scholarly journals Effects of coexistence of marketing and operations on product innovation performance

2020 ◽  
Vol 27 (1) ◽  
Author(s):  
Jandir Balensiefer Vicenzi ◽  
Verner Luis Antoni ◽  
Claudio Damacena ◽  
Carlos Henrique Riss ◽  
Thayane Woellner Sviercoski Manosso
Keyword(s):  
New Product Development ◽  
Product Innovation ◽  
Innovation Process ◽  
Innovation Performance ◽  
Product Development Process ◽  
Research Population ◽  
Two Stages ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship

Abstract: The present study aimed at investigating the impact of the coexistence of marketing and operations on product innovation performance in the flexible plastic packaging industry in Brazil. To this end, the study was conducted in two stages: one, exploratory and qualitative, and the other, descriptive and quantitative. In the first stage, a construct was chosen and validated to identify the effect of integrating the functions of innovation and develop an instrument for data collection. In the second stage, we defined the research population, collected data, and performed statistical analysis of the results. To measure the relationship of marketing and operations, we used a theoretical construct which investigates the level of integration in the four phases of the new product development process and innovation performance, considering both financial and non-financial dimensions. Data were collected through a structured questionnaire and statistically analyzed through linear regression and correlations between variables. The results showed that the integration of these areas has a positive and significant impact on the success of innovation, indicating that information-sharing in the initial and final stages of the product innovation process is a driver for achieving better performance. One of the main findings of this study is that, in isolation, the field of marketing does not perceive the impact of the integration of functions on innovation.

Cultivating product innovation performance through creativity: the impact of organizational agility and flexibility under technological turbulence

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Wilert Puriwat ◽  
Danupol Hoonsopon
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Product Innovation ◽  
New Product ◽  
Innovation Performance ◽  
Incremental Innovation ◽  
Organizational Agility ◽  
Content Type ◽  
Technological Turbulence ◽  
The Impact

PurposeThis study is to compare the impact of organizational agility and flexibility on performance of each type of product innovation (radical vs incremental innovation). Additionally, the moderating effect of technological turbulence on the relationship between the two types of organization is examined.Design/methodology/approachBased on gaps in the existing literature, the survey data are collected from managers who are in charge of developing new products in three industries: food and beverage, chemical and machinery (N = 431). Confirmatory factory analysis is used to verify measurement items and regression analysis is used to test hypotheses.FindingsThe results show that organizational agility increases performance in radical innovation both in a certain situation and an environment with technological turbulence. In contrast, the impact of organizational flexibility is limited to increasing performance in both radical and incremental innovation performance in a certain situation.Originality/valueOur study extends the knowledge of organizational agility and flexibility in the domain of product innovation. Adaptation of organization to respond the technological turbulence will stimulate creativity of new product development teams to produce new useful ideas and transform these ideas to product innovation. The different types of organizing a new product development team to handle technological turbulence will provide different results in product innovation performance. In addition, the findings provide a recommendation on how the organization of a new product development team can improve performance in each type of product innovation under technological turbulence.

scholarly journals The Impact of Organizational Learning Capability on Product Innovation Performance: Evidence from the Turkish Manufacturing Sector

2016 ◽  
Vol 6 (1) ◽  
pp. 70-84 ◽  
Author(s):  
Özlem Yaşar Uğurlu ◽  
Mustafa Kurt
Keyword(s):  
Organizational Learning ◽  
Empirical Data ◽  
Product Innovation ◽  
Positive Relationship ◽  
Manufacturing Sector ◽  
Innovation Performance ◽  
Learning Capability ◽  
The Impact ◽  
The Relationship

This study aims to examine the effect of organizational learning capability on product innovation performance in the manufacturing sector using empirical data. A survey was conducted with 120 firms that were on the list of Top 1000 Firms of Turkey and registered with the Istanbul Chamber of Industry, to examine the relationship between the dimensions of organizational learning capability and the dimensions of product innovation performance. The findings of the study indicate a positive relationship between organizational learning capability and product innovation performance.

scholarly journals Analysis of Enterprise Sustainable Crowdsourcing Incentive Mechanism Based on Principal-Agent Model

2020 ◽  
Vol 12 (8) ◽  
pp. 3238 ◽  
Author(s):  
Guohao Wang ◽  
Liying Yu
Keyword(s):  
New Product Development ◽  
Incentive Mechanism ◽  
Innovation Process ◽  
Product Development Process ◽  
Principal Agent ◽  
Agent Model ◽  
Internal Resources ◽  
Model And Simulation ◽  
Principal Agent Model ◽  
The Impact

