scholarly journals Implicaciones de comercialización de marcas con promociones. Relación entre las actividades promocionales de marcas de electrodomésticos y la intención de compra.

2017 ◽  
Vol 1 (2) ◽  
pp. 31
Author(s):  
Jose Luis Quintero Rueda
Keyword(s):  
Product Development ◽  
Purchase Intention ◽  
Purchase Decision ◽  
Promotional Activity ◽  
Household Appliance ◽  
Palabras Clave ◽  
Brand Perception ◽  
The Impact ◽  
The Relationship ◽  
The City

<p><strong>Resumen</strong></p><p>El objetivo de esta investigación es analizar la influencia de las actividades promocionales en el sector de electrodomésticos en el comportamiento o intención de compra de las personas de los estratos 2,3 y 4 de la ciudad de Bogotá. Inicialmente se estudian los conceptos de actividad promocional e intención de compra, analizando la relación o diferenciación de lo conceptual  con lo que actualmente se ejecuta como actividad promocional, concluyendo con las recomendaciones, diferencias o desviaciones de lo teórico practico encontradas, y definiendo  hasta qué punto  el diseño, el desarrollo del producto, la innovación, son percibidas por el cliente como variables importantes en la  decisión de compra o son anuladas por el  impacto del descuento o la promoción ofrecida.</p><p><strong>Palabras clave:</strong> Actividades promocionales, intención de compra, decisión de compra, percepción de marca.</p><p> </p><p><strong>Abstract</strong></p><p>The objective of this research is to analyze the influence of promotional activities in the household appliance sector on the behavior or intention to buy of people belonging to an economical status of 2, 3 and 4 in the city of Bogota. Initially, we are going to study the concepts of promotional activity and purchase intention, analyzing the relationship, or actual differentiation, of the conceptual with what is currently carried out as promotional activity, concluding with the recommendations, differences and/or deviations of the practical theoretical found, and defining to what extent Design, product development and innovation, are perceived by the customer as important variables in the purchase decision or are nullified by the impact of the discount or the promotion offered..</p><p><strong>Key words: </strong>Promotional activities, purchase intention, purchase decision, brand perception.</p>

scholarly journals Working paper respecto a la relación entre las actividades promocionales sobre la imagen la marca de producto e intención de compra aplicado a la categoría de electrodomésticos

2017 ◽  
Vol 2 (1) ◽  
Author(s):  
Jose Luis Quintero Rueda
Keyword(s):  
Purchase Intention ◽  
Brand Image ◽  
Purchase Decision ◽  
Research Projects ◽  
Working Paper ◽  
The People ◽  
Palabras Clave ◽  
Brand Perception ◽  
The Relationship ◽  
The City

<p><strong>Resumen </strong></p><p>Entendiendo que el presente documento constituye un "Working Papers" cuyo propósito es alojar el avance de los proyectos de investigación desarrollados en la Maestría de la IUPG , bajo la categoría de "literatura gris" proyectado a un artículo publicable en revista indexada, el resumen de este documento consiste en: analizar la influencia de las actividades promocionales en el sector de la compra de marcas de electrodomésticos, particularmente sobre la imagen de marca y la intención de compra de las personas de los estratos 2,3 y 4 de la ciudad de Bogotá. Se profundiza en el concepto de actividad promocional en esta categoría, analizando la relación desde la perspectiva teoría a la perspectiva practica de actividad promocional. Se espera que este estudio sirva a los practicantes y académicos del marketing, ofreciendo información respecto al papel de las actividades promocionales frente al diseño, desarrollo e innovación de producto en el ámbito de la imagen de marca y la intención de compra.</p><p><strong>Palabras clave: </strong>Actividades promocionales, imagen de marca, intención de compra.</p><p><strong>Abstract</strong></p><p>Understanding that the present document constitutes a Working Papers whose purpose is to accommodate the progress of the research projects developed in the IUPG Masters, under the category of "gray literature" projected to an article published in indexed journal, the summary of This document consists of: analyzing the influence of promotional activities in the sector of the purchase of household appliances brands, particularly on the brand image and the purchase intention of the people of strata 2, 3 and 4 of the city of Bogota . The concept of promotional activity is deepened in this category, analyzing the relationship from the theory perspective to the practical perspective of activity</p><p><strong>Key words: </strong>Promotional activities, purchase intention, purchase decision, brand perception.</p>

scholarly journals Ethics of Retailers and Consumer Behavior in E-Commerce

2020 ◽  
Vol 11 (1) ◽  
pp. 107-126
Author(s):  
Zhi Yang ◽  
Quang Van Ngo ◽  
Chung Xuan Thi Nguyen
Keyword(s):  
Electronic Commerce ◽  
Communication Technology ◽  
Purchase Intention ◽  
Purchase Decision ◽  
Information Communication ◽  
Significant Relationships ◽  
Online Retailers ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship

