scholarly journals Media Culture as the Information Age Phenomenon

2021 ◽  
Vol 26 (2) ◽  
pp. 286-293
Author(s):  
Valentina A. Slavina ◽  
Yanina V. Soldatkina
Keyword(s):  
New Media ◽  
Information Society ◽  
Mass Communication ◽  
Information Age ◽  
Media Culture ◽  
Information And Communication ◽  
The Media ◽  
Media Communications ◽  
Contemporary Media ◽  
Artistic Heritage

The article raises the issues of scientific reception of such a phenomenon as media culture. The authors offer their interpretation of media culture as a special type of culture of the information society in the broadest understanding of this phenomenon. The authors consider the concepts of media and culture and establishes their functional corresponddence. The contemporary stage of media development is characterized by a combination of communication and information intentions: classical media and mass communication media, including new media, blogs, social networks, as well as digital copies of non-network artifacts and their network modifications. The result of these media communications is a media text in the broadest interpretation of this concept. According to the authors concept, contemporary media culture realizes itself in two main aspects. In the applied sense, a media culture is a form of representation and digitalization of classical and network cultural units. In the global sense, media culture is understood as an aesthetic and axiological sphere of societys life, in which culture combines the value and artistic heritage, using the information and communication channels of the media for its representation in politics, education, and culture itself.

scholarly journals Media Communications of the Region in Context of Globalization and Glocaliza-tion of Information Space (on Example of Mass Media of the Republic of Mordovia)

2020 ◽  
Vol 1 (8) ◽  
pp. 200-214
Author(s):  
K. V. Dementieva
Keyword(s):  
Mass Media ◽  
New Media ◽  
Mass Communication ◽  
Negative Consequences ◽  
Information And Communication ◽  
The Media ◽  
Media Communications ◽  
The Republic ◽  
The One ◽  
The Impact

The article analyzes the impact of globalization processes on the development of information and communication potential of mass media in the Republic of Mordovia. Such concepts as “globalization,” “information and communication globalization,” “content of the epoch,” “acceleration of the rhythm of time,” “glocalization” are clarified and justified. The positive and negative consequences of the impact of glocal processes on the development of the region are presented. The author summarizes the research on new media and the processes of digitalization of the information system and highlights the main factors of globalization in regional media. There is a quantitative growth of mass communication media in the Republic of Mordovia and the development of the entire system of media communications. It is proved that globalization in the media of the Republic of Mordovia, as well as in other regions, is carried out through digitalization, which is represented in all information processes, while glocalization is manifested in the preservation of regional and national characteristics. Based on the thematic analysis of the media texts of Mordovia, it is shown that the vast majority of materials are devoted to events in the region, that is, on the one hand, the audience remains highly interested in regional topics, and on the other hand, regional news reaches the federal and even global level. It is noted that the federal network media does not manage to take a significant place in the region and this gives scope for the development of the local press.

scholarly journals Development of the Concept of Free Sources as a New Reality of the Contemporary Media Environment

2014 ◽  
pp. 36-45
Author(s):  
Kateryna Afanasieva (Horska)
Keyword(s):  
New Media ◽  
Mass Communication ◽  
Information Technologies ◽  
Rapid Evolution ◽  
Media Industry ◽  
Media Environment ◽  
Dominant Position ◽  
The Media ◽  
Contemporary Media ◽  
Free Media

Internet is an ideal environment for emergence and popularization of the concept of free sources. Our analysis of this concept and the assessment of its impact on the media sphere confirmed clearly that the sphere of mass communication under the influence of globalization and the rapid evolution of information technologies is looking for the new models of activities of the media in order to keep its dominant position and influence in the structure of the modern information environment. The concept of free sources has a significant impact on the media sphere and promotes the realization of the need to change the approach to new media. At the same time the most radical interpretations of the concept, such as the idea of free media content, were not supported by the media industry.

scholarly journals Media Environment Transformations as an Object of Study of the Theory of Mass Communications

2018 ◽  
Vol 7 (4) ◽  
pp. 711-723 ◽  
Author(s):  
Konstantin Kiuru ◽  
Aleksei Krivonosov
Keyword(s):  
New Media ◽  
Public Relations ◽  
Information Exchange ◽  
Mass Communication ◽  
Professional Activity ◽  
Mass Communications ◽  
Media Environment ◽  
The Media ◽  
Media Communications ◽  
Object Of Study

