scholarly journals Linguistic and functional-style features of Ukrainian advertising publications in the social network of Facebook

2018 ◽  
pp. 49-60
Author(s):  
Olga Pyatetska
Keyword(s):  
Social Network ◽  
Social Cognitive ◽  
Word Formation ◽  
Target Audience ◽  
Advertising Agencies ◽  
Contact Call ◽  
The Social ◽  
The Media ◽  
Marketing Tool ◽  
Active Processes

The article analyzes the linguistic and functional-style features of advertising posts in the social network of Facebook on the example of the Ukrainian advertising agency "Kiwi Agency", whose purpose is to increase the process of selling and providing various commercial services on the media market; the main extralinguistic factors that influence the linguistic organization of this genre of Internet communication are determined. It has been established that advertising agencies that carry out an advertising campaign through the social network Facebook, attract SMM managers, copywriter and graphic designer. The main requirements for the creation of advertising posts are the uniqueness of the text, creativity, adaptability to the target audience, expressiveness, easiness of perception of information, call - to - action, correspondence of the text and its visual part. The conducted analysis of advertising publications made it possible to distinguish their main functions, which their structural and content features are related to: contact, call, information-entertaining, social, cognitive; find out the most important extralinguistic factors of the writing of posts, which include: purpose and communication tasks, adaptation to the target audience, information media, the influence of other languages ​​and cultures, etc., which led to the use englishisms, neologisms, created from the name of the brand of toys or abbreviation of the store "House of Toys", which is played by various variants: repetitions, alliteration, graphic means, rhyming, lexemes with affixes of an enlarged sign, exclamations, isotopes, imperative-vocative and nominative syntactic constructions; the use of speech techniques and allusions - the recognition of users of social media Facebook texts created by analogy with cartoons and famous songs. The article concludes that today in the language of Internet advertising as an effective marketing tool there are active processes of word formation, the tendency to simplify syntactic constructions, the growth of the role of visual means, mixing of styles.

Evaluation of Social Network Sites

2013 ◽  
Vol 3 (4) ◽  
pp. 28-42
Author(s):  
Francisco J. Miranda ◽  
Antonio Chamorro ◽  
Sergio Rubio
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Delphi Study ◽  
Active Form ◽  
Three Dimensions ◽  
Assessment Index ◽  
General Terms ◽  
The Social ◽  
Important Challenge ◽  
Marketing Tool

Social networks are one of the more notable sociological phenomena of the last years. Moreover, its apparition and acceptance by majority of the citizens also suppose an important challenge for the firms. Social networks are a new and relevant channel of communication and interaction with their consumers. For this, firms have to create his own place in the social network and manage of active form the content that shares and the dialogue that is supported by their followers. In the first part of this paper we explain the creation of an index to evaluate the presence of the companies in the social network more used to international level, Facebook. The Facebook Assessment Index (FAI) is formed by several indicators grouped in three dimensions: popularity, interactivity and content. The weights for each category were obtained as recommended by a Delphi study conducted with 10 independent experts (community managers and internet marketing experts). In the second part, we applied this index to the 150 largest firms according to Fortune 2011 ranking. At present, only 44% of these firms tested had an international official Facebook page. The results showed that the larger firms are those that in general terms best manage their presence on Facebook, have the greatest number of followers and a higher degree of interactivity with them. However, the most interesting contribution of this work lies not in identifying firms that achieve higher scores on the FAI, but in comparing the pages with each other and making suggestions of ideas and practices that may improve a firm's Facebook presence as a marketing tool.

Resource Sharing between Social Network and UPnP Network

2014 ◽  
Vol 989-994 ◽  
pp. 4767-4770
Author(s):  
Hao Lin Jia ◽  
Yan He ◽  
Cheng Cheng Zhang ◽  
Lei Chen
Keyword(s):  
Social Network ◽  
Resource Sharing ◽  
Social Resources ◽  
Third Party ◽  
Home Network ◽  
Open Platform ◽  
Local Resources ◽  
The Social ◽  
The Media ◽  
Resources Sharing