In the era of the information-communication technology with the development of electronic commerce, consumers can buy almost everything anywhere and at any time. One of the greatest benefits of e-commerce has been the convenience and the vast choices which consumers get online. However, some serious issues exist that impede consumers from transaction online. These issues have attracted the attention of many marketing researchers in recent years. In this research, the authors focus on the impact of consumers' ethics perception of e-retailer on their purchase intention and satisfaction. The authors also try to clarify the roles of trust and commitment in the relationship of ethics on consumers purchase decision and satisfaction because of their importance in e-commerce but also the privation in the research of previous studies. The data collected from a survey of 390 online consumers in Vietnam. Results reveal that there are significant relationships between online retailers' ethics and consumers' purchase intention and satisfaction via the mediation of trust and commitment.

scholarly journals Análisis del efecto Airbnb en la ciudad de Valencia. Situación actual (2020) y perspectivas de futuro / / / \ \ \ Analysis of the Airbnb effect in the city of Valencia. Current situation (2020) and future prospects

2021 ◽  
pp. 98
Author(s):  
David De la Osada Saurí ◽  
María Dolores Pitarch-Garrido
Keyword(s):  
Rapid Change ◽  
Urban Spaces ◽  
Tourist Attraction ◽  
Future Prospects ◽  
Short Term ◽  
Palabras Clave ◽  
Heritage Protection ◽  
The Impact ◽  
The Relationship ◽  
The City

Resumen: Las ciudades experimentan cambios rápidos. Uno de estos tiene como elemento disruptivo el crecimiento del turismo, es decir, de la atractividad de determinados espacios urbanos que ha dado lugar a un aumento de la oferta para los visitantes, tanto de recursos como, sobre todo, de alojamiento. Un elemento clave para explicar este aumento de la oferta es el alquiler turístico o alquiler de corta duración a través de plataformas digitales, entre las que destaca Airbnb. En la ciudad de Valencia, este fenómeno ha experimentado un crecimiento espectacular durante el segundo decenio del presente siglo. A partir de un análisis detallado de la oferta turística en los barrios de Valencia, se detecta una concentración en aquellos espacios con cierto atractivo turístico. En la presente investigación se realiza una aproximación a la relación existente entre el proceso de turistificación, medido a través de la oferta presente en la plataforma digital Airbnb en la ciudad de Valencia, y otros fenómenos como el aumento del precio del alquiler en algunos barrios, el impacto de los proyectos urbanísticos y de protección del patrimonio, etc. En conclusión, parece demostrado que Airbnb ha encontrado acomodo aumentando la presión turística en los barrios centrales y el frente marítimo, sin embargo, aún no se ha llegado a los límites de saturación que existen en otras ciudades, al menos así se desprende del análisis de la opinión de los residentes. El parón turístico originado por la pandemia del Covid-19 puede ser una oportunidad para replantear el modelo turístico de la ciudad.   Palabras clave: Turistificación; Valencia; Airbnb; alquiler vacacional.   Abstract: Cities are undergoing rapid change. One of these transformations has as its disruptive element the growth of tourism, that is, the attractiveness of certain urban spaces which has led to an increase in the supply for visitors, both of resources and, above all, of accommodation. A key element in explaining this increase in short-term rental flats through platforms, among which Airbnb stands out.  In the city of Valencia, this phenomenon has experienced spectacular growth during the second decade of this century. Based on a detailed analysis of the tourist offer in the neighbourhoods of Valencia, a concentration has been detected in those areas with a certain tourist attraction. This research do an approximation to the relationship between the process of tourism, measured through the offer in the Airbnb platform in the city of Valencia and other phenomena such as the increase in rent in some neighbourhoods, the impact of urban planning and heritage protection projects, etc. In conclusion, it seems to be demonstrated that Airbnb has found accommodation by increasing the tourist pressure in the central districts and the waterfront, however, the saturation limits which exist in other cities have not yet been reached, at least this is clear from the analysis of the residents' opinion. The tourist stoppage caused by the Covid-19 pandemic may be an opportunity to rethink the city's tourism model.   Key words: Tourist Board; Valencia; Airbnb; holiday rental.

scholarly journals Relationship between Changes over Time in Factors, Including the Impact of Meteorology on Photochemical Oxidant Concentration and Causative Atmospheric Pollutants in Kawasaki

