scholarly journals eSport Addiction, Purchasing Motivation and Continuous Purchasing Intention on eSport Peripheral Products

2021 ◽  
Vol 11 (1) ◽  
pp. 21-33
Author(s):  
Yu-Tai Wu ◽  
◽  
Jon-Chao Hong ◽  
Yu-Feng Wu ◽  
Jian-Hong Ye
Keyword(s):  
Structural Equation ◽  
Extrinsic Motivation ◽  
Positive Impact ◽  
Behavioral Control ◽  
Large Population ◽  
Reliability And Validity ◽  
Modern Society ◽  
Perceived Behavioral Control ◽  
Online Questionnaire ◽  
Intrinsic And Extrinsic Motivation

eSport games have become a significant trend among modern society. Many related peripheral products have been launched in large numbers, and the craze has brought huge consumer market, especially in China with its large population. However, there is currently little research on the purchase motivation of eSports. Therefore, based on the Self-determination theory and the Theory of planned behavior, a research model is proposed and the structural equation model is verified. In this study, the Chinese eSports players were invited to fill in the online questionnaire by means of intentional sampling. The effective data was 361, and the effective recovery rate was 81.5%. The data was tested using SPSS for reliability and validity, and then tested by AMOS. The results showed that eSport addiction had a positive impact on intrinsic and extrinsic motivation. Moreover, intrinsic and extrinsic motivation had a positive influence on perceived behavioral control, while perceived behavioral control had a positive impact on the continuous to purchase.

scholarly journals What drives people's intention toward live stream broadcasting

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Guan-Yu Lin ◽  
Yi-Shun Wang ◽  
Yu-Min Wang ◽  
Meng-Hsuan Lee
Keyword(s):  
Locus Of Control ◽  
Personality Traits ◽  
Structural Equation ◽  
Extrinsic Motivation ◽  
Behavioral Control ◽  
Facial Attractiveness ◽  
Equation Modeling ◽  
Big Five Personality ◽  
Perceived Behavioral Control ◽  
Content Type

PurposeThe study aims to examine the relationships among personality traits (i.e. the Big Five personality traits and locus of control), self-perceived facial attractiveness, motivations (i.e. intrinsic and extrinsic motivation) and intention toward live stream broadcasting. It also investigates the moderating role of perceived behavioral control in the relationship between motivations and intention.Design/methodology/approachData collected from a sample of 637 participants are used to examine the research model and test the hypotheses with the employment of partial least squares structural equation modeling.FindingsThe study shows that motivations and perceived behavioral control are significant predictors of intention. Perceived behavioral control has a significant moderating effect between motivations and intention. Intrinsic motivation is positively influenced by self-perceived facial attractiveness, agreeableness, extraversion and internal locus of control, while extrinsic motivation is positively predicted by self-perceived facial attractiveness, conscientiousness and extraversion.Originality/valueThis study enhances our understanding of the determinants of intention toward live stream broadcasting by exploring its relationships with motivations, self-perceived facial attractiveness and personality, as well as the moderating effects of perceived behavioral control.

scholarly journals Applying a Comprehensive Action Determination Model to Examine the Recycling Behavior of Taipei City Residents

2021 ◽  
Vol 13 (2) ◽  
pp. 490
Author(s):  
Wei-Ta Fang ◽  
Mei-Hsuan Huang ◽  
Bai-You Cheng ◽  
Rong-Jeo Chiu ◽  
Yi-Te Chiang ◽  
...  
Keyword(s):  
Social Norms ◽  
Environmental Sustainability ◽  
Structural Equation ◽  
Positive Impact ◽  
Behavioral Control ◽  
Positive Influence ◽  
Perceived Behavioral Control ◽  
Personal Norms ◽  
Taipei City ◽  
Recycling Behavior

With the occurrence of rapid global economic growth concerns about waste and its related effects on the environment are on the rise. There has been an increasing focus towards sustainable development and waste recycling as part of environmental sustainability strategies, and the encouraging of recycling behavior has received considerable attention from various environmental stakeholders. While numerous studies have used grounded theories such as the theory of planned behaviors and the norm activation model to examine environmental behaviors, a lack of consideration of other important variables in these studies has been revealed. This study aimed to address this gap by adopting the comprehensive action determination model, which comprises a wider group of influencing variables related to norms, intentions, situations, and habits. This model was tested using structural equation modelling with a sample of 386 valid questionnaires collected from Taipei City residents in the domain of recycling behaviors. Results indicated that awareness had a positive influence on personal norms towards recycling behaviors; social norms had a positive influence on personal norms towards recycling behaviors; attitudes had a positive influence on recycling intentions; social norms had a positive influence on recycling intentions; personal norms had a positive influence on recycling intentions; perceived behavior control had a positive influence on recycling intentions; recycling intentions had a positive influence on recycling behavior; and recycling habits had a positive influence on recycling behavior. However, findings did not support the positive impact of perceived behavioral control on recycling behavior.