Changes in the media environment always lead to changes in the media system, which reflects a different quality of communication. The nature of actors, channels, effects becomes an object of attention of researchers of mass communications. The article deals with the problem of the transformation of the mass communication system, which includes both cinematography and fiction, which can be freely broadcast through various channels, including digital channels. The article considers a new concept, i.e. "communication product". It is understood as a result of professional activity in the field of public and mass communications for the production of a media product, an event product, an advertising and PR product. The media environment is currently characterized by its own messages. They can be built both in traditional newsmaking models (both in journalism and public relations), and in storytelling, narrative (both in advertising and media communications). The article considers such trends in the media environment as the use of hype content, memes and various fakes. The reasons for the emergence of media communications are revealed. There are technological reasons, as modern communication technologies can open access to information to all comers. There are social ones, as new media allows Internet users to actively participate in communications and selectively treat messages they receive. The characteristics of the phenomenon of media communications are distinguished, separating it from journalism, advertising and public relations. The notion of media communications as a process of creation, processing and broadcasting, as well as information exchange in individual, group, mass format through various channels of mass communication (mainly online) is being introduced into scientific circulation through various communication tools - verbal / non-verbal; auditory, audiovisual, visual.

scholarly journals Media culture as dialogue of cultures in modern society

Bibliosphere ◽  
2017 ◽  
pp. 30-34 ◽  
Author(s):  
I. V. Lizunova
Keyword(s):  
New Media ◽  
Digital Media ◽  
Information Society ◽  
Modern Society ◽  
Media Culture ◽  
Global Network ◽  
Interactive Approach ◽  
The Media ◽  
Media Flows ◽  
The Individual

Media culture as the phenomenon occurred simultaneously with media appearance. However, scientists have started talking about the necessity to study media culture in society and its formation only in the late XX century. Media culture obtains the special priority position under conditions of the information society. It is promoted by the accelerated development of communication and digital technologies, the rapid growth in volume, richness and multiformat media consumption by contemporaries. Changes of the technocratic world should be accompanied with development of new media skills and preferences of the individual and society: understanding media flows, analyzing and evaluating information, engaging in dialogue with the media, do not let them manipulate you. The media culture should be the main factor of individuals’ socialization in the information society. The term «media culture» is based on two fundamental concepts, which are «media» and «culture», with many interpretations each. Therefore, the definition of the term remains ambiguous. Media culture is studied in the framework of technological, personal, creative and informational approaches. The determining factor in understanding media culture, in our opinion, becomes an interactive approach that makes possible and effective intercultural dialogue through a global network of communications. The opportunity and focus for dialogue is becoming a key characteristic of media culture. The interaction, mutual relation and correlation of media and book cultures should be considered in the framework of the dialogue approach. The interactive nature of the media culture allows us to hope for preserving and reproducing bookishness in the conditions of the digital media revolution, for its further integration into the new communication environment.

scholarly journals Values of Mediasphere and E-Culture

2019 ◽  
Vol 8 (1) ◽  
pp. 173-184
Author(s):  
Ludmila Baeva
Keyword(s):  
Information Society ◽  
Electronic Communication ◽  
Media Culture ◽  
Global Information ◽  
Modern Culture ◽  
Human Value ◽  
The Media ◽  
Contemporary Media ◽  
Main Factor

The article focuses on the axiological aspects of consciousness under conditions of the development of contemporary media culture and e-culture. Relying on theories of mediaphilosophy the author considers the media as a main factor of the determination of human value in the information society. The research is aimed at eliciting the peculiarities of modern media culture in the context of an existential and axiological approach that enables the determination of the effect the development of the mediasphere in modern culture has on the world of human values. In this case, media (mediasphere) is understood in its broad sense as a sphere of electronic communication with diverse forms of appearance and electronic mass media, generating the global information space. The author suggests the analysis of the penetration of communication e-culture (and its forms) and media-culture. The author argues that the values of media-culture (freedom, personality orientation, pragmatism, and other) developed under the conditions of information and ethic pluralism, which give a person more responsibility of spiritual choice.

scholarly journals Impact of Social Media on the Writing Abilities of Ambrose Alli University Undergraduates in Ekpoma-Nigeria

2018 ◽  
pp. 59-80
Author(s):  
Osakue Stevenson Omoera ◽  
Oluranti Mary Aiwuyo ◽  
John O Edemode ◽  
Bibian O Anyanwu
Keyword(s):  
Social Media ◽  
New Media ◽  
Mass Communication ◽  
Group Discussion ◽  
Media Culture ◽  
New Words ◽  
Additional Information ◽  
The Media ◽  
University Undergraduates ◽  
The Impact

