scholarly journals Customer’s Co-Creation for Satisfaction Enhancement: A Case Study of Budget Hotel at Rayong Province, Thailand

2018 ◽  
Vol 2 (3) ◽  
pp. 10-13
Author(s):  
Adisak Suvittawat ◽  
Nicha Klichandeang ◽  
Krittiyar Singchai
Keyword(s):  
Customer Satisfaction ◽  
Competitive Advantage ◽  
Service Marketing ◽  
Marketing Mix ◽  
Physical Evidence

The objective of this research is finding the variables which effect on customer satisfaction of budget hotel by using service marketing mix model in Rayong Province of Thailand. The results find that product dimensions, price dimensions, place dimensions, promotion dimensions, people dimensions, physical evidence dimensions and process dimensions are main parameters for customer satisfaction when customers have opportunites to co-create with buget hotel. The contributions of this study give the benefits for budget hotel entrepreneurs who run the hotel businesses as they need to enhance customer’s satisfaction for their competitive advantage.

scholarly journals Coffee to Go Marketing Mix (7P) Analysis to Improve Customer Satisfaction (Case Study Katuhu Coffee)

2021 ◽  
Author(s):  
Muhammad Fauzan Abdurrahman ◽  
Arief Daryanto ◽  
Ani Nuraisyah
Keyword(s):  
Customer Satisfaction ◽  
Marketing Mix

scholarly journals Factors of the Development and Decline in New Industrial Era: A Case Study of 7-Eleven

2021 ◽  
Vol 4 (1) ◽  
pp. 1-15
Author(s):  
Zi Jian Oh ◽  
Gai Sin Liem ◽  
Safina binti Ismail ◽  
Siti Aina Antasya binti Mohd Indera JR ◽  
Nur Muslihah binti Abdul Hakim ◽  
...  
Keyword(s):  
Customer Satisfaction ◽  
Marketing Mix ◽  
Sufficient Evidence ◽  
Marketing Mix Strategy ◽  
The Relationship

The purpose of this study is to investigate factors of the development and decline of 7-Eleven in the new industrial era. This study examined the relations between marketing mix strategy (4Ps) and customer satisfaction significantly predicting the development and decline of 7-Eleven. A total of 108 respondents, 56 Malaysian and 52 Indonesian, were involved to collect the data by questionnaires. The regression results provided sufficient evidence that factors of 7-Eleven development are positively related to its marketing mix strategy and customer satisfaction or vice versa. This finding provides profound understanding about the relationship between the development and decline factors in new industrial era, its marketing mix strategy and customer satisfaction.

scholarly journals BAURAN PEMASARAN TERHADAP KEPUTUSAN KONSUMEN BERKUNJUNG PADA OBJEK WISATA PANTAI TANJUNG KARANG

2020 ◽  
Vol 5 (2) ◽  
pp. 110-124
Author(s):  
Djesika Djesika ◽  
Suardi Suardi ◽  
Nirwan Nirwan
Keyword(s):  
Linear Regression Analysis ◽  
Service Marketing ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Coastal Tourism ◽  
Consumer Decisions ◽  
Physical Evidence ◽  
Product Service ◽  
Place Promotion

