The factors influencing consumers’ behaviour on wine consumption in the Turkish wine market

2011 ◽  
Vol 6 (3) ◽  
pp. 324-341 ◽  
Author(s):  
G. Nazan Gunay ◽  
Michael J. Baker
Keyword(s):  
Wine Consumption ◽  
Factors Influencing ◽  
Wine Market

scholarly journals Factors of the attractiveness of Slovak wine market and their influence on the Czech wine export to Slovakia

2014 ◽  
Vol 60 (No. 9) ◽  
pp. 430-439 ◽  
Author(s):  
R. Kučerová
Keyword(s):  
Wine Industry ◽  
Positive Development ◽  
Domestic Consumption ◽  
The Czech Republic ◽  
Domestic Production ◽  
Wine Consumption ◽  
Factors Influencing ◽  
Wine Sector ◽  
Per Capita ◽  
Wine Market

The contribution follows the development of Czech wine exports to Slovakia, depending on the development of the wine industry attractiveness in Slovakia. Wine export from the Czech Republic to Slovakia in the terms of volume and value of exports, both globally and in the division of export bulk and bottled wine, is confronted with the development of factors influencing the wine sector attractiveness in Slovakia. The Slovak wine market is a market in the phase of growth, the wine consumption per capita in 2011 reached 14.7 Lt.; the domestic production covered only 46% of the domestic consumption. The level of the industry concentration is high, the 6 largest companies produce more than 18.5 mill. Lt. of wine – 50% of the total domestic production. Wine legislation is comparable to the Czech legislation, the purchasing power of the customers shows a positive development, but the cheap table wine imports still represent more than 50% of the total domestic consumption. The opportunity for Czech exporters is the factor represented by the size and growth of the market and the legislation, too. The situation is rather more positive for the re-export of cheap wine from other countries than the direct export of Czech wine to Slovakia in case of other analyzed factors.  

scholarly journals The Role of Gender and Situational Factors in Wine Consumption of Generation Y

2013 ◽  
Vol 8 (1) ◽  
pp. 53-61 ◽  
Author(s):  
Jasmina Dlačić ◽  
Selma Kadić-Maglajlić
Keyword(s):  
Eastern Europe ◽  
Generation Y ◽  
Situational Factors ◽  
Wine Consumption ◽  
South Eastern ◽  
Factors Influencing ◽  
Research Findings ◽  
South Eastern Europe ◽  
Practical Implications

Abstract The purpose of this study is to analyze the factors influencing wine consumption of Generation Y consumers in the context of two countries from South-Eastern Europe (Bosnia -Herzegovina, and Croatia). Analysis reveals that self-expression, sociability, tradition and food are significant predictors of wine consumption. Multivariate regressions have been applied in order to explain the influences of the abovementioned factors on wine consumption. Research findings show that specific gender and situational differences exist in the wine consumption behaviour of Generation Y. This paper discusses theoretical, empirical and practical implications, and offers ideas for further research

scholarly journals Wine market potential in Ukraine

Ekonomika APK ◽  
2020 ◽  
Vol 311 (9) ◽  
pp. 17-29
Author(s):  
Volodymyr Rossokha ◽  
Oleksandr Petrychenko
Keyword(s):  
Supply And Demand ◽  
Domestic Market ◽  
Market Potential ◽  
European Countries ◽  
Wine Industry ◽  
Raw Material ◽  
Wine Consumption ◽  
Production And Consumption ◽  
Per Capita ◽  
Wine Market

The purpose of the article is to carry out a comprehensive analysis of the raw material market of wine products, production and distribution of wine through sales channels, opportunities and restrictions on the sale of wine in domestic and foreign markets; to determine the state and potential volumes of wine consumption in Ukraine; to elaborate ways and directions of development of production and consumer potential of the domestic wine market to ensure supply and demand formation. Research methods includes an abstract-logical method to substantiate the production and consumer potential of the market; analysis and synthesis – to establish the size of the area, yield, gross harvest, processing of grapes into wine materials, range of products, geography of export and import and wine consumption; economical and statistical and balance methods – for identifying trends and patterns of production and factors influencing the market of wine products, imbalances in the production and consumption of wine in the domestic market; comparative and calculation-constructive methods – to compare the levels of wine consumption in Ukraine and EU countries and substantiation of the consumer potential of the wine market in Ukraine; standard-cost method - for determining the amount of investment in the raw material base of the wine industry to develop production capacity and ensure supply in the wine market. Research results. Analysis of the market dynamics in the segments of grape growing and processing, the nomenclature of production, distribution and consumption of wine showed the discrepancy between the supply of raw materials on the market for loading the capacity of wineries, accompanied by the filling the domestic market with imported products. The ratio of wine exports to imports, production volumes to exports and imports, the share of domestic production and imports in the consumption fund and per capita has been established. The capacity of the domestic market for wine consumption in Ukraine at the level of European countries and the amount of investment to ensure its supply of wine products is determined. The ways and directions of development of production and consumer potential of the domestic wine market are outlined. Scientific novelty. The disproportions in the production and consumption of wine in the domestic market, the differences in the consumption of wine per capita in Ukraine and European countries are grounded. The production and consumer potentials of the domestic wine market have been determined. The volumes of investments, ways and directions of development of the production and consumer potential of the market for the interaction of supply and demand have been established. Practical significance. The investigated trends in the development of the production and consumer potential of the wine market serve as a guideline for making rational management decisions on the choice of ways and directions for increasing production and domestic consumption of products of the wine industry.

