scholarly journals Social Impact: Theories, Tools and Examples of Propaganda and Persuasive Statements used in Polish Elections of 2015

2016 ◽  
pp. 21-29
Author(s):  
Aleksandra Synowiec
Keyword(s):  
Public Opinion ◽  
Media Literacy ◽  
Social Impact ◽  
Theoretical Background ◽  
Media Content ◽  
Parliamentary Election ◽  
Election Campaigns ◽  
American Institute ◽  
Media Impact ◽  
Empirical Contribution

Objectives. The purpose of presented study is to discuss the chosen theories, mechanisms and tools of social impact, which allow influencing individuals and groups, in reference to Polish election campaigns 2015. The effectiveness of media content influence on the recipient is considered with view to achieving the expected results, such as changes in behaviour, attitudes, etc. This issue is relevant in Poland and there is a need to analyse it. Methodology. This study is both theoretical and empirical. Theoretical background includes considering the concept of social impact and the origins of shaping public opinion, inspired by the John Zaller’s classic work “The Nature and Origins of Public Opinion” (1992). The empirical contribution involves the content analysis of the set of examples from Polish presidential and parliamentary election campaigns of 2015. Results and Conclusions. The techniques described and classified by the American Institute for Propaganda Analysis in the far 1937, were broadly used in Polish media within the 2015 presidential and parliamentary election campaigns. Referring to the classic examples of media impact, the author considers the relevance of the propaganda tools. Based on the analyses of the concrete election cases, a conclusion is substantiated that such old propaganda techniques as word games, false connections, special appeals, name calling and glittering generalities are still effectively used in the contemporary communication, despite the improving of people’s media literacy and competence.

March 31, 2019 Local Elections and the Media

2020 ◽  
pp. 136-151
Author(s):  
Ceren Yegen
Keyword(s):  
Public Opinion ◽  
Real Time ◽  
Media Content ◽  
Local Elections ◽  
Election Campaigns ◽  
The Public ◽  
Governance Process ◽  
The Media ◽  
Public Opinion Polls ◽  
Opinion Polls

Voters in a democracy contribute to the governance process and mediate the legitimacy of equality and pluralism. This is of great importance in terms of understanding and legitimizing the true meaning of democracy. In the last decade, Turkey has experienced many elections. Local elections on March 31, 2019 were very important. They were quite different in terms of the presentation of political parties and their candidates in the media because both politicians and the public ascribed a lot of meaning to these elections. Therefore, the media showed great interest in the March 31, 2019 local elections, frequently featuring public opinion polls, election campaigns, and political statements that informed voters in real time. This chapter examines the media content of the March 31, 2019 elections.

scholarly journals Detection of Induced Activity in Social Networks: Model and Methodology

2021 ◽  
Vol 13 (11) ◽  
pp. 297
Author(s):  
Dmitrii Gavra ◽  
Ksenia Namyatova ◽  
Lidia Vitkova
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Public Opinion ◽  
Civil Society ◽  
Theoretical Background ◽  
Election Campaigns ◽  
Special Operations ◽  
The Public ◽  
Political Project ◽  
Political Election

This paper examines the problem of social media special operations and especially induced support in social media during political election campaigns. The theoretical background of the paper is based on the study fake activity in social networks during pre-election processes and the existing models and methods of detection of such activity. The article proposes a methodology for identifying and diagnosing induced support for a political project. The methodology includes a model of induced activity, an algorithm for segmenting the audience of a political project, and a technique for detecting and diagnosing induced support. The proposed methodology provides identification of network combatants, participants of social media special operations, influencing public opinion in the interests of a political project. The methodology can be used to raise awareness of the electorate, the public, and civil society in general about the presence of artificial activity on the page of a political project.

MODERN EDUCATIONAL APPROACHES IN THE TRAINING OF EXPERTS FOR MEDIA INDUSTRY

2019 ◽  
pp. 258-261
Author(s):  
I.V. Karpova
Keyword(s):  
Public Relations ◽  
Media Literacy ◽  
Research Training ◽  
Educational Process ◽  
Professional Standards ◽  
Media Content ◽  
Media Industry ◽  
New Paradigm ◽  
Training Course ◽  
Training Research

In the article the question of a new paradigm creating in training students on the course “Advertising and Public Relations”, focused on formation of competences and labour functions presented by professional standards is revealed. Media content as a didactic unit of educational process stipulates the necessity to develop additional abilities, media literacy, in particular. Media literacy is the basis of media competence. The specificity of the training course defines the choice of approaches to training: research training and electronic training.

