A Study on the Alternatives of Search Engine Optimization for Search Engine Marketing Efficiency in Korean Exporting Companies

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital media. Digital marketing has gained full momentum due to technology revolution and sophisticated mobile technologies and as well as due to reasonable data prices. Marketers started different strategies like Search Engine Optimization, Search Engine Marketing, Content Marketing, Data analytics to reach the customers in a better and speedy way. The present study mainly highlights about different digital marketing components taken care of by the marketers for better customer reach and influence. The study is purely conducted with the help of secondary data. KEYWORDS: Digital Marketing, Search Engine Optimization, Search Engine Marketing, search results

Download Full-text

Estratégias de marketing digital em empresa do segmento gamer brasileiro: o caso Hoplon

Revista Principia - Divulgação Científica e Tecnológica do IFPB ◽

10.18265/1517-03062015v1n41p52-66 ◽

2018 ◽

Vol 1 (41) ◽

pp. 52

Author(s):

Alef Muller Silva de Souza ◽

Lúcia De Fátima Lúcio Gomes da Costa

Keyword(s):

Social Media ◽

Search Engine ◽

Mobile Marketing ◽

Social Media Marketing ◽

Media Optimization ◽

Search Engine Marketing ◽

Search Engine Optimization ◽

Marketing Social ◽

Optimization Search ◽

E Mail

A finalidade do presente estudo foi analisar as estratégias de marketing digital utilizadas pela empresa desenvolvedora de jogos Hoplon Infortaiment, atuante no segmento gamer brasileiro e no mercado global. Para isso, foi necessário verificar as estratégias de marketing digital da empresa decorrentes de páginas digitais, tecnologias mobile, redes sociais, plataformas de busca, presença digital, e-mail marketing, mobile marketing, social media marketing e social media optimization, search engine marketing e search engine optimization, além do benchmarking como ferramenta de gestão para melhoria de estratégias de marketing digital. Realizou-se um estudo de caso, de base qualitativa exploratória, visando esclarecer o processo de estratégias de marketing digital que ocorrem na empresa. Com base nos dados levantados através de entrevista semiestruturada, verificou-se a importância do marketing digital para as ações da empresa, como forma de entregar valor agregado aos seus usuários. Como resultado, ao utilizar-se da internet como ferramenta de marketing para atingir o público alvo, a empresa mostrou-se eficaz ao adaptar seus conteúdos às características específicas do segmento, firmando o enfoque no uso de plataformas online, páginas digitais e mídias sociais, para aumentar o alcance de publicidade a nível global e atingir a satisfação e manutenção de seus clientes.

Download Full-text

Perception of Web Users on the Effectiveness of Search Engine Marketing and Search Engine Optimization in the Era of Digitalization

International Journal of Recent Technology and Engineering - 2 ◽

10.35940/ijrte.d1002.1284s319 ◽

2019 ◽

Vol 8 (4S3) ◽

pp. 70-73

Keyword(s):

Search Engine ◽

Considerable Change ◽

Marketing Strategies ◽

Digital Marketing ◽

Search Engine Marketing ◽

Search Engine Optimization ◽

Digital World ◽

Digital Era ◽

Technological Growth ◽

Political Boundaries

The Digital era has revamped many sectors and industries, information sharing is considered as the most important aspect any business now, any industry have not been spared from the technological growth, digital world have given an opportunity to go on business of your product and services online. The attitude of the consumers and their behavior has seen considerable change; the business has to cater the needs of their customer’s. The product or services can be reached the end users much easier through virtual digital marketing cutting across the geographical and political boundaries. The websites created by the business has to be on the internet, not only on the net but have to land on the prime pages of the Search Engines, the marketers have to strive for ranking their webs on the top hit rank in order to be in the market. This article attempts to study the Search Engine Marketing (SEM) and to improvise on the strategies to remain on top by carrying out Search Engine Optimization and to adopt Search Engine Marketing Strategies (SMES) on a more effective way and also provides suggestions based on the empirical facts.

