scholarly journals Way better than the original!! Music video covers and language revitalisation

2016 ◽  
Vol 10 (2) ◽  
pp. 83-103 ◽  
Author(s):  
Kati Dlanske

The development of the social media has opened up new spaces and genres for minoritised languages. As argued in previous research, access to new media spaces can contribute to the revitalisation of minoritised languages by generating new functions and values for them. Combining sociolinguistic and sociosemiotic approaches and bringing together data from four minority language contexts, Irish, Welsh, Sámi, and Corsican, this study addresses the potential of music video covers on YouTube to contribute to language revitalisation. The investigation suggests that music video covers in minority languages can have significance in language revitalisation in both language ideological and practical terms. However, these effects are not just a matter of access to a new media space (YouTube) or a new genre (music video cover) but, in a much more complex manner, a question of practices of relocalisation and the semiotic resources used. As semiotic aggregates, music video covers can not only endow minority languages and their speakers with a new glamour, but also recirculate and reinforce old, stereotypical notions. While ‘new glamour’ may be desirable, the study points, on the other hand, to the need for critical interrogation of the terms on which minority languages are commodified in the context of contemporary media culture.

2017 ◽  
Vol 46 (4) ◽  
pp. 451-475 ◽  
Author(s):  
Kati Dlaske

AbstractWhile interest in affective processes has led to an affective turn in cultural studies, in sociolinguistics this perspective has been given less attention. This study takes up the ‘lens of affect’ and directs it on two cases exemplifying the circulation of minoritised languages in new media spaces: music video covers from two minority-language contexts, Irish and Sámi, uploaded on YouTube. Combining recent theorising on affect with insights from sociolinguistic research, the study investigates how the YouTube users’ affective investments contribute to a (re)evaluation of the two minoritised languages, their speakers, and the related ethnic/national belongings, and how these investments are expressions of more or less banal nationalism, connected to the colonial histories of Ireland and Finland. The study illustrates how the social media operate as a catalyst of affective investments involved in an ethnolinguistic (re)ordering of languages and their speakers, at the intersection of ‘banal globalisation’ and ‘everyday nationalism’. (Minority languages, affect, discourse, social media, nationalism)*


2015 ◽  
Vol 11 (2) ◽  
pp. 210-221 ◽  
Author(s):  
Mark Featherstone

This article explores what one might call the dystopia of contemporary screen-based culture through a discussion of the work of Paul Virilio and Bernard Stiegler. Centrally, it explains that the screen might be seen as a negative abyss, where absolute surface creates the effect of infinite depth and a sense of absolute freedom obscures the truth of solipsistic self-reflection and enclosure. It explores this idea through reference to Virilio’s concept of the “squared horizon” and a short history of screen culture that commences with Plato’s myth of the cave, where perceptions of surface and depth clash and contrast in the underworld. It then turns to Friedrich Nietzsche’s use of the idea of the abyss. This work on Plato and Nietzsche brings together the ideas of the screen and the abyss. The article next takes up Edmund Husserl’s notion of the horizon, which structures the human perception of movement through time, and relates this to Virilio’s concept of the negative horizon, which rushes toward humanity rather than endlessly moving into the future. At this point the negative horizon recalls the abyssal screen that is simultaneously infinite distance and absolute surface and the horror of contemporary media culture. Finally, the article reflects on Virilio’s work on technodesertification and disappearance and Stiegler’s theory of the destruction of the delay of desire in the immediacy of drive through attention capture to show how screen culture annihilates the thickness of the thing itself in favor of flat images. In conclusion, the article explains that this is the future of new media culture—the twenty-first-century dystopia of the negative abyss.


2018 ◽  
Vol 10 (1) ◽  
pp. 141-149
Author(s):  
Olga A Vazhenina

The author studies the modern media environment, which reflects the problem of people with personality disorders of the autistic spectrum. The relevance of the article is determined by the severity of the social problems of the categories of deviant people in society and the insufficient degree of study of this context in contemporary media space. The novelty of the research consists in the author's attempt to investigate the role and importance of the media environment in the positioning of the phenomenon of social autism and humanization of society basing on cinema . Among the most socially important issues which are being reflected in contemporary media space the problems of disabled and deviant people take a major place. Contemporary cinema promotes the penetration and dissemination of socially significant ideas in society: responsibility, differentiation, humanism. Films about people with autism spectrum disorders are included in many films about the problem of sick people, people with disabilities and people with developmental features. The key idea of this large thematic group is to overcome the existing life circumstances and attempts to live a full life. The ideological features of films about autistics, as the author assumes, differ from the conceptual field of films of the general thematic group. These features are: projection into society of the image of the savant - a highly functional autist and the fact that such people are better (more honest, naive, more moral) than ordinary people. Proceeding from the increase in the total number of films devoted to this problem and their ideological homogeneity and uniqueness, the conclusion follows that a trend is being formed in society to humanize the social attitude to people with autism spectrum disorders.


