scholarly journals Factors of the attractiveness of Slovak wine market and their influence on the Czech wine export to Slovakia

2014 ◽  
Vol 60 (No. 9) ◽  
pp. 430-439 ◽  
Author(s):  
R. Kučerová

The contribution follows the development of Czech wine exports to Slovakia, depending on the development of the wine industry attractiveness in Slovakia. Wine export from the Czech Republic to Slovakia in the terms of volume and value of exports, both globally and in the division of export bulk and bottled wine, is confronted with the development of factors influencing the wine sector attractiveness in Slovakia. The Slovak wine market is a market in the phase of growth, the wine consumption per capita in 2011 reached 14.7 Lt.; the domestic production covered only 46% of the domestic consumption. The level of the industry concentration is high, the 6 largest companies produce more than 18.5 mill. Lt. of wine – 50% of the total domestic production. Wine legislation is comparable to the Czech legislation, the purchasing power of the customers shows a positive development, but the cheap table wine imports still represent more than 50% of the total domestic consumption. The opportunity for Czech exporters is the factor represented by the size and growth of the market and the legislation, too. The situation is rather more positive for the re-export of cheap wine from other countries than the direct export of Czech wine to Slovakia in case of other analyzed factors.  

Ekonomika APK ◽  
2020 ◽  
Vol 311 (9) ◽  
pp. 17-29
Author(s):  
Volodymyr Rossokha ◽  
Oleksandr Petrychenko

The purpose of the article is to carry out a comprehensive analysis of the raw material market of wine products, production and distribution of wine through sales channels, opportunities and restrictions on the sale of wine in domestic and foreign markets; to determine the state and potential volumes of wine consumption in Ukraine; to elaborate ways and directions of development of production and consumer potential of the domestic wine market to ensure supply and demand formation. Research methods includes an abstract-logical method to substantiate the production and consumer potential of the market; analysis and synthesis – to establish the size of the area, yield, gross harvest, processing of grapes into wine materials, range of products, geography of export and import and wine consumption; economical and statistical and balance methods – for identifying trends and patterns of production and factors influencing the market of wine products, imbalances in the production and consumption of wine in the domestic market; comparative and calculation-constructive methods – to compare the levels of wine consumption in Ukraine and EU countries and substantiation of the consumer potential of the wine market in Ukraine; standard-cost method - for determining the amount of investment in the raw material base of the wine industry to develop production capacity and ensure supply in the wine market. Research results. Analysis of the market dynamics in the segments of grape growing and processing, the nomenclature of production, distribution and consumption of wine showed the discrepancy between the supply of raw materials on the market for loading the capacity of wineries, accompanied by the filling the domestic market with imported products. The ratio of wine exports to imports, production volumes to exports and imports, the share of domestic production and imports in the consumption fund and per capita has been established. The capacity of the domestic market for wine consumption in Ukraine at the level of European countries and the amount of investment to ensure its supply of wine products is determined. The ways and directions of development of production and consumer potential of the domestic wine market are outlined. Scientific novelty. The disproportions in the production and consumption of wine in the domestic market, the differences in the consumption of wine per capita in Ukraine and European countries are grounded. The production and consumer potentials of the domestic wine market have been determined. The volumes of investments, ways and directions of development of the production and consumer potential of the market for the interaction of supply and demand have been established. Practical significance. The investigated trends in the development of the production and consumer potential of the wine market serve as a guideline for making rational management decisions on the choice of ways and directions for increasing production and domestic consumption of products of the wine industry.


2012 ◽  
Vol 48 (No, 7) ◽  
pp. 303-310
Author(s):  
A. Škorpíková

The paper is a part of the solution of the research plan of the FBE MUAF in Brno, No. GAMSM 431100007, and it is focused on the analysis of factors influencing competitiveness of the wine-growing and viniculture. This paper is based on the hypothesis that the competitiveness of the viniculture and wine sector could be influenced, amongst other things, by specific national conditions as defined by “Porter’s diamond”. This essay deals with factor conditions like the total area of vineyards, the average per hectare yield of grapes, the total wine production and wine consumption including the foreign trade with this commodity. The comparison of the chosen national conditions is made within the EU member states and also within six candidate countries – Cyprus, Estonia, Hungary, Poland, Slovenia and the Czech Republic.


