Website for E-Promotion in Industry 4.0

This study aims to determine the effect of promotion to increase consumers through e-commerce and also the benefits of using e-commerce. In this study, the authors used descriptive method. The results of it were the development of information and communication technology and also internet access create convenience in online business and online shopping, payment system, and promotional activity.

The Influence of Promotional Activities on the Success of Retail Business: A critical review

Most businesses have recognized the value of effective promotional work. Throughout the production period, some business firms retained their manufacturing goods in the hope of trade. We believed that customers or consumers will purchase them if the commodity becomes available. But new findings have shown that the company obtains returns that impact the company's success to the benefit within the organization among the opposite strategic resources we have in marketing, but only a promoting operation that generated rapid sales. such as advertisement, personal sales, Sale promotion, and public relations. Enriched and improved marketing and private sales efforts are to be enforced by effective promotional activities, and in each manufacturer and consumer, they are promoted. Marketing strategies such as promotional activity need to be implemented as soon as the market is competitive in full, the terms "fittest" survival is applied and the competition within the enterprise, in an alternative to survival, most organizations follow wholesale live methods for attracting and maintaining clients, e.g. Since one company may not be the sole producer or the sole seller of a product, it is important that the company also exists in the market and updates its practices continuously based on customer request.

Penguatan Strategi Komunikasi Pada Pengelola Destinasi Wisata Di Kabupaten Karawang

AbstrakKeberhasilan pengembangan destinasi wisata merupakan salah satu fondasi dalam memperkuat sektor pariwisata di Indonesia. Salah satu aspek yang menjadi masalah utama dalam pengembangan destinasi wisata di Kabupaten Karawang adalah lemahnya strategi komunikasi yang diterapkan oleh para pengelola wisata terutama berkaitan dengan pelayanan wisatawan dan upaya promosi wisata. Sebagian besar pengelola destinasi wisata di Karawang belum mendapatkan bekal yang cukup dalam tata cara penerimaan wisatawan yang baik dan dalam upaya promosi, sebagian besar hanya mengandalkan upaya promosi terpusat yang dilakukan oleh instansi yang menaungi sektor pariwista di Kabupaten Karawang. Dari beberapa kelemahan mengenai strategi komunikasi tersebut, maka perlu dilakukan suatu kegiatan sebagai bentuk pendampingan kepada para pengelola wisata untuk memperkuat pengembangan destinasi wisatanya. Tujuan dari kegiatan ini adalah memberikan pengetahuan dan pemahaman pengelola destinasi wisata tentang penerapan komunikasi yang tepat dalam memberikan pelayanan kepada pengunjung dan upaya promosi secara mandiri oleh para pengelola wisata. Metode yang digunakan dalam kegiatan ini adalah sosialisasi dan penyuluhan yang dilakukan dengan penyampaian materi, diskusi, dan tanya jawab. Hasil dari kegiatan ini pengelola destinasi wisata mampu memahami pentingnya pelayanan prima yang diterapkan dalam menerima kunjungan wisatawan serta pentingnya melakukan upaya promosi destinasi wisata secara mandiri untuk meningkatkan jumlah kunjungan wisata.Kata Kunci: destinasi wisata, pelayanan prima, promosi pariwisata, pengembangan pariwisataAbstractThe success of developing tourim destinations is one of the foundations in strengthening the tourism sector in Indonesia. One aspect that to be main problem in developing tourism destinations in Karawang Regency is the weak communication strategy implemented by tourism managers, especially on tourist services and tourism promotion. Most of the managers of tourism destinations in Karawang have not received sufficient provisions in the procedures for receiving good tourists and in promotional activity, most of them only rely on centralized promotional strategy doing by agencies that oversee the tourism sector in Karawang Regency. Of the several weaknesses regarding the communication strategy, it is necessary to carry out an activity as a form of assistance to tourism managers to strengthen the development of their tourism destinations. The purpose of this activity is to provide knowledge and understanding of tourism destination managers about the application of proper communication in providing services to visitors and promotional activity independently by tourism managers. The method used in this activity is socialization and outreach which is carried out by delivering material, discussion, and question and answer. The results of this activity, tourism destination managers are able to understand the importance of excellent service applied in receiving tourist visits and the importance of promoting tourism destinations independently to increase the number of tourist visits.Key Word: tourism destination, excellence service, tourism promotion, tourism development.

