scholarly journals Formulasi Perancangan Strategi Pengembangan Usaha Menggunakan Analisis SWOT dan Business Model Canvas

2019 ◽  
Vol 10 (2) ◽  
pp. 205-212
Author(s):  
Fanji Wijaya

Abstract. This research was conducted to study how to design a Canvas Business Model strategy that is suitable for Blackjack Distro in the face of business competition. The purpose of this study was to study the Canvas Business Model of Blackjack Distro, to connect the Blackjack Distro by analyzing Strengths, Weaknesses, Opportunities, and Threats and to study business strategies that would develop the Blackjack Distro business in Indonesia. The research method used is descriptive qualitative method. In collecting data, researchers use the interview method. Interviews were conducted with informants who were selected by purposive sampling technique. The results of this study indicate that the Blackjack Distro already has all the elements of Business Model Canvas that are the reference for business operations, but there are still things that need to be improved or expanded from. on the business of the canvas model. Blackjack Distro needs to add some business aspects in developing its business going forward such as adding product sales quantity, more innovation in product design, determining business partners, developing HR quality, increasing offline sales by participating in events, bazzar, expenditure arrangements, and additional market segmentation. Keywords. business model canvas; distro blackjack; swot analysis. Abstrak. Penelitian ini dilakukan untuk mengetahui bagaimana rancangan strategi Business Model Canvas yang tepat untuk Distro Blackjack dalam menghadapi persaingan usaha. Tujuan dari penelitian ini adalah untuk mengetahui Business Model Canvas dari Distro Blackjack, untuk mengevaluasi Distro Blackjack dengan menganalisis Strengths, Weakness, Opportunities, dan Threats serta untuk mengetahui strategi usaha yang tepat dalam mengembangkan usaha Distro Blackjack di Indonesia. Metode penelitian yang digunakan adalah metode kualitatif deskriptif. Dalam mengumpulkan data, peneliti menggunakan metode wawancara. Wawancara dilakukan kepada narasumber yang sudah dipilih dengan teknik purposive sampling. Hasil penelitian ini menunjukan bahwa Distro Blackjack sudah memiliki semua elemen Business Model Canvas yang menjadi acuan berjalannya usaha, tetapi masih ada yang perlu diperbaiki atau dikembangkan lagi dari Sembilan elemen yang dimiliki Distro Blackjack terdapat Strengths, Weakness, Opportunities, dan Threats dari setiap elemen yang ada pada business model canvas tersebut. Distro Blackjack perlu menambah beberapa aspek bisnis dalam mengembangkan usahanya kedepan seperti, menambah kuantiti penjualan produk, lebih inovasi lagi dalam design produk, menentukan mitra usaha, pengembangan kualitas SDM, memperbanyak jualan offline dengan mengikuti event, bazzar, pengaturan pengeluaran, dan penambahan segmentasi pasar. Kata Kunci. business model canvas; distro blackjack; analisis swot.

2021 ◽  
Vol 8 (9) ◽  
pp. 453-467
Author(s):  
Biyal Muhajirin Koswara ◽  
Rizal Syarief ◽  
Harianto .

The growth of BTS which is the main infrastructure in the implementation of telecommunications is needed for service and improvement of the quality of telecommunication networks, especially in pandemic times. The goal to be achieved In order to formulate the company's strategic planning to develop its business, information is needed about what business model is currently adopted by the company, what factors affect the company's current position in the market that will give rise to alternatives to the company's strategy, and what are the alternative strategies that are priority strategies and suitable for the current condition of PT. XYZ. The analysis method used is Business Model Canvas (BMC), Strength Weakness Opportunity Threat (SWOT) and Quantitative Strategic Planning Matrix (QSPM) Based on the results of the study, BMC told PT XYZ, that the business model of the company can still sustain its business operations but there are some slight shortcomings that need to be improved to maximize the elements that can increase profits from the company. The results of the analysis of strategy formulation and SWOT analysis resulted in seven alternative strategies. In the QSPM analysis, the main priority strategy is training and development human resources. Keywords: BMC, Business Operations, PT XYZ, QSPM, SWOT.


