scholarly journals Comparative analysis of the PR specialists functions theoretical model and the present cut of the modern companies’ practical expectations

2020 ◽  
Vol 11 (3) ◽  
Author(s):  
Olga Alekhina
Keyword(s):  
New Technologies ◽  
Soft Skills ◽  
Theoretical Models ◽  
Professional Activity ◽  
Educational Standards ◽  
Hard Skills ◽  
Job Openings ◽  
Field Workers ◽  
State Educational ◽  
Modern Technologies

The article examines the functional responsibilities and competencies of modern specialists who work in the advertising field, public communications, and marketing communications. Those specialists have to be ready for constant changes and the use of current technologies because the communication sphere is very mobile, also depends on the use of new technologies, and is associated with the development of the infosphere. And because of that, the employers’ requirements for candidates are constantly updated. To compare presented in the scholarly literature theoretical models and the modern employers’ requirements, the author studied the traditional specialists’ functions and competencies, which are described in scientific works, higher education programs, and state educational standards. Also, was made a cut of the employers’ practical expectations who post job openings on the Headhunter website, which is one of the most popular jobs search and recruiting services. Also were analyzed requirements for a large Russian and international companies stated in the openings posted in January–June 2020. Based on the analysis, the author concludes the ratio of traditional and new functions in the communicative field workers’ job, about the requirements for their knowledge and skills, which are divided into the categories of hard skills and soft skills. As a result, it was concluded that modern employers are in demand for specialists who can perform traditional functions that have proven their effectiveness, as well as use all relevant modern technologies in their job. The equally important right combination of hard skills and soft skills as the basis of the professional activity of a modern specialist.

Analytical and reflexive competence of future doctor: essence, structure, conditions of formation

2021 ◽  
pp. 80-86
Author(s):  
Olga V. Minakova
Keyword(s):  
Professional Training ◽  
Diagnostic Tools ◽  
Professional Activity ◽  
Federal State ◽  
Educational Standards ◽  
Training Models ◽  
Source Data ◽  
Educational Structures ◽  
State Educational ◽  
Future Doctor

Due to the release of new educational standards regulating the activities of educational structures of the Russian Federation the requirements for the results of professional training of a competent specialist with a developed set of competencies have increased. According to the requirements of the Federal State Educational Standards of Higher Education in 31.05.01 “Medical Care” and 31.05.02 “Pediatrics”, the future doctor must have a whole range of skills and abilities that determines his professionalism. These include the qualitative analysis of information, the identification of cause-and-effect relationships, the structuring of source data, and the reflection of one's own activities, which ultimately lead to the formation of analytical and reflexive activities. The formation of analytical and reflexive competence of a future doctor in the course of professional training is defined as a continuous and holistic psychological and pedagogical process aimed at strengthening motivation, ability and readiness to effectively carry out analytical and reflexive activities within the framework of professional activity. This has determined the need for the development of new didactic tools that contribute to its improvement in the process of professional training: models, pedagogical conditions, technology of formation, criteria apparatus and diagnostic tools.

Motivation and stimulation of labor activity

2021 ◽  
Author(s):  
Dmitriy Sevost'yanov
Keyword(s):  
Higher Education ◽  
Personnel Management ◽  
Financial Incentives ◽  
Free Time ◽  
Professional Activity ◽  
Federal State ◽  
Educational Standards ◽  
Personnel Manager ◽  
State Educational ◽  
Stimulation Of

The textbook discusses general issues of motivation and analyzes existing theories. The article presents information about financial incentives, moral incentives for personnel, organizational incentives and incentives for free time, as well as on a number of other topics that are practically important in the professional activity of a personnel manager. Special attention is paid to errors and errors in the motivation and stimulation of labor activity. Meets the requirements of the federal state educational standards of higher education of the latest generation. It is intended for students studying in the direction of training 38.03.03 "Personnel Management".

