The Effect of the Service Quality of Dog Flatform Service on the Satisfaction Level and Purchase Intention: Focused on the Moderating Effect of User's Personal Characteristics

Quality of service is one of the main activities carried out by Kantin Yuank in its efforts to develop and earn a profit. Therefore, this study aims to determine the effect of service quality on visitor buying interest during the Covid 19 pandemic at the Yuank Canteen in Bima City. The research method uses quantitative methods with primary data sources. The sample in this study was 96 respondents using non-probability sampling method with accidental sampling technique. The research was conducted by distributing questionnaires. Data analysis in this study includes: validity and reliability tests, simple linear regression, correlation coefficient, determination coefficient (R2) and hypothesis testing through t test. Hypothesis testing using the t test shows that the independent variable quality of service studied is proven to significantly affect the dependent variable consumer purchase interest with a p value of 0.000 less than 0.05 (0.000 <0.05). The Adjusted R Square is 0.251. This means that 25.1% of buying interest is influenced by service quality and the remaining 74.9% is caused by other factors not included in this study such as product quality, price, place and others. The results showed that service quality influenced purchase intention. Thus, by maintaining and improving product quality and service quality at the Yuank Canteen in Bima City, a positive visitor attitude will be formed which will affect the buying interest of visitors at the Yuank Canteen in Bima City.

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The Effect of Service Quality of Restaurant Kiosk on the Intention to Continue Use: Focus on the moderating effect of perceived usefulness

Journal of Tourism and Leisure Research ◽

10.31336/jtlr.2021.6.33.6.375 ◽

2021 ◽

Vol 33 (6) ◽

pp. 375-394

Author(s):

Soo-Yong Choi

Keyword(s):

Service Quality ◽

Moderating Effect ◽

Perceived Usefulness ◽

Intention To Continue

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Prioritising SERVQUAL Dimensions to Improve Trade Show Performance

Event Management ◽

10.3727/152599521x16106577965116 ◽

2021 ◽

Author(s):

Dheeraj P. Sharma ◽

Shivendra K. Pandey ◽

Ashish K. Gupta ◽

Rajat Sharma

Keyword(s):

Service Quality ◽

Structural Equation Modelling ◽

Purchase Intention ◽

Structural Equation ◽

Relative Importance ◽

Ongoing Debate ◽

Trade Show ◽

Equation Modelling ◽

Trade Shows

The purpose of this paper is to examine the suitability of SERVQUAL for trade shows. Theobjective is to identify the significant SERVQUAL dimensions and their relative importance toincrease the purchase intention of visitors to a trade show. The study uses a survey of 400visitors to a big trade fair. Structural equation modelling was used to determine the relativeimportance of the dimensions. Results suggest that SERVQUAL is well suited for assessing theservice quality of trade shows. The tangibility and assurance are the two most significant factorsinfluencing the purchase intention of trade show visitors. Exhibitors should enhance tangibilityin trade shows by methods such as display of product or product prototypes, brochures, andscreens. Further, they should increase assurance by displaying medals and awards won, qualitycertifications achieved, testimonials of past satisfied consumers, and experienced salespeople atthe trade show counters. Trade show organisers should attract big brands for the exhibition toenhance assurance. The present study contributes to the ongoing debate on the relevance ofSERVQUAL in the trade show context. The study demonstrates that SERVQUAL is a decentmeasure to study service quality in trade shows even though the majority literature claimsotherwise. Further, the present research prioritises the SERVQUAL dimensions, helpingmanagers to design customer-oriented sales strategies.

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Measuring Service Quality Effect on Consumer Purchase Intention in Retailing

International Journal of Modern Agriculture ◽

10.17762/ijma.v9i3.162 ◽

2020 ◽

Vol 9 (3) ◽

pp. 375-388

Author(s):

Dr. Trilok Pratap Singh

Keyword(s):

Quality Of Service ◽

Service Quality ◽

Qualitative Analysis ◽

Purchase Intention ◽

Analysis Data ◽

Retail Stores ◽

Consumer Purchase Intention ◽

The Impact ◽

Positive Effect

The objective of this research is to measure the impact of service quality on consumer purchase intention in the retail environment. Implicitly, natural and informative focus has an effect on the customer's buying intentions. For qualitative analysis, data were collected from 477 customer surveys in large retail stores. The findings of the study indicate that quality of service have a positive effect on the purchase intention of the consumer. The results also showed that consumers do not intervene with pricing in large retail stores, as consumers feel that fair pricing are charged by retailers. Most consumers depend on the reputation and efficiency of the service quality.