2009 ◽  
Vol 55 (No. 7) ◽  
pp. 321-326 ◽  
Author(s):  
H. Chládková ◽  
P. Tomšík ◽  
S. Gurská

The paper identifies and analyses the main factors which influenced the wine demand. The average annual wine consumption per capita is the basic factor of the wine demand. The average annual wine consumption, one of the wine demand factors, grew between 2003 and 2007 from 16.3 l to 18.5 l per capita. Following this trend, we can expect the average annual wine consumption 19.0 l per capita in year 2010. A positive feature of this development is also the fact, that there grows the demand after the quality wines. At the same time, there grows also the consumption of the lower quality, cheap wines packed in boxes or PET bottles. A continuously growing tendency can be also noticed in the red-wine consumption. This change of consumer preferences has significantly influenced the growth of the share of the red varieties in the new-planted vineyards. However, there are critical factors in the development of the demand for wine demand here. Specifically, it is the daily feasible ration of alcohol in wine and other alcoholic drinks, especially beer that we can treat as the substitute of wine. The average annual beer consumption moves about 160 l per capita in the Czech Republic. The continuously growing tendency of wine consumption is reduced by the lower price of beer too, because beer is the cheapest alcoholic drink in the Czech Republic. The taste and preferences of consumers have been changing, that means, that the consumers are the ones who decide about the wine quality, and not producers. That is why this paper includes the partial results of the research oriented on the habits and behaviour of consumers in the wine market in the Czech Republic. It is concentrated on the wine sellers opinions on demand development in the wine market.


Author(s):  
Helena Chládková

The paper describes wine market in the United States and in the California. The paper is focused on characteristic of winegrowing, wine-production, wine-consumption and wine export too. Export of California wine is growing and wine is exported to the EU for the first. We can expect to grow of interest of our consumers too. California wine will compete in high quality and low prices. California is the fourth largest wine producer in the world after France, Italy and Spain. It accounted for $ 643 million in wine exports in 2003 from $ 537 million in 1998. Wine grapes were grown in 46 of California’s 58 counties, covering 529000 acres in 2003. California produced 444 million gallons of wine in 1998 it is 90 percent of all U.S. wine production, making California the leading wine producing state in America. The California wine industry has an annual impact of $ 45.4 billion on the state’s economy. An important California employer, the wine industry provides 207550 full-time equivalent jobs in wineries, vineyards or other affiliated businesses throughout the state. There are at least 1294 bricks and mortar commercial wineries in California. But the wine consumption is very low in California.Because California together with South Africa and another countries that so-called New World are important producers with growing export, is very necessary to analyse these markets because they are great competitors for Czech producers. These problems solved in another foreigner markets Černíková, Žufan (2004), Duda (2004), Hrabalová (2004), Kudová (2005), Lišková (2004), Tomšík, Chládková (2005).The paper is a part of solution of the grant focused on analysis and formulation of further development of winegrowing and wine-production in the Czech Republic provided by the Ministry of Agriculture (No. QF 3276), and it is also a part of solution of the research plan of the Faculty of Business and Economics, MUAF in Brno (No. MSM 6215648904).


Beverages ◽  
2018 ◽  
Vol 4 (4) ◽  
pp. 92 ◽  
Author(s):  
Marc Dressler

Even though it is famous for beer, Germany offers one of the most attractive wine markets, exemplified by being the fourth biggest wine consumption market and a world champion in sparkling wine consumption as well as in wine imports. Still, fragmentation, intensive competition, lack of growth, and a changing environment speak to a challenging market for suppliers. In the absence of a comprehensive investigation on the market, this article aspires to deliver an economic and strategic market analysis. The statistical data is therefore complemented by the primary market research, notably online surveys on strategy and innovation, a proprietary database on wineries’ reputation, and an international expert survey on export success factors. The following market study aims to provide a concise overview covering the relevant market data, and to disclose strategic information about the German wine industry beyond pure market statistics. The German wine market, in the stable wine volume sold, shows dynamism underneath “the tip of the iceberg”, with industry specific environmental forces. Indeed, as the wine industry deals with agricultural products of a high emotional utility, players need to address the world of commodities and of differentiation. Structural changes are visible in the drive-out of players. Moreover, diverse and even restricting environmental factors motivate supplier´s innovation. The key is the changing consumer. Adaptive and innovative suppliers seize market opportunities and expand, despite a lack of market growth. Although the overall price level of wine in the German market is comparatively low, a voluminous premium market exists, where consumers search for experience. Sustainability has been gaining ground, and in cases of appealing offerings and strategic profiling, wineries outperform intensive rivalries and are not limited by missing growth perspectives. Expenditures for marketing will further increase, and cost management is indispensable. Success in the German wine business requires an in-depth knowledge of the complex market and its evolution.


