scholarly journals The Influence of Beauty Vloggers on Purchasing Decisions Involving Skin Care Products

2021 ◽  
Author(s):  
Okta Nurvia ◽  
Budi Sarasati
Keyword(s):  
Correlation Coefficient ◽  
Quantitative Research ◽  
Consumer Preferences ◽  
Female Students ◽  
Skin Care ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Reference Groups ◽  
The Impact ◽  
Skin Care Products

In this pandemic era, beauty vloggers play a significant role, influencing consumer preferences and attitudes. This paper seeks to determine the impact of Reference Groups by beauty vloggers on the purchasing decisions by female students involving skin care products who follow beauty vloggers in Bekasi. The study uses correlational quantitative research, and the objective is to see the extent to which variations in a variable are related to one or more other variables based on the correlation coefficient. The respondent pool was comprised of 100 female students, obtained via purposive sampling. The results showed a significance of 0.000 <0.05. The value of R2 (R square) 0.290 shows the effect of X variable (reference groups) on Y variable (purchase decision) by 29%. The conclusion of this research is that beauty vloggers significantly influence the decision to buy skin care products. Keywords: Beauty Vloggers, Purchase Decision, Reference Groups

scholarly journals The Revival of Indonesian Skin Care Brands

2020 ◽  
Vol 76 ◽  
pp. 01036
Author(s):  
Priscilla Evelyn Budiono ◽  
Dhyah Harjanti ◽  
Karina Stankevica
Keyword(s):  
Customer Satisfaction ◽  
Brand Image ◽  
Country Of Origin ◽  
Positive Influence ◽  
Skin Care ◽  
Quantitative Approach ◽  
Purchase Decision ◽  
The Impact ◽  
Skin Care Products

Skincare business in Indonesia has been growing enormously in the last decade, with the coming of international brands and the struggling of local brands, to win the Indonesian customers. The aim of this research is to analyze the influence of country of origin to purchase decision through the brand image, and the impact of country of origin on customer satisfaction for local Indonesian skin care brands. As this research is using the quantitative approach, the data are collected by using questionnaires which are distributed to selected samples of 179 respondents. The respondents are chosen from the consumers of Indonesian brands of skin care products. The data are analyzed with SmartPLS software. The results show that the country of origin has a positive influence to purchase decision, the country of origin has a positive influence on brand image, brand image has a positive influence on purchase decision, and, finally, brand image has a positive influence on customer satisfaction on local Indonesian brands of skin care products.

scholarly journals Social, Personal, Cultural and Psychological Influence Analysis of Samsung Smartphone Purchase Decision at Samsung Experience Store WTC Surabaya

2018 ◽  
Vol 1 (2) ◽  
pp. 99-112
Author(s):  
Arbi Illyasa ◽  
Arasy Alimudin
Keyword(s):  
Human Resources ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Analysis Technique ◽  
The Social ◽  
Psychological Influences ◽  
Psychological Influence

Quality human resources are needed in obtaining the success of the company. This study aims to determine the analysis of social, personal, cultural and psychological influences on purchasing decisions of Samsung smartphones in Surabaya. The type of research used is quantitative research with a sample of 50 people who bought at Samsung Experience Store in Surabaya who filled out questionnaires which were already recorded customers. The data analysis technique used is multiple linear regression analysis. The results of the study show that social, personal, cultural and psychological influences simultaneously on purchasing decisions in Surabaya. As well as social, personal, cultural and psychological influences partially on the purchasing decisions of Samsung experiene store smartphones in Surabaya. The higher the social, personal, cultural and psychological well the higher the level of purchasing decisions.

scholarly journals What Influences the Online Purchasing of Electrical Equipment Products?

2021 ◽  
Author(s):  
Priyo UTOMO ◽  
Timotius F. C. W. SUTRISNO
Keyword(s):  
Data Analysis ◽  
Risk Perception ◽  
Data Collection ◽  
Quantitative Research ◽  
Electrical Equipment ◽  
Purchase Decision ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Data Analysis Method ◽  
Company Reputation

The purpose of this research was to examine the influence of e-trust, risk perception and company reputation on purchasing decisions. This was quantitative research, using the SEM data analysis method assisted by AMOS software. Data collection was done by distributing an e-questionnaire (a google form); 270 responses were obtained. Participants were consumers who had already purchased electrical equipment online in Denpasar and Surabaya. E-trust, risk perception and company reputation significantly influenced purchasing decisions. Keywords: E-trust, risk perception, company reputation, purchase decision

scholarly journals Product Quality and Price on the Purchase Decision of Hawai Bakery Agents Merauke Products

2020 ◽  
Vol 1 (2) ◽  
pp. 75-81
Author(s):  
Nurul Fadilah Aswar ◽  
Muhammad Kadafi Burhanuddin ◽  
Ifah Finatry Latiep
Keyword(s):  
Product Quality ◽  
Quantitative Research ◽  
Purchase Decision ◽  
Research Approach ◽  
Purchasing Decisions ◽  
Joint Influence

This study aims to determine the effect of product quality on consumer purchasing decisions at Merauke Hawaiian Bread Agent outlets. (2) To determine the effect of price on consumer purchasing decisions at Merauke Hawai Bread Agent outlets. (3) To determine product quality and price have a joint influence on consumer purchasing decisions at Hawai Bakery Agent outlets in Merauke. The approach taken in this study using a quantitative research approach and the population in this study was 4,757 people with a study sample of 94 people. The results showed that product quality partially has a positive and significant effect on purchasing decisions, price partially has a positive and significant effect on purchasing decisions. Simultaneously, the variables of product quality and price have a positive and significant effect on purchasing decisions.

