scholarly journals Pengaruh Kemudahan Penggunaan dan Manfaat yang Dirasakan terhadap Sikap dan Niat Pembelian Online (Studi pada Pembelian Batik di Jawa Timur)

2012 ◽  
Vol 1 (2) ◽  
pp. 17
Author(s):  
R. Andi Sularso
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Online Shopping ◽  
Data Retrieval ◽  
Ease Of Use ◽  
Equation Modeling ◽  
Perceived Benefits ◽  
Online Purchases ◽  
Analysis Technique ◽  
Repeat Purchase

<span><em>The design of this study are included in the confirmatory </em><span><em>research and research as well as explanatory. Analysis technique used is to </em><span><em>use the Structural Equation Modeling </em><span>(SEM).<span><em>. Data retrieval techniques using </em><span><em>purposive sampling method with the number of respondents 140 respondents. </em><span><em>The results showed that: (1) Ease of use online shopping perceived </em><span><em>significantly influence consumers 'attitude towards online purchases batik in </em><span><em>East Java, (2) the perceived benefits of online shopping significantly influence </em><span><em>consumers' attitude towards online purchases batik in East Java, (3) Ease of </em><span><em>use online shopping perceived significant impact on repeat purchase intention </em><span><em>online Batik in East Java, (4) the perceived benefits of online shopping does </em><span><em>not significantly influence online purchase intentions in batik in East Java, (5) </em><span><em>the attitude of influential consumers significant impact on repeat purchase </em><span><em>intention online batik in East Java.</em></span></span></span></span></span></span></span></span></span></span></span></span><br /></span></span></span>

scholarly journals Factors Affecting Consumers’ Online Choice Intention: A Study Based on Bayesian Network

2021 ◽  
Vol 12 ◽  
Author(s):  
Weibin Deng ◽  
Ting Su ◽  
Yiming Zhang ◽  
Chunli Tan
Keyword(s):  
Bayesian Network ◽  
Purchase Intention ◽  
Structural Equation ◽  
Online Shopping ◽  
Equation Modeling ◽  
Management Decision ◽  
Perceived Benefits ◽  
Online Search ◽  
Online Retail ◽  
Factors Affecting

In China, the mature development of online retail channels provides consumers with multiple consumption choices, and the factors that affect whether consumers choose to search or purchase online are numerous and complex. In this context, this paper reports on experimental research regarding consumers’ willingness to choose channels based on the two-stage decision-making theory. Using structural equation modeling, the factors influencing consumers’ online search intention and purchase willingness and the relationship between them are studied. In particular, the perceived benefits, channel trust, and channel transfer costs are explored. Furthermore, a Bayesian network is used in order to analyze the degree of influence of each factor quantitatively. It is found that online trust is an important factor affecting consumers’ online search intention, and the most important factor for consumers’ online purchase intention is their perceived benefits of online shopping. At the same time, there is a positive relationship between online search intention and purchase intention. This study can provide management decision support for online retail enterprises and help to promote the healthy development of online shopping.

scholarly journals Role Of Trusting Beliefs In Predicting Online Purchase Intentions

2020 ◽  
Vol 5 (2) ◽  
Author(s):  
Edi Komara
Keyword(s):  
Consumer Behavior ◽  
Purchase Intention ◽  
Structural Equation ◽  
Online Shopping ◽  
Developed Countries ◽  
Equation Modeling ◽  
Price Fairness ◽  
Analysis Technique ◽  
Product Sales ◽  
Trusting Beliefs

Consumer behavior in every country, especially developing countries, must be different from consumer behavior in developed countries. This is a challenge faced by online shopping platforms to enter the Indonesian market by developing a new culture in terms of online shopping, as well as fostering trust in consumers in the products offered in order to attract consumer purchases. The success of a company in this case is e-commerce, namely the trust that is felt so that consumers have an interest in buying. Five marketplaces, namely Shopie, Bukalapak, Tokopedia, Lazada, and Blibi.com as providers of online product sales vendors from abroad must build trust that can be trusted for consumers, especially millennial consumers, in making transactions through online which causes consumer purchase interest, especially millennial consumers. Who are close to the development of the internet and receive new information in conducting online transactions.The design of this study uses an explanative analysis method by taking samples and questionnaires as the main tools, with the criteria of millennial consumer respondents, knowing products sold from abroad, and never product transactions from abroad. The data collected in this study were 110 respondents. By using the analysis technique of Structural Equation Modeling (SEM).The results showed that Uncertainty Avoidance had a negative and insignificant effect on Trusting Beliefs; Price Fairness had a positive and significant effect on Trusting Beliefs. Firm's Reputation has a positive and significant effect on Trusting Beliefs, and Trusting Beliefs has a positive and significant effect on Purchase Intention.

