A model of industrial enterprise's market orientation on the basis of marketing strategy choice

2021 ◽  
Vol 20 (8) ◽  
pp. 1462-1477
Author(s):  
Vitalii Yu. ANTSEV ◽  
Leonid A. VASIN ◽  
Elena B. CHACHINA ◽  
Natal'ya I. KOROVKINA
Keyword(s):  
Marketing Strategy ◽  
Market Orientation ◽  
Development Strategy ◽  
Customer Value ◽  
Production Efficiency ◽  
Financial Indicators ◽  
Increase Production Efficiency ◽  
Economic Growth And Development ◽  
Orientation Model ◽  
Integrated Indicators

Subject. The article investigates the process of market orientation of enterprise functioning based on a marketing strategy. Objectives. We focus on building a model of market orientation of enterprise functioning, enabling to choose a development strategy and increase production efficiency. Methods. The study rests on developments, concepts and hypotheses that are justified and reflected in the works on the problems of economic theory, economic growth, and development. Results. We present a model of market orientation of enterprise functioning, which is based on a marketing strategy. Conclusions. The proposed mechanism for assessing a market orientation model at the enterprise enables to create a universal criterion that takes into account both financial and non-financial indicators of evaluating a marketing strategy, namely, an integrated indicator of customer value satisfaction. A special feature of the model is the ability to compare integrated indicators of customer value satisfaction for each developed marketing strategy at the enterprise. As a result of such a comparison, it is possible to choose the most effective strategy for the analyzed enterprise.

scholarly journals Development of Immunohistochemical Methods for Casein Detection in Meat Products

Foods ◽  
2020 ◽  
Vol 10 (1) ◽  
pp. 28
Author(s):  
Ludmila Kalčáková ◽  
Matej Pospiech ◽  
Bohuslava Tremlová ◽  
Zdeňka Javůrková ◽  
Irina Chernukha
Keyword(s):  
Milk Protein ◽  
Production Efficiency ◽  
Raw Materials ◽  
Meat Products ◽  
Milk Proteins ◽  
Increase Production Efficiency ◽  
Allergenic Potential ◽  
Significant Difference ◽  
Dairy Ingredients ◽  
Immunohistochemical Methods

To increase production efficiency of meat products, milk protein additives are often used. Despite a number of advantages, use of dairy ingredients involves a certain risk, namely the allergenic potential of milk proteins. A number of methods have been developed to detect milk-origin raw materials in foodstuffs, including immunological reference methods. This study presents newly developed immunohistochemical (IHC) methods for casein detection in meat products. Casein was successfully detected directly in meat products where sensitivity was determined at 1.21 and specificity at 0.28. The results obtained from the IHC were compared with the Enzyme-Linked Immuno Sorbent Assay (ELISA) and there was no statistically significant difference between the IHC and ELISA methods (p > 0.05). The correspondence between the methods was 72% in total. The highest correspondence was reached in frankfurters (90%), the lowest in canned pâté (44%).

A Multidimensional Approach to Marketing Performance Evaluation

2006 ◽  
Vol 56 (1) ◽  
pp. 71-102
Author(s):  
László Sajtos
Keyword(s):  
Market Orientation ◽  
Business Success ◽  
Financial Indicators ◽  
Multidimensional Approach ◽  
Short Term ◽  
Marketing Performance ◽  
Intangible Resources ◽  
Investment Companies ◽  
Marketing Resources ◽  
The Right

Companies usually like to claim that they are market-oriented; however, many studies reveal that businesses typically rely on short-term financial indicators, only a small percentage of firms consider time spent on consumers as important, and marketing is considered as a cost rather than an investment. Companies, however, need to understand their own and their environment's operations in order to set the right objectives, manage their tangible and intangible resources, and achieve the best possible performance. This paper focuses on performance measurement and its relation to market orientation, marketing activity, objectives and marketing resources. This research reveals that though marketing's role in the organisation seems to be significant managers' commitment to marketing often remains at an attitudinal level, and they tend to overestimate their marketing efforts. Furthermore, customer-based measures seem to be good indicators of market-orientation, still managers consider financial and market performance measures to be more important. This paper supports the finding that market orientation and business success are strongly related to one another.

scholarly journals Development of Market Orientation for Marketing Strategy Formulation

