scholarly journals PENGARUH E-WOM DI MEDIA SOSIAL YOUTUBE TERHADAP PURCHASE INTENTION (MINAT BELI) PADA BRAND SMARTPHONE SAMSUNG

2021 ◽  
pp. 737
Author(s):  
Ketut Dewi Kurnia Sari ◽  
Osa Omar Sharif
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Purchase Intention ◽  
Structural Equation ◽  
Sampling Technique ◽  
Brand Attitude ◽  
Equation Modeling ◽  
Cross Sectional ◽  
Multivariate Technique ◽  
Analysis Technique

This study aims to determine how the influence of the Electronic Word of Mouth (eWOM) on social media YouTube on Purchase Intention on Samsung smartphones in Bandung with the presence of a mediator from Brand Attitude. The research method used is a quantitative method with descriptive research objectives, the type of research is causal, the technique used in this study is non-probability sampling, data collection methods with cross sectional. In this study, the population used in this study were smartphone users in Bandung. The population in this study were smartphone users in Bandung who used social media Youtube. The sampling technique used the Cochran formula so that a minimum sample size of 385 respondents was determined and in the study the valid respondents were 400 respondents. The data analysis technique is a multivariate technique using the Structural Equation Modeling (SEM) method. For data analysis using the AMOS 24 application. The findings of this study indicate that there is no effect of eWOM Samsung smartphones on Purchase Intention and the influence of eWOM on the Brand Attitude of Samsung brand smartphones on Youtube social media

scholarly journals Analisis Determinasi Pemanfaatan Accurate Online dengan Menggunakan Model UTAUT

2021 ◽  
Vol 14 (2) ◽  
pp. 204-214
Author(s):  
Silvi Febri Widiyawati ◽  
Eko Wahjudi
Keyword(s):  
Data Analysis ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Sampling Technique ◽  
Financial Accounting ◽  
Equation Modeling ◽  
Performance Expectancy ◽  
Analysis Technique ◽  
Effort Expectancy ◽  
Acceptance Model

This study aims to examine the factors that influence the behavior of using accurate online in computer accounting subjects based on the acceptance model and use of UTAUT technology. This research is quantitative. The population in this study were 81 students majoring in financial accounting SMK IPIEMS Surabaya institutions, with a research sample of 44 people. Samples were taken based on the purposive sampling technique with the criteria of students who have or are currently taking computer accounting subjects. Data were collected using a questionnaire. The data analysis technique used in this research is the analysis technique of Structural Equation Modeling (SEM). The results show there is a significant positive indirect effect between performance expectancy, effort expectancy and social influence towards the behavior of using accurate online with behavioral intention as a mediating variable.

scholarly journals Ease of Communication as Mediating the Effect of Instagram Social Media on Purchase Intentions on the Marketplace

2021 ◽  
Vol 5 (1) ◽  
pp. 39-47
Author(s):  
Wisnalmawati Wisnalmawati ◽  
◽  
Agus Sasmito Aribowo ◽  
Dipo Hardi Dewantoro ◽  
Preya Alvita Yasmine ◽  
...  
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Purchase Intention ◽  
Structural Equation ◽  
Sampling Technique ◽  
Purchase Intentions ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Validity And Reliability

Marketing using digital media on the internet has become a necessity in the era of industrial technology 4.0. The Covid-19 pandemic has caused a shift in consumer behavior. Usually face to face changes to online shopping. UMKM Kuncup Seruni is a company that manufactures herbs and herbs from agricultural and plantation products. MSME Sri Rejeki is engaged in processing salak fruit products into various types of food, drinks, and snacks. The two MSME partners have produced many products. MSME's marketing reach is only local and promotions only rely on MSME exhibitions and showrooms that are available in the hope that consumers will come directly to the location. After the COVID19 pandemic, the number of visitors decreased drastically so that sales also decreased. The purpose of this study is to analyze the influence of Instagram social media on purchase intentions on Marketplace and analyze the influence of Instagram social media on purchase intentions on Marketplace mediated by the ease of communication. The novelty that emerged in this research is to develop the ease of communication so that the ease of communication is a very important concept to increase purchase intention. The research method related to the unit of analysis of this research is the consumers of UMKM Seruni and Sri Rejeki. The sample is 60 consumers, the sampling technique uses accidental, data collection uses a questionnaire (google form), conducts validity and reliability tests. The analysis technique uses the model of Structural Equation Modeling with PLS (Partial Least Square). Data analysis is descriptive and quantitative analysis. The results showed that there was no significant and significant effect of Instagram social media on purchase intentions on the Marketplace. The influence of Instagram social media on purchase intention is mediated by the ease of communication.

