scholarly journals Conducting Product Innovation by Using Social Media among Japanese Firms

2019 ◽  
Vol 4 (2) ◽  
Author(s):  
Hiroki Idota ◽  
Sheikh Abu Taher ◽  
Teruyuki Bunno ◽  
Masatsugu Tsuji
Keyword(s):  
Social Media ◽  
New Product Development ◽  
Product Innovation ◽  
Academic Research ◽  
Probit Analysis ◽  
Japanese Firms ◽  
New Ideas ◽  
Use Of Social Media ◽  
Relationship Of ◽  
The Relationship

<p>Social media have been spreading throughout the world, and a large number of firms recognize social media as new communication tools for obtaining information on new product development. In spite of the increasing use of social media in reality, academic research on whether or how the use of social media contributes to the promotion of product innovation is as yet insufficient. This study attempts to conduct an empirical analysis of how social media use promotes product innovation in Japanese firms by collaboration with consumers based on survey data from Japanese firms using probit analysis. This study finds that collaboration with consumers by using social media is important for innovation, particularly in developing concepts and devising methods of use. Innovative firms evaluate social media as importance for the relationship of trust with consumers and recognize word-of-mouth via social media to discover new ideas, and elaborate organizational management through the person in charge of development. Social media thus play an important role in product innovation in such a way that social media support firms by aiding to grasp consumer needs and collaborate with consumers for product innovation.</p><p><strong> </strong><strong> </strong></p><p><strong>Keywords</strong>: social media, product innovation, probit analysis, collaboration with consumers, business activities.</p>

scholarly journals MARKETING DIGITAL E ADMINISTRAÇÃO PÚBLICA: AS MÍDIAS SOCIAIS COMO INSTRUMENTO DE PARTICIPAÇÃO SOCIAL E ACCOUNTABILITY

2021 ◽  
Vol 9 (205) ◽  
pp. 1-15
Author(s):  
Luciana Barbosa de Carvalho
Keyword(s):  
Social Media ◽  
Public Administration ◽  
Social Participation ◽  
Public Management ◽  
Development Process ◽  
User Participation ◽  
Public Hearings ◽  
Use Of Social Media ◽  
Relationship Of ◽  
The Relationship

This study aims to understand the relationship of non-commercial Digital Marketing in Public Administration and the promotion of social participation in public management through social media. Despite the federal legislation establishing mechanisms for the participation of the population, such as consultations and public hearings, social media is gaining more and more space in our lives as a tool for communication, debate and exchange. Marketing 4.0 integrates offline and online, highlighting the importance of user participation during the development process of a particular product or service, which directs us to participatory public management and the development of more efficient and effective public policies . However, even though the use of social media as a tool for social participation and engagement in political discussions is growing, it cannot be confirmed whether this participation actually influences the development of public and social policies. To understand this relationship, a bibliographic review was carried out, complemented with a documentary research with the objective of discussing the theme.

scholarly journals The Relationship of Social Media Usage to the Satisfaction and Practice of Friendship (Silaturahmi) among Students of Universitas Sumatera Utara

2019 ◽  
Vol 2 (4) ◽  
pp. 575-589
Author(s):  
Feni Khairifa ◽  
Suwardi Lubis ◽  
Iskandar Zulkarnain
Keyword(s):  
Social Media ◽  
Media Usage ◽  
Social Satisfaction ◽  
Space And Time ◽  
Positive Side ◽  
Use Of Social Media ◽  
The University ◽  
Relationship Of ◽  
The Relationship ◽  
North Sumatra

The study aims is to find out The Relationship of Social Media Usage to the Satisfaction and Practice of Friendship (Silaturahmi) among Students of Universitas Sumatera Utara. This research is conducted at Universitas Sumatera Utara, Dr. Mansur Street, Padang Bulan, Medan. The result shows that there is a relationship between the use of social media and social satisfaction among students of the University of North Sumatra. The form of relationships is low, but certain relationships. In addition, the relationship between the two variables is positive, which means more and more use of social media, the satisfaction of friendship among students of the University of North Sumatra will also be higher. This is because, there is a positive side to social media. A variety of features are offered, making it easier for users to communicate. Distance, space and time are no longer a barrier to stay in touch (communication).

scholarly journals Social Determinants of Success: Social Media, Corporate Governance and Revenue