2017 ◽  
Vol 9 (4) ◽  
pp. 54
Author(s):  
Nagasimha Balakrishna Kanagal
Keyword(s):  
Literature Review ◽  
Marketing Strategy ◽  
Market Orientation ◽  
Value Creation ◽  
Business Environment ◽  
Customer Relationship ◽  
Strategy Formulation ◽  
Market Mechanisms ◽  
Develop Market ◽  
Business Purpose

The formulation of marketing strategy is augmented with the firm making efforts to develop market orientation. Market orientation is the ability of the firm to “orient” its marketing strategy to the requirements of the market and continually re-orient its marketing strategy to the changes that occur in the market and business environment. The paper examines the nature of market orientation through literature review and outlines the meaning of the types of strategic thrusts, with specific focus on introducing a new position of competitive advantage called “market mechanisms.” The paper then postulates aspects of enabling reorientation of marketing strategy to keep up with changes in the market and business environment. The paper then extends the understanding of market orientation in extant literature by outlining the details of accommodating the convergence between the business purpose of firm orientation and the business purpose of value creation that encapsulates the firm-customer relationship or the market. An empirical section on certain “orient” aspects is laid out. Implications for marketing strategists are discussed. 

scholarly journals Pigment Production under Cold Stress in the Green Microalga Chlamydomonas reinhardtii

Agriculture ◽  
2021 ◽  
Vol 11 (6) ◽  
pp. 564
Author(s):  
Supakorn Potijun ◽  
Chonlada Yaisamlee ◽  
Anchalee Sirikhachornkit
Keyword(s):  
Cold Stress ◽  
Chlamydomonas Reinhardtii ◽  
Production Efficiency ◽  
Cell Physiology ◽  
Efficient Production ◽  
Increase Production Efficiency ◽  
Whole Cells ◽  
Stress Acclimation ◽  
Chlorophyll Accumulation ◽  
In The Wild

Microalgae have long been used for the commercial production of natural colorants such as carotenoids and chlorophyll. Due to the rising demand for carotenoids and other natural products from microalgae, strategies to increase production efficiency are urgently needed. The production of microalgal biorefineries has been limited to countries with moderate climates. For countries with cooler climates and less daylight, methodologies for the efficient production of microalgal biorefineries need to be investigated. Algal strains that can be safely consumed as whole cells are also attractive alternatives for developing as carotenoid supplements, which can also contain other compounds with health benefits. Using such strains helps to eliminate the need for hazardous solvents for extraction and several other complicated steps. In this study, the mesophilic green alga Chlamydomonas reinhardtii was employed to study the effects of cold stress on cell physiology and the production of pigments and storage compounds. The results showed that temperatures between 10 and 20 °C induced carotenoid and chlorophyll accumulation in the wild-type strain of C. reinhardtii. Interestingly, the increased level of carotenoids suggested that they might play a crucial role in cold stress acclimation. A temperature of 15 °C resulted in the highest carotenoid and chlorophyll productivity. At this temperature, carotenoid and chlorophyll productivity was 2 times and 1.3 times higher than at 25 °C, respectively. Subjecting a mutant defective in lutein and zeaxanthin accumulation to cold stress revealed that these two carotenoids are not essential for cold stress survival. Therefore, cold temperature could be used as a strategy to induce and increase the productivity of pigments in C. reinhardtii.

A Friction Stir Welding Platform of Thin Plates

2012 ◽  
Vol 628 ◽  
pp. 206-210 ◽  
Author(s):  
Jia Liang Zhang ◽  
Bei Zhi Li ◽  
Xin Chao Zhang ◽  
Qing Xia Wang
Keyword(s):  
Friction Stir Welding ◽  
Virtual Instrument ◽  
Production Efficiency ◽  
Cost Effective ◽  
Field Analysis ◽  
Sensor Data ◽  
Thin Plates ◽  
Increase Production Efficiency ◽  
Friction Stir ◽  
Welding Processes

Friction stir welding processes involve many variables. Engineers and operators often find it difficult to effectively design or control it. The objective of this work is to develop a friction stir welding platform of thin plates to improve welding quality and to increase production efficiency. The study is conducted by using finite element modeling and temperature field analysis technology to obtain optimization parameters, and using virtual instrument, multi-sensor data fusion to monitor the force of the stirring spindle. Experiment results show that the developed platform can reach the requirements of processing quality and is cost-effective.