This study aims to determine the effect of the service marketing mix on consumer decisions to visit the Tanjung Karang coastal tourism object in Donggala Regency. The independent variables used in this study are product / service, price, place, promotion, person, process, and physical evidence. While the dependent variable is the decision to visit (Y). This type of research is quantitative. The research method is descriptive causal. The sample used in this study were 80 respondents with the sampling form using accidental sampling technique. Multiple linear regression analysis method. The results of this study indicate that the service marketing mix simultaneously consisting of products, prices, places, promotions, people, processes, and physical evidence has a significant effect on the decision to visit the Tanjung Karang coastal tourism object in Donggala Regency. And partially there is no relationship between product variables, prices, places, promotions, people, processes, and physical evidence. Penelitian ini bertujuan untuk mengetahui pengaruh bauran pemasaran jasa terhadap keputusan konsumen berkunjung pada objek wisata bahari pantai Tanjung Karang Kabupaten Donggala. Variabel independen yang digunakan dalam penelitian ini adalah produk/jasa, harga, tempat, promosi, orang, proses, dan bukti fisik. Sedangkan variabel dependen adalah keputusan berkunjung (Y). Jenis penelitian ini adalah kuantitatif. Metode penelitian adalah deskriptif kausal. Sampel yang digunakan pada penelitian ini sebanyak 80 responden dengan bentuk pengambilan sampel menggunakan teknik accidental sampling. Metode analisis regeresi linear berganda. Hasil penelitian ini menunjukkan bahwa secara serempak bauran pemasaran jasa yang terdiri dari produk, harga, tempat, promosi, orang, proses, dan bukti fisik berpengaruh signifikan terhadap keputusan berkunjung pada objek wisata bahari pantai Tanjung Karang Kabupaten Donggala. Dan secara parsial tidak ada hubungan antara variabel produk, harga, tempat, promosi, orang, proses, dan bukti fisik.

scholarly journals EFFECT OF BRAND EQUITY AND MARKETING MIX ON CUSTOMER SATISFACTION AND IMPACT ON CUSTOMER LOYALTY

2019 ◽  
Vol 2 (3) ◽  
pp. 206
Author(s):  
Nani Sriyani
Keyword(s):  
Customer Satisfaction ◽  
Path Analysis ◽  
Brand Equity ◽  
Customer Loyalty ◽  
Significant Influence ◽  
Service Marketing ◽  
Marketing Mix ◽  
Brand Strategy ◽  
Marketing Activities ◽  
Number Of Customers

This research is about the activities carried out by PT Bank ICB Bumiputera, Tbk in the use of brand strategy and service marketing mix by looking at its effect on customer loyalty through customer satisfaction.Data processing was done by using path analysis, this research is quantitative with the number of respondents as many as 100 respondents. The results of the first study showed that there is a significant influence between brand equity and marketing mix on customer satisfaction.      The results of the second study show that there is a significant influence of brand quantity, service marketing mix and customer satisfaction on customer loyalty. This research is important information for PT Bank ICB Bumiputera by considering the variables mentioned above so that it can carry out marketing activities that will increase market share and the number of customers

scholarly journals MARKETING MIX EFFECT OF INTEREST TO VISIT IN THE LAKE TOBA (CASE STUDY: BALIGE AND SAMOSIR)

2018 ◽  
Vol 1 (02) ◽  
pp. 61
Author(s):  
Vera Clara Simanjuntak
Keyword(s):  
Great Influence ◽  
Field Trials ◽  
Marketing Mix ◽  
Physical Evidence ◽  
Scale Reliability ◽  
Natural Beauty ◽  
Travel Services ◽  
Test Result

The natural beauty of Lake Toba has become popular tourism area, both on national and international scales. BPS data show before the pre-crisis the number of tourists reached about average 500 thousand per year, after the crisis the number of visits never 100 thousand per year. The tourism objects are not managed and the variety of tourism products are not developed, make tourists less interested. Bad marketing factors were believed the cause of problems of sales travel services. The research was conducted using by survey with correlation approach. The questionnaire asked to measure tourists response to marketing mix and survey research responses to measure the effect of marketing mix against interest visiting to Lake Toba. The technique used to obtain data marketing mix and interests through questionnaires. Analysis to measure the effect using the Pearson product moment correlation. Interest in visiting using Likert scale options. Questionnaire made by own and performed by field trials with the respondents as many as 15 people. The test result has 1 (one) invalid point on the promotion of indicators with score of 0.213 and one (1) item of physical evidence with score of 0.302. Conditions of acceptance of the validity if rhit > rtab then 0.213 < 0.553 and 0.302 < 0.553 and 15 variable instruments of interest visiting in Lake Toba area, everything is valid, because the score results with r above 0.553. Scale reliability coefficient calculated for the marketing mix of 0.979, and interest amounting to 0.905. There are influences of marketing mix 7P against of interest visiting to Lake Toba, either partially or simultaneously. The size effect the indicators of the marketing mix to interest visiting Lake Toba, namely: the product of 64.5%, 62.4% of the price, the place of (59.4%), physical evidence of 57.2%, promotion by 50.7%, the person or the quality of human resources by 12% and the smallest and most influential is the process by 9.4%. Great influence of the marketing mix (P7) all the elements together or simultaneous to the interest visiting Lake Toba as much 68.8%. The marketing strategy using the marketing mix simultaneously to contribute has greater influence than individually.