Universal Plug and Play (UPnP) is a technology for devices interconnection and resource sharing in the home network. However, the UPnP network has a construct. User can only access local resources within the UPnP network, but user is Unable to access the resources outside the home network such as the resources of the user on the Internet. Now social network is popular, the user has a lot of resources in their own social network. How can the user realize resource sharing on social network to the UPnP network? It can make user can easily access to the user’s social resources on the network in their own UPnP home network. We found that most of the social network based on open platform OAuth authorization to third party that call the API to access the resources in social network. We now put forward a solution that is based on the architecture of UPnP AV, we can extend the media server’s function that call the social network open platform API to realize the resources sharing between social network and the UPnP network.

scholarly journals Una forma calculada de herir la Memoria Histórica. Repercusión en Twitter de las declaraciones de los diputados del Partido Popular Pablo Casado y Rafael Hernando

2018 ◽  
pp. 394
Author(s):  
Pedro Paniagua
Keyword(s):  
Social Network ◽  
Point Of View ◽  
Boundary Field ◽  
The Social ◽  
The Media ◽  
La Red ◽  
Popular Party ◽  
Medios De Comunicacion ◽  
Interpretive Process ◽  
Made In

Resumen: Las declaraciones efectuadas en los últimos años por los diputados del Partido Popular Pablo Casado y Rafael Hernando tratando de menospreciar, cuando no de insultar, a las víctimas del franquismo, han levantado ampollas en la red social Twitter. En el presente artículo vamos a tratar de estudiar estas declaraciones, sobre todo las vertidas en las redes a través de los medios de comunicación y las correspondientes reacciones que han suscitado entre los usuarios de esta red social. El tratamiento va a ser eminentemente periodístico y pretende abarcar dos grandes campos. El primero partiría del supuesto de que las afirmaciones de los diputados pudieran considerarse opinión, por lo que trataríamos de confirmar tal hipótesis mediante la comprobación de los enunciados propios de este tipo de periodismo y su relación con otro campo limítrofe como es la manipulación. En el segundo campo de análisis trataríamos de delimitar las palabras de los dos políticos de acuerdo a las reglas de la información e interpretación periodísticas con el objetivo de comprobar si la información contenida en ellas se ajusta a la realidad, y de si la posible interpretación se efectúa utilizando unos criterios de actuación objetivos, o por el  contrario no se respeta ninguno de los pasos lógicos que deben guiar todo proceso interpretativo periodístico que pretenda ajustarse a unos mínimos estándares éticos. Naturalmente, la opinión es libre, y desde este punto de vista, y descendiendo a los casos concretos, es perfectamente legítimo manifestar que las víctimas no merecen ninguna subvención. Otra cosa es verter afirmaciones enmascaradas bajo esa supuesta libertad de opinión. Por ejemplo diciendo que los descendientes de las víctimas solo se han movido cuando ha habido subvenciones.Palabras clave: Partido Popular, Pablo Casado, Rafael Hernando, Twitter.Abstract: The statements made in recent years by deputies of the Popular Party Pablo Casado and Rafael Hernando trying to belittle, if not insult, the victims of Francoism, have raised blisters on the social network Twitter. In the present article, we will try to study these statements, especially those expressed in the networks through the media and the corresponding reactions that have aroused among the users of this social network. The treatment will be eminently journalistic and aims to cover two large fields. The first one assumes that the statements of the deputies could be considered opinion, so we try to confirm this hypothesis by checking the statements of this type of journalism and its relationship with a boundary field such as manipulation. In the second field of analysis we would try to delimit the words of the two politicians according to the rules of journalistic information and interpretation in order to verify if the information contained in them is true and if the possible interpretation is It does so using objective criteria of performance, or on the contrary, it does not respect any of the logical steps that should guide any journalistic interpretive process that tries to conform to some minimum ethical standards. Naturally, opinion is free, and from this point of view, and descending to concrete cases, it is perfectly legitimate to state that the victims do not deserve any subsidy. It is another thing to shed masked claims under that supposed freedom of opinion. For example, the descendants of the victims have only moved when there have been subsidies.Keywords: Partido Popular, Pablo Casado, Rafael Hernando, Twitter.

scholarly journals Branding and image as the basis of successful promotion of cafés in lviv wihin the instagram social network

2021 ◽  
Author(s):  
Nataliia Khymytsia ◽  
Kateryna Petryk
Keyword(s):  
Social Network ◽  
Positive Attitude ◽  
Corporate Identity ◽  
Target Audience ◽  
Communicative Interaction ◽  
Image Characteristics ◽  
The Social ◽  
One Step ◽  
Image Building ◽  
Identity Positioning