2017 ◽  
Author(s):  
purwantoro ◽  
Rina Ari Rohmah

Micro Small medium enterprises (UMKM) in each state specifically in the ASEAN region faced with the situation of global competition. A very tight competition is forcing businessmen to Become the best. One of the ways that it can be Reached by the trade to be Able to be the best business strategy is Appropriate, effective and efficient. This research aims to find out how the application business model canvas in creating alternative business strategies for the development of UMKM. The second objective is to know the proper strategic alternatives for the development of UMKM. The methods used in this research is descriptive qualitative approach with the use of informants as respondents research. The source of data used is the business owners as much as 16 UMKM who open businesses in the downtown area of Pasir Pengaraian. Data collection techniques directly using interview techniques, observation and documentation. This research uses a template business model canvas to map strategy for the effort and combined with the SWOT analysis. Based on Data Obtained from the results of research, that the description of the business model approach of UMKM using Business Model Canvas outline can be used as Recommendations for business strategy, the business model of the which is currently already underway is Able to meet the Nine elements of the blocks on the template business model canvas. The findings of this research are that not all the UMKM business strategy and have just run a business without the vision of enterprise development. Based on the results of the SWOT analysis can be found that new alternative Efforts by optimizing internal strength in revenue streams on each of UMKM and conduct of elections to the right customer segments. Suggestions that may the researcher pointed out every UMKM should be more online to have the vision to grow and continue to innovate against products goods or services, increase of customer segmentation and the make use of business model canvas approach in making the strategy of the business.


2019 ◽  
Vol 4 (2) ◽  
pp. 165-174
Author(s):  
Purwantoro Purwantoro

Micro Small medium enterprises (UMKM) in each state specifically in the ASEAN region faced with the situation of global competition. A very tight competition is forcing businessmen to become the best. One of the ways that it can be reached by the trade to be able to be the best business strategy is appropriate, effective and efficient. This research aims to find out how the application business model canvas in creating alternative business strategies for the development of UMKM. The second objective is to know the proper strategic alternatives for the development of UMKM. The methods used in this research is descriptive qualitative approach with the use of informants as respondents research. The data source used is the business owners as much as 16 UMKM who open businesses in the downtown area of  Pasir  Pengaraian. Data collection techniques using interview techniques directly, observation and documentation. This research uses a template business model canvas to map strategy for the effort and combined with the SWOT analysis. Based on data obtained from the results of research, that the description of the business model approach UMKM using Business Model Canvas outline can be used as recommendations for business strategy, the business model which is currently already underway is able to meet the Nine elements of the blocks on the template business model canvas. The findings of this research are that not all the UMKM business strategy and have just run a business without the vision of enterprise development. Based on the results of the SWOT analysis can be found that alternative new efforts by optimizing internal strength in revenue streams on each UMKM and conduct elections to the right customer segments. Suggestions that may the researcher pointed out every UMKM should be more daring to have the vision to grow and continue to innovate against products goods or services, increase customer segmentation and make use of business model canvas approach in making the strategy of the business.


2021 ◽  
Vol 4 (2) ◽  
pp. 51-61
Author(s):  
Bangkit Rambu Sukarno ◽  
Muhamad Ahsan

This study aims to determine the mapping of existing business strategies and develop new business strategies into a business model canvas. The method used is descriptive qualitative. Data were collected through observation, documentation, and interview. The collected data were analyzed using SWOT analysis and the results were elaborated into nine elements of the Business Model Canvas. The results showed that the business strategy obtained from the Business Model Canvas mapping is good enough because each element supports each other to increase revenue. The practical implication is that several strategies must be improvised to increase revenue, including by developing key resources, increasing the cost structure for advertising, and persuading customers to become resellers as key partnerships, customer relationships, and channels.