scholarly journals SERVICE MARKETING, VALUE CO-CREATION AND CUSTOMER SATISFACTION IN THE AIRSOFT INDUSTRY: CASE OF A TECHNOLOGY-BASED FIRM

2018 ◽  
Vol 16 (0) ◽  
pp. 94-107 ◽  
Author(s):  
Marek Szarucki ◽  
Gabriela Menet
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Value Creation ◽  
Customer Value ◽  
Service Marketing ◽  
Comprehensive Analysis ◽  
Strategy Implementation ◽  
Scientific Publications ◽  
Study Results

The main objective of the paper is to examine whether offering a co-creation opportunity as a part of service marketing strategy influences customer value creation and satisfaction in the airsoft industry. Our study uses a case study of a technology-based firm from the airsoft industry which operates internationally. The methods employed included statistical analyses based on the data collected through a survey of the technology-based company customers (n=178). Coefficients of Spearman and Kendall were used to examine the correlations between respondents’ particulars and elements influencing customer satisfaction. The study results reveal that there are different drivers involved in the marketing strategy of value co-creation and customer satisfaction, and some of them have a stronger impact on target customers. The research contributes to the present scientific publications by adding a comprehensive analysis of users’ value co-production as part of a successful marketing strategy implementation by a technology-based firm. The study emphasizes the need for more empirically grounded support for the management of value co-creation processes incorporated in firm’s marketing strategy.

scholarly journals Penentuan Keunggulan Kompetitif Pemasaran Teh Melalui Audit Strategi Marketing Plus (Kasus Pada PT. Perkebunan Nusantara VIII Jawa Barat)

2018 ◽  
Vol 6 (1) ◽  
pp. 1
Author(s):  
Utan Sahiro Ritonga
Keyword(s):  
Competitive Advantage ◽  
Marketing Strategy ◽  
Confidence Level ◽  
Marketing Mix ◽  
Quantitative Approach ◽  
West Java ◽  
Left Behind ◽  
Tea Industry ◽  
Industry Competition

The goal of this research is to measure the competitive advantage in tea marketing with a case study on PT. Perkebunan Nusantara VIII West Java, and describing the deciding factors in the improvement of competitive advantage in tea marketing competition. The method used in this research is case study with quantitative approach using marketing plus strategy audit by comparing the values of Company Alignment Index (CAI) and Competitive Setting Index (CSI). The calculation of both indexes is obtained from questionnaires about the confidence level of the respondents who manage the marketing policies of PT. Perkebunan Nusantara VIII. By comparing CSI value which is consisted of Customer (C1), Competitor (C3), Change-Driven (C4) against CAI which is consisted of Company (C2) which would be the measure of the competitive advantage of the company’s marketing strategy. From the analysis results, it can be seen that a negative gap of -1.09 where the value of CAI < CSI would mean that the company does not possess the competitive advantage in tea marketing strategy, and is relatively left behind in terms of tea industry competition. It can be learned that the cause of such low score in tea marketing strategy is caused by the low score of segmentation = 1 in the strategy, value with a score of 1.72 in the process, tactics which is consisted of differentiation = 2.63 and marketing mix = 2.63. To achieve competitive advantage in an ideal markting strategy, the factors that contribute to the marketing strategy competitive advantage value should be considered in the implementation of tea marketing strategy.

