZATION IN MODERN MASS-MEDIA

2017 ◽  
Vol 35 ◽  
pp. 35-43
Author(s):  
DMYTRO DERGACH
Keyword(s):  
Mass Media ◽  
Media Communication ◽  
Functional Potential ◽  
Modern Media ◽  
Mass Audience ◽  
The Media ◽  
Media Texts ◽  
Modern Mass

The author analyzes stylistic resource and potential of creolization in modern mass media. Approaches to the scientific interpretation of the phenomenon in the paradigm of communicative linguistics, functional stylistics are considered. The intra- and extralinguistic factors that actualize the means of creolization in modern media-media communication are taken into consideration. The author proposes to interpret partial and associative types of media creolization, which determine the dominant verbal/nonverbal components in media texts. The functional potential of means of creolization of the media language, aimed at informing, analyzing and influencing the language consciousness of the mass audience is also determined.

scholarly journals Image characteristics of the Russian language in the aspect of “soft power” politics

2021 ◽  
Vol 19 (3) ◽  
pp. 271-284
Author(s):  
Larisa V. Selezneva ◽  
Olga I. Severskaya ◽  
Levon N. Sahakyan
Keyword(s):  
Soft Power ◽  
Native Speakers ◽  
Research Area ◽  
Russian Language ◽  
Power Politics ◽  
Image Characteristics ◽  
Russian State ◽  
The Media ◽  
Social Advertising ◽  
The Russian Language

The article examines the possible ways to promote the Russian language within the framework of the Russian state policy of soft power, which forms a positive image not only of the Russian world, but also of the Russian language itself. The relevance of the research area is determined by the need to adjust this policy to the current conditions, complicated by the information war. The authors proceed from the fact that, acting in two different qualities - as a tool and as the owner of soft power - the Russian language forms its image and reputation. Endowing the Russian language with the properties of a soft po- wer actor, the goal of analyzing the mechanisms of forming the attractiveness of the Russian language in professional and naive advertising, comparing the models of its presentation and determining the specific indicators of attractiveness, is set. The examples of social advertising (both domestic and foreign), emphasizing the power and strength, spirituality and purity of the Russian language, the examples of advertising slogans invented by native speakers, to which methods of text and discourse analysis are applied, are given. The research is carried out on the corpus of slogans taken from advertising campaigns of the Russkiy Mir Foundation, advertisements of university educational projects, school contests for advertising the Russian language, polls initiated by the media. The professional and naive models of the Russian language social promoting are compared, and the latter assessed as the most creative and promising. Nave advertising seems to be a more effective tool of soft power policy, since it turns out to be more multidimensional, more meaningful and more human than professional advertising, and forms a more attractive image of the language.

scholarly journals Media text as a reflection of dynamic chronological changes in vocabulary and phraseology

2021 ◽  
Vol 8 (1) ◽  
pp. 180-192
Author(s):  
Elena V. Generalova ◽  
Keyword(s):  
Russian Language ◽  
The Other ◽  
The Real ◽  
Modern Language ◽  
Modern Media ◽  
Different Types ◽  
The Media ◽  
The One ◽  
The Russian Language ◽  
Modern Russian

The article deals with the informativeness of the media text in relation to the representation of language dynamic chronological processes. A “dictionary” approach is applied, which is based on the comparison of the language material of modern media with the representation of outdated and neological vocabulary and phraseology in modern Russian language dictionaries of different types. The article describes the functions of outdated vocabulary (traditionally distinguished historicisms and archaisms) and neologisms in the language of modern media, as well as the redistribution of vocabulary between active and passive language stock reflected in the media text. Promptly reacting to all extralinguistic changes, the media text is a source of neologisms in the language, a polygon for using the vocabulary of different epochs in actual meanings and with modern connotations, also it sensitively responds to the process of updating outdated vocabulary in the modern language and demonstrates the redistribution of words and expressions between active and passive language stock. As a result of the analysis of the vocabulary of different chronological layers in comparison of media language materials with lexicographic data, the conclusion is made that when reflecting dynamic chronological processes, the “media text dictionary” should be an interaction and be carried out in both directions. On the one hand, dictionaries of modern Russian draw information about the real functioning of the vocabulary of the passive reserve from the media texts. On the other hand, the use of dictionaries by journalists and knowledge of the conditions for using both outdated vocabulary and emerging neologisms is necessary to avoid speech errors and to achieve the goal of competently using this part of the passive stock of the Russian language.

