scholarly journals Where are the low-hanging fruits? Strategic mapping of potential consumers of shared e-mobility to help decarbonise mobility of our cities.

2021 ◽  
Author(s):  
francisco macedo

In marketing research, the concept of ‘low-hanging fruits’ refers to those consumers who are easiest to attract to a business. Focusing efforts on this group maximizes the effectiveness of a marketing campaign. In mobility planning, this concept could be adopted by city planners more often to achieve sustainability goals.Imagine that a start-up just launched a new model of shared e-scooter in a busy town like Rotterdam. It is natural to expect that, for the sake of financial sustainability, a significant part of the revenue should come from neighbourhoods that cluster factors of success for potential usage (e.g. commercial activities, jobs, good infrastructure). However, if shared e-mobility is meant to cause significant and positive impact on sustainability, helping cities achieve their goals, further structural changes in travel habits are certainly necessary. In short, part of the ‘unnecessary’ car trips should be more often replaced by more sustainable modes, like shared e-mobility. ‘Unnecessary’ is interpreted in this study as a car trip that has a similar profile (e.g. length, travel time, socioeconomics) of a shared e-mobility trip, and therefore could be ‘avoided’ or ‘replaced’ by more sustainable alternatives. The individuals making those trips are called ‘low-hanging fruits’, but are ‘not yet consuming the product’. How to map low-hanging fruits? In this study, an approach is proposed to help providers and cities strategically map them. The approach is operationalised in the context of the Netherlands, a country where shared e-mobility is spreading quickly. The approach can be divided in 3 major phases: 1) Characterising a typical ‘avoidable’ car trip in the context of a given population (city, region, country), through the investigation of how current users of shared mobility travel (e.g. trip distance, duration) and their characteristics (e.g. age, gender, income); 2) Mapping where the avoidable car trips are generated, since countries like the Netherlands keep their Household Travel Surveys up to date so that city planners can use that information to extract insights of travel habits (desire lines, purpose, mode, etc); 3) Labelling locations in regard to their likelihood of having more or less low-hanging fruits, through the application of unsupervised learning (k-means) to find probable clusters of low-hanging fruits. In order to achieve (1), we used an anonymous, ‘privately acquired’ shared mobility OD travel matrix produced in 2020 by a third party mobility company. This OD refers to trips done by e-scooter users of Rotterdam during the summer of 2020. For (2), we explored the latest Dutch Household Travel Survey (2020) and combined it with (1). This type of survey provided annual information about daily travel patterns of more than 60.000 people. The Dutch HTS can also be expanded to mitigate negative impacts of data collection biases and be a reasonable representation of how the whole population travels on a daily basis. In (3), we combined insights extracted from (2) with Census information to perform the unsupervised classification of locations. We propose and operationalise a pragmatic approach to help cities and mobility providers identify potential users of shared mobility. If shared mobility could seduce more low-hanging fruits, significant environmental impacts from modal shift could be achieved. Some use cases of this exercise can be applied to:(i) size potential market for expansions (e.g. deployment of vehicles or installation of facilities); (ii) size potential impacts of modal shift on city-wide Co2 emissions; (iii) design subsidies that encourage providers to deploy assets in certain areas; (iv) change fees depending on the potential to attract former private vehicle users; (v) investigate reasons behind the existence of avoidable car trips. 

2020 ◽  
pp. 71-80
Author(s):  
Olesya Tomchuk

The article highlights the problems and prospects of human development, which is the basis for the long-term strategies of social and economic growth of different countries and regions at the present stage. Submitting strategies of this type provides an opportunity to focus on individual empowerment and to build a favorable environment for effective management decisions in the field of forming, maintaining, and restoring human potential. The analysis of the Vinnytsia region human potential dynamics in the regional system of social and economic development factors was carried out. Application of generalized assessment of the regional human development index components allowed the identification of the main trends that characterize the formation of human potential of the territory, including the reproduction of the population, social environment, comfort and quality of life, well-being, decent work, and education. The article emphasizes that despite some positive changes in the social and economic situation of the region and in assessing the parameters of its human development level relative to other regions of Ukraine, Vinnytsia region is now losing its human potential due to negative demographic situation and migration to other regions and countries. The main reason for such dynamics is proven to be related to the outdated structure of the region's economy, the predominance of the agricultural sector, the lack of progressive transformations in the development of high-tech fields of the economy. An important factor is the low level of urbanization of the region, which leads to the spread of less attractive working conditions and less comfortable living conditions. The key factors that cause the growth of urbanization in the region have been identified, including the significant positive impact of the transport and social infrastructure expansion, the lack of which in rural areas leads to a decrease in the level and comfort of life. Without progressive structural changes in the economy and the resettlement system, the loss of human potential will continue.