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Service quality, satisfaction and intention to use Union Digital Center in Bangladesh: The moderating effect of citizen participation

PLoS ONE ◽

10.1371/journal.pone.0244609 ◽

2020 ◽

Vol 15 (12) ◽

pp. e0244609

Author(s):

Bikram Biswas ◽

Sajib Kumar Roy

Keyword(s):

Quality Of Service ◽

Service Quality ◽

Citizen Participation ◽

Moderating Effect ◽

Partial Least Square ◽

Least Square ◽

Equation Modeling ◽

Intention To Use ◽

Is Success

This paper examines the service quality, satisfaction and intention to use Union Digital Center (UDC) in Bangladesh: The moderating effect of citizen participation. The study intends to measure the quality of service on the basis of satisfaction by adopting citizen participation as a moderator. Theoretically this study has used DeLone & McLean Information Systems (D&M IS) Success Model. The existing studies of Bangladesh are mostly qualitative and the correlation between the quality of service, satisfaction, and desire for using UDC has not verified. This research has adopted the D&M IS model while measuring and verifying the service quality based on satisfaction and use intention. A structured questionnaire method was used and data collected from 499 respondents from 10 UDC of 10 upazila under 8 divisions in Bangladesh. Partial Least Square (PLS), a statistical method that emerged on the basis of Structure Equation Modeling (SEM), technique has been used while analyzing the data. The result of this study has showed the quality (p<0.05) of information, system and service of UDC affects citizen satisfaction effectively where the moderator of citizen participation is also significant. This paper has constructed on the basis of a model and empirical data to verify the moderating effects of citizen participation. To ensure the improvement of service quality of UDC all of the dimensions related to the quality of service should be modified, develop the administrative system and citizen should be encouraging to participate in all aspects of services.

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Pengaruh Social Media Marketing, E-Service Quality, dan Review Content terhadap Minat Beli pada UMKM Produk Organik

Jurnal Ilmu Manajemen ◽

10.26740/jim.v9n4.p1563-1571 ◽

2021 ◽

Vol 9 (4) ◽

pp. 1563-1571

Author(s):

Bagus Satriyo ◽

Yeni Indriana ◽

Musalim Ridlo

Keyword(s):

Social Media ◽

Service Quality ◽

Purchase Intention ◽

Monitoring And Evaluation ◽

Social Media Marketing ◽

Goods And Services ◽

Consulting Services ◽

Online Marketplace ◽

Content Review

Advances in information technology and digital-based economy expand the potential for entrepreneurship. Market segmentation becomes more extensive due to an online marketplace to sell goods and services. Online marketplace company needs an edge to compete with other similar businesses. Nyayur uses various marketing strategies to be able to compete. This study aimed to determine the influence of social media marketing, review content, and e-service quality on buying interest among users of Nyayur in Salatiga. The data is collected using purposive sampling techniques with questionnaires distributed directly to fifty users of Nyayur. The data obtained were processed using IBM SPSS statistics 25. The results showed that social media marketing, e-service quality, and content review do not influence purchase intention. This research can be an additional consideration for Nyayur.com in improving the quality of its operations, where this research provides factual evidence from consumers regarding their perception of Nyayur.com. So that this research can be used as material for monitoring and evaluation (Monev) of e-commerce platforms to improve the quality and professionalism of work, especially for Nyayur. com. Services using social media promotions can update their marketing strategy, considering that most users are housewives who do not actively use social media in the form of platforms. E-service quality can provide product consulting services for fruit and vegetables via calls or Whatsapp. Reviewing content on nyanyur.com is essential to support the progress of its performance. Consumers who provide the best reviews can be rewarded to help the nyayur.com application in the future.

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The Influences of Service Quality and Individual Characteristics on Vocational Training Effectiveness

Sustainability ◽

10.3390/su132313207 ◽

2021 ◽

Vol 13 (23) ◽

pp. 13207

Author(s):

Wei Hsu ◽

Pei-Wen Chen

Keyword(s):

Service Quality ◽

Vocational Training ◽

Descriptive Analysis ◽

Linear Regression Analysis ◽

Rapid Change ◽

Personal Characteristics ◽

Individual Characteristics ◽

Training Effectiveness ◽

Training Organization

With the rapid change of the industrial environment and social development, vocational training must be constantly updated in accordance with these changes, and combine and expand the use of civilian training resources to increase vocational training pipelines and enhance competitiveness. Thus, vocational training organizations play an important role in the function of future labor force development and the sustainability of education. The purpose of this study is to explore the influences of training organizations’ service quality and trainees’ individual characteristics on the effectiveness of the vocational training. The study employed Kirkpatrick’s evaluation model to measure the unemployed effectiveness of the vocational training and the SERVQUAL to quantity the service quality of the vocational training organization. A questionnaire survey was conducted at a vocational training organization for beauty and hairdressing in Taiwan. This study distributed 479 questionnaires and obtained 216 valid samples. The data was analyzed by using the reliability analysis, descriptive analysis, analysis of variance, and multiple linear regression analysis. The results revealed that training organizations’ service quality and trainees’ personal characteristics significantly positively affect training effectiveness for trainees. This paper serves as a reference for training organizations and policy makers to improve and monitor the service quality of vocational training organizations, elevate training effectiveness, and achieve the sustainability of vocational educations.

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