2020 ◽  
Vol 1 (5) ◽  
pp. 781-793
Author(s):  
RA. Iis Suci Nur Indah S K

The background of this research is that every company must be able to make a new strategy that is right to be able to compete in the present and also in the future with other similar companies. The XYZ Institute is an institution that was established and operating since 1998. Based on data obtained in the last 4 years, the number of students enrolled at the XYZ Institute has increased and also declined erratically. Allegedly because the marketing planning segment is not yet right. The focus of this study is to identify elements within the Institute that deal directly with customers, in this case students. This research uses a descriptive qualitative approach, the type of research is a case study. Data collection is done by interview, observation, documentation, and questionnaire. Withusing the Businees Model Canvas (BMC) approach proposed by Osterwalder and Pigneur (2010). After the researcher identifies 9 elements in BMC, the researcher then conducts a SWOT analysis. The link between SWOT analysis and Business Model Canvas in this study is that SWOT can help identify strengths, weaknesses, opportunities and threats faced by companies in the process of implementing nine elements of BMC. The results of the BMC identification which were then analyzed through the BMC matrix showed that the XYZ Institute needs to change the pattern of marketing business strategies they currently have and make as many connections as possible with high school / vocational / STM schools throughout Jakarta specifically.


2018 ◽  
Vol 1 (2) ◽  
pp. 129-136 ◽  
Author(s):  
Syaiful Ayan ◽  
Chairul Furqon ◽  
Mokh. Adib Sultan

The purpose of this study was to describe the Business Model Canvas used by the weaving cualmaslina industry in Bangka Belitung. The type of the research used is qualitative descriptive. Data were collected through interviews, observations, and questionnaires. Data analysis was carried out through SWOT Analysis, EFAS/IFAS matrix, SWOT matrix, matrix combination of strategies and business model canvas analysis. This study found that the priority strategy that must be done by weaving cualMaslina is to utilize the product's uniqueness to attract goverment assistance and make a strong brand image to take advantage of business opportunities that are still wide open (SO). Analysis of Business Model Canvas on weaving cualMaslina found four elements that need to be improved; Customer segment forms a new segmentation, Channels works with business partners to create websites, Key activities form subdivisions of RD (quality control, design and coloring techniques), Key resources recruits HR Potential.Keyword. Business Model Canvas, analisis SWOT, EFAS/IFAS, Matriks SWOT


2020 ◽  
Vol 24 (2) ◽  
pp. 282
Author(s):  
Trevy. A. Dinna, Mukhamad Najib, Mochammad. M. Ali

PT CNI is a property developer company located in Cibubur. A high demand of residence leads many developer companies offer some types of housing in this area. PT CNI is currently experiencing a sales-declining, due to the high level of business competition and the sluggish national property market. Therefore, a new strategy formulation is needed that could be applied to re-increase company sales. This study aims to develop a company's strategy by describing and improving the business model of the company based on business model canvas (BMC), IE matrix, SWOT analysis, and blue ocean strategy approach. The data is collected by interviews, questionnaires, and literature studies. Informants were determined through a purposive sampling technique. From the results of the analysis, several strategies were formulated. Then the strategies were mapped back to the new BMC. The improvement shows that there are enhancements to some elements in the company's BMC.


2018 ◽  
Vol 204 ◽  
pp. 03006 ◽  
Author(s):  
I Ketut Gunarta ◽  
Fuad Dwi Hanggara

Tourism development is generally directed as a key sector to promote economic growth, increased local revenues, empowering the community's economy, expanding employment and business opportunities, and enhancing product introduction and marketing in order to improve the welfare of the community. The development of tourist areas must be a fully planned developments that optimal benefits can be obtained for the community. One approach that can be used in creating a business model in tourism development is using Triple Layered Business Model Canvas (TLBMC) extends the original business model canvas by adding two layers: an environment layer based on a life cycle perspective and a social layer based on a stakeholder perspective. This model canvas supports development along with more comprehensive and integrated communication, a business model that also supports creative innovation toward a more sustainable business model. Tourism sector in Punten village become object of observation in this research. This study aims to create new business model by looking at economic, environmental and social condition by using Triple Layered Business Model Canvas (TLBMC) approach. This business model is also supported by SWOT analysis in evaluating strengths, weaknesses, opportunities and threats in a project or a speculation of business and tools that enable strategies to evaluate objective strategies objectively, based on previously identified internal and external key success factors. The research objectives are expected in the business development of the tourism sector in addition to the creation of new business models that will form a clear business system and provide expected results, can also formulate business strategies on the tourism sector based on the analysis that has been done.