Fake News im Wahlkampf

2021 ◽  
Author(s):  
Jessica Flint
Keyword(s):  
Social Networks ◽  
Public Opinion ◽  
Fundamental Rights ◽  
Election Campaigns ◽  
Fake News ◽  
Forming Process ◽  
Private Companies ◽  
The Future

The urgency of regulating fake news on social networks regarding election campaigns is more evident than ever. This poses considerable difficulties for legislative practice. It is important to consider the fundamental rights of the parties involved without the state's influence on the formation of public opinion becoming too great. The current options of reacting to fake news do not suffice to ensure a free opinion-forming process. This publication makes an innovative proposal as to how social networks – especially Facebook – can be regulated in the future in such a way that the discourse is strengthened and the alarming influence of private companies on the formation of opinion is limited.

scholarly journals Advancing children’s news media literacy: learning from the practices and experiences of young Australians

2018 ◽  
Vol 41 (5) ◽  
pp. 689-707
Author(s):  
Tanya Notley ◽  
Michael Dezuanni
Keyword(s):  
Social Media ◽  
Media Literacy ◽  
News Media ◽  
Social Impact ◽  
Literacy Learning ◽  
Literacy Education ◽  
Fake News ◽  
News Stories ◽  
Media Literacy Education ◽  
Nationally Representative

Social media use has redefined the production, experience and consumption of news media. These changes have made verifying and trusting news content more complicated and this has led to a number of recent flashpoints for claims and counter-claims of ‘fake news’ at critical moments during elections, natural disasters and acts of terrorism. Concerns regarding the actual and potential social impact of fake news led us to carry out the first nationally representative survey of young Australians’ news practices and experiences. Our analysis finds that while social media is one of young people’s preferred sources of news, they are not confident about spotting fake news online and many rarely or never check the source of news stories. Our findings raise important questions regarding the need for news media literacy education – both in schools and in the home. Therefore, we consider the historical development of news media literacy education and critique the relevance of dominant frameworks and pedagogies currently in use. We find that news media has become neglected in media literacy education in Australia over the past three decades, and we propose that current media literacy frameworks and pedagogies in use need to be rethought for the digital age.

scholarly journals Public Opinion Polls and Experts in Election News

2016 ◽  
Vol 12 (1) ◽  
pp. 127
Author(s):  
Guðbjörg Hildur Kolbeins
Keyword(s):  
Public Opinion ◽  
News Media ◽  
News Coverage ◽  
Online News ◽  
Parliamentary Election ◽  
Radio Stations ◽  
News Stories ◽  
Election News ◽  
Public Opinion Polls ◽  
Opinion Polls

By employing the theoretical framework of framing, the present paper attempts to examine the Icelandic media’s coverage of the 2013 parliamentary election by paying particular attention to coverage of public opinion polls and the policies of the political parties, i.e. the “horse-race” frame and the issue frame, and to examine media’s reliance on experts for interpretation of election news. Seven online news media, two newspapers, two radio stations and two television channels were monitored for 25 days prior to Election Day, i.e. from April 2 to April 26, 2013, - resulting in 1377 election news stories. The findings show, for example, that 29.8% of all the election news stories had public opinion polls as their primary angle while 12% of the stories were primarily issue-oriented. In addition, the media rely on experts for interpretation of the polls; five of the 10 most interviewed or quoted sources on public opinion surveys were political science experts who were affiliated with universities. Finally, news coverage of polls was generally amplified as media outlets had a tendency to report on public opinion polls that were commissioned by other media.

American Institute of Public Opinion-Surveys, 1935-38

1938 ◽  
Vol 2 (3) ◽  
pp. 373 ◽  
Author(s):  
George Gallup ◽  
Claude Robinson
Keyword(s):  
Public Opinion ◽  
American Institute ◽  
Public Opinion Surveys
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