scholarly journals Konvergensi Digital Radio Republik Indonesia Yogyakarta di Masa Pandemi Covid-19

2021 ◽  
Vol 3 (1) ◽  
pp. 161-170
Author(s):  
Shafa Salsabila Gusna ◽  
Alvian Maulana Fatih ◽  
Talitha Salsabila

Penelitian ini berjudul “Konvergensi Digital Radio Republik Indonesia Yogyakarta dimasa pandemi Covid-19”. Perkembangan teknologi informasi menghadirkan tantangan-tantangan baru khususnya dimasa pandemi Covid-19. Bukan hanya di indonesia, di berbagai belahan dunia juga menghadapi tantangan yaitu konvergensi media. Konvergensi Media adalah penggabungan dari beberapa jenis media dan hadir dalam bentuk digital. Perkembangan teknologi internet menimbulkan perubahan dan perkembangan dalam dunia komunikasi massa. Kemunculan new media tersebut mengubah cara masyarakat dalam mendapatkan informasi dan berita, terutama mengubah dalam sebuah newsroom di media. Penelitian ini bertujuan untuk mengetahui bagaimana praktek konvergensi kontinum di Radio Republik Indonesia (RRI) Yogyakarta pada era konvergensi media. Dalam konvergensi kontinum ini meliputi 5 (lima) tahapan yaitu Croos Promotion, Clooning, Content Sharing, Coopetition, dan Full Convergence. Metode dalam penelitian ini menggunakan metode penelitian kualitatif. Sedangkan teknik pengumpulan data yang digunakan adalah studi kepustakaan, internet, observasi, dokumentasi, dan wawancara mendalam. Hasil penelitian ini menunjukan bahwa Radio Republik Indonesia (RRI) Yogyakarta dalam praktek konvergensi kontinum sudah mencapai tahapan terakhir yaitu full convergence, dalam pengembangan produk Radio Republik Indonesia (RRI) Yogyakarta, disesuaikan dengan perkembangan teknologi dengan melakukan adaptasi dan mengedepankan karya inovatif dan kreatif.

Author(s):  
Ricardo Luz Leitão Guerra

Abstract Since the beginning of the Internet, new ways of providing medical education have emerged. Social media networks are one of the most influential communication tools and allow content sharing, collaborative modification and interaction. Its relevance for teaching and learning in medical education has been extensively studied. These new media have also heightened the need for a new way of communication. The purpose of this article is to discuss the value of communication in medical education through social media and present an eight-year personal experience on this field.


Author(s):  
Muhammad Khairil

<span>Technology is growing rapidly. With the launch of Web 2.0, more and more social</span><br /><span>media are emerged and the exposure of technologyisgettinghigher. Social media users,</span><br /><span>as part of Web 2.0 and new media, are also increasing rapidly. The large number of</span><br /><span>social media users is used by companies as a new opportunity to advertise and market</span><br /><span>its products. Social media, and Web 2.0 in general, in addition to having positive</span><br /><span>aspects such as the ease of features, the tight flow of information and the ease ofcontent</span><br /><span>distribution, also has the danger and negative aspects such as cyber-bullying, identity</span><br /><span>fraud, hacking and cracking, harm (Spyware, Adware, Ransomware, Virus, Malware,</span><br /><span>etc.), piracy, plagiarism, and leakage and information theft. Ease of content sharing</span><br /><span>also makes communicators can design messages with certain visual symbols to send a</span><br /><span>message to the communicant, which in this case is the user.</span><br /><strong>Keywords: Mass Media, Visual Communication, MarketingandAdvertising</strong>


2020 ◽  
Vol 1 (1) ◽  
pp. 76
Author(s):  
Titik Wahyuningsih ◽  
Abraham Zakky Zulhazmi

Freedom of the press after the 1998 reform had an impact on increasing the number of mass media in Indonesia. Coupled with the presence of the internet as new media, making media competition increasingly complex. Faced with this phenomenon a number of media began to try to unite information technology, communication and content which is referred to as media convergence. This research is a qualitative research. Research data collection is done by observation, interview and documentation. This research concludes that Radar Jogja implements the concept of continuum convergence. Radar Jogja has carried out four stages of continuum convergence namely cross promotion, cloning, coopetition, and content sharing. While the form of Radar Jogja's media convergence implementation in the face of media competition, is identified as follows (1) optimization of new media, Radar Jogja has succeeded in becoming a technology-literate media as evidenced by its activity on various media platforms. (2) The issue selection strategy, Radar Jogja is able to raise national issues which are then localized according to the conditions on the field. (3) bandling advertising, a strategy to get clients by providing a variety of advertising service choices. (4) coordination, build a solid team and work together to increase loyalty to the company.


2020 ◽  
Vol 21 (3) ◽  
pp. 225-241
Author(s):  
Magdalena Hofman-Kohlmeyer

Prevalence of digital technologies and the availability of various tools caused that a growing number of users engage in creating their own content (user-generated content) and share this content with others. The content takes the form of text, image, sound as well as video files. Present paper try to answer the question why users engage in generating brand-related content. The author applied a review of available literature, primarily foreign scientific articles. Conducted research suggest that users generate branded content in order to share their brand experiences (brand product or service) with other consumers, act for altruistic reasons and want to help others. They are often guided by social benefits (willingness to meet someone with similar tastes, belonging to specific communities). In addition, they need to get a feedback from other users or obtain “likes” to the added content, build and present their personal identity. Occasionally, users are motivated by desire to influence the company, because the feel social pressure and add brand-related content as entertainment in itself.


2006 ◽  
Vol 37 (2) ◽  
pp. 57-57
Author(s):  
Bernad Batinic ◽  
Anja Goeritz

1967 ◽  
Vol 12 (10) ◽  
pp. 525-525
Author(s):  
MORTON DEUTSCH
Keyword(s):  

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