scholarly journals Social Drinking on Social Media: Content Analysis of the Social Aspects of Alcohol-Related Posts on Facebook and Instagram (Preprint)

2017 ◽  
Author(s):  
Hanneke Hendriks ◽  
Bas Van den Putte ◽  
Winifred A Gebhardt ◽  
Megan A Moreno
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Social Context ◽  
Young People ◽  
Social Networking ◽  
Social Networking Sites ◽  
Social Aspects ◽  
Negative Consequences ◽  
The Social ◽  
Presence Of People

BACKGROUND Alcohol is often consumed in social contexts. An emerging social context in which alcohol is becoming increasingly apparent is social media. More and more young people display alcohol-related posts on social networking sites such as Facebook and Instagram. OBJECTIVE Considering the importance of the social aspects of alcohol consumption and social media use, this study investigated the social content of alcohol posts (ie, the evaluative social context and presence of people) and social processes (ie, the posting of and reactions to posts) involved with alcohol posts on social networking sites. METHODS Participants (N=192; mean age 20.64, SD 4.68 years, 132 women and 54 men) gave researchers access to their Facebook and/or Instagram profiles, and an extensive content analysis of these profiles was conducted. Coders were trained and then coded all screenshotted timelines in terms of evaluative social context, presence of people, and reactions to post. RESULTS Alcohol posts of youth frequently depict alcohol in a positive social context (425/438, 97.0%) and display people holding drinks (277/412, 67.2%). In addition, alcohol posts were more often placed on participants’ timelines by others (tagging; 238/439, 54.2%) than posted by participants themselves (201/439, 45.8%). Furthermore, it was revealed that such social posts received more likes (mean 35.50, SD 26.39) and comments than nonsocial posts (no people visible; mean 10.34, SD 13.19, P<.001). CONCLUSIONS In terms of content and processes, alcohol posts on social media are social in nature and a part of young people’s everyday social lives. Interventions aiming to decrease alcohol posts should therefore focus on the broad social context of individuals in which posting about alcohol takes place. Potential intervention strategies could involve making young people aware that when they post about social gatherings in which alcohol is visible and tag others, it may have unintended negative consequences and should be avoided.

scholarly journals Usage of Social Media by Leading Political Parties in General Election 2018 of Pakistan

2020 ◽  
Vol V (III) ◽  
pp. 32-43
Author(s):  
Ashraf Iqbal ◽  
Kishwer Perveen ◽  
Saima Waheed
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Political Parties ◽  
Social Networking ◽  
Political Party ◽  
Social Networking Sites ◽  
Dominant Party ◽  
The Social ◽  
Setting Theory ◽  
Social Media Tools

Social Networking sites are highly used for political proposes. In this study, the research tried to search the usage of social media by political parties during elections campaigns 2018 in Pakistan. The researcher applied the agenda-setting theory to link the social media posts of these political parties' pages and content analysis research technique for analyzing the variables. It was concluded from the that these social media are highly used for mobilizing voters where the users of these mediums not only see these posts but also like, comment and share for responding about what is uploaded on these social media pages by the representatives of political parties. It is concluded that from three trending political parties, PTI emerged as the most dominant party by using these social media tools, by uploading a maximum number of posts, by mobilizing voters to vote for a specific political party.

Hyperreality of #BlackLivesMatter Movement on Social Media

2021 ◽  
Vol 37 (3) ◽  
pp. 288-303
Author(s):  
Ghozian Aulia Pradhana ◽  
◽  
Syaifa Tania ◽  
Keyword(s):  
Social Media ◽  
African American ◽  
Content Analysis ◽  
Social Networking ◽  
Social Movement ◽  
Social Networking Sites ◽  
The Other ◽  
The Social ◽  
True Meaning ◽  
Social Media Platforms

This study aims to reveal how hyperreality is reflected in using the #BlackLivesMatter hashtag on social media. The death of an African-American, George Floyd, that involved white police, has sparked outrage and demonstrations in many U.S. states. Issues pertaining to racism sparked in relation to the event, and many people protested demanding justice. The demand for justice then went into a wave of massive global protests both in offline and online realities—the #BlackLivesMatter hashtag was widely used on social media when protests were held. The #BlackLivesMatter hashtag even became a trending topic on several social media platforms, as if everyone was concerned about the issue and aiming for the same purpose. However, we might find several posts that neither reflected nor were related to the case. Some social media users put the hashtag even though their content substance was not related. This phenomenon then led to a condition of hyperreality in questioning reality from a simulation of reality. The method used in this study is content analysis which measures the sentiment of comments on Twitter and Instagram. The study found that social networking sites mobilised online movements even though they were not directly related to the #BlackLivesMatter movement. On the other hand, hashtag activism reduced the true meaning of the social movement. Therefore, the hyperreality in #BlackLivesMatter could not be seen any longer as a form of massive protests demanding justice and ending violence, but merely to gain more digital presence on social media. Keywords: Black lives matter, movement, social media, hyperreality, hashtag activism.