Atmosphere ◽  
2021 ◽  
Vol 12 (4) ◽  
pp. 446
Author(s):  
Akinori Fukunaga ◽  
Takaharu Sato ◽  
Kazuki Fujita ◽  
Daisuke Yamada ◽  
Shinya Ishida ◽  
...  
Keyword(s):  
Moving Average ◽  
Atmospheric Pollutants ◽  
Important Indicator ◽  
Photochemical Oxidant ◽  
Oxidant Concentration ◽  
Using Data ◽  
Changes Over Time ◽  
The Impact ◽  
The Relationship ◽  
The City

To clarify the relationship between changes in photochemical oxidants’ (Ox) concentrations and their precursors in Kawasaki, a series of analyses were conducted using data on Ox, their precursors, nitrogen oxides (NOx) and volatile organic compounds (VOCs), and meteorology that had been monitored throughout the city of Kawasaki for 30 years from 1990 to 2019. The trend in air temperature was upward, wind speed was downward, and solar radiation was upward, indicating an increasing trend in meteorological factors in which Ox concentrations tend to be higher. Between 1990 and 2013, the annual average Ox increased throughout Kawasaki and remained flat after that. The three-year moving average of the daily peak increased until 2015, and after that, it exhibited a slight decline. The amount of generated Ox is another important indicator. To evaluate this, a new indicator, the daytime production of photochemical oxidant (DPOx), was proposed. DPOx is defined by daytime averaged Ox concentrations less the previous day’s nighttime averaged Ox concentrations. The trend in DPOx from April to October has been decreasing since around 2006, and it was found that this indicator reflects the impact of reducing emissions of NOx and VOCs in Kawasaki.

scholarly journals The Relationship of CSR Communication on Social Media with Consumer Purchase Intention and Brand Admiration

2021 ◽  
Vol 16 (5) ◽  
pp. 1217-1230
Author(s):  
Shuchi Gupta ◽  
Nishad Nawaz ◽  
Adel Abdulmhsen Alfalah ◽  
Rana Tahir Naveed ◽  
Saqib Muneer ◽  
...  
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Structural Equation ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Csr Communication ◽  
Consumer Purchase Intention ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship

With the advent of the Internet and other digital technologies, contemporary businesses from all sectors are using social media for communication with consumers to engage them meaningfully with a brand. However, the use of social media for corporate social responsibility (CSR) communication is relatively new to the existing literature. Likewise, the impact of CSR communication through social media (CSR-S) on consumer emotions and behavior is, to date, underexplored. To address this, the present research aims to test the relationship of CSR-S on brand admiration and consumer purchase intention. The study proposes a direct relationship between CSR-S and purchase intention with a mediating effect of brand admiration. The data were collected from the banking consumers of Pakistan through a self-administered questionnaire. The authors distributed 800 questionnaires and received 463 questionnaires useful for data analysis, so the present research study response rate was around 59%. The data were analyzed using the structural equation modeling (SEM) technique in AMOS. The results revealed that CSR-S is positively related to purchase intention (β = 0.233). The results further showed that brand admiration partially mediates this relationship (β = 0.079). The survey respondents confirmed that their bank’s CSR communication helps enhance their purchase likelihood and their feelings of admiration for their bank. These findings will help policymakers at banking institutions better understand the importance of CSR communication on different social media platforms to achieve consumer-related outcomes.

scholarly journals El "hameau" vertical de Le Corbusier. Una alternativa residencial al bloque lineal

2015 ◽  
Author(s):  
Yolanda Martínez Domingo ◽  
Josefina González Cubero
Keyword(s):  
Le Corbusier ◽  
Urban Environments ◽  
Formal Structure ◽  
Summer Camps ◽  
Palabras Clave ◽  
Cylindrical Volume ◽  
Collective Housing ◽  
The Relationship ◽  
The City ◽  
Synthetic Work

