TOLERANSI DAN KERUKUNAN ANTARUMAT BERAGAMA (POLA KOMUNIKASI TOKOH AGAMA DESA ANGGRASMANIS, JENAWI, KARANGANYAR)

The people who live in Anggrasmanis village, consist of various kinds of religions. There are Islam, Christian, and Hinduism. The tolerance between religious communities in Anggrasmanis village was maintained even though it was often tinged with tension and suspicion. This encourages religious figure to build communication. This study aims to describe how the pattern of communication inter-religious figures in Anggrasmanis village, so attitude of tolerance is born. The type of research used is a qualitative description method with qualitative approach. Data collection techniques using observation, interviews, and documentation. Researchers’ finding communication patterns of religious figures in Anggrasmanis village are linear communication patterns and circular communication patterns that occur in direct conversation between religious figures and direct feedback. The role of religious figures to building tolerance at Anggrasmanis village is by participating in activities at the village such as religious holidays.

CYBER PUBLIC RELATIONS DISKOMINFO KABUPATEN KLATEN DALAM OPTIMALISASI LAYANAN INFORMASI PUBLIK

This study aims to describe the Klaten Diskominfo PR PR cyber strategy in optimizing public information services. The background of the research is the management of public information services primarily through the website of the Klaten Regency government which has not been optimal. The method used in this research is a descriptive qualitative method. The results of this study can be concluded that in optimizing the public information service owned by Diskominfo, Klaten Regency has practised a cyber PR strategy that combines 4 things as a whole, namely Strategic (has a communication design plan that is not done haphazardly. Next is Integrated (using the internet and its facilities as a means publication, this has been realized with the official website of klatenkab.go.id which is integrated with other websites underneath), Targeted (has and can reach specific target audiences, namely the Klaten community, government officials and millennial generation to generation Z), and Measurable (It has measurable results, in this case, it has clear measurement data such as the number of visits, followers (in social media), and web traffic. With the existing cyber PR strategy, it can optimize public information services managed by Klaten Diskominfo.

JURNALISME ERA BARU (KONVERGENSI MEDIA RADAR JOGJA DALAM MENGHADAPI PERSAINGAN MEDIA)

Freedom of the press after the 1998 reform had an impact on increasing the number of mass media in Indonesia. Coupled with the presence of the internet as new media, making media competition increasingly complex. Faced with this phenomenon a number of media began to try to unite information technology, communication and content which is referred to as media convergence. This research is a qualitative research. Research data collection is done by observation, interview and documentation. This research concludes that Radar Jogja implements the concept of continuum convergence. Radar Jogja has carried out four stages of continuum convergence namely cross promotion, cloning, coopetition, and content sharing. While the form of Radar Jogja's media convergence implementation in the face of media competition, is identified as follows (1) optimization of new media, Radar Jogja has succeeded in becoming a technology-literate media as evidenced by its activity on various media platforms. (2) The issue selection strategy, Radar Jogja is able to raise national issues which are then localized according to the conditions on the field. (3) bandling advertising, a strategy to get clients by providing a variety of advertising service choices. (4) coordination, build a solid team and work together to increase loyalty to the company.

RESEPSI KOMODIFIKASI HALAL PADA IKLAN JILBAB ZOYA

Giving halal certification for many products is a guarantee that products is safe for consumption by a Muslim people. But media tend to using religion value to get a big commodity that profitable for company, or change the using value of religion to economic value. This research is a study about audience of television advertisement with the reception approach. This research is for knowing how are the Solo Hijabers community members meaning to Zoya Hijab advertisement. This research is using a qualitative method. Data analysis that using is Reception by Stuart Hall (encoding-decoding) with using three kind of analysis, dominant hegemonic position, negotiated position, and oppositional position. The result that researcher get is just showing two types, that is hegemonic dominant and negotiation. While the opposite position not happen to Hijabers Solo Community. In this research also found interesting something, although informant nothing have an attitude, meaning, and act the same way. They are still agree of hijab Zoya distribution in the market. Even they want to buy or using that hijab. Without they realize, they agree halal value to the Zoya hijab advertisement is a form of commodification.

MEDIA RELATIONS DINAS KOMUNIKASI DAN INFORMATIKA (DISKOMINFO) KABUPATEN KARANGANYAR DALAM SOSIALISASI PROGRAM PEMERINTAH

The importance of media relations conducted by a number of PRs in Government Agencies has implications for government policies in accordance with the information needs of the community. One of them is at the Office of Communication and Information (Diskominfo) Karanganyar Regency related to the issue of government program socialization. This study aims to describe the media relations strategy used by the Karanganyar Regency Office of Communication and Information in the socialization of government programs. The type of research used is descriptive qualitative. Data collection techniques using observation, interviews, and documentation. The results of the study, Diskominfo Karanganyar Regency uses media relations strategies by managing relations, developing strategies, and developing networks with the media to optimize each role of each section in Diskominfo for the benefit of the socialization of government programs for the community.