scholarly journals The German Wine Market: A Comprehensive Strategic and Economic Analysis

Beverages ◽  
2018 ◽  
Vol 4 (4) ◽  
pp. 92 ◽  
Author(s):  
Marc Dressler
Keyword(s):  
Success Factors ◽  
Structural Changes ◽  
Wine Industry ◽  
Sparkling Wine ◽  
Relevant Market ◽  
German Market ◽  
Market Growth ◽  
Wine Consumption ◽  
Wine Market ◽  
World Champion

Even though it is famous for beer, Germany offers one of the most attractive wine markets, exemplified by being the fourth biggest wine consumption market and a world champion in sparkling wine consumption as well as in wine imports. Still, fragmentation, intensive competition, lack of growth, and a changing environment speak to a challenging market for suppliers. In the absence of a comprehensive investigation on the market, this article aspires to deliver an economic and strategic market analysis. The statistical data is therefore complemented by the primary market research, notably online surveys on strategy and innovation, a proprietary database on wineries’ reputation, and an international expert survey on export success factors. The following market study aims to provide a concise overview covering the relevant market data, and to disclose strategic information about the German wine industry beyond pure market statistics. The German wine market, in the stable wine volume sold, shows dynamism underneath “the tip of the iceberg”, with industry specific environmental forces. Indeed, as the wine industry deals with agricultural products of a high emotional utility, players need to address the world of commodities and of differentiation. Structural changes are visible in the drive-out of players. Moreover, diverse and even restricting environmental factors motivate supplier´s innovation. The key is the changing consumer. Adaptive and innovative suppliers seize market opportunities and expand, despite a lack of market growth. Although the overall price level of wine in the German market is comparatively low, a voluminous premium market exists, where consumers search for experience. Sustainability has been gaining ground, and in cases of appealing offerings and strategic profiling, wineries outperform intensive rivalries and are not limited by missing growth perspectives. Expenditures for marketing will further increase, and cost management is indispensable. Success in the German wine business requires an in-depth knowledge of the complex market and its evolution.

scholarly journals Factor conditions of the viniculture and wine sector in the EU member states, in the Czech Republic and in the selected candidate countries

2012 ◽  
Vol 48 (No, 7) ◽  
pp. 303-310
Author(s):  
A. Škorpíková
Keyword(s):  
Czech Republic ◽  
Wine Production ◽  
Member States ◽  
The Czech Republic ◽  
Wine Consumption ◽  
Eu Member States ◽  
Factors Influencing ◽  
Wine Sector ◽  
Research Plan ◽  
The Eu

The paper is a part of the solution of the research plan of the FBE MUAF in Brno, No. GAMSM 431100007, and it is focused on the analysis of factors influencing competitiveness of the wine-growing and viniculture. This paper is based on the hypothesis that the competitiveness of the viniculture and wine sector could be influenced, amongst other things, by specific national conditions as defined by “Porter’s diamond”. This essay deals with factor conditions like the total area of vineyards, the average per hectare yield of grapes, the total wine production and wine consumption including the foreign trade with this commodity. The comparison of the chosen national conditions is made within the EU member states and also within six candidate countries – Cyprus, Estonia, Hungary, Poland, Slovenia and the Czech Republic.

Exploring wine knowledge, aesthetics and ephemerality: clustering consumers

2016 ◽  
Vol 28 (2) ◽  
pp. 134-153 ◽  
Author(s):  
Daniel Hall
Keyword(s):  
Clustering Analysis ◽  
Design Methodology ◽  
Marketing Strategies ◽  
Content Type ◽  
Wine Consumption ◽  
Wine Market ◽  
The Relationship ◽  
Practical Implications ◽  
Insight Into

