scholarly journals THE INFLUENCE OF SOCIAL MEDIA FRAMING ON AUDIENCE PERCEPTION OF ENDSARS AGENDA PROTEST

2021 ◽  
Vol 2 (1) ◽  
Author(s):  
Chiemezie Chukwuka Ugochukwu ◽  
Obiajulu Joel Nwolu
Keyword(s):  
Social Media ◽  
Survey Research ◽  
Police Officers ◽  
Category Theory ◽  
Research Method ◽  
Media Framing ◽  
The Internet ◽  
Proper Action ◽  
Social Media Platforms ◽  
Nigerian Government

In 2017, the #ENDSARS hashtag began trending across social media platforms, calling for a scrap of a police unit Special Anti-Robbery Squad (SARS). Nigerians complained about the activities of SARS that include extortion, extra-judicial killing, and harassment, among others. The Nigerian government and Police authorities promised to overhaul the SARS activities despite calls to scrap the police unit. On October 3rd 2020, a video went viral across social media platforms how police officers suspected SARS officers shot a young man and took his Lexus car away. Social media influencers organized the protest and like wildfire, it spread across the country. Based on this, the research is structured to ascertain respondents’ level of exposure to social media framing on EndSARS protest, to determine if social media framing on EndSARS protest motivated the youths, to find out if social media framing contributed to protests across the country. No doubt, the internet and social media have changed the narrative of organizing protests across the globe and Nigeria in particular. Anchored on three theories namely, framing theory, social category theory, and technology determinism theory. Survey research method was adopted for the study and copies of the questionnaire were distributed online with help of Google forms. Findings revealed that respondents were exposed to social media framing on EndSARS agenda and social media framing contributed to country’s protest across the country. The study recommends, among others, that government should always investigate reports about its agencies and take proper action to forestall any protest in the future.

scholarly journals The importance of social media on the FMCG market in Bangladesh

2020 ◽  
Vol 56 (3) ◽  
pp. 230-242
Author(s):  
Joanna Bednarz ◽  
Patricia Orelly
Keyword(s):  
Social Media ◽  
Research Method ◽  
Emerging Market ◽  
Marketing Communications ◽  
The Internet ◽  
Marketing Communication ◽  
Purchasing Decisions ◽  
Face To Face ◽  
Social Media Platforms ◽  
Use Of The Internet

AbstractObjectiveThe purpose of this paper is twofold: first, to identify the general use of the internet and examples of main social media used by residents of Bangladesh and second, to discover their potential in building marketing communication between FMCG manufacturers and consumers.MethodsThe research method used is a quantitative survey (face-to-face interviews) on the sample of 100 consumers conducted in September 2019 in Dhaka, the capital of Bangladesh.Key findingsThe majority of respondents have regular access to internet facilities and mainly two social media platforms are used: Facebook and YouTube. Product informations are sent to these media platforms for making purchasing decisions of the products of the FMCG market. Mostly males and the youngest group of respondents show the highest interest to social media.OriginalityThis study contributes to the literature to develop the understanding of marketing communications from the perspective of FMCG manufacturers entering Bangladesh, as it is being the emerging market.

Chinese Social Media Platforms and Microblogging in the Context of Public Diplomacy

Communicology ◽  
2020 ◽  
Vol 8 (1) ◽  
pp. 167-179
Author(s):  
E.S. Nadezhkina
Keyword(s):  
Social Media ◽  
Public Opinion ◽  
Public Diplomacy ◽  
User Generated Content ◽  
The Internet ◽  
Interactive Communication ◽  
Network Interaction ◽  
Social Media Platforms ◽  
The Right ◽  
Chinese Social Media

The term “digital public diplomacy” that appeared in the 21st century owes much to the emergence and development of the concept of Web 2.0 (interactive communication on the Internet). The principle of network interaction, in which the system becomes better with an increase in the number of users and the creation of user-generated content, made it possible to create social media platforms where news and entertainment content is created and moderated by the user. Such platforms have become an expression of the opinions of various groups of people in many countries of the world, including China. The Chinese segment of the Internet is “closed”, and many popular Western services are blocked in it. Studying the structure of Chinese social media platforms and microblogging, as well as analyzing targeted content is necessary to understand China’s public opinion, choose the right message channels and receive feedback for promoting the country’s public diplomacy. This paper reveals the main Chinese social media platforms and microblogging and provides the assessment of their popularity, as well as possibility of analyzing China’s public opinion based on “listening” to social media platforms and microblogging.

scholarly journals Pengaruh Ephemeral Content dan E-WOM terhadap Purchase Intention Millenial Customers pada UMKM Industri Kuliner di Surabaya

2021 ◽  
Vol 19 (2) ◽  
Author(s):  
Santho Vlennery Mettan ◽  
Aldo Hardi Sancoko
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
The Other ◽  
The Internet ◽  
Purchasing Decisions ◽  
Left Behind ◽  
Digital Era ◽  
Other Hand ◽  
Social Media Platforms