scholarly journals PENGARUH E-WOM DI MEDIA SOSIAL YOUTUBE TERHADAP PURCHASE INTENTION (MINAT BELI) PADA BRAND SMARTPHONE SAMSUNG

2021 ◽  
pp. 737
Author(s):  
Ketut Dewi Kurnia Sari ◽  
Osa Omar Sharif
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Purchase Intention ◽  
Structural Equation ◽  
Sampling Technique ◽  
Brand Attitude ◽  
Equation Modeling ◽  
Cross Sectional ◽  
Multivariate Technique ◽  
Analysis Technique

This study aims to determine how the influence of the Electronic Word of Mouth (eWOM) on social media YouTube on Purchase Intention on Samsung smartphones in Bandung with the presence of a mediator from Brand Attitude. The research method used is a quantitative method with descriptive research objectives, the type of research is causal, the technique used in this study is non-probability sampling, data collection methods with cross sectional. In this study, the population used in this study were smartphone users in Bandung. The population in this study were smartphone users in Bandung who used social media Youtube. The sampling technique used the Cochran formula so that a minimum sample size of 385 respondents was determined and in the study the valid respondents were 400 respondents. The data analysis technique is a multivariate technique using the Structural Equation Modeling (SEM) method. For data analysis using the AMOS 24 application. The findings of this study indicate that there is no effect of eWOM Samsung smartphones on Purchase Intention and the influence of eWOM on the Brand Attitude of Samsung brand smartphones on Youtube social media

Perceived control and purchase intention in online shopping: The mediating role of self-efficacy

2018 ◽  
Vol 46 (1) ◽  
pp. 99-105 ◽  
Author(s):  
Yahong Li ◽  
Zhipeng Xu ◽  
Fuming Xu
Keyword(s):  
Customer Service ◽  
Perceived Control ◽  
Self Efficacy ◽  
Purchase Intention ◽  
Structural Equation ◽  
Online Shopping ◽  
Equation Modeling ◽  
Experimental Conditions ◽  
Mediating Role ◽  
Customer Services

We investigated whether or not self-efficacy mediated the enhancing effect of perceived control on purchase intention in online shopping. We randomly assigned 263 participants to experimental conditions in which they encountered different customer services. We assessed their perceived control, self-efficacy, and purchase intention via a self-evaluation survey. Results indicated that participants with the availability of live customer service had a higher level of perceived control and stronger purchase intention. There were significantly positive correlations among perceived control, self-efficacy, and purchase intention. Structural equation modeling showed that self-efficacy was a significant partial mediator of the effect of perceived control on purchase intention, accounting for 17.4% of the total effect. This finding implies that the provision of customer service in online shopping that leads consumers to have a perception of greater control can enhance their self-efficacy, and induce stronger purchase intention.

scholarly journals ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENENTU BELANJA ONLINE

2020 ◽  
Vol 5 (2) ◽  
Author(s):  
Christian Aditya ◽  
Titik Kusmantini ◽  
Yuli Liestyana
Keyword(s):  
Significant Influence ◽  
Structural Equation ◽  
Quantitative Research ◽  
Online Shopping ◽  
Consumer Attitudes ◽  
Partial Least Square ◽  
Least Square ◽  
Internet Technology ◽  
Equation Modeling ◽  
Perceived Benefits

Online shopping is an activity of buying and selling by utilizing the development of internet technology. The higher level of online shopping consumers has led to the phenomenon of e-commerce, like Zalora and Lazada. Consumers of online shopping in Special Region of Yogyakarta conducting online shopping activities are influenced by factors such as perception of easy to use, perception of perceived benefits, perception of risk, trust, consumer attitudes and online shopping interests. The design of research is descriptive and quantitative research using incidental sampling method. Data collection technique is carried out by distributing questionnaires using Google forms with the number of samples studied is 155 respondents. In order to test the hypothesis, Structural Equation Modeling (SEM) is used with analysis technique based on Partial Least Square (PLS). The results of this study show that 1) There is a positive and significant effect of perception of easy to use on consumer attitudes, 2) There is a positive and significant effect of perception of perceived benefits on consumer attitudes, 3) There is a negative and insignificant effect of risk perception on consumer attitudes, 4) There is a positive and significant influence of trust on consumer attitudes, 5) There is a positive and significant influence of consumer attitudes on online shopping interest.

scholarly journals Evaluating the online shopping behavior among Egyptian college-educated community

2020 ◽  
Vol 5 (1) ◽  
pp. 21-37 ◽  
Author(s):  
Mayada M. Aref ◽  
Ahmed E. Okasha
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Online Shopping ◽  
Early Stage ◽  
Ease Of Use ◽  
Shopping Behavior ◽  
Equation Modeling ◽  
Content Type ◽  
Stage Of Development ◽  
Online Shopping Behavior