Green computing intent and behavior of Pakistani academic librarians: PLS-SEM analysis

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Saira Hanif Soroya ◽  
Khalid Mahmood ◽  
Muhammad Shahid Soroya ◽  
Sumaira Hussain ◽  
Aleeha Ilyas
Keyword(s):  
Structural Equation ◽  
Positive Impact ◽  
Behavioral Control ◽  
Strong Predictor ◽  
Green Computing ◽  
Academic Librarians ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Content Type ◽  
And Behavior

PurposeIn the age of global warming where there is a need to go green in various sectors of life, it is also an urgent need for different IT industries and companies to incorporate green agenda. The green agenda is also dependent on human behavior. Therefore, it is equally important to explore the factors that positively affect green computing behavior. In this regard, contextual considerations are important. Thus, the purpose of this study is to explore the green computing intent and behavior of heavy IT users, i.e. librarians underpinning the theory of planned behavior.Design/methodology/approachThe study was based on a quantitative research design. A total of 181 survey-based online questionnaires were filled by Pakistani university librarians. The proposed hypothetical model was tested using structural equation modeling in SmartPLS v3.2.FindingsThe study findings confirm that attitude and perceived behavioral control have a significant positive impact on the intention to adopt green computing behavior (GC behavior) among academic librarians. The findings further reveal that green computing awareness proved a strong predictor of green computing behavior, as it not only affects GC behavior but also impacts positively on attitude and perceived behavioral control that ultimately affects GC behavior through intention.Originality/valueThe study argues that green computing behavior is dependent on several predictors that can be deployed to develop a positive behavior towards green computing. The study is important as it is the first time conducted on one of the heavy IT user groups, i.e. librarians.

scholarly journals Determinants of the Public Health Promotion Behavior: Evidence from Repurchasing Health Foods for Improving Gastrointestinal Tract Functions

2020 ◽  
Vol 17 (20) ◽  
pp. 7604 ◽  
Author(s):  
Ku-Yuan Lee ◽  
Chien-Yu Wei ◽  
Min-Hua Wu ◽  
Chi-Ming Hsieh
Keyword(s):  
Public Health ◽  
Structural Equation ◽  
Positive Impact ◽  
Behavioral Control ◽  
Health Belief ◽  
Negative Influence ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Repurchase Intention ◽  
Health Food

Researchers believe that health foods can promote health and that the consumption of health foods can effectively help people to maintain their health. This study mainly adopted the health belief model (HBM) integrated with perceived behavioral control to investigate the repurchase behavior of consumers with regard to health foods that improve gastrointestinal functions. We obtained 550 valid questionnaires from consumers who had purchased gastrointestinal health foods and conducted structural equation modeling. Results from our analysis revealed that perceived susceptibility, perceived severity, perceived benefits of action, and perceived behavioral control exert a positive influence on repurchase intention and that perceived barriers of action exerts a negative influence on repurchase intention. Furthermore, repurchase intention was found to have a positive impact on repurchase behavior. The results of this study can be used as a reference for health food marketing strategies and public health behavior promotions.

scholarly journals Factors Influencing Young Drivers’ Willingness to Engage in Risky Driving Behavior: Continuous Lane-Changing

2021 ◽  
Vol 13 (11) ◽  
pp. 6459
Author(s):  
Xiaoxiao Wang ◽  
Liangjie Xu
Keyword(s):  
Perceived Risk ◽  
Structural Equation ◽  
Behavioral Control ◽  
Integrated Model ◽  
Equation Model ◽  
Perceived Behavioral Control ◽  
Online Questionnaire ◽  
Lane Changing ◽  
Young Drivers ◽  
Willingness To Engage

