scholarly journals Marketing Activity Models Affecting Behaviour of Social Media Detox Groups in the Bangkok Metropolitan

2021 ◽  
Vol 58 (1) ◽  
pp. 3859-3863
Author(s):  
Rungtip Thaisom Et al.
Keyword(s):  
Social Media ◽  
Behavioral Science ◽  
Online Advertising ◽  
Direct Marketing ◽  
Private Company ◽  
Motivation Factors ◽  
Frequency Of Use ◽  
The Social ◽  
Internal Stimulus ◽  
Media Group

The purpose of this research is to study patterns of marketing activities that affect behavior of social media detox group which variables consist of demographic characteristics motivation factors, behavioral science factors, cognitive factors, and interest factors. In this research, a descriptive research study was conducted. The sample used in this research was the populations of Bangkok Metropolitan with social media detox behaviors of 400 people. Using the sampling method, which is cluster random sampling. The use of survey tools for data collection was by questionnaires. The research results were found that most of the respondents were female, aged 34-42 years with a bachelor's degree, occupation as a private company employee earning an average monthly income of 10,000-20,000 baht. The reason for a social media detox is to spend free time with family or peers. The reason to choose an alternative social media detox app as a way to find inspiration. An alternative app format for social media detoxes group because it is a motivational application. Internal stimulus that influences the motivation of a social media detox is because of emotional and emotional balance. External stimulus that influences social media motivation to detox is because of the changing technology. How to do a social media detox of a social media detox group is to look for other activities instead of choosing to view products or services on the ads of the social media detox group, choose to view products that search about Food / Drink. Most social media detox group of online advertising perception channels are perceived through social media. Most of the social media detox channels of online advertising perception are through television. Friends are the influencers of social media detox advertisement viewing. Reasons to watch social media detox advertisement as a guide to making decisions before purchasing alternative applications that social media detox groups have as an entertainment application. The survey takers spent the night (7.01 p.m.-11.00 p.m.) using an alternative application of the social media detox group. The usage period of the alternative social media detox application is 30 minutes-1 hours. The frequency of use of alternative social media detox applications is less than 10. Online advertising is affecting the behavior of detox social media group. Various applications offline advertisement is predominantly from the television. The use of sales representatives had the greatest effect on the behavior of social media detox group. Social and environmental responsibility activities have the greatest impact on the behavior of the detox social media group. Direct marketing using internet media can influence the behavior of social media detox groups. The sale/ giveaway will help promote sales, and the choice of entertainment applications will be able to generate the interest of the detox social media group.

Social Media Usage among University Students in Malaysia

2013 ◽  
pp. 244-255 ◽  
Author(s):  
Norsiah Abdul Hamid ◽  
Mohd Sobhi Ishak ◽  
Syamsul Anuar Ismail ◽  
Siti Syamsul Nurin Mohmad Yazam
Keyword(s):  
Social Media ◽  
Personality Traits ◽  
Human Beings ◽  
Self Disclosure ◽  
Self Presentation ◽  
Media Usage ◽  
Virtual Self ◽  
Frequency Of Use ◽  
The Social ◽  
Social Media Platforms

Social media are playing an increasing role in today’s living. The social media platforms allow users to search, create, share, collaborate, and organise contents among them, and at the same time provide virtual self-presentation and self-disclosure of oneself. Social media were also claimed to give implications to human beings with regards to personality, yet these variables have not much been emphasised in previous studies. Thus, it is important to highlight the implications of social media on users’ personality. Given the issues and challenges faced by the country in profiling the adoption of social media and its implications in view of the perspective of personality, it is timely and significantly important to undertake this research in Malaysia. The objective of this chapter is to discuss a research conducted recently to determine the relationships between social media and personality traits. The specific objectives of this study are to identify the profile of social media adoption among students in Malaysia, including duration, frequency of use, purpose, and person/s that introduced the social media, and to determine the relationships between social media and personality traits.

FRIENDVERTISING

2014 ◽  
pp. 190-215
Author(s):  
R. Gulay Ozturk
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Content Analysis ◽  
Media Use ◽  
Online Advertising ◽  
Cultural Background ◽  
Social Media Marketing ◽  
Advertising Strategy ◽  
The Social ◽  
Made In

In today's world, a shift from conventional to digitalized marketing is increasing in the investment made in the commercial sector. This particular study analyses the growing influence of a new online advertising strategy called “FRIENDVERTISING” pertaining to social media marketing. Thereby, this chapter conducts a content analysis to investigate how social networks are interacting with each other and how consumers are oriented to certain brands advertised in a specific way. According to the results, the brands that motivate the youth to share their own advertisements in the social media more frequently receive more positive comments about their advertisements. One should decide on the following crucial criteria while applying friendvertising practices: cultural background of audience, frequency of social media use, referring to other friends in social media (being knowledgeable and reliable about the brand), expectations of users and their previous experiences about the brand, creativity of advertisements, originality and entertaining content of advertisements, genre, as well as difficulties and opportunities of the field.