The utilization of crowdsourcing to acquire distant knowledge is increasing. In the new product development process, sustainable crowdsourcing is an effective way to exploit both external and internal resources to boost enterprise innovation quality and the efficiency of the competitive edge of macro tasks in a relatively long cycle. The challenge of sustainable crowdsourcing is how to design a proper incentive mechanism to achieve the maximum initiator profit and, at the same time, satisfy the solver’s motivation so that they can continuously participate in the innovation process. In two situations, including a single motivation and multiple motivations of the solver, this paper analyzed the impact of a few factors on the initiator’s profit and the incentive coefficient for the solver based on the Principal–Agent Model. From the model and simulation results, the solver’s incentive coefficient is positively correlated to the solver’s work quality and negatively correlated to the uncertainty of the enterprise operation, the solver’s Effort Cost, the solver’s degree of risk aversion, etc. If the initiator is more sensitive to the benefits of the solver’s intrinsic motivation, the monetary incentive will be higher. The research results provide a theoretical basis to quantify the initiator’s expected profit and design a proper incentive plan for the solver. Finally, the conclusions offer practical guidance for enterprise to execute incentive plans for sustainable crowdsourcing from the perspective of the solver’s motivation.

scholarly journals Research on the impact of firm’s innovation - driven on new product innovation performance

2019 ◽  
Vol 10 (2) ◽  
pp. 596
Author(s):  
Yan Qu ◽  
Chun-Shuo Chen
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Absorptive Capacity ◽  
Product Innovation ◽  
New Product ◽  
Innovation Performance ◽  
Internet Firms ◽  
The Impact ◽  
The Relationship ◽  
New Product Innovation

The framework of this research is based on the discovery in the clues of former researches that Innovation-driven is the pre factor for the firm to grow up or to gain the competitive advantage, and among them, market orientation and technological opportunity are two of the major determinant factors for the firm’s gaining the competitive advantage and improving the performance and profits. Based on knowledge-based theory, a questionnaire survey of 220 Internet firms in China was conducted to empirically analyze the relationship between innovation driven, absorptive capacity, and new product innovation performance. The article found that: the absorptive capacity mediates the relationship between innovation-driven and new product performance, and market turbulence negative adjusts the relationship between market orientation and absorptive capacity. It is possible to understand more clearly the process of firms acquiring and digesting information, transforming and mining knowledge to achieve new product innovation performance by analyzing the process of knowledge absorption and conversion.

scholarly journals THE RELATIONSHIP OF ABILITY TO OVERCOME PSYCHOLOGICAL BARRIERS OF EDUCATIONAL ACTIVITIES AND LEVEL OF HARDINESS AMONG STUDENTS

2021 ◽  
pp. 81-89
Author(s):  
Жанна Робертовна Гарданова ◽  
Валерия Алексеевна Манина
Keyword(s):  
Theoretical Analysis ◽  
Coping Behavior ◽  
Educational Activities ◽  
Psychological Barriers ◽  
Psychological Service ◽  
Risk Acceptance ◽  
Two Stages ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship

Приводятся результаты теоретического анализа и экспериментального исследования проблемы взаимосвязи уровня жизнестойкости и способности к преодолению психологических барьеров, возникающих в процессе учебной деятельности у студентов. Проведенный анализ включает в себя работы как отечественных, так и зарубежных исследователей С. Мадди, Д.А. Леонтьева, М.А. Одинцовой и др. Эмпирическое исследование проведено в два этапа, с применением методик оценки уровня жизнестойкости и выраженности психологических барьеров учебной деятельности, выборка исследования составила 60 человек. Статистический анализ показал значимые корреляционные взаимосвязи, которые свидетельствуют о влиянии на способность к преодолению психологических барьеров учебной деятельности таких показателей жизнестойкости, как вовлеченность, контроль, принятие риска и жизнестойкость. Данное исследование позволяет сделать вывод о влиянии уровня жизнестойкости, а также его отдельных показателей на способность студентов к преодолению психологических барьеров учебной деятельности. Результаты исследования могут быть использованы для совершенствования работы психологической службы вузы. Provides results of theoretical analysis and experimental research of the problem of the relationship between the level of resilience and the ability to overcome psychological barriers of educational activities among students. In the theoretical analysis, hardiness is considered within the compass of the study of coping behavior, in particular overcoming psychological barriers of educational activities. The analysis carried out includes the works of both domestic and foreign researchers S. Maddi, D.A. Leontyev, M.A. Odintsova et al. The empirical study of the problem of the relationship between the level of hardiness and the ability to overcome psychological barriers among students was carried out in two stages, using methods for assessing the level of hardiness and the intensity of psychological barriers of educational activities, the study sample consisted of 60 people. Statistical analysis showed significant correlations, which indicate the influence of such indicators of hardiness as involvement, control, risk acceptance and hardiness on the ability to overcome psychological barriers of educational activities among students. This study allows to conclude about the impact of the level of hardiness on the ability of students to overcome psychological barriers. The research results can be used to improve the psychological service of universities.