The purpose of the article is to analyze the methods, techniques, branding, and image strategies practiced by cafés in Lviv in the social network of Instagram in the context of SSM activities; determine the specifics of image tools in terms of communicative interaction with the target audience; identify the criteria for successful positioning in the social network Instagram for food establishments. Methodology. The analytical method, methods of description, comparison, and generalization were used to perform the research. Scientific novelty. The image characteristics of popular food establishments are investigated; the criteria of image positioning of cafés in Lviv are determined; the features of image and communication tools that are actively practiced interacting with the target audience are analyzed. Conclusions. Today, image and brand have become important criteria of trust in companies, giving them the opportunity to be one step ahead of competitors. The key goal of the image is to get a positive attitude of consumers to the company/brand. Important criteria for successful positioning in the social network of Instagram for food establishments are visual design, emotional characteristics, the well-chosen context of information content. In the image activity of the researched cafés in Lviv, in the Instagram network: techniques of creating a bright image (naming, branding) are practiced; techniques of forming a positive attitude; techniques to enhance the image and enhance the influence of the image. Key words: image, brand, image-building, corporate identity, positioning, social network, target audience, communication, communicative processes.

scholarly journals Non-Verbal Components of the Semantic Structure of Polycode Advertising Texts in the Instagram Network

2021 ◽  
Vol 27 (3) ◽  
pp. 61-73
Author(s):  
E. V. Bulatova ◽  
◽  
M. P. Gnativ ◽  
A. A. Pogrebnyakova ◽  
◽  
...  
Keyword(s):  
Social Network ◽  
Semantic Structure ◽  
Logical Framework ◽  
Visual Elements ◽  
The Social ◽  
The Media ◽  
Empirical Material

The article is devoted to the role of non-verbal components (video, photo images, audio, graphic signs, etc.) in the semantic structure of polycode advertising publications. The empirical material included advertising messages retrieved from the social network Instagram. The role of nonverbal elements as the leading attractive component of the publication is defined. The practice of verbal and visual duplication of elements of the text semantic structure is revealed. The multi-functionality of visual elements as a component of the media text semantic structure is described. The role of visual, audial and graphic components in the logical framework of the message is fixed. The analysis of the survey of respondents allowed us to determine the general specifics of the perception of a polycode publication, as well as the problem areas of building an advertising media text in the Instagram social network.

scholarly journals The peculiarities of sociopolitical news discourse on the example of regional news public pages in the social network VKontakte

2021 ◽  
pp. 1-17
Author(s):  
Olesya Yur'evna Gorchakova ◽  
Anastasiya Vyacheslavovna Larionova ◽  
Yuliya Konstantinovna Aleksandrova ◽  
Evgenii Yur'evich Petrov
Keyword(s):  
Social Network ◽  
Value Judgments ◽  
Narrative Strategy ◽  
News Content ◽  
News Reports ◽  
News Discourse ◽  
The Social ◽  
The Media ◽  
The Subject ◽  
Empirical Material

The subject of this research is the news content of public pages in the social network VKontakte. The goal consists in examination of peculiarities of organization of the regional news discourse, comparison of Tomsk and Novosibirsk news public pages. For achieving the set goal, the article employs the methods of qualitative (manual coding and machine learning) and quantitative data processing (content analysis, thematic analysis, psycholinguistic analysis). The empirical material contains regional news reports on sociopolitical topics, available for public viewing in the social network VKontakte (Tomsk and Novosibirsk). Analysis is conducted on the 3,786 postings in Novosibirsk and 887 postings in Tomsk. The author determines peculiarities and differences of media consumption depending on the region. It is noted that the federal news enjoy greater popularity among the users of the social network VKontakte; Tomsk residents are more concerned with the news reports covering regional events. The article reveals the specifics of creating news content characterized by the tendency towards narrativization of the news discourse. The prevalent narrative strategy of the media authors of regional news public pages consists in factual interpretation of the material with responses of high-ranking officials, authorized representatives of various structures, as well as regular persons (their opinions and attitudes, value judgments).

scholarly journals Orbital prefrontal cortex volume predicts social network size: an imaging study of individual differences in humans