This article examines the impact of social media on the writing abilities of Nigerian youths in English, which is the language of mass communication in Nigeria. Deploying cultivation theory of the media, this study uses quantitative and qualitative methods to unpack the Nigerian youths’ opinions on the impact of the use of the new media of social networking platforms such as Facebook, WhatsApp, Instagram, etc., on their writing abilities, using undergraduates of Ambrose Alli University, Ekpoma-Nigeria as a study case. To do this, information is gathered through the use of 120 copies of a validated survey questionnaire. Additional information is garnered from in-depth interviews (IDIs) with lecturers from within and outside Ambrose Alli University and focused group discussion (FGD) with some students of the institution as well as the researchers’ direct observation of the issue under investigation. The study discovers that a majority of the youth adopt a certain option/brand of English which cannot be located within the matrixes of Standard English or even its Popular Nigerian English (PNE) variant which is called Pidgin English. Consequently, expressions such as ‘u’ for ‘you’ ‘gr8t’ for ‘great’, ‘ur/urs’ for ‘your/yours’, among other deviational patterns, have crept into their writing consciousness in classes and examinations, which make a lot of ‘sense’ in informal settings among the youths, but smacks of sub literacy in formal writing situations under which they are being trained. As well, shortened forms of words and phrases such ‘LOL’, ‘K,’ ‘IJNA,’ ‘Y’, etc., are common sights in their writings. This development can have serious implication for effective and efficient writing among Nigerian youths, especially in formal situations. The study suggests that because it has been demonstrated that effective and efficient writing can improve comprehension of content in any discipline, enabling students to practice analysis, synthesis, and other skills that constitute critical, creative, and even civic thinking, students should be encouraged to write effectively and efficiently as more writing equals more learning even in the age of the new media (social media). It advises that further studies should be carried out on the deviational patterns and shortened forms of English words and phrases which are commonly used by youths in Nigeria and elsewhere, with a view to possibly getting the ‘new words’ standardized by the relevant educational authorities to ensure uniformity in usage, and to keep pace with the dynamically trendy youth/social media culture. 

scholarly journals Television from Digital Generation’s Perspective: Concerning the Problem of Media Consumption

2019 ◽  
pp. 374-385
Author(s):  
Marina Myasnikova
Keyword(s):  
New Media ◽  
Mass Communication ◽  
Survey Method ◽  
Media Consumption ◽  
Qualitative Properties ◽  
Communication Processes ◽  
Digital Generation ◽  
The Media ◽  
Journalism Students ◽  
Media Audience

The paper focuses on the problem of new digital generation’s participation in the media consumption process and first of all in television watching under conditions when the contemporary television audience transforms due to the emergence of mobile digital technologies. The digital generation is the most vivid segment of the society in terms of diverse interests and active media consumption; it possesses new selection opportunities and influences the elder generation. This article aims to define the digital generation’s role in contemporary media processes; identify its current functions and current attitude to traditional media, particularly television, as well as Russian telecontent. Methods of researching the media audience also change. The main object of mediametry measurements is now the process, not the result of media consumption. In practice, however, the audience is still viewed as a homogenous mass, not a dynamic system. That is why “mass” calculations cannot be used to judge specific audience needs. It is important not simply to measure views but also to study the audience, taking into account the content and formats of media texts consumed by it within the telecommunication process. The research applies the expert survey method within homogenous groups of young people and focuses on qualitative properties of media consumption, specifically its motivation structure and audience needs. Results of three expert surveys conducted among 17–27 years old journalism students of the Ural Federal University at various times are presented. The motives of telecontent consumption are defined. The paper reveals that the new digital generation relies on the telecontent posted on various online platforms. The youth have a critical attitude towards broadcast television not only because of competition from the new media but also due to low quality of professional media products. Additionally, representatives of the young media audience participate in mass communication processes not only as consumers but also as creators of their own video content.