Legal support of professional activity

2021 ◽  
Author(s):  
Gennadiy Pracko
Keyword(s):  
Higher Education ◽  
Civil Law ◽  
Legal Issues ◽  
Basic Knowledge ◽  
Professional Activity ◽  
Business Activity ◽  
Educational Standards ◽  
Theory Of Law ◽  
State Educational

This course book is devoted to the issues of legal support of various types of professional activity. Each chapter allows you to master basic knowledge in various legal areas – the textbook examines the basics of the theory of law, constitutional, environmental, administrative, labor and civil law, as well as the basics of business activity, economic disputes and forms of their resolution. The course book is produced in accordance with state educational standards of higher education and is intended for students and everyone interested in relevant legal issues related to a multifaceted professional activity.

scholarly journals Modern technologies in foreign language training at a technical higher education institution

2019 ◽  
pp. 218-221
Author(s):  
Irina V. Zuyeva
Keyword(s):  
Foreign Language ◽  
New Technologies ◽  
Soft Skills ◽  
Education Institution ◽  
Language Training ◽  
Digital World ◽  
Digital Era ◽  
Russian Education ◽  
Education Transformation ◽  
Modern Technologies

The article discusses modern technologies in foreign language training for the bachelors of technical university which help to develop professional skills. Nowadays there is a need of education transformation taking into account changes of the digital world in favour of the soft skills development which provide personnel leadership in a digital era. The value of new technologies is that they allow to be guided better in a rapidly changing world, in various directions and disciplines and to understand flows of modern information. Educational cases and projects are very important in Russian education now. At the same time, assimilation of knowledge and abilities development act as a result of vigorous independent students’ activity on conflicts solving therefore there is a creative mastering professional knowledge, skills, abilities and critical thinking development.

LEGAL SUPPORT OF PROFESSIONAL ACTIVITY

2021 ◽  
Author(s):  
Gennadiy Pracko
Keyword(s):  
Vocational Education ◽  
Civil Law ◽  
Legal Issues ◽  
Basic Knowledge ◽  
Professional Activity ◽  
Business Activity ◽  
Educational Standards ◽  
Secondary Vocational Education ◽  
Theory Of Law ◽  
State Educational

This course book is devoted to the issues of legal support of various types of professional activity. Each chapter allows you to master basic knowledge in various legal areas — the textbook examines the basics of the theory of law, constitutional, environmental, administrative, labor and civil law, as well as the basics of business activity, economic disputes and forms of their resolution. The course book is produced in accordance with state educational standards of secondary vocational education and is intended for students and everyone interested in relevant legal issues related to a multifaceted professional activity.

Modern technologies of preschool education

2020 ◽  
Author(s):  
Elena Andrianova ◽  
Mariya Bogomolova ◽  
Anna Grishina ◽  
Larisa Dormidontova ◽  
Larisa Zaharova ◽  
...  
Keyword(s):  
Preschool Education ◽  
Educational Process ◽  
Educational Institutions ◽  
Federal State ◽  
Study Guide ◽  
Educational Standards ◽  
Educational Organizations ◽  
Ulyanovsk Region ◽  
State Educational ◽  
Modern Technologies

Study guide tailored to the needs identified in the GEF PRIOR to the organization of educational process in preschool educational organizations, and areas of development and education of the child. Used experience pre-school educational institutions of Ulyanovsk, Ulyanovsk region, operating in the mode of innovation. Meets the requirements of Federal state educational standards of higher education of the last generation. For bachelors of higher educational institutions enrolled in the profile "Primary education" and educators of preschool organizations.

Technology of special concretes on sulfur and sulfur-bitumen binders

2019 ◽  
Author(s):  
Борис Усов ◽  
Boris Usov ◽  
Татьяна Горбунова ◽  
Tatiana Gorbunova
Keyword(s):  
Higher Education ◽  
Graduate Students ◽  
Educational Institutions ◽  
Federal State ◽  
Educational Standards ◽  
Higher Educational Institutions ◽  
Aggressive Environment ◽  
Self Study ◽  
State Educational ◽  
Modern Technologies

The publication is a textbook for teaching and studying in technical higher educational institutions of modern technologies for the production of special concretes on sulfur and sulfur-bitumen binders. The results of foreign and domestic researchers on the use of sulfur in structures, products operating in an aggressive environment, and types of modification of road bitumen and asphalt. Meets the requirements of the Federal state educational standards of higher education of the last generation. For students studying in the areas of training 08.03.01 and 08.04.01 "Construction" and specialty 08.05.01 "Construction of unique buildings and structures", as well as for graduate students. It is also useful for self-study.