Download Full-text

Analisa Strategi Teknologi Informasi Pemasaran UKM Kuliner di Media Sosial Menggunakan Metode SWOT

Jurnal Teknologi Informasi dan Ilmu Komputer ◽

10.25126/jtiik.2020763791 ◽

2020 ◽

Vol 7 (6) ◽

pp. 1297

Author(s):

Fahmi Ajismanto ◽

Andika Widyanto

Keyword(s):

Social Media ◽

Search Engine ◽

Swot Analysis ◽

Brand Image ◽

Search Engine Marketing ◽

Search Engine Optimization ◽

Depth Analysis ◽

And Gender ◽

Use Of Social Media ◽

Cartesian Coordinate

Penelitian ini bertujuan untuk menganalisis penggunaan media sosial sebagai media promosi usaha kuliner kecil dan menengah di Palembang. Suatu teknik pengambilan keputusan dalam promosi usaha kuliner menggunakan metode Strength, Weakness, Opportunities, and Threats (SWOT). Dengan mengetahui keempat aspek tersebut pelaku usaha dapat memaksimalkan kekuatan dari pemasaran melalui sosial media, meminimalkan kelemahan dan ancaman sosial media marketing, dan membangun peluang-peluang di masa depan. Penelitian ini menganalisis data secara kuantitatif dan kualitatif. Data kualitatif berupa pertanyaan-pertanyaan yang diajukan kepada responden penelitian dengan menggunakan kuesioner, kemudian data tersebut dikuantifikasi agar dapat dianalisis lebih dalam. Tahapan nya dari pemberian bobot dan rating, perhitungan IFAS dan EFAS, diagram kartesius swot, matriks strategi kombinasi strategi, dan matriks SWOT. Kuesioner diberikan kepada 60 pelaku UMKM dan juga pelanggan yang melihat konten promosi UMKM di media sosial. Dilihat dari hasil analisis SWOT diagram kartesius coordinate point antara internal factor dan external factor sebesar 0,19;-0,43 terletak pada kuadran IV yang artinya strategi diversifikasi perlu diterapkan. Strategi yang perlu diterapkan adalah ST strategi seperti menyeleksi target audiens yang melihat iklan berdasarkan range usia, dan jenis kelamin, kemudian implementasi search engine marketing (SEM) dan search engine optimization (SEO) lebih mendalam (S1, T1). Membuat hashtag ataupun keyword yang relevan dengan produk yang ditawarkan, membangun brand image (Personal Branding), dan membuat konten iklan yang menarik (S1, T1, T3). Terakhir, Lebih mengarahkan konsumen ke transaksi penjualan melalui marketplace ataupun website, dan gunakan rekening bersama (S4, T2). Penggunaan teknologi informasi sebagai media promosi di sosial media menjadi salah satu teknik pengambilan keputusan yang dibutuhkan dalam mempromosikan dan meningkatkan pendapatan UMKM di Palembang. AbstractThe aim of this study is to determine the use of social media as a culinary promotions in Palembang. The technique method for making decisions in the promotion of Small Medium Culinary Enterpraise (Culinary SME’s) used Strengths, Weaknesses, Opportunities, and Threats Analysis (SWOT). By understanding these four aspects, opportunities for marketing improvement through social media are needed, discussing the weaknesses and challenges of social media marketing, and building opportunities in the future. This study analyzes data quantitatively and qualitatively. Qualitative data in this research is the form of questions asked to respondents using a questionnaire, then the data are quantified for in depth analysis. The stages are from weighting and rating every item in questionneire, IFAS and EFAS calculations, Cartesian SWOT diagrams, combined strategy matrice, and SWOT matrices. Questionnaires were given to 60 Culinary SME’s, and also customers who viewed promotional content on social media. From the results of the SWOT analysis the Cartesian coordinate point diagram between internal factors and external factors is 0.19; -0.43 in quadrant IV, which means that a diversification strategy needs to be applied. Strategies that need to be implemented are ST strategies such as selecting the target audience who see ads based on age range, and gender, then the implementation of search engine marketing (SEM) and search engine optimization (SEO) more deeply (S1, T1). Create hashtags or keywords that are relevant to the products offered, build a brand image (Personal Branding), and create interesting advertising content (S1, T1, T3). Finally, more direct consumers to sales transactions through the marketplace or website, and use a joint account (S4, T2). The used of information technology as a promotional media on social media is one of the decision-making techniques needed to promote and increase the income of Culinary SMEs in Palembang