Purpose In a dynamic environment, understanding the consumer’s behavior in an online market is critical for the development of online retailers’ strategies. In Egypt, although the number of internet users is growing rapidly, online shopping is at an early stage of development. In addition, there is a lack of knowledge about the behavior of Egyptians toward online shopping and the factors that influence their behavior. Design/methodology/approach To demonstrate the applicability of the technology acceptance model (TAM), this research applies an extended TAM to analyze the factors that impact the Egyptian consumers’ online shopping behavior. Structural equation modeling is used for fitting the data and testing the hypothesis. Findings Findings revealed that perceived enjoyment, perceived ease of use, social norm and perceived risk have significant influences on the respondents to shop online; while the site language effect was insignificant. Research limitations/implications This study has mainly four limitations. The first concerning the sample, it should cover diversified areas other than Cairo and should include respondents from different education levels. Future studies may consider using a national sample of current and potential online shoppers to be able to generalize the results. Second, the questionnaire should include questions about the levels of education and the level of income to analyze if they influence actual online shopping. Third, although the benefits of using online surveys such as reducing the costs and time and collecting data more accurately compared to paper-pencil surveys, the low response rate may lead to non-response bias. Finally, constructs such as website content, design, and response could be added to the TAM to examine different aspects of website functionalities on the actual shopping. Originality/value Considering that online shopping is still at the early stage of development in Egypt, there is a need to examine the factors that influence the behavior of Egyptian consumers while adopting online shopping. To fill in this gap, this study is analyzing the factors impacting the consumers’ decisions to shop online by examining a sample of students from the Faculty of Economics and Political Science, Cairo University. This study will contribute to providing an empirical application of the TAM on the Egyptian consumers in addition to, enhancing the knowledge of electronic retailers about the factors that drive consumers toward shopping online.

Factors Affecting Purchase Intention on 3G Value-added Services

2012 ◽  
Vol 1 (2) ◽  
pp. 139-152 ◽  
Author(s):  
Huiying Du ◽  
Ge Zhu ◽  
Tingjie Lv ◽  
Xuan Sun
Keyword(s):  
Social Influence ◽  
Conceptual Model ◽  
Purchase Intention ◽  
Structural Equation ◽  
Value Added ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Perceived Ease Of Use ◽  
Service Market

This article provides insights into consumer behavior, and the results have important implications for designers, managers, marketers, and system providers of 3G value-added services to explore a conceptual model for analyzing customers’ perceptions of using 3G value-added services. An empirical investigation was carried out to test the hypotheses. The samples include 826 professional participants. Structural equation modeling (SEM) is used to test the relationships of the model. After reviewing the previous research papers, a conceptual model of customer adoption is developed and nine important factors are proposed, namely, perceived usefulness, perceived ease of use, perceived security, perceived price, use experience, perceived enjoyment, need for uniqueness, social influence, context and compatibility. Then a big sample of questionnaire investigation in Chinese 3G value-added service market is conducted. The empirical findings are as follows: (a) security and social influence are two of the most important factors in 3G market; (b) 3G value-added services must be enjoyable and useful; (c) using context should be friendly and compatible. The results not only help to develop a sophisticated understanding of 3G adoption theories for researchers but also offer useful knowledge to those involved in promoting 3G value-added services to potential purchasers.

scholarly journals Impact of utilitarian value and hedonic value on purchase in online store in Indonesia

2020 ◽  
Vol 9 (10) ◽  
pp. e1159108305
Author(s):  
Rianmahardhika Sahid Budiharseno ◽  
Narariya Dita Handani ◽  
Seo Joo Hwan
Keyword(s):  
Structural Equation ◽  
Online Shopping ◽  
Data Gathering ◽  
Distribution Channel ◽  
Ease Of Use ◽  
Equation Modeling ◽  
Five Dimensions ◽  
Utilitarian Value ◽  
Online Stores ◽  
The Impact

Nowadays, Indonesia shopping patterns have significantly changed. E-commerce continues to grow rapidly as online shopping has become increasingly attractive. Online shopping saves time and offers convenience. This study was conducted in order to assess the impact of utilitarian and hedonic values on purchasing from online stores in Indonesia. The focus of the assessment was on five dimensions of hedonism and utilitarianism, which are: usefulness, enjoyment, ease of use, trustworthiness, and distribution channel (settlement). A total of 484 respondents were randomly asked to be participants. A questionnaire was the research instrument used to survey the participants for data gathering. The data was then analyzed using Structural Equation Modeling (SEM). Among the indicators tested, it was found that usefulness, enjoyment, ease of use, and distribution channel impacted hedonic values and utilitarian values significantly. Trustworthiness was the dimension that was not significant. For this study, the hypothesis was made that usefulness and enjoyment positively impacted impulsiveness. It can be concluded that whether due to utilitarian, hedonic, or impulsive motives, it will not be a problem. Indonesian shoppers will make purchases thru online shopping even if they have different motivations and purposes.