scholarly journals Role of Electronic Word of Mouth and Social Media Marketing on Brand Image and Purchase Intention toward E-Commerce Cosmetic Products

2021 ◽  
Vol 9 (10) ◽  
pp. 178-191
Author(s):  
Anas Hidayat
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Structural Equation ◽  
Brand Image ◽  
Sampling Technique ◽  
Simultaneous Equation ◽  
Equation Model ◽  
Social Media Marketing ◽  
Equation Modeling ◽  
Marketing Variables

This research aimed to examine the effect of EWOM and Social Media Marketing variables on Purchase Intention with an intervening variable of brand image. This research sampling was carried out using purposive sampling technique from 250 respondents which had the criteria of Indonesian citizens who were interested in buying and using cosmetics through e-commerce and already had income. This research used an analytical tool which is a simultaneous equation model called structural equation modeling. The results of this research indicated that EWOM had a positive and significant effect on brand image and buying intention. Social Media Marketing had also a positive significant effect on brand image,however, it was an insignificant effect on buying intention. Finally, Brand Image showed a positive significant effect on Purchase Intention.

scholarly journals THE EFFECT OF SOCIAL MEDIA INFLUENCER ON BRAND IMAGE, SELF-CONCEPT, AND PURCHASE INTENTION

2019 ◽  
Vol 4 (2) ◽  
pp. 76-89 ◽  
Author(s):  
Atika Hermanda ◽  
Ujang Sumarwan ◽  
Netti Tinaprillia
Keyword(s):  
Social Media ◽  
Role Models ◽  
Purchase Intention ◽  
Structural Equation ◽  
Brand Image ◽  
Third Party ◽  
Self Concept ◽  
Equation Modeling ◽  
Cross Sectional ◽  
The Social

The purpose of the research was to discover how social media influencers influenced the brand image, self-concept and the purchase intention of cosmetic consumers. The social media influencers became the third party which provided information about cosmetic products to the social media audience. Those who had the same self-concept with the influencers often viewed them as role models in consumption. The increase of self-concept and brand image affected a consumer’s purchase intention. The research would implement the cross sectional design, with the data gathered through online questionnaires shared in social media accounts. The samples would be gathered using the convenience sampling technique, with respondents up to 219 people. The research implemented the purchase intention as the endogenous variable and social media influencers as the exogenous variable, as well as brand image and self-concept as the intervening variable. The analysis method that would be implemented was the Structural Equation Modeling (SEM), using the SmartPLS software. The research resulted in the significant negative influence of both social media influencer and self concept towards the purchase intention, in contrast with the brand image which had a significant positive effect.

scholarly journals The Effect of Special Treatment Benefits and Confidence Benefits on Consumer Commitment and Consumer Loyalty: A Study on Shopee Users in the Covid 19 Pandemic

2021 ◽  
Vol 2 (11) ◽  
pp. 811-831
Author(s):  
Anas Hidayat ◽  
Galuh Adisti Maheswari
Keyword(s):  
Data Analysis ◽  
Structural Equation ◽  
Sampling Technique ◽  
Equation Modeling ◽  
Special Treatment ◽  
Consumer Loyalty ◽  
Treatment Benefits ◽  
Analysis Technique ◽  
Consumer Commitment ◽  
Positive Effect

This study aims to determine the effect of Special Treatment Benefits and Confidence benefits on Consumer Commitment and Consumer Loyalty to Shoppe users in the Pandemic Era. Tests in this study using 210 respondents. The sampling technique used in this research is purposive sampling. This study uses the Structural Equation Modeling (SEM) data analysis technique which was developed to test the research hypothesis which was processed using the AMOS version 24 program. The data variables used in this study are Special Treatment Benefits, Confidence Benefits, Consumer Commitment, Consumer Loyalty, these variables form five hypotheses. And the results of the analysis in this study indicate that Special Treatment Benefits have a positive effect on Consumer Commitment, Special Treatment Benefits have a positive effect on Consumer Loyalty, Confidence Benefits have a positive effect on Consumer Commitment, Confidence Benefits have a positive effect on Consumer Loyalty, and Consumer Commitment has a positive effect on Consumer Loyalty.

