scholarly journals Analysis of the presence of nutrient claims on labels of ultra-processed foods directed at children and of the perception of kids on such claims

2016 ◽  
Vol 29 (6) ◽  
pp. 821-832 ◽  
Author(s):  
Natália Durigon ZUCCHI ◽  
Giovanna Medeiros Rataichesck FIATES
Keyword(s):  
Focus Groups ◽  
Food Products ◽  
Fat Content ◽  
Marketing Strategies ◽  
Front Panel ◽  
Processed Foods ◽  
Trans Fat ◽  
Nutrition Claims ◽  
Packaged Foods

ABSTRACT Objective: To characterize the presence of nutrient claims on the front-of-pack labels of ultra-processed foods directed at children and gain insight on children' views about the presence of marketing strategies and nutrient claims on labels of ultra-processed foods. Methods: Analysis of images (front panel, nutrition facts table, and ingredients list) of labels from 535 packaged foods with marketing strategies directed at children obtained in an audit-type survey conducted at a Brazilian large supermarket store. Food products with ultra-processed characteristics were identified, and the nutrient claims were quantified and described. Focus groups were conducted with children aged 8-10 years. Results: A total of 472 (88.0%) of the 535 packaged foods directed at children were classified as ultra-processed. Of these, 220 (46.6%) had one or more nutrient claims on their front-of-pack label (n=321), most (n=236, 73.5%) claiming the presence/increased quantities of vitamins and minerals. The most common 'free/reduced' content claim regarded trans fat content (n=48). The focus groups allowed the identification of a noticeable influence of nutrition claims on children, who considered the emphasis important but were confused by the meaning and focus of such claims. Conclusion: Highlighted nutrient claims on the packages of ultra-processed foods were common and seemed to influence the children's perception of the products' quality as a whole. The results indicate the need of thoroughly reviewing the legislation on nutrient claims on the packages of ultra-processed foods.

The average Irish consumer a packaged food profile

2015 ◽  
Vol 117 (11) ◽  
pp. 2801-2813 ◽  
Author(s):  
Meave Broderick ◽  
Agnes Bouchier-Hayes ◽  
Tracey Larkin
Keyword(s):  
Food Choice ◽  
Food Preferences ◽  
Food Products ◽  
Data Sets ◽  
Content Type ◽  
Nutrition Claims ◽  
Packaged Foods ◽  
The Republic ◽  
And Cluster Analysis ◽  
Packaged Food

Purpose – The purpose of this paper is to provide a profile of the average Irish consumer (AIC) of preferences that drive food choice and purchasing of packaged foods. Design/methodology/approach – A number of Irish consumer studies have been carried out and most notably by An Bord Bia. Purchasing and Eating in the Republic of Ireland (PERIscope) investigates Irish consumer food preferences from 2009-2013, based on data obtained from +1,000 people in Ireland. Frequency analysis of these data sets was used to generate majority findings and preference attributes from which to propose a profile of the AIC. Component and cluster analysis was applied to investigate potential relationships between preference attributes and the significance of these relationships. Findings – The AIC is a female to whom price is a priority in food choice and prefers foods that are quick and easy to prepare. The AIC checks foods labels, looks for the low-fat option, but has difficulty understanding nutrition claims and labels. The AIC buys local produce at least monthly, believes local food has less artificial/preservative ingredients and checks for the country of origin on food products. The AIC is conscious of environmental issues and prefers to buy from companies that are environmentally friendly. The AIC buys food in smaller packs as it means less waste, is possibly more convenient and lower priced. Originality/value – It is the aim of this publication to provide a profile of the AIC to assist food companies in understanding and targeting the consumers of their products when developing packaged food products.

scholarly journals Reporting of trans-fat on labels of Brazilian food products

2013 ◽  
Vol 16 (12) ◽  
pp. 2146-2153 ◽  
Author(s):  
Bruna Maria Silveira ◽  
David Alejandro Gonzalez-Chica ◽  
Rossana Pacheco da Costa Proença
Keyword(s):  
Food Products ◽  
Cross Sectional Study ◽  
Fat Content ◽  
Fat Intake ◽  
Food Labels ◽  
Trans Fat ◽  
Sectional Study ◽  
Cross Sectional ◽  
Brazilian Legislation ◽  
Vegetable Fat

