The use of clichés in advertising discourse

1989 ◽  
Vol 10 (1) ◽  
pp. 77
Author(s):  
Vera Lúcia Menezes de Oliveira e Paiva

This paper aims at studying the cliché in advertising discourse, having as starting point the idea that language is made up of a set of clichés which work as vehicles of ideology, thus affecting human behavior. The signs found in clichés, either verbal or non-verbal, will be analysed as an intertextual phenomenon and their renew as an attempt to counterattack a dominant ideology and prevent the predictability of the paradigmatic/syntagmatic axis. Este trabalho se propõe, a partir da idéia inicial de que a língua é um grande conjunto de clichês, veículos de ideologia e portanto norteadores de comportamento, a analisar os clichês no discurso publicitário, presentes em forma de signos verbais e não-verbais, como um fenômeno intertextual, e sua renovação como uma tentativa de contra-atacar uma ideologia dominante e impedir a previsibilidade do eixo paradigmático/sintagmático.

Author(s):  
Celeste Oranges

Malice, crime and madness have in themselves an intrinsically fascinating nature, which has led scholars of all kinds to question on their relationship, on their genesis, but also on their same semantic meaning. For some time, the legal professions are discussing on the original or derived essence of the wickedness and its incidence of the same mental health of the “bad” individual, without leading to certain answers. After all, a rigid and univocal solution of complex problems can lead to erroneous and dangerous conclusions since the human behavior does not lend to simplistic explanations. Our inborn inclination in the need to achieve clarifying answers and that will undermine our need to distinguish the world in good and bad, right and wrong, healthy or crazy, bad or good, leads to the creation of watertight concepts, meaningless of real results. Paradoxically we more persist in the search for clear and define solutions the more we move away from the reality of the facts. This being the case does not involve the renunciation of investigating the mechanisms that regulate the human behavior, but sets the basis to make a realistic investigation. The human act is not determined by a single factor, whether biological, psychological or environmental, but from multiple reasons and also from an intangible component of randomness. So, also the action of the villain or the criminal cannot be explained through a blind causal determinism, but through the use of medicines, of the psychology, of the anthropology and all others sciences useful to provide additional factors to our research. However, the neuroscientific approaches are interesting, which have shown that there is a real correlation between special genes (which for example, the MAOA, Monoamine Oxidase A) or between the brain loops linked to the emphatic answer (such as the anterior cingulate cortex, the insula and the amygdala) and the attitude to crime, understood as greater violent acts by the subject examined. These objectives reached in the science must be remain unenforceable and can certainly provide a valuable contribution even to decide in the judicial matters, in order to equip the Court of more elements to decide of the guilt and of the imputability of the subject accused of a crime. Special attention must be given to the science that it is not allowed to be a guru that uncritically analyses the bases of the free will, while excluding the others probative results on which the Court must expressed his conviction, for the purpose of the judgement. In this context we place also the perennial dilemma of the vices of the human mind and the imputability. Indeed, the concept of “mental infirmity” gets a different meaning depending on whether we are considering the same medical or legal point of view.   Unique is the interpretative evolution about the concept of the mental infirmity suffered by the legal point of view, rapidly widening gap compared with the clinic concept of the mental pathology and opening doors also to so called “personality disorders”. An essential contribution to the problem arising from the Law of 23rd June 2017, n. 103, as called Orlando Reform, which introduced some amendments to the Criminal Code, to the Criminal Procedure Code and to Penitentiary system. Among the points of the Reform, of peculiar interest it’s the choice of the legislator to fill a gap in the system in terms of imputability and mental infirmity, addressing personality disorders and finally affixing the seal of legality to the doctrinal and jurisprudential theses on the subject. These theoretical principles have provided into action in the analysis of certain cases concerning blood offences, after having given a starting point on concept of free will, of mental infirmity, of determinism behavior, and on the relationship between science and Law, in a helpful interest.


2019 ◽  
Vol 19 (2) ◽  
pp. 45
Author(s):  
Dini Atikawati ◽  
Totok Gunawan ◽  
Sunarto Sunarto

Various environmental problems occur due to human behavior. This behavior is influenced by the way a person views his environment. The perspective is influenced by the values ??believed. Inappropriate behavior and low morale in managing the environment will cause damage. For this reason, a concept of human leadership is needed for nature which can be used as a guide for environmental management. This article aims to examine the concept of khalîfah fî al-ard in environmental ethics perspective. This article is the result of an in-depth study of relevant libraries. This article argues that the concept of khalîfah fî al-ard  originating from the Qur'an is very relevant to environmental ethics biosentrism and ecocentrism. The concept of khalîfah fî al-ard which is interpreted as the representative of Allah on earth should be a human starting point in managing and maintaining the environment, so that this concept is one of the strategic means of structuring and maintaining the environment. The concept of khalîfah fî al-ard can be realized into a pro-environment movement. It is very important for us as Muslims to understand the essential meaning of ourselves as khalîfah fî al-ard who cares the earth from damage.