scholarly journals NIAT REMAJA MENGGUNAKAN APLIKASI MOBILE COMMERCE DI KOTA DENPASAR

2020 ◽  
Vol 9 (11) ◽  
pp. 3600
Author(s):  
Kadek Riyan Putra Richadinata ◽  
A A Ngurah Bagus Aristayudha
Keyword(s):  
Data Analysis ◽  
Structural Equation ◽  
Sampling Technique ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Analysis Technique ◽  
Endogenous Variables ◽  
Causality Model ◽  
Privacy Risks ◽  
Relationship Of

Readiness in using technology and the risk of credibility becomes an influence in youth intentions using m-commerce applications. This study aims to determine the intentions of adolescents using m-commerce applications in the city of Denpasar. The model used in this study is a causality model is a study that aims to determine the relationship of a causal cause between exogenous variables and endogenous variables. Dependent variable in this research is Readiness in Pengadobsian and Risk credibility, and independent variable in this research is intention to use m- commerce. Data analysis technique used in this research is technique is data analysis SEM (Structural Equation Modeling) with 125 responden. This research uses purposive sampling technique domiciled in Denpasar City and adolescent consumer with year of birth 1990-2000. The results of data analysis statistically show that perceived usefulness, perceived ease, social influence and condition of the facility is the dimension of readiness in using technology. Security risks and privacy risks are the dimensions of credibility risk. The finding of this research is that readiness in using technology and risk of credibility has no significant effect on the intention of using m-commerce applications. Keywords: behavior intention, technology adobtion readness, kridebility risk, m-commerce

scholarly journals ANALISIS PENGARUH MEDIA SOSIAL TERHADAP LOYALITAS KONSUMEN DI SAYUR ORGANIK MERBABU

2020 ◽  
Vol 13 (2) ◽  
pp. 36-42
Author(s):  
Bayu Murya ◽  
Lasmono Tri Sunaryanto ◽  
Hendrik Johannes Nadada
Keyword(s):  
Social Media ◽  
Service Quality ◽  
Consumer Satisfaction ◽  
Structural Equation ◽  
Sampling Technique ◽  
Equation Modeling ◽  
Survey Method ◽  
Quality Factors ◽  
Vegetable Products ◽  
Analysis Technique

Merbabu Organic Vegetable is company engaged in agribusiness that sells quality fresh vegetable products produced from its own garden. Vegetable products are now starting to be marketing strategies, Merbabu Organic Vegetables need to understand what consumers really want and what things effect consumer satisfaction when making vegetable purchases. This study aims to analyze the influence of social media and quality of service to the satisfaction of vegetable consumers in Merbabu Organic Vegetables.This type of research is quantitative descripyive survey method, The sampling technique uses The Non Probability Sampling method with the number of samples used as many as 108 respondents. The data analysis technique used in SEM ( Structural Equation Modeling ) analysis, which is operated through the IBM AMOS V.22 program. Results research shows that service quality has a positive and significant effect on sonsumer satisfaction of vegetables in Organic Merbabu Vagetables.Significant indicators shape service quality factors including trust, responsiveness, assurance, empathy and physical evidence. Although social media factors show insignificant results and are negatively related, all the indicators that form such as facebook, instagram and whatsApp have significant results on social media.

scholarly journals Muslimpreneur Intentions: Analysis of Family Background

2020 ◽  
Vol 3 (1) ◽  
pp. 10-15
Author(s):  
Juliana Juliana ◽  
Agus Rahayu ◽  
Yuranita Pramudya Wardhani
Keyword(s):  
Structural Equation Modeling ◽  
Data Analysis ◽  
Structural Equation ◽  
Family Background ◽  
Sampling Technique ◽  
Least Square ◽  
Quantitative Approach ◽  
Equation Modeling ◽  
Analysis Technique ◽  
The City