Young adults have a tendency to drive unsafely and put themselves at a high level of risk. Continuous lane-changing is one such kind of risky behavior. This study aimed to investigate the factors that influence young drivers based on an integrated model of the prototype willingness model (PWM) and the theory of planned behavior (TPB). The validity of the model was evaluated by data collected from 481 young drivers through an online questionnaire. The structural equation model was used to test the proposed model, and the findings indicated that young drivers’ willingness to engage in continuous lane-changing was influenced by attitude, subjective norms, perceived behavioral control, perceived risk, prototype similarity, and prototype favorability. The integrated model of PWM-TPB accounted for 58.3% of the variance in young drivers’ willingness, and the findings possess implications for designing effective interventions.

scholarly journals Integrating Personal and Pro-Environmental Motives to Explain Italian Women’s Purchase of Sustainable Clothing

2021 ◽  
Vol 13 (19) ◽  
pp. 10841
Author(s):  
Valentina Carfora ◽  
Giulia Buscicchio ◽  
Patrizia Catellani
Keyword(s):  
Structural Equation ◽  
Behavioral Control ◽  
Self Report ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Online Questionnaire ◽  
Mediation Analyses ◽  
Intention To Purchase ◽  
Personal Norm ◽  
The Impact

Despite increased knowledge of the impact of clothing production on the environment, the general public still has a low intention to purchase sustainable clothing. The present study analyzed the psychosocial predictors of Italian women’s intention to purchase sustainable clothing, proposing an integration of the Theory of Planned Behavior (TPB) and the Value-Belief-Norm (VBN) approaches. Participants (N = 286) filled in a self-report online questionnaire, measuring Italian women’s intention to purchase sustainable clothing, as well as TPB variables, such as subjective norm, attitude, and perceived behavioral control, and VBN variables, such as egoistic and biospheric values, awareness of consequences, and personal norm. Results of structural equation modeling showed that the TPB + VBN integrated model predicted women’s intention to purchase sustainable clothing. Personal norm and attitude were the strongest predictors of intention. Mediation analyses showed the indirect impact of the VBN chain (from values to moral norm) on intention. Discussion focusses on the psychosocial dimensions that public policy, non-governmental organizations, and clothing companies should consider when promoting the purchase of sustainable clothing.

scholarly journals Impact of the Optimistic Perspective on the Intention to Create Social Enterprises: A Comparative Study Between Portugal and Spain

2021 ◽  
Vol 12 ◽  
Author(s):  
Clara Margaça ◽  
Brizeida Raquel Hernández-Sánchez ◽  
Giuseppina Maria Cardella ◽  
José Carlos Sánchez-García
Keyword(s):  
Structural Equation ◽  
Positive Impact ◽  
Behavioral Control ◽  
Entrepreneurial Intention ◽  
Social Enterprises ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Social Entrepreneurs ◽  
Convenience Sample ◽  
The Impact

Social entrepreneurship (SE) enables business consolidation, combined with the production of positive impact and improvements in society. Aligned with 2030 Agenda for the achievement of the United Nations Sustainable Development Goals, it is important to clarify the role of social entrepreneurs, as they are making visible the impact of their creative ideas in several areas, from civic engagement to the environment, health and learning. The main purpose of this study is to specify a model of social entrepreneurial intention (SEI) and explore it by country, based on the dimensions of the Theory of Planned Behavior and how these are mediated by spirituality and optimism. With a convenience sample of 1476 Portuguese and Spanish students, Structural Equation Modeling (SEM) was used. For a deeply understanding, variables within the model were compared by country using t-rest, and multivariate analysis was done by each one separately. The mean comparison between countries, demonstrated that there are differences only between perceived behavioral control (PBC), Spirituality, Optimism and SEI, with Portuguese students scoring the highest values, in all variables except Optimism. A mediation path was carried out, and Spirituality mediate a significant effect between the three TPB dimensions in Portuguese students, but not in students from Spain. Finally, after discussing the results, theoretical and practical contributions are analyzed, with regard to the field of SE in Portugal and Spain, and alternatives are pointed out for a more social and sustainable entrepreneurial future.

scholarly journals Antecedents of the Intention and Behavior Toward Purchase of Counterfeit Luxury Goods in an Emerging Economy: a Study of Young Vietnamese Consumers

