MODERN EDUCATIONAL APPROACHES IN THE TRAINING OF EXPERTS FOR MEDIA INDUSTRY

2019 ◽  
pp. 258-261
Author(s):  
I.V. Karpova
Keyword(s):  
Public Relations ◽  
Media Literacy ◽  
Research Training ◽  
Educational Process ◽  
Professional Standards ◽  
Media Content ◽  
Media Industry ◽  
New Paradigm ◽  
Training Course ◽  
Training Research

In the article the question of a new paradigm creating in training students on the course “Advertising and Public Relations”, focused on formation of competences and labour functions presented by professional standards is revealed. Media content as a didactic unit of educational process stipulates the necessity to develop additional abilities, media literacy, in particular. Media literacy is the basis of media competence. The specificity of the training course defines the choice of approaches to training: research training and electronic training.

Preparing to Be Digital

2018 ◽  
pp. 78-89
Author(s):  
Katherine G. Fry
Keyword(s):  
Higher Education ◽  
Critical Pedagogy ◽  
Media Literacy ◽  
Media Ecology ◽  
Media Industry ◽  
New Paradigm ◽  
Participatory Communication ◽  
Communication Space ◽  
Core Concepts ◽  
Part Model

Today most media messages are shaped by and circulate within the multi-faceted, always available, participatory communication space called the digital environment. This participatory, de-centralized space indicates a paradigm shift in media and communication, and therefore in the culture at large. In the new paradigm, comprehensive media ecology-infused media literacy is necessary not only in the disciplines of communication and media studies, but across higher education. One media department at a U.S. urban university is beginning to implement a comprehensive five-part model of activist media literacy education as it transitions from traditional media industry training to deeper media literacy-informed education. The five-part model engages core concepts from media ecology, critical cultural studies, and critical pedagogy, with a final goal of educating enlightened media practitioners interested in seeking social change. In the emerging media environment, messages, forms, and new ways of thinking and being ought to be the mandate of twenty-first century higher education.

scholarly journals Pоlitical Media Texts and The Problem of Confidence: Modern Challenges

2019 ◽  
Vol 9 (5) ◽  
pp. 15-21
Author(s):  
T. L. Kaminskaya
Keyword(s):  
Content Analysis ◽  
Discourse Analysis ◽  
Media Literacy ◽  
Modern Society ◽  
Professional Standards ◽  
Media Content ◽  
Fake News ◽  
Expert Survey ◽  
Media Audiences ◽  
Media Texts

The article deals with the problem of trust in society laying on the axis “society-power-media” . The author provided an overview of approaches to the concept of trust in different paradigms of humanitarian studies of the last quarter of the century . As our analysis has shown, trust in modern society is challenged by a new challenge — the spread of fake news . Summarising the data of discourse analysis, content analysis of media, as well as of expert survey of journalists of social and political media, the author highlighted the ways of society’s struggle with fake news . Among these methods are technological solutions for news recognition and removal, legislative restrictions on media content, improvement of journalistic ethical and professional standards and increasing media literacy of target media audiences .

Hard and light gamification in education: Which one to choose?

2020 ◽  
Vol 1 (1) ◽  
pp. 20-27
Author(s):  
E. V. Karmanova ◽  
V. A. Shelemetyeva
Keyword(s):  
Computer Games ◽  
Educational Process ◽  
Course Development ◽  
Learning Technology ◽  
Training Course ◽  
Resource Requirements ◽  
E Learning ◽  
Characteristic Features ◽  
Game Elements

The article is devoted to the implementation of gamification methods in the educational process. The characteristic features of light and hard gamification are presented. The appropriateness of using gamification when applying e-learning technology is considered. Classification of courses based on hard gamification taking into account the technological features of development is proposed: courses-presentations, courses — computer games, VR/AR courses. The article also illustrates the use of various game elements of easy gamification using the example of the module “Level up! — Gamification” of the Moodle LMS. The capabilities of this module can be used in an electronic course by any teacher who has the skills of working with the Moodle.The authors present the analysis of the development of a training course in sales techniques using hard and light gamification technologies, where the course development was assessed for its complexity, manufacturability, and resource requirements. The results of the analysis showed that the development of courses using hard gamification requires much more financial and time-consuming than the development of courses using light gamification.The article evaluates the results of the educational intensiveness intense “Island 10–22”, held in July 2019 in Skolkovo, in which 100 university teams, teams of research and educational centers, teams of schoolchildren — winners of competitions, olympiads, hackathons (“Young Talents”) participated. The results of the intense confirmed the effectiveness of the use of light gamification methods in adult training. Thus, the conclusions presented in the article reveal a number of advantages that light gamification has in comparison with hard gamification.

PRACTICE-ORIENTED MODEL IN THE FIELD OF TRAINING “ADVERTISING AND PUBLIC RELATIONS” (42.03.01)

Communicology ◽  
2020 ◽  
Vol 8 (3) ◽  
pp. 73-93
Author(s):  
OLESYA GLUSHCHENKO ◽  
◽  
NIKITA GRISHANIN
Keyword(s):  
Public Relations ◽  
Simulation Model ◽  
Simulation Training ◽  
Training Model ◽  
Educational Process

The paper describes the practice-oriented model of training for bachelors and masters in the field of advertising and public relations, analyzes the new conditions for the transformation of training model, provides justification for the model of simulation training. The authors describe two models in simulation training, and consider the features of interaction of participants in the educational process in simulation training. This article is a logical continuation of the previous publication1, hence, it has appeared as a result of the authors’ experience of building a simulation model in this field of training.