2014 ◽  
Vol 60 (No. 2) ◽  
pp. 89-98 ◽  
Author(s):  
P. Syrovátka ◽  
H. Chládková ◽  
P. Žufan

Consumption of wine in the Czech Republic has a growing tendency, representing 15.4 litres per capita in 1995 and 20.0 litres per capita in 2012. The goal of this paper is an analysis of the development of consumer demand for wine in the Czech Republic based on the estimation of elasticity coefficients derived from the constructed dynamic model. The overall development in the period 1948&ndash;2012 is demonstrated through the linear trend: QCW<sub>T</sub> = &ndash;340.77 + 0.1788&times;T + u<sub>T</sub>. The growing consumption of wine was examined in relation to the development of the prices of wine, beer, and rum in the period 1991&ndash;2012. The achieved negative values of the own price elasticity coefficients (ranging from &ndash;0.2957 to &ndash;0.1624) suggest, that there worked normal price reactions. Cross price elasticity coefficients of the gross demand for wine showed complementarity between the consumption of wine and beer or wine and rum. The cross price elasticity of the gross demand for wine related to the price of 10&deg; beer was &ndash;0.2757 in average, and &ndash;0.2074 in the case of rum. &nbsp; &nbsp;


Author(s):  
Renata Černíková ◽  
Pavel Žufan

The paper analyzes the current situation and the development in the wine production sector in the Germany and compares it with the situation in the wine production sector in the Czech Republic. The aim is to find identical trends and differences in the production and consumption of wine and foreign trade with wine in the both countries. The aim also is to define the main opportunities and threats for German wine producers in the Czech market and for Czech wineries in the German market.The domestic production is not able to cover the domestic consumption of wine in the both analyzed countries that is why wine is necessary to import. The domestic production covered only 52% of the domestic consumption in the Germany and only 41% of the domestic consumption in the Czech Republic in the analyzed years on average. The proportion in the production of red and white wine is identical in the Germany and in the Czech Republic as well (in the Germany in 2002 white wine 65%, red wine 35%; in the CR white wine 72%, red wine 28%). There is also the unbalanced foreign trade with wine in the both countries.The main difference of the Germany and the Czech wine market is possible to find in the size of the both markets. The German wine market is twelve times bigger according to the total consumption volume; the average annual consumption of wine varied about 24 litres per inhabitant. In the Czech Republic the wine consumption was increasing in the last 10 years, though the average year consumption of wine was only 14 litres per inhabitant in 2002.In contrast to the Czech Republic the Germany has very high stocks of wine (in 2001/2002 the wine stock was 14765 thousand hectolitres; 74% of domestic consumption), and very high share (94% in 2002) of the merging wine on the total production as well.The paper is a part of solution of the grant awarded by the Ministry of agriculture (NAZV) No. QF 3276 and it focuses on environmental analysis of the wine-production industry in the Czech Republic.


Foods ◽  
2021 ◽  
Vol 10 (1) ◽  
pp. 127
Author(s):  
Adeline Maykish ◽  
Robert Rex ◽  
Angelos K. Sikalidis

From the ancient times, when wine/oenos was described as “Wine, the benevolent demon” by ancient Greek gastronomist and philosopher Athinaios in “Dipnosofistes”, to modern days, the craft has seen significant fruition. The wine industry has evolved over time, and more so recently, to encompass many different subsets, one of which is the organic wine market. The organic wine industry has grown in recent years, especially in California. This rapid gain in interest has resulted in the evolution of several subsets, including biodynamic, natural, and clean wine. While biodynamic and natural wine, function more as a fulfillment of niche markets, clean wine may provide benefits for consumers that otherwise suffer from side effects of wine consumption. Low sulfite levels and lack of histamines in clean wine plausibly decrease headaches and adverse effects some consumers experience when drinking wine. An overview of the organic wine industry and its evolution with potential contributions to consumers, with an emphasis on clean wine, is discussed herein.


2008 ◽  
Vol 53 (No. 7) ◽  
pp. 304-311 ◽  
Author(s):  
T. Pyšný ◽  
Z. Pošvár ◽  
S. Gurská

This paper analyzes the data on the development of the main factors of the demand for wine and wine consumption in the Czech Republic. The average annual wine consumption, one of the wine demand factors, grew between1991 and 2005 from 14.8 l to 17 l per capita. Following this trend, we can expect the average annual wine consumption 17.4 l per capita in year 2010. However there are critical factors in the development of the demand for wine demand here. Specifically it is the daily feasible ratio of alcohol in wine and other alcoholic drinks, especially beer that we can treat as the substitute of wine. The ethanol consumption in beer accounts for 50% of the total ethanol consumption in alcoholic drinks in the Czech Republic. The negative influence on wine demand growth has been the price of other alcoholic drinks, especially beer that is the cheapest form of ethanol.


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