scholarly journals The impact of social networking sites on the lives of individuals within Palestinian society during the period 2015-2020 "Afield study applied to the residents of Bethlehem – Palestine": أثر مواقع التواصل الاجتماعي الإلكترونية على حياة الأفراد داخل المجتمع الفلسطيني خلال الفترة ما بين 2015 – 2020 " دراسة ميدانية مطبقة على سكان مدينة بيت لحم – فلسطين"

2020 ◽  
Vol 4 (4) ◽  
Author(s):  
Abdelmajid Nayif Alawneh
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Research Community ◽  
Negative Consequences ◽  
A Value ◽  
Impact Rate ◽  
The Social ◽  
Palestinian Society ◽  
The Impact

The aim of this research is to determine the extent of the impact resulting from electronic social networking sites with their various indicators on the lives of members of the Palestinian society in all aspects of living. The researcher has used the descriptive analytical method and the questionnaire tool in collecting field data, as the research community was a resident of the Palestinian city of Bethlehem located south The West Bank from all aspects of life and living for them, and the sample taken from the research community reached (888) individuals, with a percentage (3%) of the entire research community, and this research has reached a set of important results on this topic, one of the most important being that most users The reality of social media are from the young category, and that the most used website is Facebook compared to jealousy, as it turns out that the most affected aspects of life from electronic social networking sites are the social aspect, whose impact ratio has reached a value (1.90%) followed by the religious side, which came The percentage of being affected by social media has reached a value of (3.87%), then came the educational aspect, which has reached an impact rate of (4. 83%), then the behavioral aspect came with an impact rate of (3. 81%) then, culturally, at a value of (78%), as for the psychological aspect, which reached a value of 2.63%), another and the lowest of these values ​​came to the economic aspect, which reached a value (9.58%), thus forming the least effects resulting from the existence and use of sites. Electronic social networking within the Palestinian society. As for the nature of the relationship between social media and the aspects of life for members of Palestinian society, a strong and statistically significant relationship has emerged, and the nature of this relationship came in a direct way between each of the subscription period, the number of hours of daily use, the number of added friends, the goal of the subscription, and the number of sites The electronic system used and between the various aspects related to the life of the members of the Palestinian society represented in the social, religious, educational, behavioral, cultural, psychological and economic fields. At the end of the research, the researcher made a number of recommendations at the public and private levels that came from the most important of them. The time for awareness-raising by educational institutions represented in schools and universities to warn against the increase in the use of such sites and warn of the negative consequences resulting from them, and to identify the main issues in which the use of electronic social networking sites that are beneficial to the user are required, especially in social, behavioral, and other aspects.  

Empirical Study of Cyber Harassment among Social Networks

2014 ◽  
pp. 1717-1730
Author(s):  
Joanne Kuzma
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Electronic Media ◽  
Protective Measures ◽  
Cyber Harassment ◽  
The Social ◽  
Negative Effect ◽  
Communication Methods

The growth of Online Social Networking sites has brought new services and communication methods to consumers. However, along with benefits, serious problems such as online cyber harassment have recently come to the forefront of the electronic media. This behavior can have significant negative effect on individuals, businesses and the social networks. Some sites have begun to provide some levels of protection and create specific anti-harassment policies in their terms of service along with implementing protection technologies. However, these protective measures are not consistent among social media, leaving some consumers at greater risk. This study analyzed 60 worldwide social sites and determined the level of cyber-harassment protection. It reviewed statistical differences among geographical-based social networks. The results showed significant gaps among various social networks, but suggests methods for improving consumer safeguards to provide consistent levels of protection.

The Role of Social Networking in the Social Reform of Young Society

2015 ◽  
Vol 6 (1) ◽  
pp. 61-75 ◽  
Author(s):  
Emad Abu-Shanab ◽  
Mushera Frehat
Keyword(s):  
Social Networks ◽  
Young People ◽  
Social Networking ◽  
Social Networking Sites ◽  
Social Reform ◽  
Social Issues ◽  
Empirical Test ◽  
Intention To Use ◽  
The Social ◽  
Future Work

Social networks are virtual communication sites that allow its participants to connect, building relationships, and collaborate on social issues. It became part of our lives and spread rapidly among youth. Young people join these sites to keep strong relationships with friends and to make new ones. Therefore, it is important to investigate the factors that influence the intention to use social networking sites (SNSs) to gain better position in the social reform among young people. This study developed an integrated theoretical model which has five major factors that predict the intention to use SNSs. An empirical test was conducted, where a sample of 302 university students and an instrument containing 27 items was used. The results provide consistent evidence that all hypothesized positive associations exist except for the isolation variable. After taking into account different demographic and attitudinal variables, Facebook use still predicted respondents' social reform. The future work might focus on a specific context such as the effects of using social networks on education, and focus on students' environment in education and the influence of social network. Detailed results, conclusions and future work are stated in later sections.