Political Economy of the Media

2018 ◽  
Author(s):  
Dal Yong Jin
Keyword(s):  
Political Economy ◽  
New Media ◽  
Digital Media ◽  
Intellectual History ◽  
Information And Communication Technologies ◽  
Culture Industry ◽  
Digital Platforms ◽  
Modern Capitalism ◽  
Information And Communication ◽  
The Media

Political economy of the media includes several domains including journalism, broadcasting, advertising, and information and communication technology. A political economy approach analyzes the power relationships between politics, mediation, and economics. First, there is a need to identify the intellectual history of the field, focusing on the establishment and growth of the political economy of media as an academic field. Second is the discussion of the epistemology of the field by emphasizing several major characteristics that differentiate it from other approaches within media and communication research. Third, there needs an understanding of the regulations affecting information and communication technologies (ICTs) and/or the digital media-driven communication environment, especially charting the beginnings of political economy studies of media within the culture industry. In particular, what are the ways political economists develop and use political economy in digital media and the new media milieu driven by platform technologies in the three new areas of digital platforms, big data, and digital labor. These areas are crucial for analysis not only because they are intricately connected, but also because they have become massive, major parts of modern capitalism.

scholarly journals Towards A Supranational Media Theory

2018 ◽  
Vol 9 (34) ◽  
pp. 119-139
Author(s):  
Fatih ARTUN ◽  
Sevki ISIKLI
Keyword(s):  
New Media ◽  
Mass Communication ◽  
Communication Systems ◽  
Data Transfer ◽  
New Order ◽  
Social Experiment ◽  
Satellite Systems ◽  
Media Companies ◽  
Wide Range ◽  
The Media

Satellite systems and the Internet have created a significant alternative that undermines the traditional reporting approach and triggered the search for a new order in mass communication. Instant and interactive data transfer systems have transformed local users into global readers and reporters encouraging a trend of democratization relative to freedom of thought and expression. Content providers and distributors in the traditional news industry which is televisions, magazines, radios, newspapers, online platforms, have a wide range of freedom to reach people. Consumers who use interactive mass communication systems have opportunities to interact with the content that is produced in many different centers. However, in the presence of the media defined as a mechanism that manufactures the consent of people for certain ideas, no matter if they are traditional or novel, people sometimes take the position of a buyer or an activist who takes action for a project and sometimes a part of a group of insusceptible people. People think their consent is their freewill without noticing that it is just a product. They feel a sense of gratitude to the ruling elites without noticing that they are the subjects of a social experiment and under the hypnotic influence of the media. Even though the world societies are getting the same content using the same communication technologies thanks to supranational media companies. Particularly because of content created to convey a message, social differences become more explicit and radical rather than the values in common. That’s why conflicts are incited. At the heart of the majority of new media organization debates, the existence of this problematic information lies. This article, which has been prepared with an analytical approach based on a literature review, discusses the theoretical conditions and the possibility of a new supranational media structure that world citizens need as a source of information. The philosophical basis of the supranational media ideal in question is at the heart of cosmopolitan individuals and eternal peace ideals of The Universal Declaration of Human Rights. The present media are unable to produce content that doesn’t try to convey a message as it positions individuals as “consumers or user” rather than “people”. Here, supranational media depicting theoretical conditions doesn’t seek profit. It introduces individuals and cultures with their diverse social layers in the consciousness of being a cosmopolitan. Supranational media’s output is based on notions like science, rights and freedoms, the earth, coexistence, and "humanity”.

scholarly journals Media culture in modern society

2020 ◽  
pp. 61-67
Author(s):  
Samir Ljajić
Keyword(s):  
New Media ◽  
Social Life ◽  
Modern Society ◽  
Media Culture ◽  
Complex Spectrum ◽  
Social Significance ◽  
Global Culture ◽  
Wide Range ◽  
Television Film ◽  
The Media

The importance of media culture in contemporary society is extremely large because it shapes a modern man life, the creation of political attitudes and social behavior of individuals. The products of media culture, paintings, sounds and performances are increasingly organizing free time of a contemporary man, shaping his thinking and identity. Based on the content of radio, television, film, and new media technologies, a person creates an image of himself, his own potentials, values, success, as well as his own affiliation, a certain class, race, nationality, and thus media culture has a remarkable social significance. A number of relevant authors state that media culture shapes people's perceptions of the world, the value system, morality, good and evil. Worldwide, the contents of the media culture today constitute a general culture and are seen as the basis for new forms of global culture. A complex spectrum of actions that make media, primarily radio television, film, and media of modern technologies, creates the need for a more precise definition of the term media culture, bearing in mind its breadth and complexity. In this context, the main goal of this paper is to define the concept of media culture, in order to better understand all aspects, as well as the complexity of the whole that this term implies. Media culture is determined by the terms which provide an insight into a better understanding of this term, and in this paper they are given considerable attention. D. Kelner in the Media Culture section points to the following important determinants: a wide range of media resources that form an integral part of the media culture; performances created by the combination of picture and sound; creation of features and symbols of contemporary social life; media culture as a high technology culture (techno-culture); the relation between media culture and society; theory of media and cultures.

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