AbstractObjectiveThe present study investigated how trans-fat is reported on the packaging of foods sold in a Brazilian supermarket.DesignThe present descriptive, cross-sectional study analysed the ingredient list, nutrition facts label and claims of no trans-fat on the packaging.SettingA large supermarket in Florianópolis, Brazil.SubjectsAll food products available at the supermarket.ResultsOf the 2327 study products, more than half had components containing trans-fat in the ingredient list, especially hydrogenated vegetable fat and its alternative names. A small percentage of food products reported some trans-fat content on the nutrition facts label and roughly a quarter of the food products claimed to contain no trans-fat on the front of the packaging. There was very low agreement among the trans-fat content reported in the nutrition facts label, claims of no trans-fat made on the packaging and the ingredient list.ConclusionsThere was low agreement among the different ways of reporting trans-fat, suggesting that it is not possible to rely on the nutrition facts label or no trans-fat claims printed on the packaging of Brazilian food products. Hence, the Brazilian legislation on food labels needs to change to improve the reliability of food labels and to help control the trans-fat intake of the population.

scholarly journals Can counter-advertising diminish persuasive effects of conventional and pseudo-healthy unhealthy food product advertising on parents?: an experimental study

2020 ◽  
Vol 20 (1) ◽  
Author(s):  
Helen Dixon ◽  
Maree Scully ◽  
Claudia Gascoyne ◽  
Melanie Wakefield
Keyword(s):  
Sugar Content ◽  
Food Product ◽  
Food Products ◽  
Educational Interventions ◽  
Marketing Strategies ◽  
Processed Foods ◽  
Brand Attitudes ◽  
Advertising Regulation ◽  
Resistance To Persuasion ◽  
Different Types

Abstract Background To help address rising rates of obesity in children, evidence is needed concerning impacts of common forms of marketing for unhealthy child-oriented food products and the efficacy of educational interventions in counteracting any detrimental impacts of such marketing. This study aims to explore parents’ responses to advertising for unhealthy children’s food products that employ different types of persuasive appeals and test whether a counter-advertising intervention exposing industry motives and marketing strategies can bolster parents’ resistance to influence by unhealthy product advertising. Methods N = 1613 Australian parents were randomly assigned to view online either a: (A) non-food ad (control); (B) conventional confectionery ad (highlighting sensory benefits of the product); (C) pseudo-healthy confectionery ad (promoting sensory benefits and health attributes of the product); (D) conventional confectionery ad + counter-ad (employing inoculation-style messaging and narrative communication elements); (E) pseudo-healthy confectionery ad + counter-ad. Parents then viewed various snacks, including those promoted in the food ads and counter-ad. Parents nominated their preferred product, then rated the products. Results Exposure to the conventional confectionery ad increased parents’ preference for the advertised product, enhanced perceptions of the product’s healthiness and reduced sugar content and boosted brand attitude. Exposure to the pseudo-healthy confectionery ad increased parents’ preference for the advertised product, and enhanced perceptions of healthiness, fibre content and lower sugar content. The counter-ad diminished, but did not eliminate, product ad effects on parents’ purchasing preference, product perceptions and brand attitudes. The counter-ad also prompted parents to perceive processed foods as less healthy, higher in sugar and lower in fibre and may have increased support for advertising regulation. Conclusions Exposure to unhealthy product advertising promoted favourable perceptions of products and increased preferences for advertised products among parents. Counter-advertising interventions may bolster parents’ resistance to persuasion by unhealthy product advertising and empower parents to more accurately evaluate advertised food products.

scholarly journals Nutritional Composition of Brazilian Food Products Marketed to Children

Nutrients ◽  
2019 ◽  
Vol 11 (6) ◽  
pp. 1214 ◽  
Author(s):  
Martha Luisa Machado ◽  
Vanessa Mello Rodrigues ◽  
Amanda Bagolin do Nascimento ◽  
Moira Dean ◽  
Giovanna Medeiros Rataichesck Fiates
Keyword(s):  
Normal Distribution ◽  
Food Industry ◽  
Visual Analysis ◽  
Nutrient Content ◽  
Food Products ◽  
Nutritional Composition ◽  
Marketing Strategies ◽  
Food Labeling ◽  
P Value ◽  
Packaged Foods