This research is based on the phenomenon of the problem of high unemployment and low Muslim entrepreneurship in Indonesia. The purpose of this study was to analyze and predict the influence of family background on the intention of the muslimpreneur. The population in this study is students of MA / SMA boarding schools in the city of Bandung. The sampling technique used was a non-probability-accidental sampling technique of 100 people. The method used is causal with a quantitative approach. The data analysis technique used is Patrial Least Square-Structural Equation Modeling (PLS-SEM). The results showed that family background had a positive and significant effect on Muslimpreneur intentions in students of MA / SMA Pesantren in Bandung. The implication in this study is the higher the influence of family background, it will affect the intentions of Islamic entrepreneurship on students.

scholarly journals ANALISA PENGARUH SERVICE QUALITY DAN PRICE PERCEPTION TERHADAP CUSTOMER SATISFACTION DENGAN PERCEIVED VALUE SEBAGAI VARIABEL INTERVENING PADA COFFEE TOFFEE JATIM EXPO SURABAYA

2018 ◽  
Vol 2 (1) ◽  
Author(s):  
Wiwik Retnaningsih ◽  
Batara hotma Perdana siahan
Keyword(s):  
Data Analysis ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Structural Equation ◽  
Perceived Value ◽  
Sampling Technique ◽  
Equation Modeling ◽  
Price Perception ◽  
Analysis Technique ◽  
The Mind

AbstractCoffee Toffee can be used for meetings or other events. In terms of service Coffee Toffee has an excellent barista and knowledgeable about coffee, cozy atmosphere equipped with various facilities, making Coffee Toffee as a place for those who want to refresh the mind while relaxing and enjoy a cup of cappucino, latte or espresso. This study aims to analyze the effect of service quality and price perception to customer satisfaction with perceived value as intervening variable at Coffee Toffee Jatim ExpoThis research belongs to the type of causal research. The population used is Coffee Toffee East Java Expo Surabaya customers who have purchased Service Quality from Coffee Toffee Jatim Expo Surabaya, while the sample used in this research is 120 people taken by using purposive sampling sampling technique. Data collection was done by distributing questionnaires. Data analysis technique used is Structural Equation Modeling (SEM) with AMOS software.The results in this study indicate that (1) there is influence but not significant from service quality from Coffee Toffee Java Expo Surabaya to perceived value; (2) there is influence but not significant from service quality from Coffee Toffee Jatim Expo Surabaya to customer satisfaction; (3) there is influence Price Perception from Coffee Toffee Jatim Expo Surabaya to perceived value; (4) there is influence of price perception from Coffee Toffee Jatim Expo Surabaya to customer satisfaction; and (5) there is influence perceived value from Coffee Toffee Jatim Expo Surabaya to customer satisfaction. Kata kunci: service quality, price perception, perceived value, customer satisfaction

scholarly journals The Relationship of CSR Communication on Social Media with Consumer Purchase Intention and Brand Admiration

2021 ◽  
Vol 16 (5) ◽  
pp. 1217-1230
Author(s):  
Shuchi Gupta ◽  
Nishad Nawaz ◽  
Adel Abdulmhsen Alfalah ◽  
Rana Tahir Naveed ◽  
Saqib Muneer ◽  
...  
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Structural Equation ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Csr Communication ◽  
Consumer Purchase Intention ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship

With the advent of the Internet and other digital technologies, contemporary businesses from all sectors are using social media for communication with consumers to engage them meaningfully with a brand. However, the use of social media for corporate social responsibility (CSR) communication is relatively new to the existing literature. Likewise, the impact of CSR communication through social media (CSR-S) on consumer emotions and behavior is, to date, underexplored. To address this, the present research aims to test the relationship of CSR-S on brand admiration and consumer purchase intention. The study proposes a direct relationship between CSR-S and purchase intention with a mediating effect of brand admiration. The data were collected from the banking consumers of Pakistan through a self-administered questionnaire. The authors distributed 800 questionnaires and received 463 questionnaires useful for data analysis, so the present research study response rate was around 59%. The data were analyzed using the structural equation modeling (SEM) technique in AMOS. The results revealed that CSR-S is positively related to purchase intention (β = 0.233). The results further showed that brand admiration partially mediates this relationship (β = 0.079). The survey respondents confirmed that their bank’s CSR communication helps enhance their purchase likelihood and their feelings of admiration for their bank. These findings will help policymakers at banking institutions better understand the importance of CSR communication on different social media platforms to achieve consumer-related outcomes.

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