scholarly journals Connotative macrotoponyms: dynamic aspect

Neophilology ◽  
2021 ◽  
pp. 402-411
Author(s):  
Oksana V. Vrublevskaya
Keyword(s):  
Mass Media ◽  
Native Speakers ◽  
Cultural Factors ◽  
Russian Language ◽  
Russian Society ◽  
Dynamic Aspect ◽  
Connotative Meaning ◽  
Interesting Fact ◽  
World Picture ◽  
The Russian Language

We present an analysis of the connotative potential of macrotoponyms Asia, America, Europe, China, Russia, whose emotional-evaluative connotations form a fragment of the value world picture of modern native speakers of the Russian language. The purpose of the undertaken research is to find out onymic and postonymic connotations of the onyms which have taken shape under the influence of political, economical and cultural factors in the Russian society for the last three decades. To evaluate these connotations we analyze the contextual usage of the studied onyms in connotative usage in texts of mass media and journalism. We determine the dynamic of the research macrotoponyms connotations in the designated period. We identify persistent connotations of research toponyms, connotations which are losing their relevance and connotation which are forming last several years. This indicates the mobility of the language consciousness of native speakers of the Russian language, also this shows that this or that connotative meaning of onym is relevant in a certain period of time. An interesting fact is that by macrotoponyms Europe and America positive connotations are replaced by negative connotations. Toponyms Asia, China and toponyms China, Russia has synonymous connotations. Connotations of toponym Europe are often contrasted with connotations of toponym Russia. The obtained results can be used by the lexicographic description of the research connotative toponyms.

scholarly journals The Language Means of Comicality in Clickbait Headings

2021 ◽  
pp. 151-165
Author(s):  
Natalia Prokofeva ◽  
◽  
Irina Akulovich ◽  
Keyword(s):  
Russian Language ◽  
Internet Research ◽  
Media Discourse ◽  
Modern Media ◽  
Research Material ◽  
The Media ◽  
The Subject ◽  
Communicative Act ◽  
Genre Preferences ◽  
The Russian Language

The analysis of material presented in the media discourse demonstrates significant changes in the intentionality of the journalistic text, which are reflected in establishing contacts so as to grab and retain the reader's attention. This feature of modern media text is represented in changing genre preferences, speech tactics and strategies, and, consequently, selecting and combining linguistic means. One of the manifestations of this trend is the phenomenon of clickbait, which is a communicative act of promising to continue communication. This article is dedicated to the clickbait with the semantics of comicality. The collected from the Russian-language Internet research material includes clickbait headings that promise a certain funny content. The study revealed that a clickbait model includes the following semantic components: a stimulating utterance of the subject of speech seeking to involve the reader in the humorous nature of hypertext; the verbal and non-verbal markers of the object of laughter; markers, which reflect Internet user's involvement in the communicative act. The analysis of relationship between the components of a clickbait model resulted in specifying four types of clickbait headlines: 1) narrative headlines, which invite the reader to laugh what some other readers have already laughed at; 2) offering headlines suggesting some comic entertainment; 3) allusive clickbaits that hint on the possibility to continue amusing reading; 4) nominative clickbaits, which name the expected laughing reaction to the presentation of some objects.

scholarly journals REPRESENTATION OF GENDER RELATIONS IN SPORTS MEDIA

2021 ◽  
Vol 1 (193) ◽  
pp. 347-355
Author(s):  
Halyna Kozub ◽  
◽  
Maria Olkhovyk ◽  
Keyword(s):  
Gender Stereotypes ◽  
Gender Relations ◽  
Native Speakers ◽  
Russian Language ◽  
Sports Media ◽  
Language And Gender ◽  
Comparative Aspect ◽  
The Media ◽  
And Gender ◽  
The Russian Language