scholarly journals MARKETING PERFORMANCE ANALYSIS OF BUILDING PLANNER CONSULTANT

2018 ◽  
Vol 14 (4) ◽  
pp. 415-433
Author(s):  
Surachman Surjaatmadja
Keyword(s):  
Performance Analysis ◽  
Service Marketing ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Marketing Mix ◽  
Management Approach ◽  
Marketing Performance ◽  
Marketing Planning ◽  
Better Than

Marketing Performance Analysis of Building Planner Consultants. (case study in Java). Competition in the industry is becoming very keen,. to win this competition company needs implementative  and adaptive marketing  program and strategy to  deliver the product or service, so that the customer  accepts it better than the competitors (superior). The service marketing mix program which have been selected from the market informations, coordinated and colaboration with all of function in the company will give result  better. This research aims: To analyze of marketing performance of  building planner consultants in Java. The service marketing mix program as marketing planning, segmenting, targeting, positioning, product/services, pricing, promotion, channel distribution, physical evidence, people and price. This research is used the  strategic marketing management approach. The characters of this research is descriptive, while research method  is survey explanatory, by using the sampling technique of simple  random sampling to 140 of Building Planner Consultants. Results of this research indicate that  about the marketing planning activities more of firm (about 90%)  never do it, only 15.0% they doing the segmentation and 71.42%  sometimes they do

scholarly journals Pengaruh Bauran Pemasaran Terhadap Kepuasan Pelanggan Trans Studio Makassar

Tata Kelola ◽  
2020 ◽  
Vol 7 (1) ◽  
pp. 78-87
Author(s):  
Mira Hijriah ◽  
Mahfud Nurnajamuddin ◽  
Serlin Serang
Keyword(s):  
Customer Satisfaction ◽  
Qualitative Methods ◽  
Research Method ◽  
Marketing Mix ◽  
Research Approach ◽  
Visitor Satisfaction ◽  
Insignificant Effect ◽  
Physical Evidence ◽  
In Trans ◽  
Quantitative And Qualitative Methods

Tujuan penelitian ini adalah untuk menganalisis Pengaruh Bauran Pemasaran Terhadap Kepuasan Pengunjung Pada Trans Studio Makassar. Pendekatan penelitian yang digunakan adalah pendekatan deskriptif dan eksplanatori dengan metode kuantitatif dan kualitatif. Metode penelitian yang digunakan adalah regresi berganda dengan bantuan program SPSS V. 16, untuk sampel dalam penelitian ini adalah 116 orang pelanggan. Hasil penelitian menunjukkan bahwa: Harga berpengaruh positif dan signifikan terhadap kepuasan pelanggan Trans Studio Makassar; produk berpengaruh negatif dan tidak signifikan terhadap kepuasan pelanggan Trans Studio Makassar; promosi berpengaruh negatif dan tidak signifikan terhadap kepuasan pelanggan Trans Studio Makassar.; distribusi berpengaruh positif dan signifikan terhadap kepuasan pelanggan Trans Studio Makassar; people (orang) berpengaruh positif dan tidak signifikan terhadap kepuasan pelanggan Trans Studio Makassar; proses berpengaruh positif dan tidak signifikan terhadap kepuasan pelanggan Trans Studio Makassar dan bukti fisik berpengaruh positif dan signifikan terhadap kepuasan pelanggan Trans Studio Makassar. The purpose of this study was to analyze the Effect of Marketing Mix on Visitor Satisfaction at Trans Studio Makassar. The research approach used is descriptive and explanatory approaches with quantitative and qualitative methods. The research method used is multiple regression with the help of the SPSS V. 16 program, for the sample in this study were 116 customers. The results showed that: Price had a positive and significant effect on customer satisfaction in Trans Studio Makassar; the product has a negative and insignificant effect on Trans Studio Makassar customer satisfaction; promotion has a negative and insignificant effect on Trans Studio Makassar customer satisfaction; distribution has positive and significant effect on customer satisfaction of Trans Studio Makassar; people (people) positive and not significant effect on customer satisfaction Trans Studio Makassar; the process has a positive and not significant effect on Trans Studio Makassar customer satisfaction and physical evidence has a positive and significant effect on Trans Studio Makassar customer satisfaction.

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