Resumen: El "hameau" vertical de Le Corbusier es un prototipo de alojamiento colectivo, desarrollado como alternativa plástica a la "Unité d'habitation de grandeur conforme", quizás su obra más sintética. La torre residencial se concreta a partir de las teorías urbanas de la regla de las 7V, a través de la impronta de una de las formas elementales: el volumen cilíndrico, manteniendo prácticamente inalteradas capacidad, forma y dimensiones en cualquiera de los entornos urbanos donde se inserta, los proyectos no construidos de su última etapa para Europa. Lejos de ser un modelo genuino es deudor de otras construcciones previas, los albergues para las colonias infantiles italianas, promovidas por la fábrica FIAT en los años 30, y algunos experimentos residenciales del arquitecto francés Auguste Bossu, erigidos también por esos años en la ciudad de Saint-Étienne. El artículo traza las relaciones entre estas construcciones y las aldeas cilíndricas para solteros, analizando las particularidades de su estructura formal y la dinámica de su organización interna, para comprobar cómo son adoptadas por Le Corbusier en la constitución de la identidad de un nuevo tipo de vivienda colectiva que permanece todavía a la sombra de sus proyectos más reconocidos. Abstract: The vertical "hameau" of Le Corbusier is a prototype of collective housing, developed as a plastic alternative to “Unité d’habitation de grandeur conforme", perhaps his most synthetic work. The residential tower is generated from urban doctrine of 7V theory through the shape of one of the elementary forms: the cylindrical volume. The towers keep capacity, shape and dimensions unchanged in any urban environments where they are inserted: the unbuilt urban projects in his last stage in Europe. Far from being a genuine type, is based in other previous constructions; the children's summer camps sponsored by the Fiat factory in the 30s, and some residential experiments by French architect Auguste Bossu erected by those years in the city of Saint-Etienne. The article describes the relationship between these structures and the cylindrical villages for singles and analyzes the peculiarities of their formal structure and the dynamic of their internal organization in order to check how those constructions were adapted by Le Corbusier for the constitution of a new collective type dwelling which still remains in the shadow of his most famous projects.  Palabras clave: Le Corbusier; hameaux verticaux; comuna cilíndrica; torre residencial. Keywords: Le Corbusier; hameaux verticaux; cylindrical commune; residential tower. DOI: http://dx.doi.org/10.4995/LC2015.2015.778

The Impact of the Work Environment on Innovation and Business Sustainability in SMEs

2021 ◽  
pp. 133-156
Author(s):  
Rafael Ignacio Pérez-Uribe ◽  
Solange Dianira Jordan Bustamante ◽  
Carlos Salcedo -Perez
Keyword(s):  
Organizational Climate ◽  
Work Environment ◽  
Interpersonal Relationships ◽  
Business Sustainability ◽  
Key Factor ◽  
The Face ◽  
The Impact ◽  
The Relationship ◽  
The City ◽  
Innovation Processes

Innovation is a process, where the interpersonal relationships of employees are key to the creation of ideas that will contribute to the generation of value for organizations in the face of disruptive environments. This chapter analyzes the relationship between the work environment as a key factor and its impact on the development of innovation processes and business sustainability, taking as a sample 182 SMEs, from commercial, footwear, and textile sectors from the city of Cúcuta. The results showed an interrelation between the organizational climate and the culture of innovation as an agent that generates change that contributes to business sustainability.

Cash and Customers: Theatre Revenue and the National Economy

1988 ◽  
Vol 4 (15) ◽  
pp. 258-263
Author(s):  
Paul Huntington
Keyword(s):  
Arts Administration ◽  
Commercial Sector ◽  
Consumer Expenditure ◽  
The West ◽  
The Past ◽  
The Arts ◽  
National Economic ◽  
The Impact ◽  
The Relationship ◽  
The City

While statistical information on certain sectors of the British theatre is slowly becoming available – notably from the Arts Council and the Society of West End Theatre, as also from researchers in the Department of Arts Administration at the City University – few attempts have yet been made to draw useful conclusions from these figures, or to deduce how they might be helpful in terms of forward-planning and projections. In the following article. Paul Huntington examines the relationship between theatre revenue and total consumer expenditure, in the context of published figures which illustrate the changing national economic picture of the past decade. He examines not only the way in which these figures tend, naturally enough, to confirm certain expectations – for example, concerning the impact of tourism on the theatre – but also less expected findings, such as the relative upsurge in the fortunes of the regional theatres at a time of slump in the commercial sector of the West End.

Religious selfhoods and the city in inter-war Manchester

Urban History ◽  
2011 ◽  
Vol 38 (1) ◽  
pp. 103-123 ◽  
Author(s):  
CHARLOTTE WILDMAN
Keyword(s):  
Nineteenth Century ◽  
Cultural Geography ◽  
Urban Redevelopment ◽  
The Self ◽  
Cultural Meanings ◽  
The 1960S ◽  
The Impact ◽  
The Relationship ◽  
The City

ABSTRACT:Manchester's processional tradition began in the nineteenth century and every Whit weekend, until the 1960s, Catholics and Protestants organized separate large celebrations. This article argues that the Catholic Whit celebrations peaked in importance between the two world wars and that this was related to the impact of Manchester Corporation's wider investment in urban redevelopment. It is a story about religion and the self, which reveals important details about the cultural meanings of the inter-war city and contributes to an emerging field of cultural geography that explores the relationship between space and faith.

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