Exploring Consumers’ Alcoholic-Beverage Type-Specific Drinking Motives : The Case of Young Adult Females in South Korea

2018 ◽  
Vol 20 (3) ◽  
pp. 39-62
Author(s):  
Hyejeung Cho
Keyword(s):  
Young Adult ◽  
South Korea ◽  
Alcoholic Beverage ◽  
Drinking Motives ◽  
Beverage Type ◽  
Adult Females

scholarly journals Self-Rated Aversion to Taste Qualities and the PROP Taster Phenotype Associate with Alcoholic Beverage Intake and Preference

Beverages ◽  
2021 ◽  
Vol 7 (2) ◽  
pp. 37
Author(s):  
Gary J. Pickering ◽  
Margaret K. Thibodeau
Keyword(s):  
Alcohol Consumption ◽  
Red Wine ◽  
Alcoholic Beverage ◽  
Likert Scale ◽  
White Wine ◽  
Sensory Attributes ◽  
Taste Perception ◽  
Alcoholic Beverages ◽  
Convenience Sample ◽  
Beverage Type

Consumers often identify “taste” as an important factor when selecting alcoholic beverages. Although it is assumed that reduced alcohol consumption in PROP super-tasters is due to a greater dislike of the nominally aversive sensations that they experience more intensely (e.g., bitterness) when compared to PROP non-tasters, this question has not been specifically asked to them. Therefore, we examined consumers’ self-reported aversion towards specific sensory attributes (bitter, hot/burn, dry, sour, sweet, carbonation) for four alcoholic beverage types (white wine, red wine, beer, spirits) using a convenience sample of U.S. wine consumers (n = 925). Participants rated 18 statements describing different combinations of sensory attributes and alcoholic beverages on a 5-point Likert scale (e.g., Beer tastes too bitter for me). Individuals who tended to agree more strongly with the statements (i.e., they were more averse; p(F) < 0.05) tended to (i) consume less of all beverage types, (ii) consume a higher proportion of white wine (p(r) < 0.05), and (iii) were more likely to be female or PROP super-tasters. The results suggest that self-reported aversion to specific sensory attributes is associated with not only lower overall intake of alcoholic beverages, but also a shift in the relative proportions of beverage type consumed; a key finding for studies investigating how taste perception impacts alcohol consumption.

scholarly journals Effective Dual Method Contraceptive Use and HPV Vaccination Among U.S. Adolescent and Young Adult Females

2014 ◽  
Vol 24 (5) ◽  
pp. 543-550
Author(s):  
Robin C. Vanderpool ◽  
Corrine M. Williams ◽  
Amy R. Klawitter ◽  
Katherine Eddens
Keyword(s):  
Young Adult ◽  
Contraceptive Use ◽  
Hpv Vaccination ◽  
Adolescent And Young Adult ◽  
Dual Method ◽  
Adult Females

scholarly journals The Use of Complementary and Alternative Medicine among Korean Young Adult Members of Fitness Centers

2019 ◽  
Vol 2019 ◽  
pp. 1-9 ◽  
Author(s):  
Seung-Nam Kim ◽  
Bokmin Kim ◽  
Jaehee Kim
Keyword(s):  
Young Adults ◽  
Young Adult ◽  
South Korea ◽  
Alternative Medicine ◽  
Complementary And Alternative Medicine ◽  
Multiple Logistic Regression Analysis ◽  
Education Level ◽  
Fitness Centers ◽  
Cam Use ◽  
Complementary And Alternative

In general, the pattern and perception of complementary and alternative medicine (CAM) use in young people are little known. Particularly, given South Korea’s dual health care system that includes both Korean traditional medicine and Western medicine, young adults in South Korea may be unique for the study of CAM use. Accordingly, this study investigated the modality, purpose, and perceptions of CAM use among young adults in South Korea and determined the predictors of CAM use. In addition, reasons for CAM use were compared to those for exercise. A survey was conducted among 649 young members of fitness centers (aged 20-39 years). The structured written questionnaire included the questions related to use of 30 CAM modalities, satisfaction with CAM use, factors associated with CAM use, reasons for exercise and CAM use, and perceptions of CAM. The most common therapies used in lifetime were acupuncture, massage, moxibustion/cupping, yoga, and diet-based therapies. The most satisfied therapy was massage followed by aroma therapy. The main reasons for using CAM were to relieve musculoskeletal pains while those for doing exercise were to lose weight, to promote health, and to have a positive body image. Multiple logistic regression analysis revealed that higher education level, having a religion, and having a health problem were significant independent predictors of CAM use after controlling for other factors. The majority of respondents reported “relief of pain and symptoms” as the perceived effect of CAM and “lack of advertising” as the weakness of CAM. The majority of respondents got CAM information from mass media and Internet. In conclusion, CAM use is significantly associated with education level, religious status, and health status in Korean young adult members of fitness centers. The main purposes of utilizing CAM and performing exercise are different.

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