2017 ◽  
Vol 8 (2) ◽  
pp. 207-224
Author(s):  
Nguyen Thi Tuyet Mai ◽  
Nguyen Hoang Linh
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Positive Impact ◽  
Behavioral Control ◽  
Emerging Economy ◽  
Purchase Behavior ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Luxury Goods ◽  
And Behavior

This study examines some antecedents of the intention and behavior toward buying counterfeit luxury goods among young consumers in Vietnam, an Asian emerging economy. The data was obtained from university undergraduate students in Hanoi, the capital of Vietnam. The results of structural equation modeling show support for most of our hypotheses. The findings indicate that materialism (the centrality component) has positive impact on attitude toward purchase of counterfeit luxury goods. Attitude and subjective norm toward counterfeit luxury goods are found to be positively related to purchase intention, while perceived behavioral control is not found to have a direct impact on purchase intention. In addition, perceived behavioral control and purchase intention are found to be significant predictors of purchase behavior. The research findings are discussed and implications for managers and policy makers are provided.  

scholarly journals Attitude Fosters Support for Indonesia’s Drug War: A Quantitative Analysis of The University Students of Indonesia

2018 ◽  
Vol 13 ◽  
pp. 2271-2781
Author(s):  
Queenie Pearl Villalon Tomaro ◽  
Dyah Mutiarin ◽  
David N. Almarez
Keyword(s):  
University Students ◽  
Structural Equation ◽  
Positive Impact ◽  
Behavioral Control ◽  
Public Support ◽  
War On Drugs ◽  
Subjective Norm ◽  
Perceived Behavioral Control ◽  
Drug War ◽  
The Core

This quantitative study investigates the direct attributors to the formation of the intention of the Indonesian university students in supporting the War on Drugs of the Widodo administration. The core of this research rest upon the imperative role of public support to the furtherance of the enforcement of contentious policies such as the War on Drugs This study is theoretically anchored from the Theory of Planned Behavior of Icek Ajzen which links Attitude, Subjective norm, and Perceived Behavioral Control to intention - the intention to support the War on Drugs of Jokowi’s administration. In answer to the questions raised by the research, a self-reported questionnaire survey was conducted to 194 students enrolled in selected universities in Indonesia, namely, Universitas Gadjah Mada, Universitas Islamic Institute, and Universities Muhammadiyah Yogyakarta. Structural Equation Modelling and regression analysis was employed in evaluating and analyzing the results gathered from the survey. The analysis revealed that among Attitude, Subjective Norm, and Perceive Behavioral Control, only Attitude has emerged to have a positive impact over the intention of the students to support Indonesia’s Drug War Strategies. Hence, positive attitude towards the drug war is argued to drive intentions of support from the public. Consequently, in programs aimed at increasing public support for Drug War, attitude transformation strategies must be the core focus.

The Role of Affect in the Development of Entrepreneurial Intentions

2020 ◽  
Vol 0 (0) ◽  
Author(s):  
Héctor Pérez-Fernández ◽  
Juan Bautista Delgado-García ◽  
Natalia Martín-Cruz ◽  
Ana Isabel Rodríguez-Escudero
Keyword(s):  
Structural Equation ◽  
Positive Impact ◽  
Behavioral Control ◽  
Entrepreneurial Intention ◽  
Equation Model ◽  
Entrepreneurial Intentions ◽  
Perceived Behavioral Control ◽  
Affective Traits ◽  
Entrepreneurial Cognition

AbstractAdvances on the study of entrepreneurial intention among students from universities motivate to further investigate the factors behind this intention. In this paper, we focus on the effect of affective traits (positive and negative) on the entrepreneurial intention antecedents proposed by Ajzen’s theory of planned behavior drawing on the arguments of affect priming. Using a sample of 597 students from Spain, we use structural equation model to test our hypotheses. Our results show that positive affective traits have a positive impact on the attitude toward entrepreneurship (ATE), perceived behavioral control of entrepreneurship (PBC), and social norms toward entrepreneurship (SN). Negative affective traits negatively influence ATE and SN, but not PBC. In addition, using a K-means clustering analysis and an analysis of variance, our study further explores how different affective personalities relate to a particular level of entrepreneurial intention. Our results contribute to understand of the psychological processes that influence entrepreneurial intention. Overall, our research contributes to the literature on affect and entrepreneurial cognition by evaluating the interaction of affect and the cognitive antecedents of entrepreneurial intention.

Sign in / Sign up

Export Citation Format

Share Document