The Reinvesting Impact of Promotional Activity and Store Atmosphere on Impulse Buying Behavior: The Mediating Role of Payment Facility

This study aims to recognize the factor effecting impulse buying behaviour with the mediation effect of payment facility. This study is based on primary data and data collected from Hyderabad Division of Sindh, Pakistan through adopted questionnaire. Number of respondents were 200 females who are engaged in impulse buying in supermarkets such as Baig Mart, Dawood Super Market, Max Bachat Super Market and Grocers. The store atmosphere and promotional activity are mediated by payment facility for impulse buying behaviour and partial mediation effect used. However, promotional activity revealed more important for impulse buying behaviour due to higher beta value than store atmosphere. In the previous research scholars explored the direct impact of promotional activity and store atmosphere. However, this study checked indirect effect in presence of mediator payment facility.

A Behavioral Study on Leisure Shopping Purchasing in Supermarket Setup

Asian country retail sector blooming fast. Sri Lankan retail association expected a revolution in the retail sector. Recently Sri Lanka retail sector has been facing huge challenges with technology changes. Customers are more engaging with technology so in this situation, they are more informed toward their purchasing. Retailers use many strategies and tactics to attract customers and enhancing market shares. Most of the retailers have used 4ps strategies (product, price, place, promotions). Apart from those traditional retail strategies, retailers adopt more innovative strategies for getting customers. Recently they have engaged with enhanced retailers display settings, in-store initiatives, online listening strategies with digital marketing, build retail navigation with buzz marketing, enhancing merchandising windows display, and recently most of the retailers using curbside also to explore new retail features to customers.in addition to that retailers maintain good sales staff, using leverage social media like Facebook, Instagram, SMS marketing, email marketing, and online contest and referral retailer marketing and influence retailers' strategies. Sri Lanka retail sector accounts for approx. 34% of the country’s GDP,14% of the employments, and over 250 million. Footfall per annum thus contributing positively toward the national economy. Sri Lankan was ranked 12th in the global retail development index (GRDI). The supermarkets' service providers face competition to attract customers and enhance their shopping behavior, to increase retail market share. Therefore, supermarket service providers should be conscious of the leisure shopping factors affecting shopping behavior. This study aims to investigate the behavioral study of leisure shopping factors (wide choice, Atmosphere, Convenience, Salespeople, Location, promotional activity, merchandising policies) on customers' shopping behavior with regards to the retail industry. The objective of this study is to identify the level, relationship, and impact of leisure shopping factors on customer shopping behavior. This study was based on the customer's perspectives and their experiences with retail service. Data were obtained from a sample of 150 customers, and convenience sampling was used. The descriptive statistics, correlation, and regression analysis were used to analyses the data by using SPSS. The results revealed that leisure shopping factors have a significant impact enhance customer purchasing behavior. Same as, leisure shopping factors (wide choice, Atmosphere, Convenience, Salespeople, Location, promotional activity, merchandising policies) impact on customer buying behavior significantly through customer leisure shopping factors. The study contributes to existing Theoretical and practical knowledge by providing evidence regarding the relationship and impact between leisure shopping factors and customer buying behavior. The modern retail service providers, in Sri Lanka; it is growing rapidly with high competition between the service providers. Hence, this research has the potential to contribute to the overall modern retail service providers in terms of how to maintain long-term relationships between the service providers and their customers through the strategies of leisure shopping factors.

Consumer’s Impulse Buying Behavior: Do Visual Merchandising, Store Atmosphere, Availability of Money, and Promotional Activity Affect it?