Sensors ◽  
2020 ◽  
Vol 20 (12) ◽  
pp. 3607 ◽  
Author(s):  
Carlos de Lama ◽  
Cristina González-Gaya ◽  
Alberto Sánchez-Lite

Human behavior in an emergency situation is the starting point for all evacuation planning projects. A better understanding of the decisions made by the occupants during an emergency can help to develop calculation tools that can create more efficient forms of visual and audio communication and implement better procedures for evacuating people. The difficulty in studying human behavior lies in the very nature of emergencies, as they are unpredictable, somewhat exceptional and not reproducible. Fire drills play a role in training emergency teams and building occupants, but they cannot be used to collect real data on people’s behavior unless the drill is so realistic that it could endanger the occupants’ safety. In the procedure described here, through the use of a Virtual Reality device that encompasses all critical phases, including user characterization data before the virtual experience, building design parameters and fire scenario, key variables of human behavior can be recorded in order to evaluate each user’s experience satisfactorily. This research shows that the average delay in starting an evacuation is greater than one minute, that anxiety levels and heart rates increase during a fire and that people do not pay attention to evacuation signals. Further analysis of the quantitative data may also provide the causes for decision-making. The use of devices that create realistic virtual environments is a solution for conducting “what if” tests to study and record the decisions taken by the users who undergo the experience in a way that is completely safe for them.


2016 ◽  
Vol 54 (2) ◽  
pp. 522-533 ◽  
Author(s):  
Paola Giuliano

Peter J. Richerson and Morten H. Christiansen have assembled a compelling picture of the evolution of societies, technology, language, and religion—with culture at the epicenter. The book is a must-have for economists and any other social scientists interested in the evolution of behavior. Using the book as a starting point, this article sums up what cultural evolution can teach us about these four major aspects of human behavior. Each topic is also linked to the relevant empirical research in economics. Directions for future research integrating cultural evolution into an economic framework are also explored. (JEL D72, O33, O43, Z12, Z13)


Author(s):  
Syarifuddin Syarifuddin ◽  
Marwah Yusuf

Objective - This study aims to capture the perspective people and government in Jembrana Bali about politics and power, as a starting point for budget policy formulation. Methodology/Technique - The methods used in this study is dramaturgy. It is a method to analyze the front stage and back stage of the actors setting. Findings - This study found that the way people and government of Jembrana view politics and power is a starting point for budget policy formulation. This study found that accounting man uses power and politics in formulating accounting policies. In this case, actors develop policy as a meaning of the policy for the actors. Novelty - Unlike another study, this study using dramaturgy to observe human behavior. This technique is more interested in studying people as they are rather than adjusting them into propositions and theories that are already known. Type of Paper: Empirical Keywords: Local government; Budgeting; Planning; Dramaturgy; Power; Politics. JEL Classification: H61, H83, M41.


1991 ◽  
Vol 8 (3) ◽  
pp. 554-557
Author(s):  
Najib Ghadban

The editors of this book seek to explain to the reader the complex reasonsfor the undeniable phenomenon of religious radicalism in the contemporaryMiddle East. According to Sivan, the starting point of such an undertakingis the recognition that religious radicalism encompasses both thought andaction and that it entails the "rejection" of all other nonindigenous valuesand cultures. Faced with the challenges of modernity, the religious radicals'response has been "excessive or "extremist" (terms which are usedinterchangeably throughout the book with "radical").The editors have employed a comparative method, a six other (alsoIsraeli) scholars were asked to join them in studying specific Islamic andJewish movements which featured some form of radicalism. They chose thesetwo religion because, in their opinion, they both share a basic affinity (i.e.,the desire to shape human behavior) and, less convincingly, because theywanted to preserve the 'unity of space," meaning the Middle East. One shouldnot forget, however, that there are al o radical Christian group in the area.The major Islamic groups studied are the pro-Iranian Gaza-based Jihad theShi'i opposition in Iraq and Iranian pilgrims, whom they call "Khomeini'Me enger ." The Jewish groups studied are Gush Emunim, Neturei Karta,and the late Meir Kahane's Kach party.While the editors acknowledge the difficulty of proposing a comparativeframework for the analysis of religious extremism, they do suggest someoutlines. The main thesis is that the esential impulse shared by all movementsdescribed here might be termed, following aid A. Arjomand, 'revolutionarytraditionalism'; that is, a political radicalism born out of a religious tradition,which transcends that tradition in an attempt to preserve its authenticity inthe face of contemporary challenges." Every extremist movement has reviveda "myth' from its tradition which ha then served as a guiding principl forits struggle of preservation against the forces of modernity. For example,the attitude of the Neturei Karta and the Gush Emunim toward the stateof Israel come from their interpretation of the tradition concerning redemption ...