Most food industry marketing in products targeted at children is found in packages of foods containing either excessive fat, sugar, or salt. This study audited all 5620 packaged foods available in a store of a large Brazilian supermarket chain and retrieved information from the nutrition facts tables on package labels. Products were photographed for further visual analysis to determine the presence of marketing strategies directed at children. Comparison of nutrient content per 100 g between children’s and non-children’s food products employed the Student t-test or the Mann–Whitney U-test (p-value < 0.05), due to the non-normal distribution of the nutritional composition data as verified through the Shapiro–Wilk test. Brazilian children’s food products from groups 4, 5, and 7 presented higher carbohydrate content than similar non-children’s products, while children’s food products from groups 1 and 7 presented lower fiber content. Results indicate that regulation on food labeling needs revising as it has not been effective in stopping the marketing of energy-dense nutrient-poor foods towards children.

scholarly journals Ultra-processed foods have the worst nutrient profile, yet they are the most available packaged products in a sample of New Zealand supermarkets

2015 ◽  
Vol 19 (3) ◽  
pp. 530-538 ◽  
Author(s):  
Claire M Luiten ◽  
Ingrid HM Steenhuis ◽  
Helen Eyles ◽  
Cliona Ni Mhurchu ◽  
Wilma E Waterlander
Keyword(s):  
New Zealand ◽  
Food Products ◽  
Alcoholic Beverages ◽  
Processed Foods ◽  
Cross Sectional Survey ◽  
Significant Positive Association ◽  
Energy Unit ◽  
Industrial Processing ◽  
Nutrient Profile ◽  
Packaged Foods

AbstractObjectiveTo examine the availability of packaged food products in New Zealand supermarkets by level of industrial processing, nutrient profiling score (NPSC), price (energy, unit and serving costs) and brand variety.DesignSecondary analysis of cross-sectional survey data on packaged supermarket food and non-alcoholic beverages. Products were classified according to level of industrial processing (minimally, culinary and ultra-processed) and their NPSC.SettingPackaged foods available in four major supermarkets in Auckland, New Zealand.SubjectsPackaged supermarket food products for the years 2011 and 2013.ResultsThe majority (84 % in 2011 and 83 % in 2013) of packaged foods were classified as ultra-processed. A significant positive association was found between the level of industrial processing and NPSC, i.e. ultra-processed foods had a worse nutrient profile (NPSC=11·63) than culinary processed foods (NPSC=7·95), which in turn had a worse nutrient profile than minimally processed foods (NPSC=3·27), P<0·001. No clear associations were observed between the three price measures and level of processing. The study observed many variations of virtually the same product. The ten largest food manufacturers produced 35 % of all packaged foods available.ConclusionsIn New Zealand supermarkets, ultra-processed foods comprise the largest proportion of packaged foods and are less healthy than less processed foods. The lack of significant price difference between ultra- and less processed foods suggests ultra-processed foods might provide time-poor consumers with more value for money. These findings highlight the need to improve the supermarket food supply by reducing numbers of ultra-processed foods and by reformulating products to improve their nutritional profile.

Nutritional Marketing of Plant-Based Meat-Analogue Products: an exploratory study of front-of-pack and website claims in the USA

2021 ◽  
pp. 1-32
Author(s):  
Jennifer Lacy-Nichols ◽  
Libby Hattersley ◽  
Gyorgy Scrinis
Keyword(s):  
United States ◽  
The United States ◽  
Health Claims ◽  
Processed Foods ◽  
Nutrition And Health ◽  
Nutrition Claims ◽  
Health And Nutrition ◽  
Alternative Protein ◽  
Health Related ◽  
The Usa