scholarly journals PENERAPAN ANALISIS SWOT DALAM UPAYA PENGEMBANGAN USAHA PENYADAPAN POHON AREN DI DESA WANGUNSARI

Competitive ◽  
2018 ◽  
Vol 13 (1) ◽  
pp. 8
Author(s):  
Somadi Somadi
Keyword(s):  
Development Strategy ◽  
Sugar Cane ◽  
Production Efficiency ◽  
Business Management ◽  
Business Development ◽  
Processing Technology ◽  
Raw Material ◽  
Palm Tree ◽  
High Demand ◽  
Sales Channel

Gula tebu menjadi isu sentral nasional saat ini. Hal ini disebabkan karena tingginya permintaan, namun penawaran terbatas. Gula aren yang merupakan hasil penyadapan dari pohon aren menjadi alternatif untuk memenuhi tingginya permintaan gula tebu. Desa Wangunsari merupakan daerah penghasil gula aren, namun penyadap memiliki berbagai permasalahan dalam pengembangan usaha sehingga berimplikasi terhadap rendahnya tingkat kesejahteraan penyadap. Penelitian ini bertujuan untuk menganalisis dan mengetahui faktor-faktor yang menghambat dalam pengembangan usaha, dan merumuskan strategi pengembangan usaha penyadapan pohon aren di Desa Wangunsari. Teknik pengumpulan data pada penelitian ini menggunakan teknik observasi dan wawancara dengan metode penarikan sampel menggunakan judgement sampling dan teknik analisis data menggunakan analisis SWOT. Berdasarkan hasil analisis bahwa faktor-faktor yang menghambat usaha penyadapan pohon aren di Desa Wangunsari yakni kemasan, produksi, standarisasi produk, manajemen usaha, pendidikan penyadap, tempat produksi, teknologi pengolahan, saluran penjualan, bahan bakar, modal, bencana alam, infrastruktur, angkutan umum, aksebilitas menuju pasar, persaingan usaha, pendatang baru, daya tawar pembeli dan pemasok serta produk subtitusi. Sedangkan strategi pengembangan usaha meliputi perbaikan kualitas, kemasan, standarisasi dan pengembangan produk, tempat produksi, saluran penjualan, manajemen usaha, tekonologi pengolahan, optimalisasi bahan baku, perluasan pangsa pasar, peningkatan promosi, penambahan asset, efisiensi produksi, kerjasama dengan mitra, peninjauan harga jual, dan pembenahan sumberdaya perusahaan.   Sugar cane becomes the current national central issue. This is caused by high demand but the supply is limited. Palm sugar that is the result of tapping of palm trees into an alternative to meet the high demand for sugar cane. Wangunsari village is a sugar palm producing area, but tappers have various problems in business development so that it implies the low level of welfare tappers. This study aims to analyze and determine the factors that hinder business development, and formulate strategies for the development of palm tree tapping business in Wangunsari Village. Data collection techniques in this study using observation techniques and interviews with sampling methods using judgment sampling and data analysis techniques using SWOT analysis.            Based on the analysis, the factors that hinder the palm tree tapping business in Wangunsari Village are packaging, production, product standardization, business management, education of tappers, production site, processing technology, sales channel, fuel, capital, natural disaster, infrastructure, general, accessibility to markets, business competition, new entrants, bargaining power of buyers and suppliers and substitution products. While the business development strategy includes quality improvement, packaging, standardization and product development, production place, sales channel, business management, processing technology, raw material optimization, market share expansion, promotion promotion, asset addition, production efficiency, cooperation with partners, selling, and improving the company's resources

scholarly journals Perbaikan Kemasan Kerupuk Singkong (Samiler) di UKM Karya Lestari Jaya Tulungagung

2020 ◽  
Vol 4 (1) ◽  
pp. 9
Author(s):  
Dadang Hermawan ◽  
Andy Hardianto ◽  
Arief Rizki Fadhillah
Keyword(s):  
Manihot Esculenta ◽  
Production Efficiency ◽  
Production Capacity ◽  
Raw Material ◽  
Manihot Esculenta Crantz ◽  
Increase Production Efficiency ◽  
Packaging Process ◽  
The People ◽  
Continuous Band ◽  
Break Even Point