A Content Analysis of Creating and Curating Musical Identity on Social Media

2020 ◽  
pp. 312-335
Author(s):  
Julie Derges Kastner
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Music Education ◽  
Social Networking ◽  
Social Networking Sites ◽  
Online Community ◽  
Teaching And Learning ◽  
Empirical Studies ◽  
Future Research ◽  
Musical Identity

Social networking sites have emerged as a way for musicians to connect, create, and collaborate, and, as a result, they have become important spaces for identity expression and formation. This chapter reveals the findings of a content analysis of 23 empirical studies focusing on social media, identity, and music or music education in order to explore the types of research methods and identity frameworks they employed, emergent themes, and possible avenues for future research. Results of this content analysis revealed three themes: (1) personal expressions of identity, as individuals sought to curate their online identities; (2) identity through social interactions, which often featured a convergence of musical and nonmusical roles; and (3) identity through teaching and learning as individuals participated and found support and encouragement in an online community. Additionally, these studies most commonly used qualitative methods, with several using a cyber ethnographic approach, and a variety of identity frameworks. The chapter closes with suggestions for future research to further explore the evolving expressions of musical identity on social networking sites.

Social networking sites and customers’ attitude towards advertisements

2019 ◽  
Vol 13 (4) ◽  
pp. 477-491 ◽  
Author(s):  
Kaustav Mukherjee ◽  
Neelotpaul Banerjee
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Purchase Intention ◽  
Positive Attitude ◽  
Social Networking Site ◽  
Customer Engagement ◽  
Content Type ◽  
The Social ◽  
The Impact

Purpose The study aims to demonstrate the impact of social media users’ positive attitude towards the social networking sites (SNS) on the generation of a positive attitude towards social networking advertisements (SNA). A favourable attitude towards the SNA thus generated can positively influence brand attitude and purchase intention. Design/methodology/approach An online survey was conducted to collect relevant data using a structured questionnaire. Structural equation modelling was conducted using the statistical software AMOS 18. Findings Empirical analysis revealed the importance of brand advertisements on the social networks in inciting a positive attitude as well as a purchase intention for the brand in the SNS users’ minds. Research limitations/implications The study has been conducted in the Indian context using Facebook as a model social networking site. Practical implications Social media being one of the most popular and user-friendly platforms for regular communications, marketers are suggested to allocate a sizeable share of the advertising budget for social media advertisements and customer engagement so as to help build a positive attitude towards the advertised brand in the SNS users’ minds. Originality/value To the best of the authors’ knowledge, the impact of users’ positive evaluation of SNS as an effective communication medium, on the generation of a positive attitude towards the SNA, has been dealt for the first time here.

Social Commerce Using Social Network and E-Commerce

2019 ◽  
pp. 327-338
Author(s):  
Roberto Marmo
Keyword(s):  
Social Media ◽  
Social Network ◽  
Social Networking ◽  
Online Shopping ◽  
Social Aspects ◽  
Future Trends ◽  
Social Commerce ◽  
Critical Factors ◽  
The Social ◽  
Online Buying

While traditional e-commerce supports the transactional and informational aspects of online shopping, social commerce fulfils the social aspects of shopping. Combining the advantages offered by social networking and e-commerce, it is possible to create a web business platform to generate and increase revenue by turning web visitors into customers. Social commerce involves social media and user contributions to assist in the online buying and selling of products and services to design and deliver better customer experiences with the help of technology. This chapter compares some technologies that can help define social commerce and social networking; it also discusses background, knowledge, challenges, and critical factors necessary for successful social commerce business. Future trends are illustrated.

A Content Marketing Framework to Analyze Customer Engagement on Social Media

2020 ◽  
pp. 45-66 ◽  
Author(s):  
Sofia Balio ◽  
Beatriz Casais
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Social Networking ◽  
Social Networking Sites ◽  
Customer Engagement ◽  
Multiple Linear Regressions ◽  
Factors Influencing ◽  
Message Interactivity ◽  
Linear Regressions ◽  
Content Marketing

Factors influencing customer engagement on Facebook have been extensively analyzed but there are barely evidences if those factors also effect customer engagement on Instagram. A digital analysis was conducted including a content analysis of the post appeals and of the message interactivity as well as multiple linear regressions to explore the influence of the factors mentioned above on customer engagement. It was possible to conclude which factors can be used to increase customer engagement on social media, namely message interactivity and certain post appeals. Different conclusions are withdrawn when comparing Facebook to Instagram, proving empirically that different social networking sites have distinct influence on customer engagement. This chapter is relevant for content and social media strategies and helps brands increase their customer engagement.

Social Networking

2015 ◽  
pp. 118-130
Author(s):  
Vladlena Benson
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Information Disclosure ◽  
Personal Information ◽  
Social Technology ◽  
Research Directions ◽  
Social Networking Services ◽  
Social Settings ◽  
The Social

As the social technology matured in recent years, so did the threat landscape of the online medium. Fears about breaches of privacy and personal information security seem to dominate the list of concerns of social media users described in literature. Popular press continually reports cases of inadvertent and malicious information disclosure and breaches, cyberbullying, and stalking. Yet, social networking sites proliferated into all areas of human activity. The factor causing this phenomenon lies in the trusted nature of networks and the sense of trustworthiness of this easy-to-use technology. The formation of trust into social technology has attracted much attention, and this chapter offers an overview of the trust predictors in social settings. It continues with a retrospective into the threat landscape and the use of personalisation by social networking services to counter some of these threats. Further research directions are discussed.

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