Author(s):  
L.R. Wallenberg ◽  
J.-O. Bovin ◽  
G. Schmid

Metallic clusters are interesting from various points of view, e.g. as a mean of spreading expensive catalysts on a support, or following heterogeneous and homogeneous catalytic events. It is also possible to study nucleation and growth mechanisms for crystals with the cluster as known starting point.Gold-clusters containing 55 atoms were manufactured by reducing (C6H5)3PAuCl with B2H6 in benzene. The chemical composition was found to be Au9.2[P(C6H5)3]2Cl. Molecular-weight determination by means of an ultracentrifuge gave the formula Au55[P(C6H5)3]Cl6 A model was proposed from Mössbauer spectra by Schmid et al. with cubic close-packing of the 55 gold atoms in a cubeoctahedron as shown in Fig 1. The cluster is almost completely isolated from the surroundings by the twelve triphenylphosphane groups situated in each corner, and the chlorine atoms on the centre of the 3x3 square surfaces. This gives four groups of gold atoms, depending on the different types of surrounding.


2019 ◽  
Vol 476 (24) ◽  
pp. 3687-3704 ◽  
Author(s):  
Aphrodite T. Choumessi ◽  
Manuel Johanns ◽  
Claire Beaufay ◽  
Marie-France Herent ◽  
Vincent Stroobant ◽  
...  

Root extracts of a Cameroon medicinal plant, Dorstenia psilurus, were purified by screening for AMP-activated protein kinase (AMPK) activation in incubated mouse embryo fibroblasts (MEFs). Two isoprenylated flavones that activated AMPK were isolated. Compound 1 was identified as artelasticin by high-resolution electrospray ionization mass spectrometry and 2D-NMR while its structural isomer, compound 2, was isolated for the first time and differed only by the position of one double bond on one isoprenyl substituent. Treatment of MEFs with purified compound 1 or compound 2 led to rapid and robust AMPK activation at low micromolar concentrations and increased the intracellular AMP:ATP ratio. In oxygen consumption experiments on isolated rat liver mitochondria, compound 1 and compound 2 inhibited complex II of the electron transport chain and in freeze–thawed mitochondria succinate dehydrogenase was inhibited. In incubated rat skeletal muscles, both compounds activated AMPK and stimulated glucose uptake. Moreover, these effects were lost in muscles pre-incubated with AMPK inhibitor SBI-0206965, suggesting AMPK dependency. Incubation of mouse hepatocytes with compound 1 or compound 2 led to AMPK activation, but glucose production was decreased in hepatocytes from both wild-type and AMPKβ1−/− mice, suggesting that this effect was not AMPK-dependent. However, when administered intraperitoneally to high-fat diet-induced insulin-resistant mice, compound 1 and compound 2 had blood glucose-lowering effects. In addition, compound 1 and compound 2 reduced the viability of several human cancer cells in culture. The flavonoids we have identified could be a starting point for the development of new drugs to treat type 2 diabetes.


2020 ◽  
Vol 5 (5) ◽  
pp. 1175-1187
Author(s):  
Rachel Glade ◽  
Erin Taylor ◽  
Deborah S. Culbertson ◽  
Christin Ray

Purpose This clinical focus article provides an overview of clinical models currently being used for the provision of comprehensive aural rehabilitation (AR) for adults with cochlear implants (CIs) in the Unites States. Method Clinical AR models utilized by hearing health care providers from nine clinics across the United States were discussed with regard to interprofessional AR practice patterns in the adult CI population. The clinical models were presented in the context of existing knowledge and gaps in the literature. Future directions were proposed for optimizing the provision of AR for the adult CI patient population. Findings/Conclusions There is a general agreement that AR is an integral part of hearing health care for adults with CIs. While the provision of AR is feasible in different clinical practice settings, service delivery models are variable across hearing health care professionals and settings. AR may include interprofessional collaboration among surgeons, audiologists, and speech-language pathologists with varying roles based on the characteristics of a particular setting. Despite various existing barriers, the clinical practice patterns identified here provide a starting point toward a more standard approach to comprehensive AR for adults with CIs.


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