Technologies of personnel management

2018 ◽  
Author(s):  
Оксана Чуланова ◽  
Oksana Chulanova
Keyword(s):  
Doctoral Students ◽  
Personnel Management ◽  
Soft Skills ◽  
Training And Development ◽  
Federal State ◽  
Teaching Staff ◽  
Effective Work ◽  
Educational Standard ◽  
State Educational ◽  
Modern Technologies

The textbook "Personnel Management Technologies" has been developed in accordance with the curriculum (in accordance with the Federal State Educational Standard of Higher Education in the direction of 38.03.03 "Personnel Management" preparing the final qualifying work in this direction). The textbook includes an analysis of modern technologies in the field of personnel management that can be used in working with the staff of modern organizations. The textbook consistently presents the technologies of humanizing the labor activity of the personnel of organizations, the technology of working with personnel in various models of the organization. Consistently reviewed modern technologies work with the staffing reserve of the organization (talent management and the development of soft skills managers). Presented from the perspective of opportunities and risks are modern technologies of training and development of the personnel of the organization, modern technologies of recruiting, selection and hiring of personnel, technology of effective work with the personnel of the organization and technology of optimization of labor activity of the personnel. Current technologies for the release of personnel are represented by outplacement technology. Prospects and risks of all technologies presented in the textbook are considered. Addressed to students, undergraduates, graduate students, doctoral students, researchers, students and conduct research in the field of personnel management. For the teaching staff of universities and practitioners to work with the staff of modern organizations.

scholarly journals THE IMPLEMENTATION OF CDIO STANDARDS IN THE CONTEXT OF "TUNING" APPROACH WHEN TRAINING TEACHERS OF FOREIGN LANGUAGES

2019 ◽  
pp. 545
Author(s):  
Nadezhda Emelianova
Keyword(s):  
Higher Education ◽  
Professional Competence ◽  
Language Teachers ◽  
Foreign Languages ◽  
Professional Activity ◽  
Federal State ◽  
Teaching Staff ◽  
Educational Standards ◽  
Self Assessment ◽  
State Educational

This article presents the experience of the CDIO (Conceive — Design — Implement — Operate) educational standards implementation in the context of TUNING approach: on-going reform of the higher education; introduction of the new generation of Federal State Educational standards (FSES); development of new professional standards. It analyses the results of CDIO implementation monitoring in the system of higher education of foreign language teachers based on the experience gained during the TUNING Russia Project (2010-2019). This article provides an overview of the profiling of TUNING development methodology successfully adapted and applied for the training course for the teaching staff of the foreign languages faculties. Professional competence of a teacher can be shown in a teacher’s portfolio, that is a kind of reflection of his/her professional activity and competitiveness which leads to self-assessment and self-development.

scholarly journals Development Features of the FSES for Tiered and Continuous Higher Education

2020 ◽  
Vol 29 (3) ◽  
pp. 74-84
Author(s):  
A. I. Altukhov ◽  
M. A. Skvaznikov ◽  
A. A. Shekhonin
Keyword(s):  
Higher Education ◽  
Educational Programs ◽  
State Regulation ◽  
Evolutionary Development ◽  
Professional Activity ◽  
Federal State ◽  
Educational Standards ◽  
Advantages And Disadvantages ◽  
Competency Models ◽  
State Educational

The article discusses the dynamics of the development of federal state educational standards (FSES) for the preparation of bachelors, masters and specialists in the field of photonics, instrumentation, optical and biotechnological systems and technologies over the past twenty-five years. The authors analyze the features, advantages and disadvantages of tiered and continuous higher education. Particular attention is paid to the development and improvement of state educational standards of higher education in the specialty “Electronic and Optical-electronic Devices and Special-purpose Systems.” The article substantiates the expansion of the scope of professional use of a specialist in the field of electronic and optoelectronic devices and systems and the need to introduce a new – information-analytical type of activity. based on the developed competency models of the results of mastering the educational programs of graduate, undergraduate and specialty studies, a comparative analysis of their orientation in various fields of activity is carried out. One of the main trends in the development of state regulation of training students in an enlarged group of specialties and areas of training “Photonics, Instrumentation, Optical and Biotechnical Systems and Technologies” is providing universities with greater freedom in the development of educational programs and the selection of applied educational technologies. It is shown that the main strategic task of the developer of the main professional educational program is to form a set of competencies that will allow the graduate to work in one of the areas of professional activity. At the same time, this set of competencies should be correlated with some labor functions formally described by professional standards and qualification requirements. It is concluded that the main result of the evolutionary development of educational programs of tiered and continuous higher education was the transition from their academic orientation to a practice-oriented character providing focus on certain professional qualifications and requirements of the employer.

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