Glimpse ◽  
2021 ◽  
Vol 22 (1) ◽  
pp. 87-94
Author(s):  
Dragan Prole ◽  

This article discusses fundamental contradictions regarding the social role of the new media. Avantgarde identifies the emergence of the new media with the possibilities of liberating the man and achieving true individuality, while dystopia qualifies it as the suffocation of individuality, as ballast that levels out and averages a man, as a threat to human freedom. The media technology is for the avant-garde the embodiment of the enriched self and expanded capacities of selfhood, while for dystopia, the media technology is directed against selfhood, since its effects start and end with the creation of alienation, with the distortion of selfhood directed against the fundamental attributes of humanity. On the contrary, for the avant-garde, the breach of media background awareness of the artistic expression has marked the definite parting with the age of alienated artistic practice. According to their most profound beliefs, staggering in the chains of figurative and narrative expressions, art has always served a different purpose, religion, pedagogy, politics, and ideology. Hence, the turn towards the demands and logic of the self-serving media marked the rise from the state of alienation to the state of true achievement, to the emancipation of artists and the art.


Author(s):  
Vuk Vučetić

In the present study we investigated the level of new media competences of BiH politicians. Therefore, in the contemporary media (over)charged society, competences of new media are, by all means, a part of a broader media literacy phenomenon as a prerequisite of development of democratic society. In our research, we observed new media competencies from the point of presence/use of social networks Facebook and Twitter in order to promote/communicate with voters. In this context, research has shown that politicians in BiH still do not recognize the social network as an integral part of the political image, and that there is a sufficient level of awareness on the role and importance of social networks as an integral part of the „new media democracy”.


2017 ◽  
Vol 16 (4) ◽  
pp. 375-394
Author(s):  
Tim Barker

In this article, the author begins to identify a new way to understand the experiment in arts and humanities research. Focusing on the production of what Vilém Flusser calls ‘technical images’ in video art and new media projects, he suggests that the experiment in experimental art may be rethought as a method for testing concepts and observations through the application of media technology as an apparatus. The technical image is a time-critical way to understand automatic image making devices and using this method of analysis he identifies examples where artists and humanities scholars have programmed devices to experiment with the time of contemporary media culture. Beginning with an analysis of Mark Hansen and Ben Rubin’s two works Listening Post and Moveable Type, the author uses a number of examples, from contemporary experiments with digital media to the experiments with video in the 1970s and 1980s, to show how artists and humanities scholars have used technical images to engage in experimental research outside the controlled laboratory of scientific experiments. If experimental scientists test scientific problems by developing, programming and applying an apparatus, the experimental artists identified in this article can likewise be seen to test aesthetic and cultural problems by similarly redesigning, scaling-up and experimentally applying media technology.


2021 ◽  
Vol 26 (2) ◽  
pp. 286-293
Author(s):  
Valentina A. Slavina ◽  
Yanina V. Soldatkina

The article raises the issues of scientific reception of such a phenomenon as media culture. The authors offer their interpretation of media culture as a special type of culture of the information society in the broadest understanding of this phenomenon. The authors consider the concepts of media and culture and establishes their functional corresponddence. The contemporary stage of media development is characterized by a combination of communication and information intentions: classical media and mass communication media, including new media, blogs, social networks, as well as digital copies of non-network artifacts and their network modifications. The result of these media communications is a media text in the broadest interpretation of this concept. According to the authors concept, contemporary media culture realizes itself in two main aspects. In the applied sense, a media culture is a form of representation and digitalization of classical and network cultural units. In the global sense, media culture is understood as an aesthetic and axiological sphere of societys life, in which culture combines the value and artistic heritage, using the information and communication channels of the media for its representation in politics, education, and culture itself.


2021 ◽  
pp. 104-109
Author(s):  
Chernysh O.O.

The urgency of the researched problem is connected with the growing role of mass media in modern conditions leads to change of values and transformation of identity of the person. The active growth of the role of the media, their influence on the formation and development of personality leads to the concept of “media socialization” and immutation in the media. The aim of the study is to outline the possibilities of the process of media socialization in the context of immutation in the media. The methods of our research are: analysis of pedagogical, psychological, literature, synthesis, comparison, generalization. The article analyzes the views of domestic and foreign scientists on the problem of immutation in the media and the transformation of the information space. In the context of the mass nature of the immutation of society, the concept of “media socialization” becomes relevant, which is the basis for reducing the negative impact of the media on the individual.The author identifies the lack of a thorough study of the concept of “media socialization” in modern scientific thought. Thus, media socialization is associated with the transformation of traditional means of socialization, and is to assimilate and reproduce the social experience of mankind with the help of new media.The article analyzes the essence of the concepts “media space”, “mass media” and “immutation”. The influence of mass media on the formation and development of the modern personality is described in detail.The study concluded that it is necessary to form a media culture of the individual, to establish safe and effective interaction of young people with the modern media system, the formation of media awareness, media literacy and media competence in accordance with age and individual characteristics for successful media socialization. The role of state bodies in solving the problem of media socialization of the individual was also determined. It is determined that the process of formation of media culture in youth should take place at the level of traditional institutions of socialization of the individual.The author sees the prospect of further research in a detailed analysis and study of the potential of educational institutions as an institution and a means of counteracting the mass nature of the immutation of society.Key words: immutation, media socialization, mass media, media space, information.


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