2021 ◽  
Vol 13 (11) ◽  
pp. 5907
Author(s):  
Marta Gonzalez-Aregall ◽  
Kevin Cullinane ◽  
Inge Vierth

This study analyses how port governance systems in Europe have influenced the implementation of port initiatives focused on promoting modal shifts in freight transportation. Through a comprehensive review of port strategies, this research identified 49 individual modal shift initiatives among 21 port authorities in Europe. The results show that ports located in the Northern regions and managed by local governments, particularly in Belgium and the Netherlands, are leaders in executing strategies for modal shifts in freight transportation. Technological solutions and promoting intermodal transportation were found to be the most popular initiatives used to promote hinterland movements of freight by rail and waterborne transportation.


2002 ◽  
Vol 13 (1_suppl) ◽  
pp. 45-47
Author(s):  
◽  
J M Mommers ◽  
W I Van Der Meijden

The financing of STD outpatient clinics in The Netherlands is currently undergoing structural changes. Because these changes also have implications for the infrastructure of STD care as a whole, the STD committee of the Dutch Society for Dermatology and Venereology (STD committee NVDV) and the National Society of Municipal Health Services (GGD-Nederland) are currently exploring the possibilities and feasibility of intensified regional collaboration between Municipal Health Services (MHSs) and dermatologists. However, for fruitful collaboration it is essential that a substantial number of dermatologists has an interest in STD care. Therefore, the STD committee NVDV has conducted a structured survey in order to study the support of Dutch dermatologists for such a regional collaboration. In this paper, the results of the survey are presented. It appears that the majority of Dutch dermatologists is (still) interested in STD, and although a minority currently collaborates with local MHSs on a regular basis, a large group is willing to do so in the future. We conclude that the majority of dermatologists in the Netherlands (still) cares for venereology and that there is a sound basis for a fruitful cooperation with MHSs.


JEJAK ◽  
2017 ◽  
Vol 10 (2) ◽  
pp. 273-288
Author(s):  
Arif Widodo ◽  
Istianah Asas

This research is designed to empirically investigate the determinants of Islamic rural banking financing in Indonesia after 2008 global financial crisis covering period 2009.1-2014.12. The methods applied in this research are Error Correction Model (ECM) and VAR/VECM. The results of ECM model demonstrate that the variable third party funds (DPK) and non-performing financing can significantly affect Islamic rural banking financing both in the short run and long run, while Return on Asset (ROA) and Profit-and-loss sharing does not have a significant influence. Islamic rural bank financing, however, was influenced by inflation and exchange rate as the proxy of macroeconomic variables in the short and long run. Furthermore, Impulse Response Function (IRF) and variance decomposition results show that Profit-and-loss sharing (PLS) has the largest positive impact to financing (39.08%), followed by third party fund (19.6%) and inflation (8.9%). While, the variables that contribute to reduce financing are non-performing financing (9.02%), followed by ROA (7.76%) and exchange rate (2.48%).


Author(s):  
Vicky Ching Gu ◽  
Ray Qing Cao ◽  
Ken Black ◽  
Hansen Zeng

Some supply chain management researchers have realized the potential of collaborative activities for enhancing supply chain performance while other researchers have explored the positive impact of relationship quality on supply chain performance. To date, however, no empirical research has integrated these two research streams. Drawing upon social exchange theory, the authors propose a holistic research framework to explore the relationships among collaborative activities, the inter-organizational relationship quality, and supply chain performance. Specifically, they examine the mediating effect of relationship quality on the association between collaborative activities and supply chain performance. The research model is then tested using survey data (n=219). The authors' results illustrate a positive impact of both collaborative activities and relationship quality on enhancing supply chain performance. Moreover, this paper also supports the hypothesis that relationship quality mediates the relationship between collaborative activities and supply chain performance in third party logistics.


Author(s):  
Rico Wittwer ◽  
Regine Gerike ◽  
Stefan Hubrich

This study investigates the peak-car phenomenon for the five European capital regions of Berlin, Copenhagen, London, Paris, and Vienna. Household travel survey (HTS) microdata was harmonized for the five regions and transferred to one consistent database; all time-series date back at least 20 years. Developments in car use were found to be surprisingly similar despite the substantial differences between the regions in terms of size, governance structures, built environments, transport systems, and societal framework conditions. Car use peaked earliest in Paris in the early 1990s; followed by Berlin, London, and Vienna in the late 1990s; and lastly in Copenhagen in the late 2000s. Working persons and mandatory trips were found to be the most relevant person group and trip purpose for the observed peak-car developments, both with declining overall trip numbers and a modal shift toward non-car modes. Young working persons had the most significant decline with substantial cohort effects. People seem to carry forward their behavior adopted in early life-cycle stages as they age. The person groups of seniors and women both damped the peak-car effect. Shopping trips were the second most relevant trip purpose for car use: car use for this purpose was high and stable over time. This study has elaborated potentials for reducing car use in relation to person groups and trip purposes. Findings from this retrospective analysis could be used for purposefully shaping future transport systems.


