Composition of Online Shopping Experience: Evidence from India
2016 ◽
Vol 6
(10)
◽
pp. 249-260
Keyword(s):
This research was conducted to understand the composition of online shopping experience of Indian consumers. It is very important for marketers to identify and understand the factors of shopping experience before taking any decision. Results of the study showed that website design is the most sought after component by consumers in online shopping followed by perceived benefits, hedonic motivations, perceived risks and psychological factors. Further, results were confirmed using confirmatory factor analysis. The study comprised of 366 respondents.
2017 ◽
Vol 11
(1)
◽
pp. 41-59
◽
2014 ◽
Vol 21
(2)
◽
pp. 220-228
◽
Keyword(s):
The French Version of the Revised Child Anxiety and Depression Scale (RCADS) in a Nonclinical Sample
2015 ◽
Vol 74
(3)
◽
pp. 119-127
◽
2015 ◽
Vol 36
(4)
◽
pp. 247-257
◽
2009 ◽
Vol 25
(4)
◽
pp. 239-243
2011 ◽
Vol 27
(3)
◽
pp. 171-178
◽