Cassava or cassava (Manihot esculenta Crantz) is one of Indonesia's local carbohydrate sources which ranks third largest after rice and corn. One of the uses of cassava is cassava crackers (samiler). Cassava crackers (samiler) are very popular snacks among the people, made from cassava, thin round in shape and taste delicious. Production Capacity of Karya Lestari Jaya's UKM in producing cassava crackers (samiler) in 1 day is ± 20 kg of material or 5 kg of dried cassava crackers (samiler). In one month cassava cracker orders (samiler) can reach ± 80-120 kg. The production process of cassava crackers (samiler) goes through several stages, including: raw material process, printing process, steam process, drying process and packaging process. The problem that can be identified in the field of production is the limited equipment in the packaging process and weighing the samiler cassava crackers. Karya Lestari Jaya's UKM partners in calculating product prices per package have not met the break even point (BEP) standard, so it cannot be maximized in business management. From the above conditions, the method and results of this service are providing technology transfer by providing vaccum sealer machines, continuous band sealers, and digital scales as well as training in the use of tools and training in Break Even Point (BEP) so as to increase production efficiency of cassava crackers (samiler). ABSTRAKSingkong atau ubikayu (Manihot esculenta Crantz) merupakan salah satu sumber  karbohidrat lokal Indonesia yang menduduki urutan ketiga terbesar setelah padi dan jagung. Salah satu pemanfaatan singkong adalah kerupuk singkong (samiler).  Kerupuk singkong (samiler) adalah makanan ringan yang sangat populer dikalangan masyarakat, terbuat dari singkong , berbentuk bundar tipis dan rasanya gurih. Kapasitas Produksi UKM Karya Lestari Jaya dalam memproduksi kerupuk singkong (samiler) dalam 1 hari sebanyak ± 20 kg bahan atau 5 kg kerupuk singkong (samiler) kering. Dalam satu bulan pesanan kerupuk singkong (samiler) dapat mencapai ± 80-120 kg. Proses Produksi kerupuk singkong (samiler) melalui beberapa tahapan, antara lain : proses bahan baku, proses pencetakan, proses steam, proses penjemuran dan proses pengemasan. Permasalahan yang dapat diidentifikasi dalam bidang produksi adalah keterbatasan peralatan dalam proses packaging dan penimbangan kerupuk singkong samiler. Mitra UKM Karya Lestari Jaya dalam melakukan perhitungan harga produk per kemasan belum memenuhi standar break even point (BEP), sehingga tidak dapat maksimal dalam pengelolaan usaha. Dari kondisi diatas maka metode dan hasil dari pengabdian ini adalah memberikan transfer teknologi dengan memberikan Mesin vaccum sealer, continuous band sealer, dan timbangan digital serta melakukan pelatihan penggunaan alat dan pelatihan Break Even Point (BEP) sehingga meningkatkan efisiensi produksi Kerupuk singkong (samiler).

INVESTMENT ATTRACTIVENESS OF THE KALUGA REGION: FACTORS AND ASSESSMENT METHODS

2020 ◽  
Vol 10 (8) ◽  
pp. 1600-1614
Author(s):  
T.N. Subbotina ◽  
Keyword(s):  
Development Strategy ◽  
Regional Economy ◽  
Comparative Method ◽  
Simple Calculation ◽  
Innovation Activity ◽  
Financial Indicators ◽  
Investment Activity ◽  
Social And Economic Development ◽  
Kaluga Region ◽  
Regional Product