scholarly journals Conducting Product Innovation by Using Social Media among Japanese Firms

2019 ◽  
Vol 4 (2) ◽  
Author(s):  
Hiroki Idota ◽  
Sheikh Abu Taher ◽  
Teruyuki Bunno ◽  
Masatsugu Tsuji
Keyword(s):  
Social Media ◽  
New Product Development ◽  
Product Innovation ◽  
Academic Research ◽  
Probit Analysis ◽  
Japanese Firms ◽  
New Ideas ◽  
Use Of Social Media ◽  
Relationship Of ◽  
The Relationship

<p>Social media have been spreading throughout the world, and a large number of firms recognize social media as new communication tools for obtaining information on new product development. In spite of the increasing use of social media in reality, academic research on whether or how the use of social media contributes to the promotion of product innovation is as yet insufficient. This study attempts to conduct an empirical analysis of how social media use promotes product innovation in Japanese firms by collaboration with consumers based on survey data from Japanese firms using probit analysis. This study finds that collaboration with consumers by using social media is important for innovation, particularly in developing concepts and devising methods of use. Innovative firms evaluate social media as importance for the relationship of trust with consumers and recognize word-of-mouth via social media to discover new ideas, and elaborate organizational management through the person in charge of development. Social media thus play an important role in product innovation in such a way that social media support firms by aiding to grasp consumer needs and collaborate with consumers for product innovation.</p><p><strong> </strong><strong> </strong></p><p><strong>Keywords</strong>: social media, product innovation, probit analysis, collaboration with consumers, business activities.</p>

scholarly journals Epistemological Character of Isomorphism in Generation of Innovation

2017 ◽  
Vol 3 (3) ◽  
pp. 39-48
Author(s):  
Inon Beydha ◽  
Sued Santos Souza Rocha de Souza ◽  
Flávio de São Pedro Filho ◽  
Maria José Aguilar Madeira
Keyword(s):  
Innovation Process ◽  
Internet Research ◽  
Analysis Method ◽  
Common Procedure ◽  
Theoretical Contribution ◽  
Content Analysis Method ◽  
Design Planning ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship

This paper presents, as its overall objective, an analysis of the epistemological nature of isomorphism in the generation of innovation. To obtain the results in this study, the specific aims are as follows: (1) to raise the theoretical-conceptual basis of isomorphism in the innovation process, with regard to design; (2) to characterize the concepts inherent in the relationship of the innovation process to organizational isomorphism; and (3) to analyze the impact of isomorphism from the perspective of institutional theory. The content analysis method was used for this research, with the support of procedures for design planning. It was preceded by Internet research, bibliographical research in published books and articles, discussion, reflection, preparatory analysis and valid criticism. The results suggest that isomorphism is a common procedure for managers in organizations which seek to copy the structures or actions to obtain greater visibility and competitiveness in a specific organizational field. However, innovation is a prominent feature by which to create distinctiveness in a competitive market; it is an excellent way of changing the organizational process. Regarding the paper’s theoretical contribution, it exposes the conceptual proposals of several selected authors, focusing on creative modeling for new solutions through design planning; diagrams, charts, and other suitable elements are included. Given the relevance and coverage of its theme, it is aimed at researchers and others who study innovation.

scholarly journals THE RELATIONSHIP OF INNOVATION WITH ORGANIZATIONAL PERFORMANCE

2017 ◽  
Vol 5 (2) ◽  
pp. 292-306 ◽  
Author(s):  
Abdul karim Suhag ◽  
Shafique Rahman Solangi ◽  
Raja Sohail Ahmed Larik ◽  
Muhammad Kamil Lakho ◽  
Altaf Hussain Tagar
Keyword(s):  
Organizational Performance ◽  
Product Innovation ◽  
Organizational Innovation ◽  
Positive Impact ◽  
Innovation Process ◽  
Process Innovation ◽  
Telecommunication Sector ◽  
Innovation Product ◽  
Relationship Of ◽  
The Relationship

This research study investigates the relationship of innovation with organizational performance of the telecommunication sector. The independent variables are process innovation, product innovation and organizational innovation as an organizational culture as moderating variable. The research is survey research in which questionnaire is administered to 200 employees that are concerned with innovation in telecom industry present in Islamabad and Rawalpindi to ensure reasonable response. The data was analyzed through the SPSS v.20 software. Results showed that product innovation, process innovation and organizational innovation has a positive impact on organization performance.

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