Purpose The purpose of this paper is to investigate the relationship between consumer wine knowledge and the aesthetics and ephemerality of wine consumption. Design/methodology/approach A survey of 254 respondents for questions relating to objective wine knowledge and frequency of wine consumption, as well as the aesthetics and ephemerality of wine consumption was conducted. Clustering analysis was used to produce four discrete consumer clusters that provide insight into Berthon et al.’s (2009) aesthetic and ontology (AO) framework for the consumption of luxury wine brands. Findings The paper finds that four clusters of wine consumers can be identified that exhibit common characteristics outlined in the AO framework. Practical implications By clustering consumers and mapping these clusters, the AO framework provides wine marketers with a useful tool to segment the luxury wine market and to develop and deploy tailored wine marketing strategies to target each segment effectively. Originality/value This study is one of the first to investigate the relationship between consumer wine knowledge, aesthetics and ephemerality. It offers luxury wine marketers useful insights into targeting wine consumers according to their common characteristics.

scholarly journals Organic Winemaking and Its Subsets; Biodynamic, Natural, and Clean Wine in California

Foods ◽  
2021 ◽  
Vol 10 (1) ◽  
pp. 127
Author(s):  
Adeline Maykish ◽  
Robert Rex ◽  
Angelos K. Sikalidis
Keyword(s):  
Side Effects ◽  
Adverse Effects ◽  
Wine Industry ◽  
Niche Markets ◽  
Ancient Greek ◽  
Wine Consumption ◽  
Ancient Times ◽  
Wine Market ◽  
Organic Wine ◽  
Over Time

From the ancient times, when wine/oenos was described as “Wine, the benevolent demon” by ancient Greek gastronomist and philosopher Athinaios in “Dipnosofistes”, to modern days, the craft has seen significant fruition. The wine industry has evolved over time, and more so recently, to encompass many different subsets, one of which is the organic wine market. The organic wine industry has grown in recent years, especially in California. This rapid gain in interest has resulted in the evolution of several subsets, including biodynamic, natural, and clean wine. While biodynamic and natural wine, function more as a fulfillment of niche markets, clean wine may provide benefits for consumers that otherwise suffer from side effects of wine consumption. Low sulfite levels and lack of histamines in clean wine plausibly decrease headaches and adverse effects some consumers experience when drinking wine. An overview of the organic wine industry and its evolution with potential contributions to consumers, with an emphasis on clean wine, is discussed herein.

A Demand Analysis of the Korean Wine Market Using an Unrestricted Source Differentiated LA/AIDS Model

2009 ◽  
Vol 4 (2) ◽  
pp. 185-200 ◽  
Author(s):  
Youngjae Lee ◽  
P. Lynn Kennedy ◽  
Brian M. Hilbun
Keyword(s):  
Jel Classification ◽  
Demand Analysis ◽  
Test Results ◽  
Price Effect ◽  
Aids Model ◽  
Wine Consumption ◽  
Aggregated Model ◽  
Wine Market ◽  
Wine Demand

AbstractAn unrestricted source differentiated LA/AIDS model was used to estimate Korean wine demand. In doing so, this study tested the null hypotheses of product aggregation, block separability and substitutability. The test results show that the unrestricted source differentiated model is significantly different from the aggregated model, separated model, and restricted source differentiated model at the conventional level. By using this system-wide model, this study estimated price and expenditure elasticities to identify the price effect on Korean wine consumption. (JEL Classification: F10, F11, F13)

scholarly journals How Much Wine Is Really Produced and Consumed in China, Hong Kong, and Japan?

2018 ◽  
Vol 13 (2) ◽  
pp. 199-220 ◽  
Author(s):  
Kym Anderson ◽  
Kimie Harada
Keyword(s):  
Northeast Asia ◽  
Grape Juice ◽  
Foreign Product ◽  
Wine Consumption ◽  
Self Sufficiency ◽  
Juice Concentrate ◽  
Per Capita ◽  
Wine Market ◽  
Jel Classifications ◽  
Made In

AbstractStatistics on the wine market in countries where it is not traditionally produced or consumed are estimates using simple methods. In northeast Asia those statistics are exaggerated for a combination of several reasons. One is a labelling issue: imported bulk wine is able to be added to domestically produced wine without the front label having to declare the bottle may contain foreign product. Similar freedom applies to wine made from imported grape juice concentrate. A second (particularly in China) is a double-counting issue: domestic wine produced in one region of the country may be blended with wine produced in and packaged for final sale from another region, with both regions claiming it as their contribution to national wine output. A third possibility is a smuggling issue: some wine re-exports and imports are unrecorded. These possibilities of the wine market being exaggerated are significant for firms seeking to export to and sell in such countries, especially in the fast-growing ones of northeast Asia. This article shows the extent to which estimates for the region could change for such indicators as per capita wine consumption, wine self-sufficiency, and the region's share of global wine consumption, when alternative assumptions are made in response to these issues. (JEL classifications: F14, L66, Q13, Y10)

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