scholarly journals SOCIAL MEDIA – “THE CLASSROOM” OF THE DIGITAL AGE

2018 ◽  
Vol 1 (2) ◽  
pp. 073
Author(s):  
Tatjana Vulić
Keyword(s):  
High School ◽  
Social Media ◽  
High School Students ◽  
Role Models ◽  
School Students ◽  
Frequency Of Use ◽  
The Social ◽  
Research Findings ◽  
Use Of Social Media ◽  
Source Of Information

The goal of this research paper is to examine the frequency of use of social media by high school students in Serbia, as well as whether they use the social media to keep themselves informed and adopt informal knowledge, that is, to educate themselves. With regards to this topic, several research goals were set. The respondents were 155 students from “Prva kragujevačka gimnazija” (transl.: The First High School of Kragujevac) and “Prva tehnička škola” (transl.: The First Technical School) in Kragujevac, from 1st to 4th grade. The sample included 86 boys (55.5%) and 69 girls (44.5%). The questionnaire with 13 items was created specifically for this survey and it included the answer choices for the specific phenomena we investigated. Descriptive statistics was used during this research. Research findings suggest that high school students in Serbia spend more and more time on social media, primarily on Facebook (133 out of 155 respondents) which they also see as a source of information. Moreover, 49% of the respondents claimed that they trust this type of information and find it significant in peer-to-peer communication. Although more than a half of the respondents do not adopt role models and idols through social media, 45% of them still said that they have this tendency. Furthermore, this research has also shown that the largest number of respondents express their personal views on social media, two to three times a week. 

FRIENDVERTISING

2015 ◽  
pp. 2051-2076
Author(s):  
R. Gulay Ozturk
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Content Analysis ◽  
Media Use ◽  
Online Advertising ◽  
Cultural Background ◽  
Social Media Marketing ◽  
Advertising Strategy ◽  
The Social ◽  
Made In

In today's world, a shift from conventional to digitalized marketing is increasing in the investment made in the commercial sector. This particular study analyses the growing influence of a new online advertising strategy called “FRIENDVERTISING” pertaining to social media marketing. Thereby, this chapter conducts a content analysis to investigate how social networks are interacting with each other and how consumers are oriented to certain brands advertised in a specific way. According to the results, the brands that motivate the youth to share their own advertisements in the social media more frequently receive more positive comments about their advertisements. One should decide on the following crucial criteria while applying friendvertising practices: cultural background of audience, frequency of social media use, referring to other friends in social media (being knowledgeable and reliable about the brand), expectations of users and their previous experiences about the brand, creativity of advertisements, originality and entertaining content of advertisements, genre, as well as difficulties and opportunities of the field.

scholarly journals MARKETING COMMUNICATION MODEL FOR SOCIAL NETWORKS

2018 ◽  
Vol 19 (3) ◽  
pp. 500-520
Author(s):  
Martin Klepek ◽  
Halina Starzyczná
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Resistance To Change ◽  
Online Advertising ◽  
Communication Model ◽  
Marketing Communication ◽  
Content Creation ◽  
The Social ◽  
Communication Needs

The advent of social media offers yet another set of communication channels which can brand add to integrated marketing communication strategies. Contrary to online advertising available on social media where traditional advertising logic provides an adequate explanation, the content creation and dialogue on social networks still lack sufficient understanding. Consequently, there are many companies which tend to misunderstand customers communication needs within the social media landscape. The obvious reason is the lack of knowledge combined with resistance to change. To bridge this gap, there is a need for empirical research which will clarify the current communication needs of customers. To explore this phenomenon, exploratory research employing questionnaire involving 481 respondents was evaluated with factor analysis method. Identification of three factors provided deeper insights into the understanding of attitudes and behaviour of the current internet population in the Czech Republic. Social network Facebook was chosen as the most widespread not only locally but also globally. Based on this research and previous research studies on communication, a new communication model is proposed in which the element of interaction is the most important. The proposed scheme bears some novel aspects. Firstly, the content in our model is not created outside as in previous models. A social network itself provides a platform for content creation. Secondly, we expanded the physical technical environment of the social network by the abstract brand community in which not only customers but the employees form a vital part. Lastly, the data plays an important role as a valuable tool for feedback and further analysis. Data flow from customer to company enables managers to execute true mass individualisation.

Impact of Social Media on Intention to Purchase Pay-Per-View and Event Attendance: The Case of the Ultimate Fighting Championship

2021 ◽  
pp. 1-13
Author(s):  
Andrew Kim ◽  
Minhong Kim ◽  
Steven Salaga ◽  
James J. Zhang
Keyword(s):  
Social Media ◽  
Product Distribution ◽  
Purchase Intentions ◽  
Fan Identification ◽  
Consumption Behavior ◽  
Motivation Factors ◽  
Intention To Purchase ◽  
Ultimate Fighting Championship ◽  
The Social ◽  
Quantitative Analyses

The Ultimate Fighting Championship (UFC) utilizes a unique pay-per-view (PPV) product distribution structure, and relies heavily on social media to promote its events. Yet, no research has examined how UFC fans’ social media motivation influences their consumption. Using uses and gratifications theory and a mixed-method design, this study qualitatively explored the themes of UFC fans’ social media motivations and identified five themes (i.e., information, convenience, social interaction, entertainment, and economic). Based on these themes, this study developed the Scale of Social Media Motivation through quantitative analyses and further investigated how Scale of Social Media Motivation factors would affect consumption behavior by incorporating fan identification as a mediator. The findings revealed that the factors were positively associated with purchase intentions when fan identification serves as a partial mediator. Discussions are focused on utilizing the social media motivation factors and nurturing fan identification to promote UFC consumption.