scholarly journals A Study of Young Chinese Intentions to Purchase “Online Paid Knowledge”: An Extended Technological Acceptance Model

2021 ◽  
Vol 12 ◽  
Author(s):  
Aiting Xu ◽  
Wei Li ◽  
Zhiyu Chen ◽  
Shouzhen Zeng ◽  
Llopis-Albert Carlos ◽  
...  
Keyword(s):  
Willingness To Pay ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Technological Acceptance Model ◽  
Acceptance Model ◽  
The Impact

Under the catalysis of knowledge anxiety and cognitive surplus, knowledge sharing platforms has experienced rapid growth, which has accelerated the integration of knowledge resources online. As with all new successful and sustainable business products, the consumers will play an important role in the future development of online paid knowledge. Therefore, we constructed an extended technological acceptance model by examining factors that influence young Chinese people's willingness to pay for online paid knowledge. The study surveyed 405 young Chinese participants, in which the extended technological acceptance model was tested by using structural equation modeling. Findings indicate that perceived ease of use is positively associated with perceived usefulness and associated attitudes, whereas perceived usefulness and attitude is positively associated with purchase intention. Perceived risk and group conformity are found to indirectly affect consumers' willingness to pay. The study advances the current body of knowledge by empirically testing the impact of perceived risk and the role of cultural influence (group conformity) on purchasing intention. Finally, theoretical and practical implications are discussed.

scholarly journals Pengaruh Media Digital Interaktif terhadap Keputusan Pembelian

2020 ◽  
Vol 4 (2) ◽  
pp. 171-177
Author(s):  
Hanif Firmansyah Putra ◽  
Pitri Yandri
Keyword(s):  
Structural Equation Modeling ◽  
Digital Media ◽  
Structural Equation ◽  
Online Shopping ◽  
Sampling Technique ◽  
Equation Modeling ◽  
Purposive Sampling ◽  
Fashion Products ◽  
Analysis Technique ◽  
Current Availability

The era of digitalization which is an era where everyone uses digital means as a medium of communication and a means of communication. The use of this media is considered very effective and has a tremendous impact on its users, the phenomenon of online shopping is growing rapidly. The current availability of a marketplace is very helpful in finding a product, such as Tokopedia, which is the largest online shopping marketplace in Indonesia. The purpose of this study was to determine the effect of interactive digital media on online product purchasing decisions. The population in this study are active users of the Tokopedia marketplace who have made purchases in the South Tangerang City area. The sampling technique in this study was to use purposive sampling technique. The sample in this study were as many as 64 respondents. The data analysis technique used in this research is Structural Equation Modeling using SmartPLS. The results of the study show that the existence of digital media can influence potential consumers to make purchase transactions, seen through each indicator of the digital media variable, namely the website and social networking Instagram, which shows significant positive results on the decision to purchase fashion products on the Tokopedia marketplace. Abstrak Era digitalisasi yang merupakan era di mana setiap orang menggunakan sarana digital sebagai media penghubung dan alat komunikasi. Penggunaan media ini dinilai sangat efektif dan memberikan dampak yang luar biasa kepada penggunanya, fenomena berbelanja secara daring semakin berkembang pesat. Ketersedian marketplace saat ini sangat membantu dalam pencarian suatu produk, seperti Tokopedia yang merupakan marketplace berbelanja daring terbesar di Indonesia. Tujuan penelitian ini adalah untuk mengetahui pengaruh media digital interaktif terhadap keputusan pembelian produk secara online. Populasi dalam penelitian ini adalah pengguna aktif marketplace Tokopedia yang pernah melakukan pembelian yang berada pada wilayah Kota Tangerang Selatan. Teknik pengambilan sampel dalam penelitian ini yaitu dengan menggunakan teknik purposive sampling. Sampel pada penelitian ini adalah sebanyak sebanyak 64 responden. Tekhnik analisis data yang di gunakan dalam penelitian ini adalah dengan Structural Equation Modeling menggunakan SmartPLS. Hasil penelitian dapat diketahui bahwa dengan adanya media digital dapat mempengaruhi calon konsumen untuk melakukan transaksi pembelian, dilihat melalui setiap indikator dari variabel media digital yaitu website dan jejaring sosial instagram menunjukan hasil positif signifikan terhadap keputusan pembelian produk fashion di marketplace Tokopedia. Kata Kunci : Media Digital, Website, Media Jejaring Sosial Instagram, Keputusan Pembelian Online, Model Persamaan Struktural

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