Download Full-text

Search Engine Marketing to Attract International Digital Traffic

Advances in Business Strategy and Competitive Advantage - Digital Marketing Strategies and Models for Competitive Business ◽

10.4018/978-1-7998-2963-8.ch004 ◽

2020 ◽

pp. 74-102

Author(s):

Rita Moura ◽

Beatriz Casais

Keyword(s):

Experimental Method ◽

Search Engine ◽

Search Engine Marketing ◽

Search Engine Optimization ◽

Search Engine Advertising ◽

A Company ◽

International Traffic

This chapter discusses search engine marketing (SEM) techniques that companies should implement in order to stimulate digital traffic. Those techniques include the attraction of organic traffic by search engine optimization (SEO) as well as search engine advertising (SEA). The authors used SEM techniques to a specific case of a company with the purpose of attracting international traffic and develop external marketing. The research discusses the effectiveness of SEM techniques in the case developed through an experimental method. New insights emerged from the experiment and are presented with contributions for international managers who want to de develop international digital traffic.

Download Full-text

Estrategias de marketing digital utilizadas por empresas del retail deportivo

Revista CEA ◽

10.22430/24223182.1650 ◽

2021 ◽

Vol 7 (13) ◽

Author(s):

Sergio Luque-Ortiz

Keyword(s):

Search Engine ◽

Search Engine Marketing ◽

Search Engine Optimization

Con el fin de determinar qué tan efectivas son en la actualidad las estrategias de marketing en buscadores digitales utilizadas por empresas del retail deportivas, esta investigación ha tomado como caso de estudio las tiendas multideporte Decathlon y Sprinter por la importancia que ambas marcas tienen en el sector deportivo. La metodología empleada para llevar a cabo esta investigación, ha sido un análisis descriptivo mediante el estudio de diversos factores relacionados con el marketing digital, como son el posicionamiento en buscadores SEO (search engine optimization, por sus siglas en inglés), la usabilidad web y la creación de campañas de publicidad SEM (Search Engine Marketing, por sus siglas en inglés. La información se obtuvo usando diferentes herramientas empleadas en el marketing digital como Semrush y Screaming Frog. Se concluye que, a pesar de que ambas empresas realizan notables esfuerzos, los resultados son muy desiguales. Decathlon desarrolla estrategias de marketing digital más eficaces y útiles para la consolidación de la marca en términos de reputación y ventas, mientras que Sprinter presenta áreas con mejoras constantes.

Download Full-text

Research on Search Engine Marketing for Small and Medium-Sized Material Enterprises

Advanced Materials Research ◽

10.4028/www.scientific.net/amr.655-657.1820 ◽

2013 ◽

Vol 655-657 ◽

pp. 1820-1825

Author(s):

Jian Sun ◽

Guang Ying Xie ◽

Yao Li Zhang ◽

Jing Chen

Keyword(s):

Search Engine ◽

Major Part ◽

Primary Component ◽

Practical Situation ◽

Search Engine Marketing ◽

Search Engine Optimization ◽

Community Marketing

This paper introduces the weakness of small and medium-sized material enterprises first, and then analyzes the primary component of search engine marketing according to the experience of the authors and other scholars. Combined with the practical situation of small and medium-sized material enterprises, this paper proposes to do search engine marketing from the angle of search engine optimization, paid listing, search engine blog marketing and search engine community marketing. Among them, search engine optimization as the major part of search engine marketing is introduced in detail and applied with specific instructions.

Download Full-text