scholarly journals DEVELOPMENT OF NETWORK MARKETING IN UZBEKISTAN.

2021 ◽  
Vol 104 (12) ◽  
pp. 1089-1092
Author(s):  
Abbas Tairovich Shermukhamedov ◽  
◽  
Gulomjon Rakhmanovich Hamraev ◽  
Keyword(s):  
Network Marketing

Pemberdayaan Masyarakat Sekitar Kampus Kelurahan Lere Melalui Pelatihan Pembuatan Nugget Ikan

2018 ◽  
Vol 2 (1) ◽  
pp. 56
Author(s):  
Asrawaty Asrawaty ◽  
If’all If’all
Keyword(s):  
Community Education ◽  
Urban Society ◽  
Food Preservation ◽  
Raw Material ◽  
Training Methods ◽  
Business Partner ◽  
Network Marketing ◽  
Community Partners ◽  
Urban Village ◽  
Rural Appraisal

Today's urban society is inclined to buy practical, ready-to-cook food and ready to eat. Ready of cook means thatit takes less time to prepare food. One form of food that is ready to cook is a nugget. Fish nuggets are very easy to processand the raw material of tuna is easily obtained in Lere urban village. aims to empower communities around the campuswith a commercial business orientation and accelerated the development, coaching, creati on of network marketing results,continuously. Using Community Education methods with Participatory Rural Appraisal (PRA/ RRA), training methods,demonstration experiments, and coaching and evaluation of small business partner groups. The demonstrationdemonstration demonstration demplot was conducted with the introduction of technology covering fish nugget processingtechnology. The result of this training activity is the Improvement of ability in running the partner business through thetraining activity that is held. Increasing the capability and income of community partners activities with the existence offish processing technology into nugget is one of food diversification and food preservation

scholarly journals Research on Network Marketing Reform under the Background of Big Data

2021 ◽  
Vol 1744 (3) ◽  
pp. 032006
Author(s):  
Haohua Qing ◽  
Jianghua Deng ◽  
Die Fu
Keyword(s):  
Big Data ◽  
Network Marketing

The Impact of Social Network Marketing on University Students' Purchase Intention and How It Is Affected of Consumer Engagement

2020 ◽  
Vol 6 (2) ◽  
pp. 87-91
Author(s):  
Hartiwi Prabowo ◽  
Rini Kurnia Sari ◽  
Stephanie Bangapadang
Keyword(s):  
Social Network ◽  
Data Collection ◽  
University Students ◽  
Purchase Intention ◽  
Research Method ◽  
Quantitative Research ◽  
Consumer Engagement ◽  
Network Marketing ◽  
Consumer Purchase Intention ◽  
The Impact

The research conducted is to know the impact of social network marketing on consumer purchase intention and consumers who become research are active students at private universities in Jakarta, and how social network marketing also affect consumer engagement (as moderate variable). The research method used in this research is quantitative research method. A method of data collection used in this research is a questionnaire distributed to 119 university students. The results of this study showed that social network marketing has a strong and significant impact oncustomer engagement, customer engagementhas a strong and significant impact on consumer purchase intention, social network marketing has a strong and significant impact consumer purchase intention, and also there is a significant impact from social network marketing on consumer purchase intention through consumer engagement.

scholarly journals Knowledge and technology transfer networking platforms in modern research universities

2020 ◽  
Vol 16 (1) ◽  
pp. 57-65 ◽  
Author(s):  
Iryna Novikova ◽  
Alla Stepanova ◽  
Oksana Zhylinska ◽  
Oleksandr Bediukh
Keyword(s):  
Technology Transfer ◽  
Research Universities ◽  
International Markets ◽  
Academic Community ◽  
Transfer Of Knowledge ◽  
Network Marketing ◽  
Effective Mechanism ◽  
Technological Transfer ◽  
Scientific Ideas

Innovative development of Ukraine is possible due to the introduction of an effective mechanism for the promotion of commercially attractive scientific ideas and developments, which are produced at universities, into the domestic and international markets. It is extremely difficult for research universities to negotiate the transfer of their developments due to the lack of an extensive technology transfer infrastructure where an information system would be in place to exchange technological requests and proposals. The authors demonstrate a modern toolkit for the transfer of knowledge and technology, which is actively used by the international academic community and contributes to the consideration of modern specifics in the organization of innovative marketing in research universities. In the article, the authors analyze the role of social and communication tools, namely media and online social platforms, such as Instagram, Twitter, LinkedIn, or YouTube, or other communication search platforms, including Enterprise Europe Network in the technological transfer of world research universities and Ukrainian university practice. The dominance of positive features in the use of media tools for technology transfer proves its viability for the Ukrainian market. Using the tools of media sector it was proposed to develop a modern strategy for commercializing the results of innovative activities of research universities. The article offers considering the process of bringing to commercially attractive results of experimental research at universities based on the methodology of network marketing and education.

scholarly journals Tauke and Emotional Network Model in Oil Palm Marketing: Getting Fresh Fruit from Smallholders in Indonesia

2020 ◽  
Vol 55 (4) ◽  
Author(s):  
Rizabuana Ismail ◽  
Slamet Haryono ◽  
Ira Maya Sofa Harahap ◽  
Ria Manurung
Keyword(s):  
Oil Palm ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Fresh Fruit ◽  
Network Marketing ◽  
Marketing Model ◽  
Marketing Models ◽  
Cash Payment ◽  
Fresh Fruit Bunches ◽  
Depth Interviews

This article describes how fresh fruit bunches grown by oil palm smallholders are incorporated into oil palm marketing models in Indonesia. This emotional network marketing model is a supplementary model of marketing models in Malaysia which is called factory centered and middleman model. This research uses a descriptive qualitative method. The data was collected by conducted in-depth interviews with 28 informants coming from 4 (four) categories of oil palm smallholders: oil palm tauke (middleman) that included big tauke and small tauke, workers in the loading ramps, and workers in the oil palm factories who were involved in oil palm marketing channels. The result of the research showed that the oil palm marketing channel between smallholders and either small tauke and big tauke was based on an emotional network with a strong bond of friendship, brotherhood, dwelling location, cash payment, giving loan with reasonable requirements, and providing transportation for fresh fruit bunches. In contrast, oil palm marketing channel among smallholders, loading ramp buyers, and POF was based on regulations. This writing presented a different perspective of oil palm marketing channels in general by involving the emotional network of the existing actors for getting fresh fruit bunches and the advantages of oil palm marketing. In this marketing model, there is a longer marketing channel and actors with their varied roles.

scholarly journals Network marketing: ¿Pirámide ilegal o modelo de negocio legítimo?

Athina ◽  
2018 ◽  
pp. 363-368
Author(s):  
Alejandro Morales-Cáceres
Keyword(s):  
Network Marketing
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