The research aimed to analyze the influence of visual merchandising, store atmosphere, availability of money, and promotional activity on impulse buying behavior in MINISO Pekanbaru. The research applied a quantitative method, and the population was consumers who purchased any product in MINISO Pekanbaru. The sample amounted to 150 respondents with an accidental sampling technique. The instrument used was a questionnaire by asking questions to respondents. Analysis was conducted by using a multiple regression linear approach with IBM SPSS 23. The results show that the store atmosphere does not significantly influence impulse buying behavior. Meanwhile, visual merchandising, availability of money, and promotional activity significantly affect the impulse buying behavior. The results imply that MINISO Pekanbaru has implemented a proper marketing strategy to attract consumers to buy impulsively. However, MINISO Pekanbaru needs to re-consider the display and information placement about the products so that the consumers feel comfortable and content to spend a longer time there.

Maker Space: A Beginner Way to Imparting Library for Adani Institute of Infrastructure Engineering

Adani Institute of Infrastructure Engineering (AIIE) is established to equip the students to become modern-day engineers and managers primarily for the infrastructure and allied sectors. The Institute is presently conducting three Bachelor Programmes in Engineering. 1. BE- Civil & Infrastructure Engineering, 2.BE-Electrical Engineering, 3.BE -Information & Communication Technology. Adani Institute of Infrastructure Library embarked on a change journey in 2008 for services in support of the education. The concept for creating a maker space for engineering students within the library to foster activity -based learning. Maker spaces are over just places to create things; a maker space may be a physical location wherever people gather to share resources and knowledge, work on projects, network, and build. The NMC Horizon Report: 2015 higher education the paper examines the awareness and importance of library maker spaces. A questionnaire was used for collection of data. Around 50 questionnaires were distributed among the students. A total of 30 stuffed in questionnaires were selected for analysis of the data. While there is a push to include maker spaces in universities, very little is understood regarding the expertise of establishing maker spaces on engineering campuses. Typically, these maker spaces contain 3D printers and laser cutters, and offer facilities to conduct work, personal and collaborative projects. The idea for creating a maker space for engineering library is promotional activity-based learning. Maker spaces are over just places to make things; a maker space may be a physical location wherever people gather to share resources and knowledge, work practical projects, network, and build. Libraries that have lengthy been substitutable with peace and tranquillity are currently thought of as a part in which there have to be a stability between quiet surroundings and social dynamic mood. The intention of this study is to observe the importance of maker space of engineering libraries that is tremendously needed in technological advancements and alteration of ancient systems with new ones. This analysis consists of reviewing the domestic samples, conforming examples to library maker space and inspecting numerous libraries over a duration of time. The outcomes of this find out about indicate that generally, modern libraries have fewer areas for paper books and publications and individual study, instead, bigger spaces are committed to locations for cluster studies and the use of computer and maker space etc. This trade has influenced the function of the library space and maker space.

Are patients more adherent to newer drugs?

The annual preventable cost from non-adherence in the US health care system amounts to $100 billion. While the relationship between adherence and the health system, the condition, patient characteristics and socioeconomic factors are established, the role of the heterogeneous productivity of drug treatment remains ambiguous. In this study, we perform cross-sectional retrospective analyses to study whether patients who use newer drugs are more adherent to pharmacotherapy than patients using older drugs within the same therapeutic class, accounting for unobserved heterogeneity at the individual level (e.g. healthy adherer bias). We use US Marketscan commercial claims and encounters data for 2008–2013 on patients initiating therapy for five chronic conditions. Productivity is captured by a drug’s earliest Food and Drug Administration (FDA) approval year (“drug vintage”) and by FDA” therapeutic potential” designation. We control for situational factors as promotional activity, copayments and distribution channel. A 10-year increase in mean drug vintage is associated with a 2.5 percentage-point increase in adherence. FDA priority status, promotional activity and the share of mail-order prescription fills positively influenced adherence, while co-payments had a negative effect. Newer drugs not only may be more effective in terms of clinical benefits, on average. They provide means to ease drug therapy to increase adherence levels as one component of drug quality, a notion physicians and pharmacy benefit managers should be aware of.

Aggressive Medicine Promotional Activity of Pharmaceutical Industry All Over the Globe: Who Will Do the Highly Risky Job to Defy the Monstrous Financial Tyrant?

Not Available Bangladesh Journal of Medical Science Vol.19(4) 2020 p.589-593