The article is devoted to the problem of modern linguistics - gender relations. The problems of language and gender have become relevant in modern linguistics. Linguists consider gender as a phenomenon of culture and language; study the refraction of this category in language. Scientists consider gender to be a sociocultural category; their works touch upon the issues of oral and written communication. They researched general patterns of gender development, gender relations in linguistics, and concepts in the light of gender stereotypes. But the problem of studying gender relations in sports media in a comparative aspect was not touched upon in the works of linguists. Significant contributions to the construction of gender were made by the mass media. The media shape gender attitudes for both men and women and assign them specific gender roles. Sports text is a multilevel communicative constructor. It reflects the communicative intentions of sports actors - athletes, coaches, competition judges, sports administrators, fans, and sports commentators. The phraseological and lexical fund of the German and Russian languages was used to analyze the research data. After analyzing the material we have chosen, that most of the articles are devoted to men's sports - 76.5% and only 23.5% - to women's. We determined that the morphological way of forming words (suffix and addition) prevails in sports publications. So, we have noted that for designation a person's sex in borrowed words, native speakers of the Russian language resort to the syntactic method, that is, the formulation of the predicate in the desired form. In German language, a predicate cannot be an indicator of gender. We can reveal belonging to one or another gender only through introductory nominations (weiblich, männlich, Frauen-, Männer-) or the names of athletes.Over time, the stereotypes that were created in society are changing, because our life does not stand still, and women are increasingly becoming on a par with men.

MEDIA SOCIALIZATION OF PERSONALITY IN THE CONTEXT OF INMUTATION IN THE MASS MEDIA

2021 ◽  
pp. 104-109
Author(s):  
Chernysh O.O.
Keyword(s):  
Mass Media ◽  
Negative Impact ◽  
Effective Interaction ◽  
Individual Characteristics ◽  
Media Culture ◽  
Active Growth ◽  
Media Space ◽  
The Media ◽  
The Individual

The urgency of the researched problem is connected with the growing role of mass media in modern conditions leads to change of values and transformation of identity of the person. The active growth of the role of the media, their influence on the formation and development of personality leads to the concept of “media socialization” and immutation in the media. The aim of the study is to outline the possibilities of the process of media socialization in the context of immutation in the media. The methods of our research are: analysis of pedagogical, psychological, literature, synthesis, comparison, generalization. The article analyzes the views of domestic and foreign scientists on the problem of immutation in the media and the transformation of the information space. In the context of the mass nature of the immutation of society, the concept of “media socialization” becomes relevant, which is the basis for reducing the negative impact of the media on the individual.The author identifies the lack of a thorough study of the concept of “media socialization” in modern scientific thought. Thus, media socialization is associated with the transformation of traditional means of socialization, and is to assimilate and reproduce the social experience of mankind with the help of new media.The article analyzes the essence of the concepts “media space”, “mass media” and “immutation”. The influence of mass media on the formation and development of the modern personality is described in detail.The study concluded that it is necessary to form a media culture of the individual, to establish safe and effective interaction of young people with the modern media system, the formation of media awareness, media literacy and media competence in accordance with age and individual characteristics for successful media socialization. The role of state bodies in solving the problem of media socialization of the individual was also determined. It is determined that the process of formation of media culture in youth should take place at the level of traditional institutions of socialization of the individual.The author sees the prospect of further research in a detailed analysis and study of the potential of educational institutions as an institution and a means of counteracting the mass nature of the immutation of society.Key words: immutation, media socialization, mass media, media space, information.

On the role of the anthropocentric factor in the realization of the derivational potential of names of ungulates as motivating lexical units

2021 ◽  
pp. 191-210
Author(s):  
Nikolay D. Golev ◽  
◽  
Irina P. Falomkina ◽  
Keyword(s):  
Native Speakers ◽  
Russian Language ◽  
Search System ◽  
Proposed Model ◽  
Data Capturing ◽  
Building Behavior ◽  
Building System ◽  
Google Search ◽  
The Russian Language

The paper is dedicated to describing the word-building system of the Russian language in terms of its vocabulary. Lexical factors are discussed influencing the formation of lexical units’ potential as motivating units of word-building processes and relations and the realization of this potential in language activities. Of most interest for the authors are anthropocentric determinants, most of which are coordinating the lexical system and, through its mediation, the word-building system with the worldview of native speakers of the Russian language. The proposed model of derivational development of vocabulary provides such coordination through studying the deep-seated process of conceptualization of the words that are the potential motivators of neologisms. This study identifies the word frequency as an external manifestation of conceptualization. The frequency data were obtained from Google search system statistical data. Capturing not only usual but also occasional and potential words, this source is an effective tool for studying word-building processes and their results. This study has unveiled the interrelation between the language worldview of native speakers of Russian and their “word-building behavior” in language activities. The worldview has been found, first of all, to be determined by the pragmatic factor, which primarily influences the usage of a word in the speech reflected by its frequency. The frequency ranks lexical units due to their derivational potential and thereby provides a researcher with a reliable instrument for its study.

Sign in / Sign up

Export Citation Format

Share Document