Author(s):  
Vanessa McDermott ◽  
Jan Hayes

High-pressure gas pipelines are vulnerable to damage in the course of building or maintaining other infrastructure, such as roads, water pipelines, electricity or telecommunications cabling. Unlike other countries, there has never been a death or serious injury from a high-pressure gas pipeline strike in Australia and yet external interference continues to be the most common cause of pipeline damage despite a range of technical and legislative measures in place. This research project aims to enhance the safety strategies regarding third party pipeline strikes by giving the pipeline sector a greater understanding of the motivations and priorities of those who work around pipeline assets and so how to work with them to achieve better outcomes. Using data gathered from more than 70 in-depth interviews, we explore empirically alternate understandings of risk amongst a range of stakeholders and individuals that are responsible in some way for work near or around high-pressure gas transmission pipelines in Australia. Outside the pipeline sector, much of the work around pipelines is conducted by those at the bottom of long chains of contractors and sub-contractors. We discuss perceptions of risk held by a range of third party actors whose activities have the potential to threaten gas pipeline integrity. We compare these views with gas pipeline industry perceptions of risk, couched in terms of asset management, public safety, legal and insurance obligations, and reputation management. This paper focuses on how financial risk and so also management of the potential for pipeline strikes is shifted down the third party contractor chain. Added to this, incentives for timely project completion can unintentionally lead to situations where the potential for third party contractors to strike pipelines increases. The data shows that third party contractors feel the time and cost impact of design or project changes most immediately. Consequently, strikes or near misses may result as sub-contractors seek to avoid perceived ‘unnecessary’ time delays along with the associated financial impact. We argue that efforts to reduce the potential for pipeline strike need to be targeted at structural changes, rather than simply aimed at worker risk perception and enforcement of safety compliance strategies.


2019 ◽  
Vol 14 (1) ◽  
pp. 69-91
Author(s):  
Zhe Sun ◽  
Liang Zhao

Purpose Building trust is critical in reverse mergers and acquisitions (M&As), attributed to the divergence of governance and culture between the East and the West. This paper aims to explore the barriers and trust-building practices of Chinese managers in reverse M&As in developed countries. Design/methodology/approach The primary data set of this research contains case studies of two Chinese M&A deals and in-depth interviews with managers and advisories in the Netherlands. Findings This research finds that the divergences of decision-making structure, communication style and trust orientation generate barriers to the trust building in Chinese reverse M&As. The third-party advisory participation helps to build cognition-based trust of acquired company managers on Chinese acquiring company managers through providing information and explanation, fitting Chinese buyers in the Western M&A procedure and offering communication. It also helps to build affect-based trust through bridging the divergence of trust orientation and filling the cultural voids. Meanwhile, the invisible integration helps to build cognition-based trust through maintaining the core business, offering great help to acquired companies for their business expansion and selecting the business collaboration areas in the long term. It also helps to build affect-based trust through granting a high degree of governance independence and enabling a balanced status in acquired companies. Originality/value This research unveils the “black box” of Chinese reverse M&As from an inter-personal trust perspective and advances the nuanced understanding of trust and trust-building practices in Chinese reverse M&As. It also provides practical tools for both Chinese companies and acquired companies in developed countries.


2017 ◽  
Vol 2634 (1) ◽  
pp. 101-109 ◽  
Author(s):  
Weibo Li ◽  
Maria Kamargianni

A modal shift from motorized to nonmotorized vehicles is imperative to reduce air pollution in developing countries. Nevertheless, whether better air quality will improve the willingness to use nonmotorized transport remains unclear. If such a reciprocal effect could be identified, a sort of virtuous circle could be created (i.e., better air quality could result in higher nonmotorized transport demand, which in turn could further reduce air pollution). Developing countries may, therefore, be more incentivized to work on air pollution reduction from other sources to exploit the extra gains in urban transport. This study investigated the impact of air pollution on mode choices and whether nonmotorized transport was preferred when air quality was better. Revealed preference data about the mode choice behavior of the same individuals was collected during two seasons (summer and winter) with different air pollution levels. Two discrete mode choice models were developed (one for each season) to quantify and compare the impacts of different air pollution levels on mode choices. Trip and socioeconomic characteristics also were included in the model to identify changes in their impacts across seasons. Taiyuan, a Chinese city that operates a successful bikesharing scheme, was selected for a case study. The study results showed that air quality improvement had a significant, positive impact on nonmotorized transport use, which suggested that improvements in air quality and promotion of nonmotorized transport must be undertaken simultaneously because of their interdependence. The results of the study could act as a harbinger to policy makers and encourage them to design measures and policies that lead to sustainable travel behavior.


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