MEDIA CONSUMPTION AND SPACE MANAGEMENT IN THE SOCIAL SCIENCES
Social actors claim that sociology studies social reality as a whole, but also concerns the parts, phenomena and processes of this reality, in their many and varied relationship to the whole. In the social space there are many groups that interact in this regard, and because of this there are many types of messages to reach one or the other of the groups.Public opinion is the reaction product of people's minds and the thinking sum of individual form groupthink.Management then applies individual problem then it analysis the public thinking. The reaction occurs using communication media between the individual and the mass of people bringing the two stakeholders to a common denominator and creating symbols that public thinking to answer.