Indonesian’s Millennials are estimated to reach 70% of the productive population in 2020-2030 (BPS 2018), who cannot be separated from the internet and social media (Harahap 2017). Due to this fact, (Hsu 2018) and (Benini 2018) claim that millennials are afraid of being left behind by ephemeral content which will disappear within 24 hours so that many social media platforms are equipped with these temporary content features and companies are using temporary content strategies to reach more consumers. SMEs on the other hand have low knowledge of ephemeral content, even though 84% of millennials buy products due to the influence of social media, where ephemeral content lies within (Boen 2016). In the other hand, word-of-mouth has a significant impact on customer purchasing decisions until now. Along with the change to the digital era, word-of-mouth is being accelerated with the help of the internet, it called e-WOM, where many businesses use social media or other online platforms to promote business. The results showed that the two variables of ephemeral content and word-of-mouth with the help of the internet had a significant effect on customer purchase intentions, especially the millennial customer for SMEs in Surabaya City. In the future, by implementing ephemeral content in SMEs media social will increases their customer’s e-WOM.

scholarly journals Impact of the COVID-19 Pandemic on Instagram and Influencer Marketing

2021 ◽  
Vol 13 (2) ◽  
pp. 20
Author(s):  
Evelina Francisco ◽  
Nadira Fardos ◽  
Aakash Bhatt ◽  
Gulhan Bizel
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Online Survey ◽  
Video Conferencing ◽  
Marketing Mix ◽  
The Internet ◽  
Exploratory Research ◽  
Social Media Platforms ◽  
The Impact ◽  
Made In

The COVID-19 pandemic and the resulting stay-at-home orders have disrupted all aspects of life globally, most notably our relationship with the internet and social media platforms. People are online more than ever before, working and attending school from home and socializing with friends and family via video conferencing. Marketers and brands have been forced to adapt to a new normal and, as a result, have shifted their brand communication and marketing mix to digital approaches. Hence, this study aims to examine the shift of influencer marketing on Instagram during this period and the possible future implications. By employing an online survey for exploratory research, individuals answered questions addressing their perceptions about the impact of the pandemic, brands and influencers’ relationship, and the overall changes made in marketing strategy.

scholarly journals For lack of a better word: neo-identities in non-cisgender, non-straight communities on Tumblr

2021 ◽  
Author(s):  
Christine Feraday
Keyword(s):  
Social Media ◽  
Academic Research ◽  
The Internet ◽  
Social Media Platforms ◽  
The Subject ◽  
The Creation ◽  
A Site

Non-cisgender and non-straight identity language has long been a site of contention and evolution. There has been an increase in new non-cisgender, non-straight identity words since the creation of the internet, thanks to social media platforms like Tumblr. Tumblr in particular has been host to many conversations about identity and self-naming, though these conversations have not yet been the subject of much academic research. Through interviews and analysis of Tumblr posts, this thesis examines the emergence of new identity words, or neo-identities, used by non-cisgender and non-straight users of Tumblr. The work presents neo-identities as strategies for resisting and challenging cisheteronormative conceptions of gender and attraction, as well as sources of comfort and relief for non-cisgender/non-straight people who feel ‘broken’ and excluded from mainstream identity categories. This thesis also posits that Tumblr is uniquely suited for conversations about identity because of its potential for self-expression, community, and anonymity.

scholarly journals Mental health information online: what we have learned from social media metrics in BuzzFeed’s Mental Health Week

2018 ◽  
Vol 40 (4) ◽  
pp. 326-336 ◽  
Author(s):  
Thais Martini ◽  
Leticia S. Czepielewski ◽  
Daniel Prates Baldez ◽  
Emma Gliddon ◽  
Christian Kieling ◽  
...  
Keyword(s):  
Mental Health ◽  
Social Media ◽  
Mental Health Treatment ◽  
The Internet ◽  
Accurate Information ◽  
Information Channel ◽  
Audience Engagement ◽  
Mental Health Information ◽  
Personal Experiences ◽  
Social Media Platforms

Abstract Introduction The Internet has seen rapid growth in the number of websites focusing on mental health content. Considering the increased need for access to accurate information about mental health treatment, it is important to understand the promotion of this information online. Objective To analyze BuzzFeed’s Mental Health Week (BFMHW) interactions on its own website and in related social media platforms (Facebook, Twitter and YouTube) using metrics of information delivery in mental health topics. Methods We extracted social media metrics from the 20 posts with the highest number of BuzzFeed interactions on the BFMHW website and from 41 videos available on the BFMHW playlist created by the BuzzFeed Video profile on YouTube. We analyzed the format and content used in BuzzFeed’s publishing methods as well as the following social media metrics: exposure (presence online, views and time online), influence (likes) and engagement (comments, shares, replies and BuzzFeed interactions). Results Analysis of the variables revealed that audience engagement is associated with the number of medias in which the content is published: views on YouTube and shares on Facebook (0.71, p<0.001), total interactions on Facebook (0.66, p<0.001) and BuzzFeed number of total interactions (0.56, p<0.001). Conclusions Our results suggest that videos on YouTube may be an important information channel, including activity and engagement on other medias such as Facebook. Information may be more effective in reaching the audience if it is delivered in more than one media and includes personal experiences, some humor in content and detailed information about treatment.