2019 ◽  
Vol 11 (19) ◽  
pp. 5164 ◽  
Author(s):  
Paniagua ◽  
Rivelles ◽  
Sapena
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Equation Modeling ◽  
Board Size ◽  
The Board Of Directors ◽  
Negative Effect ◽  
Use Of Social Media ◽  
Relationship Of ◽  
The Relationship ◽  
Operating Revenue

This study examined how social media (Twitter and LinkedIn) relates to the operating revenue by investigating the effect of the use of social media by the board of directors. To tackle this question, we analyzed the mediating and moderating relationship of social media on the effect of board size in operating revenue (turnover). We studied the implications of the use of social media by the board members by using structural equation modeling (SEM). The data consisted of a random sample of 100 companies listed on the NASDAQ. The study makes two main contributions. First, it shows interesting differences in the use of social media for the operating revenue. Our results suggest that while Twitter mediated and inhibited the negative effect of board size on revenue, LinkedIn moderated and re-enforced this effect. Second, it offers marketers and managers some useful hints about the relationship between social media and financial performance.

scholarly journals Influence of Social Media Usage on the Green Product Innovation of Manufacturing Firms through Environmental Collaboration

2020 ◽  
Vol 12 (20) ◽  
pp. 8685
Author(s):  
Norhuda Salim ◽  
Mohd Nizam Ab Rahman ◽  
Dzuraidah Abd Wahab ◽  
Ariff Azly Muhamed
Keyword(s):  
Social Media ◽  
Product Innovation ◽  
Structural Equation ◽  
Manufacturing Firms ◽  
Green Product ◽  
Key Factors ◽  
Media Usage ◽  
Green Product Innovation ◽  
Use Of Social Media ◽  
The Relationship

Firms are finding it increasingly important to leverage social media to facilitate knowledge access, get valuable feedback, and improve innovations to cater for emerging markets. However, using social media without integrating other key factors does not seem to add value to innovation efforts. Therefore, this study investigates the potential of social media usage (SMU) in enhancing green product innovation (GPI) and how two types of environmental collaboration may affect that relationship, which is a subject that has been under-explored. First, the literature on the expansion of the use of social media in enhancing GPI was reviewed to develop the theoretical framework and hypotheses. Then, data collected from 211 manufacturing firms were analysed using structural equation modelling to examine the proposed relationship. The results revealed that SMU does not directly influence GPI. Rather, internal environmental collaboration (IEC) and environmental collaboration with suppliers (ECS) fully mediate the relationship between SMU and GPI. The results further disclosed a positive relationship between IEC and ECS, where both types of environmental collaboration seem to be key factors in improving GPI. Hence, this study highlights the importance of knowledge sharing through environmental collaborations for the generation of ideas to improve products in order to remain competitive in the market.

scholarly journals BRAND AWARENESS MEMEDIASI PENGARUH SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN

2020 ◽  
Vol 9 (5) ◽  
pp. 1921
Author(s):  
Made wahyu Krisna Upadana ◽  
Komang Agus Satria Pramudana
Keyword(s):  
Social Media ◽  
Sampling Method ◽  
Social Media Marketing ◽  
Brand Awareness ◽  
Effective Strategy ◽  
Purchasing Decisions ◽  
Use Of Social Media ◽  
Relationship Of ◽  
The Relationship

In order to stay in competition, Starbucks Coffee must be able to develop and innovate to determine an effective strategy. One of them is by using attractive social media marketing to builds brand awareness and leading to consumer purchasing decisions. The research objective is to determine the role of brand awareness mediating the effect of social media marketing on purchasing decisions. This research was conducted in Denpasar with 110 respondents through a purposive sampling method. Data collected through questionnaires and analyzed by path analysis. Based on the results, social media marketing has apositive and significant effect on purchasing decisions. This shows that the better the use of social media marketing, the more purchasing decisions from consumers. Brand awareness positively and significantly mediates the relationship between social media marketing and purchasing decisions. Brand awareness is able to mediate the relationship of social media marketing to purchasing decisions Keywords: social media marketing, brand awareness, purchasing decisions

scholarly journals Effects of coexistence of marketing and operations on product innovation performance

2020 ◽  
Vol 27 (1) ◽  
Author(s):  
Jandir Balensiefer Vicenzi ◽  
Verner Luis Antoni ◽  
Claudio Damacena ◽  
Carlos Henrique Riss ◽  
Thayane Woellner Sviercoski Manosso
Keyword(s):  
New Product Development ◽  
Product Innovation ◽  
Innovation Process ◽  
Innovation Performance ◽  
Product Development Process ◽  
Research Population ◽  
Two Stages ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship

Abstract: The present study aimed at investigating the impact of the coexistence of marketing and operations on product innovation performance in the flexible plastic packaging industry in Brazil. To this end, the study was conducted in two stages: one, exploratory and qualitative, and the other, descriptive and quantitative. In the first stage, a construct was chosen and validated to identify the effect of integrating the functions of innovation and develop an instrument for data collection. In the second stage, we defined the research population, collected data, and performed statistical analysis of the results. To measure the relationship of marketing and operations, we used a theoretical construct which investigates the level of integration in the four phases of the new product development process and innovation performance, considering both financial and non-financial dimensions. Data were collected through a structured questionnaire and statistically analyzed through linear regression and correlations between variables. The results showed that the integration of these areas has a positive and significant impact on the success of innovation, indicating that information-sharing in the initial and final stages of the product innovation process is a driver for achieving better performance. One of the main findings of this study is that, in isolation, the field of marketing does not perceive the impact of the integration of functions on innovation.

A Study on the Relationship Between Psychological Climate, Employee Engagement and Organizational Citizenship Behavior

2015 ◽  
Vol 6 (2) ◽  
Author(s):  
Ginu George ◽  
Binoy Joseph
Keyword(s):  
Employee Engagement ◽  
Organizational Citizenship ◽  
Organizational Citizenship Behavior ◽  
Academic Research ◽  
Psychological Climate ◽  
Citizenship Behavior ◽  
Set Up ◽  
Relationship Of ◽  
The Relationship

Employee engagement is becoming an important area of focus by many HR consultancies in the recent years. Organizations having engaged employees tend to out-perform than employees who are not engaged or disengaged, also it will enable them to compete better in their industry resulting in higher performance, lower turnover, more profitability etc., Despite of all this there are still some industries who are ignorant and neglect the importance of having engaged employees. Therefore there is a necessity for more of academic research on employee engagement which helps in creating awareness to these organizations about the prominence of focusing on employee engagement and the findings will also augments the existing literature on employee engagement. The study was conducted on 433 employees working in travel organizations set up in Bangalore with the purpose of determining the relationship psychological climate (antecedent) has on employee engagement and in turn its relationship with organizational citizenship behavior (outcome). The study also determines the mediating relationship of employee engagement between PC and OCB.

Association between Social Media Use for Health Purpose and Depressive Symptoms: A Cross-Sectional Survey (Preprint)

2020 ◽  
Author(s):  
Hee Yun Lee ◽  
Yan Luo ◽  
Cho Rong Won ◽  
Jiyoung Lee ◽  
Jeongwon Baik
Keyword(s):  
Social Media ◽  
Depressive Symptoms ◽  
Social Networking Sites ◽  
Inverse Relationship ◽  
Age Groups ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Use Of Social Media ◽  
The Relationship ◽  
Health Purpose

BACKGROUND The use of social media or social networking sites (SNS) is increasing across all age groups, and one of the primary motives of using SNS is to seek health-related information. Although previous research examining the effect of SNS use on depression exist, studies regarding the effect of SNS use for health purpose on depression is limited. OBJECTIVE Our study aims to explore the relationship between SNS use for health purpose and depression across the four age groups (18-34 years old, 35-49 years old, 50-64 years old, and above 65 years old). METHODS A sample of 6,789 adults aged 18 and older was extracted from a 2017 and 2018 Health Information National Trends Survey (HINTS). Univariate and bivariate analyses to examine the association between each variable and four age groups were conducted. Multiple linear regression analyses to predict depression level among participants with use of SNS for health purpose were conducted. RESULTS SNS use for health purpose and depression were positively associated for three age groups but not for those 65 years or older (=0.13, P<0.05; =0.08, P<0.05; =0.09, P<0.05). Income and self-reported health status indicated an inverse relationship for all age groups. The relationship with marital status differed based on age group with 18 and 34 years old showing an inverse relationship (=-0.13, P<0.01) while 65 years or older showing a positive relationship (=0.06, P<0.05). Gender was positively associated among those in the 35-49 years old (=0.09, P<0.05) and 65 years or older (=0.07, P<0.05). Being Non-Hispanic White was positively associated with depression among 50-64 years old (=0.07, P<0.001) and 65 years or older (=0.08, P<0.05). CONCLUSIONS Age-tailored education on determining accurate and reliable information shared via SNS is needed to reduce depressive symptoms.

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