Active development of the region's economy is impossible without attracting investment. Investment activity is the most important determinant of effective social and economic development of the regional economy. It is important for potential investors to correctly assess the investment attractiveness of the region and determine the level of investment risk. The article examines the main factors of investment attractiveness of the regions of the Russian Federation. The analysis of the main methods of assessing the investment attractiveness of regions used in Russian practice is carried out. The article draws attention to the tendency of refusal from simple calculation of financial indicators towards in-depth economic analysis when assessing the investment attractiveness of regions. The conclusion is drawn about the relationship between the level of investment attractiveness and the presence of a strong regional management team capable of creating a favorable investment climate. On the example of the Kaluga region, which implements the cluster approach in the development strategy, an analysis of investment attractiveness is carried out using the rating methods of the Agency for Strategic Initiatives and the Rating Agency “Expert”. The role of the automotive, pharmaceutical and transport and logistics clusters in attracting direct investment to the region in 2017-2019 has been determined. The volume of investments in the regional economy and the change in the gross regional product of the Kaluga region for the analyzed period are analyzed. The study used a comparative method, analytical, method of economic and statistical analysis (use of statistical data). The main result of the study was to identify the reasons for the dynamics of factors of investment attractiveness. Recommendations are given for the optimal methodology for assessing investment attractiveness, in particular, on the need to provide open access to the rating results, to be adaptive, to realistically assess the regional gap and to take into account the investment and innovation activity.

Efficient ruminant production from grassland

2009 ◽  
Vol 2009 ◽  
pp. 248-248
Author(s):  
N D Scollan ◽  
J Moorby
Keyword(s):  
Nitrous Oxide ◽  
Production Efficiency ◽  
Anthropogenic Sources ◽  
Nitrous Oxide Emissions ◽  
Increase Production Efficiency ◽  
Plant Nitrogen ◽  
Rumen Microbes ◽  
Ruminant Meat ◽  
Choice Of Species ◽  
The Uk

Ruminant production in the UK is largely dependent on grasslands: approximately 52% of UK land is (improved) grassland and rough grazing. Herbage production from improved grassland can be over five times higher than that of indigenous swards (Davies et al., 1984) and these pastures account for the majority of ruminant (meat and milk) production from grassland the UK. They are also amenable to manipulation through the choice of species, variety and mixture of forages sown. Efficiency of production can be influenced at the levels of both the plant and the animal and by the nutrition and genetics of both. This paper examines strategies to increase production efficiency based upon optimising rumen fermentation linked to plant breeding approaches. In this way efficiency can be improved without recourse to diet manipulation with supplements, which is generally impractical at grazing. Although the rumen microbial population allows the ruminant animal to extract energy from otherwise unusable sources (i.e. fibres), the rumen is also the source of greatest inefficiencies in the use of nitrogen and energy. Degraded plant nitrogen that is not captured by the rumen microbes tends to be absorbed as ammonia, much of which is excreted as urea and contributes to ammonia and nitrous oxide emissions. Similarly, methane release from the rumen represents a waste of energy that could otherwise be used for production. Globally, these two processes result in ruminant livestock accounting for approximately a third of the methane emissions (Beauchemin et al., 2008) and half of the nitrous oxide emissions (de Klein and Eckard, 2008) from anthropogenic sources.

scholarly journals Management Information Needs of Fish Farmers in Egbeda Local Government Area of Oyo State

1970 ◽  
Vol 22 (1) ◽  
pp. 139-150
Author(s):  
Otobong Micheal Udo ◽  
L.A. Akinbile ◽  
Samuel Ikechukwu Chinkata
Keyword(s):  
Local Government ◽  
Information Needs ◽  
Production Efficiency ◽  
Management Practices ◽  
Water Quality Management ◽  
Fish Farming ◽  
Local Government Area ◽  
Management Information ◽  
Chi Square ◽  
Increase Production Efficiency

This study investigated the management information needs of fish farmers in Egbeda Local Government Area of Oyo State. Structured questionnaire was used to obtain data from one hundred and ten fish farmers randomly selected from four urban and seven rural wards of the area. Data obtained were analyzed using descriptive (frequency, percentage,) and inferential (chi-square and PPMC) statistics. Results show that respondents had average age of 43years, majority were male (64.8%), had primary school as highest educational level (52.4%), had 2-5 ponds, use earthen ponds (55.2%) and had 5-7 years fish farming experience. Information was most needed in hormone identification (x=2.83), fish marketing (x=2.80) and water quality management (x=2.71). Respondents indicated high cost of feed and poaching as a major challenge in fish farming. Respondents’ age (r = -0.233, p = 0.017); management practices (r = 0.209, p =0.032); number of ponds (r = -0.412, p = 0.000) were correlated with management information needs. The study therefore recommends the need for extension agencies to provide robust and timely information in the areas of need highlighted by the fish farmers in order to increase production efficiency and output of the fish farmers.Keywords: Information needs, Fish farmers, Aquaculture

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