Administration of the educational process (legal and linguistic-didactic aspects) in the conditions of quarantine and post-quarantine measures caused by covid-19

Eduweb ◽  
2021 ◽  
Vol 15 (2) ◽  
pp. 181-193
Author(s):  
Vira Mizetska ◽  
Olena Sierykh ◽  
Hanna Savchuk ◽  
Diana Yevtimova ◽  
Oleh Synieokyi
Keyword(s):  
Public Relations ◽  
Educational Process ◽  
Scientific Methods ◽  
Functional Changes ◽  
Educational Processes ◽  
Special Scientific ◽  
Science And Education ◽  
General Scientific ◽  
The Subject ◽  
The Impact

The aim of the study is to characterize the impact of the COVID-19 pandemic on the administration of the educational process on the examples of legal and linguistic-didactic aspects. The object of the study is systemic and functional changes in science and education under the influence of the COVID-19 pandemic. The subject of the study is public relations in the field of education and science in their legal and linguistic-didactic aspect under the influence of the COVID-19 pandemic. Research methods are general scientific and special scientific methods, in particular, system-structural, formal-legal, hermeneutic; methods of analysis, synthesis. As a result of the research, the peculiarities of administration of educational processes in the conditions of COVID-19 in the aspect of mechanisms of legal support of activity of bodies of education and science, linguodidactics were formulated; the characteristic of systemic changes in the sphere of education which have occurred under the influence of the distribution of a coronavirus is carried out; describe the main approaches contained in the current scientific literature to solve the above problems.

Multiponental Model Of Education According To The New Paradigm

2021 ◽  
Vol 03 (03) ◽  
pp. 365-370
Author(s):  
Ashurova Dilfuza Nabiyevna ◽  
◽  
Abjalilov Sanakul Xujamovich ◽  
Toshtemirova Kamola Ergashevna ◽  
◽  
...  
Keyword(s):  
Educational System ◽  
Modern Society ◽  
Educational Process ◽  
New Paradigm ◽  
Component System ◽  
Educational Processes ◽  
Multi Component System

In this work on the example of educational system of Uzbekistan the new paradigm of education is substantiated in the following edition: education through all life. It is demonstrated that the proposed in correspondence to this paradigm the formalized model reflects multi-component system, multi-variant approaches and cyclist of educational process in a modern society. The examples of educational processes which are modeled within the framework of proposed formalized model of education are presented.

Standardization and modernization of Kazakhstan Higher education

2021 ◽  
pp. 95-101
Author(s):  
Yu.N. Pak ◽  
◽  
Zh.S. Nuguzhinov ◽  
D.Yu. Pak
Keyword(s):  
Higher Education ◽  
Quality Assurance ◽  
Learning Outcomes ◽  
Educational Programs ◽  
Educational Process ◽  
Professional Standards ◽  
Educational Standards ◽  
The Republic ◽  
State Educational

Worked out is the analyzes of development of the Kazakhstan system of standardization of higher education on the example of several generations of state educational standards. Their features are examined in structural terms, as well as in terms of the requirements for the compulsory minimum of the educational content, the level of preparedness of graduates and learning outcomes. The dynamics of transformations in the context of expansion of universities academic freedoms, the ratio of compulsory and university components of educational programs is shown. The role of educational and methodological associations of universities of the Republic of Kazakhstan in the development of the regulatory and legal support of the educational process is emphasized. The relevance of introducing the competence-based approach in higher education on the basis of combining educational and professional standards is noted. It is shown that inconsistent and hasty reforms, uncompetitive level of teachers’ remuneration, expanding bureaucratization, underdeveloped quality assurance culture do not contribute to the successful modernization of higher education.

scholarly journals Media economically oriented tecnologies in mass media activity

2020 ◽  
Author(s):  
Olga Nikolaevna Kasperovich-Rynkevich
Keyword(s):  
Content Analysis ◽  
Mass Media ◽  
Effective Mass ◽  
Cost Effective ◽  
Media Content ◽  
Media Industry ◽  
Global Media ◽  
Media Technologies ◽  
The Media ◽  
Industry Trends

This article explores cost-effective mass media technologies. The experience of the use of paid access to the media content of Belarus was studied, the author also made the forecast on its future functioning. The paper provides global media industry trends and focuses on the use of messagers to promote content and increase the target audience of mass media. The research used the methods of content analysis and a written survey. During the study the author revealed that the media economically oriented technologies help to make a profit through distribution of content and formation of a loyal mass media audience.

scholarly journals The way public relations practitioners influence media agendas in Vietnam

2020 ◽  
Vol 5 (1) ◽  
Author(s):  
Van Thi Hong Loan
Keyword(s):  
Public Relations ◽  
Empirical Evidence ◽  
Research Data ◽  
Media Content ◽  
Media Relations ◽  
The West ◽  
Public Relations Practitioners ◽  
The Public ◽  
The Media ◽  
The Way

The paper provides empirical evidence for the development of the theory of media agendasetting. The power of the media, according to the theory, has been changed in public relations in Vietnam. Public relations practitioners have power to shape media content as they desire. This research uncovers that public relations practitioners not only impact media agendas as the theory describes, but also do the job of journalists. While public relations practitioners in the West use framing and information subsidies to influence media agendas for the public, this study indicated that practitioners in Vietnam tend to be responsible for public relations editorials that are considered as the main duty of media people. The paper additionally explains the way Vietnamese journalists conduct news to underpin understanding of the characteristics of media relations in the country. This paper also presents a Tripolar model of corporate, media and public agendas which was designed based on the research data.

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