2020 ◽  
Vol 6 (1) ◽  
pp. 55
Author(s):  
Teuku Amnar Saputra

Pandemi Covid-19 telah mewabah di hampir seluruh Dunia tidak terkecuali Indonesia. Kondisi ini membuat sebagian orang cemas dan bahkan panik. Potensi panik ini dapat menyerang siapapun tidak terkecuali mahasiswa. Penelitian ini bertujuan untuk melihat kepanikan dan resiliensi mahasiswa pascasarjana Aceh-Yogyakarta dalam menghadapi pandemi Covid-19. Penelitian ini merupakan penelitian lapangan (Field Research) dengan menggunakan pendekatan kualitatif. Metode penelitian menggunakan metode deskriptif analitis. Pengumpulan data dilakukan dengan observasi partisipan dan wawancara dengan menggunakan Whatsapp. Teknik pengambilan sampel dalam penelitian ini menggunakan Purposive sampling yaitu pengambilan sampel berdasarkan kriteria yang telah ditentukan oleh peneliti. Analisis data dilakukan dengan cara reduksi, penyajian dan pengambilan kesimpulan. Hasil penelitian menunjukkan bahwa mahasiswa pasca sarjana tidak menunjukkan gejala kepanikan melainkan rasa kekhawatiran terhadap pandemi Covid-19. Mahasiswa pascasarjana Aceh-Yogyakarta juga memiliki resiliensi dalam menghadapi pandemi Covid-19. Hal ini terlihat dari kemampuan mahasiswa dalam menghadapi situasi dengan tenang dan menentukan langkah yang rasional dalam berbagai tindakan serta memiliki pandangan positif dalam menghadapi tantangan yang sedang dihadapi. Adapun bentuk-bentuk resiliensinya meliputi mengikuti instruksi dari pemerintah, meningkatkan daya tahan atau imun, mengurangi akses terhadap informasi Covid-19, mengambil hikmah dari Covid-19, menyerahkan segalanya kepada Allah SWT.__________________________________________________________Covid-19 pandemic has plague almost all of the World including Indonesia. This condition makes some people anxious and even panic. This potential panic can strike anyone, including students. This study aims to see the panic and resilience of Aceh-Yogyakarta postgraduate students in dealing with the Covid-19 pandemic. This research is a field research (Field Research) using a qualitative approach. The research method uses descriptive analytical method. Data collection is done by participant observation and interviews using Whatsapp. The sampling technique in this study uses purposive sampling that is sampling based on criteria determined by the researcher. Data analysis was carried out by means of reduction, presentation and conclusion. The results showed that post graduate students did not show symptoms of panic but rather a sense of concern for the Covid-19 pandemic. Aceh-Yogyakarta postgraduate students also have resilience in the face of the Covid-19 pandemic. This can be seen from the ability of students to deal with situations calmly and determine rational steps in various actions and have a positive outlook in facing the challenges being faced. The forms of resilience include following instructions from the government, increasing endurance or immunity, reducing access to Covid-19 information, taking wisdom from Covid-19, giving everything to Allah SWT.


Author(s):  
Iqbal Kamaluddin

Hakhenbik is a company engaged in the field of furniture and equipment of the school with its production material made from solid wood that has durable strength, and not easily damaged and has a high selling price. On this research author uses qualitative descriptive method that is by using the business model Business model Canvas (BMC), then evaluated using a SWOT analysis in every Business model Canvas (BMC) block on CV. Hakhenbik. The most powerful element in the Business Model Canvas is the      Key Partnership, sis the    value propositions. The elements that still lack are    Customer Relationships and the next is   Key Resources. Be  rbased on SWOT analysis, CV. Hakhenbik is advised to improve on the element of customer relationshipsThis is because the important factor in running the business is to maintain good relations with the customer, one way to maintain a good relationship with the customer is to maintain communication with customers such as increase communication through social media such as facebook, whats up group, Instagram  and others, and can be done by maintaining loyal customers by providing members cards  and discounts for loyal customers. In addition to the customer relationships elements that need to be repaired are key Resources   by conducting training and development to employees of both operational and management employees.


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