The Origins of Social Media

2016 ◽  
Author(s):  
Judy Malloy
Keyword(s):  
Social Media ◽  
The Internet ◽  
Computing Systems ◽  
Mail Art ◽  
Arts And Humanities ◽  
The Arts ◽  
Mailing Lists ◽  
Computer Scientists ◽  
Social Media Platforms ◽  
Computer Based

In the formative years of the Internet, researchers collaboratively connected computing systems with a goal of sharing research and computing resources. The model process with which they created the Internet and its forefather, the ARPANET, was echoed in early social media platforms, where creative computer scientists, artists, writers, musicians educators explored the promise of computer-based platforms to bring together communities of interest in what would be called “cyberspace.” With a focus on the arts and humanities, this introduction traces the development of social media affordances in applications such as email, mailing lists, BBSs, the Community Memory, PLATO, Usenet, mail art, telematic art, and video communication. The author outlines the early social media platforms documented in each chapter in this book and summarizes how the book's epilogues both explore differences between early and contemporary social media and look to the future of the arts in social media.

Digital Behavioral Criminalistics to Elucidate the Cyber Pathway to Intended Violence

2021 ◽  
pp. 554-611
Author(s):  
Cameron H. Malin
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Digital Evidence ◽  
The Internet ◽  
Thought Processes ◽  
The Public ◽  
Online Technologies ◽  
Social Media Platforms ◽  
Predatory Violence ◽  
Social Messaging

With the vast advances in computer, mobile, and online technologies, visibility into an offender’s thought processes and decision-making trajectory has been markedly enhanced. Digital behavioral artifacts, or digital evidence “breadcrumbs” of an offender’s behaviors, are now often left in publicly accessible locations on the Internet—such as social media platforms and social messaging applications—and in locations not privy to the public—such as the offender’s devices. Importantly, early seminal literature introduced and described examining an offender’s actions as series of steps along a path of threat escalation, or “pathway.” The totality of these emerging digital behavioral artifacts allows investigators to piece together an offender’s behavioral mosaic at a much more intimate and granular level, warranting a revised pathway—the cyber pathway to intended violence (CPIV)—that captures the thoughts and actions of an offender leading up to an act of deliberative, predatory violence. This chapter introduces the emerging discipline of Digital Behavioral Criminalistics and how this process can meaningfully be used by threat assessors to elucidate an offender’s steps on the CPIV.

scholarly journals Online Temptations: COVID-19 and Religious Misinformation in the MENA Region

2020 ◽  
Vol 6 (3) ◽  
pp. 205630512094825
Author(s):  
Mahsa Alimardani ◽  
Mona Elswah
Keyword(s):  
Social Media ◽  
Middle East ◽  
North Africa ◽  
Political Elite ◽  
The Internet ◽  
Mena Region ◽  
Social Media Platforms

During the coronavirus pandemic, religious misinformation has been found on social media platforms causing fear, confusion, and polluting the Middle East and North Africa (MENA) region’s online sphere. Exploring cases of religious clickbait in the form of false hadiths and viral religious advice from religious figures entrenched in the MENA’s political elite, this essay discusses how new dynamics for religion in the age of the Internet are contributing to a uniquely regional and religious form of misinformation. This essay looks at how the phenomenon of religious misinformation is a defining characteristic of the MENA’s online sphere, becoming even more acute during the COVID-19 pandemic.

Deepening the Use of Social Media and Tourism Travel Behaviour

2020 ◽  
pp. 66-81 ◽  
Author(s):  
Cláudia Ribeiro de Almeida ◽  
Célia M.Q. Ramos ◽  
Maria del Mar Alonso Almeida ◽  
Paula Odete Fernandes ◽  
Lucas Estrada Gamarra
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Travel Behaviour ◽  
The Internet ◽  
Daily Lives ◽  
Social Media Platforms ◽  
Distribution Chain ◽  
Use Of Social Media ◽  
Travel Decision ◽  
Tourist Information

The Internet has transformed people's daily lives, not only in the search of information but above all giving the possibility of buying several products and services in a quick and easy way. Social networks have emerged as the quintessential medium for sharing experiences and communicating tourist information to all players in the tourism distribution chain. Today, we can sell, search, consume, connect, and share experiences related to our travel or services on different social media platforms and some online communities that share the same interests. The focus of this chapter is to point out the use of social media along the travel process in order to understand the behaviour of tourists before, during, and after trip. Having in mind the travel decision-making process the authors prepared a questionnaire with several questions spread through Facebook and answered by 95 people. The authors present the results and main conclusions in the chapter.

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