Abstract Objective: To explore how some of the largest food companies involved in producing alternative proteins use health and nutrition claims to market their products. Design: We identified the largest food manufacturers, meat processors, and alternative protein companies selling plant-based alternative protein products in the United States. Using publicly available data, we analysed the voluntary health and nutrition claims made on front-of-pack labels and company webpages. We also analysed company websites for further nutrition and health-related statements about their products or alternative proteins more generally. Claim classification was guided by the INFORMAS (International Network for Food and Obesity/Non-Communicable Diseases Research, Monitoring, and Action Support) taxonomy for health-related food labelling. Setting: United States. Results: 1394 health and nutrition-related front-of-pack label (FOPL) claims were identified on 216 products, including 685 nutrition claims and 709 ´other health-related´ claims. No FOPL health claims were identified. Most nutrient claims were for nutrients associated with meat, with 94% of products carrying a protein claim and 30% carrying a cholesterol claim. 74% of products carried a GMO-free claim and 63% carried a plant-based claim. On their websites, some companies expanded on these claims or discussed the health benefits of specific ingredients. Conclusions: Companies involved in this category appear to be using nutritional marketing primarily to position their products in relation to meat. There is a focus on nutrient and ingredient claims, with discussion of processing largely avoided. The findings highlight the challenges companies face in positioning AP products as healthy against the backdrop of debates about ultra-processed foods.

scholarly journals Study of Consumer Awareness on Food Labelling and Use of Pack Information for Purchase of Pre-Packaged Food Products

2017 ◽  
Vol 4 (4) ◽  
Author(s):  
Samit Dutta ◽  
Deval Patel
Keyword(s):  
Informed Choice ◽  
Food Products ◽  
Food Labelling ◽  
Food Label ◽  
Labelling Information ◽  
Packaged Foods ◽  
Prepackaged Foods ◽  
And Gender ◽  
Packaged Food ◽  
Study Participants

Purpose – Liberalization of trade, globalization and development in food science and technology has resulted in an increase in trade and consumption of pre-packaged foods. Reading food labelling information is important to assist in making informed choices of food. This study determined level of awareness on pre-packaged food labelling information among consumers in Anand city of Gujarat, India, their perception on the importance of such information and various factors influencing in reading and using food labels. Design/methodology/approach – A semi structured questionnaire was used to collect information from consumers who were found purchasing prepackaged foods in selected modern format retail stores. The obtained data were computed to determine relationships and associations between various factors and the use of food labelling information among consumers in the area of study. Findings – Study revealed that 86.7 per cent of the study participants reported to read labeling information prior purchase of pre-packaged foods. However, only a third of respondents were very much informed about food labelling and computed awareness scores. It was observed that level of education and gender difference had statistically significant association with awareness scores and perception of importance of food labelling. 83.3 per cent of respondents mentioned price of food as the factor for motivating them to read food label before purchase of the food item. Practical implications – Deliberate efforts may be needed to improve food labelling, provide education to consumers to raise their awareness on importance of reading and use of food labelling information to make an informed choice of the food. Originality/value – Determines level of awareness about labelling information among consumers of pre-packaged food products.

scholarly journals Innovation and marketing strategies of enterprises on the innovative food products market

2017 ◽  
Vol 3 (1) ◽  
pp. 33-47
Author(s):  
Yaroslava Larina
Keyword(s):  
Food Products ◽  
Marketing Strategies ◽  
High Tech ◽  
Innovative Strategy ◽  
Effective Strategies ◽  
Functional Strategy ◽  
Innovative Products ◽  
External Conditions ◽  
Processing And Storage ◽  
And Storage

The purpose of the present paper is to identify the particular use of marketing strategies for innovative products and to define the features thereof. Innovative food products can be defined as those made of unconventional materials, with the use of the latest technologies and new methods of processing and storage, and/or innovative tools of marketing promotion. In the paper I show that innovative strategy is a leading functional strategy of high-tech enterprises. It involves producing a comprehensive set of measures for improving technological aspects of the production process, changes in the company’s organisational structure, and the implementation of modern management technologies. The strategy requires companies to act consistently, which allows them to position themselves in the market. A change in strategy is a response to changing external conditions. Innovative food products belong to the FMCG market, which is characterised by tough competition and oversupply. Forming effective strategies, creating successful brands and profitable business activity in this market requires an approach tailored to this market. Strategies of leading brands in the FMCG sector include seeking out prospects in emerging markets, acquiring leaders in profitable and attractive segments and forming alliances with competitors.

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