Social Media Marketing

2013 ◽  
pp. 51-73 ◽  
Author(s):  
Efthymios Constantinides
Keyword(s):  
Social Media ◽  
New Media ◽  
Web 2.0 ◽  
Direct Marketing ◽  
Social Media Marketing ◽  
Future Research ◽  
Power Structures ◽  
Customer Empowerment ◽  
The Social ◽  
The Way

The present stage in the evolution of the Internet, commonly called Web 2.0, has revolutionized the way people communicate, interact, and share information and has radically changed the way customers search for and buy products. The increasing adoption of Web 2.0 applications and technologies has led to an explosion of customer-generated content and has opened new opportunities for networking and collaboration among customers. Web 2.0 applications have brought about a new media category, the Social Media, increasingly growing in importance at the cost of traditional media. The Social Media have changed the power structures in the marketplace; evidence points to a major power-migration that is taking place and to the emergence of a new breed of powerful and sophisticated customers, difficult to influence, persuade, and retain. The chapter outlines the nature, effects, and present status of the Social Media, underscoring their role as agents of customer-empowerment. It explains their aptitude and possible roles as part of the corporate marketing strategy and identifies different ways of engaging them as marketing tools. The chapter proposes two possible Social Media marketing strategies. One is a passive approach focusing on utilizing the Social Media domain as source of customer voice and market intelligence. The second is an active approach, engaging the Social Media as direct marketing and PR channels, as channels of customer influence, as tools of personalizing products, and last, but not least, developing them as platforms of co-operation and customer-generated innovation. Finally, the chapter identifies future research directions for this new element of the marketing landscape.

scholarly journals AN ANALYSIS OF ILLOCUTIONARY AND PERLOCUTIONARY SPEECH ACT IN DEFAMATION TEXTS

2020 ◽  
Vol 7 (1) ◽  
pp. 49 ◽  
Author(s):  
Endang Sholihatin
Keyword(s):  
Social Media ◽  
Speech Acts ◽  
Speech Act ◽  
Police Department ◽  
Electronic Media ◽  
The Public ◽  
The Social ◽  
The Family ◽  
Media Group

The number of defamation in Indonesia keeps increasing. It is proven by many public complaints to the police department. The complaint is mostly about speaker speeches in electronic media. The purpose of this research is to analyze illocutionary and perlocutionary speech act about defamation texts in a family conversation through the social media group. Theoretically, this research has significance in linguistics, especially speech act. Practically it gives a concept and knowledge to society about what kind of speech acts that can insult or defile someone’s good name. The method of this research is qualitative. The data of this research is public complaint texts at the police department in East Java. Based on the analysis, the illocutionary speech act in the family conversation through a social media group includes representative, declarative, and directive. Furthermore, the defamation text in perlocutionary speech act in family conversation through social media group shows that the speakers want their partner to be ashamed in the public.

FRIENDVERTISING

2014 ◽  
pp. 1575-1600
Author(s):  
R. Gulay Ozturk
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Content Analysis ◽  
Media Use ◽  
Online Advertising ◽  
Cultural Background ◽  
Social Media Marketing ◽  
Advertising Strategy ◽  
The Social ◽  
Made In

In today's world, a shift from conventional to digitalized marketing is increasing in the investment made in the commercial sector. This particular study analyses the growing influence of a new online advertising strategy called “FRIENDVERTISING” pertaining to social media marketing. Thereby, this chapter conducts a content analysis to investigate how social networks are interacting with each other and how consumers are oriented to certain brands advertised in a specific way. According to the results, the brands that motivate the youth to share their own advertisements in the social media more frequently receive more positive comments about their advertisements. One should decide on the following crucial criteria while applying friendvertising practices: cultural background of audience, frequency of social media use, referring to other friends in social media (being knowledgeable and reliable about the brand), expectations of users and their previous experiences about the brand, creativity of advertisements, originality and entertaining content of advertisements, genre, as well as difficulties and opportunities of the field.

scholarly journals Information System For Making Vexel Art In Android-Based Photoshop

2021 ◽  
Vol 1 (1) ◽  
Author(s):  
Silvando Rengga Anarta
Keyword(s):  
Social Media ◽  
Information System ◽  
Internet Browser ◽  
The Social ◽  
Media Group

The purpose of this research is to make an android-based application that contains ways to make vexel art using Photoshop so that it makes it easier by using a mobile method and there is no need to search first on an internet browser. The method is by observing or observing in the social media group community and the surrounding community who admire or are interested in digital vexel art. The results of this information system run well according to the program and the tutorial is quite detailed and easy to understand. So according to the explanation above this application can provide a good tutorial.    

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