2012 ◽  
Vol 279 (1736) ◽  
pp. 2157-2162 ◽  
Author(s):  
Joanne Powell ◽  
Penelope A. Lewis ◽  
Neil Roberts ◽  
Marta García-Fiñana ◽  
R. I. M. Dunbar
Keyword(s):  
Prefrontal Cortex ◽  
Social Network ◽  
Cognitive Skills ◽  
Social Cognitive ◽  
Imaging Study ◽  
Network Size ◽  
Magnetic Resonance Images ◽  
Social Brain ◽  
Social Network Size ◽  
The Social

The social brain hypothesis, an explanation for the unusually large brains of primates, posits that the size of social group typical of a species is directly related to the volume of its neocortex. To test whether this hypothesis also applies at the within-species level, we applied the Cavalieri method of stereology in conjunction with point counting on magnetic resonance images to determine the volume of prefrontal cortex (PFC) subfields, including dorsal and orbital regions. Path analysis in a sample of 40 healthy adult humans revealed a significant linear relationship between orbital (but not dorsal) PFC volume and the size of subjects' social networks that was mediated by individual intentionality (mentalizing) competences. The results support the social brain hypothesis by indicating a relationship between PFC volume and social network size that applies within species, and, more importantly, indicates that the relationship is mediated by social cognitive skills.

scholarly journals A CONCEPTUAL ASSESSMENT OF SPONSORSHIP ACTIVITIES AND MACRO ELEMENTS AFFECTING SUCCESS IN FOOTBALL

2021 ◽  
Vol 11 (2) ◽  
pp. 555-570
Author(s):  
İsmailcan DOĞAN
Keyword(s):  
Social Sciences ◽  
Public Relations ◽  
Target Audience ◽  
Communication Studies ◽  
Factors Affecting ◽  
Key Points ◽  
The Social ◽  
The Media ◽  
The Subject

Football is an important sport that today attracts large audiences. Because of this interest in football, this sport has been the subject of academic studies of many disciplines in the Social Sciences. However, it is considered in the context of football sponsorship, especially in public relations, marketing and Communication Studies, and research is carried out on it. As is known, sponsorship activities are an important application used for different goals and goals in communication strategies for businesses. Today, when we examined the areas where businesses will be carried out for sponsorship, sports fields, in these fields, especially football, offering significant opportunities for businesses and is a sport that is effective in reaching their target audience. In this study, the focus was on the dynamics affecting success in sponsorship practices in football for businesses. The main aim of the study is to contribute to the literature by making a conceptual assessment of the main factors affecting success in football sponsorship studies. In this context, the literature review method was used in the study. Businesses that will make it work sponsorship in football as a result of the assessment of the key points that need to be careful: the target audience of the media in determining the interest in football sponsorship activity, which will be the determination of the interest in football, sponsorship or support will be given, which will be supported football club football player's image as a type of activity, and finally discussed and evaluated.

scholarly journals Conceptualization of user activities in the social network in the conditions of distance education

2021 ◽  
Vol 7 (3C) ◽  
pp. 696-706
Author(s):  
Mikhail Yu. Kataev ◽  
Vera V. Orlova ◽  
Yulia K. Alexandrova
Keyword(s):  
Social Media ◽  
Distance Education ◽  
Social Network ◽  
Social Epistemology ◽  
Social Philosophy ◽  
Virtual Space ◽  
Theory Of Practice ◽  
The Social ◽  
User Groups ◽  
The Media

In the article, social media is analyzed through the focus of understanding the latter as a virtual space of the media, which reflects such identifying indicators of users as: interest, desire, enthusiasm and direction of integration processes. The relevance of the study is determined by the insufficient development and inconsistency of the concepts and empirical results of research on the processes of differentiation of the community of social networks and their role in the conditions of distance education. The methods of philosophical, analysis and hermeneutics were used: interpretation, conceptualization, comparative analysis. As a theoretical and methodological base, we used the categorical apparatus of social philosophy, mathematics, theory of practice, pragmatism, social epistemology. We used approaches to extracting the activity of user groups in a multi-layer social network: 1) extracting groups in each layer separately, and then combining communities throughout the layers; 2) first transforming the social network into one layer, and then searching for different groups within.

Sign in / Sign up

Export Citation Format

Share Document