DAMPAK FLASH SALE COUNTDOWN TIMER DI MARKETPLACE ONLINE PADA KEPUTUSAN PEMBELIAN DENGAN MINAT BELI SEBAGAI INTERVENING

2021 ◽  
Vol 1 (1) ◽  
Author(s):  
Herlina Herlina ◽  
Julia Loisa ◽  
Teady Matius Surya Mulyana
Keyword(s):  
Regression Analysis ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Purchase Decision ◽  
Limited Time ◽  
Purchasing Decisions ◽  
Online Marketplaces ◽  
Product Promotion ◽  
At Home

<em><span lang="IN">Flash Sale</span></em><span lang="IN"> <em>Countdown Timer</em> merupakan bagian dari promosi produk di<em> marketplace online</em> eperti tokopedia, shopee, lazada biasanya letaknya di home menyajikan barang dalam bentuk <em>flash sale </em>yang telah diberikan diskon besar-besaran pada produk tertentu dalam waktu yang terbatas. <em>Flash Sale</em> <em>Countdown timer</em> merupakan layanan promosi menggiring konsumen pengunjung marketplace online untuk berpikir cepat melakukan pembelian selagi diskon besar-besaran dalam waktu terbatas.</span><span>Penelitian ini merupakan jenis penelitian kuantitatif dengan menggunakan analisis regresi dan korelasi. Sampel dalam penelitian ini adalah 85 responden yang diambil secara exsidental. Tujuan dari penelitian ini adalah 1)mengetahui apakah<em> </em></span><em><span lang="IN">Flash Sale</span></em><span lang="IN"> <em>Countdown timer</em> memiliki dampak pada minat beli konsumen</span><span>, 2)mengetahui apakah</span><em><span lang="IN"> Flash Sale</span></em><span lang="IN"> <em>Countdown timer </em>memiliki <em> </em>pada keputusan pembelian produk</span><span>. 3)mengetahui apakah</span><em><span lang="IN"> Flash Sale</span></em><span lang="IN"> <em>Countdown timer </em>memiliki dampak<em> </em>pada keputusan pembelian jika minat beli sebagai variabel intervening.</span><span> Hasil penelitian ini adalah </span><span> </span><em><span lang="IN">Flash Sale </span><span>C</span><span lang="IN">ountdown Timer</span></em><span>memiliki pengaruh yang signifikan terhadap minat beli konsumen. Kontribusi </span><em><span lang="IN">Flash Sale </span><span>C</span><span lang="IN">ountdown Timer</span></em><span><span>dalam menjelaskan minat beli adalah sebesar 33,76% dan sisanya 66,245 dijelaskan oleh variabel lain 2) </span></span><em>Flash Sale</em> <em>Countdown timer</em><em> </em>memiliki pengaruh yang signifikan terhadap keputusan pembelian. Dan Kontribusi <em>Flash Sale</em> <em>Countdown</em><em>timer </em>dalam menjelaskan keputusan pembelian sebesar 43,1%  dan sisanya 56,9% dijelaskan oleh variabel lain. 3) <em>Flash Sale</em> <em>Countdown timer</em>pada keputusan pembelian dengan minat beli sebagai intervening memiliki pengaruh yang signifikan<p><strong>Kata Kunci:</strong> <em>Flash Sale</em> <em>Countdown timer</em><em>, </em>Minat Beli, Keputusan Pembelian.</p><p> </p><p><em>Flash Sale Countdown Timer is part of product promotion in online marketplaces such as tokopedia, shopee, lazada, usually at home, presenting goods in the form of flash sales that have been given massive discounts on certain products for a limited time. Flash Sale Countdown timer is a promotional service that leads consumers who visit online marketplaces to think quickly about making purchases while having massive discounts for a limited time. This research is a type of quantitative research using regression analysis and correlation. The sample in this study were 85 respondents who were taken exsidentally. 1) knowing whether the Flash Sale Countdown timer has an impact on consumer buying interest, 2) knowing whether the Flash Sale Countdown timer has on product purchasing decisions. 3) determine whether the Flash Sale Countdown timer has an impact on purchasing decisions if purchase intention is an intervening variable. The result of this research is the Flash Sale Countdown Timer has a significant effect on consumer buying interest. And the contribution of Flash Sale Countdown Timer in explaining purchase intention is 33.76% and the remaining 66.245 is explained by other variables 2) Flash Sale Countdown timer has a significant effect on purchasing decisions. And the Contribution of Flash Sale Countdowntimer in explaining purchasing decisions is 43.1% and the remaining 56.9% is explained by other variables. 3) Flash Sale Countdown timer on purchasing decisions with buying interest as intervening has a significant effect</em></p><p><em><strong>Keywords</strong>: Flash Sale Countdown timer, Purchase Interest, Purchase Decision</em></p>

scholarly journals The impact of skin care products on skin chemistry and microbiome dynamics

BMC Biology ◽  
2019 ◽  
Vol 17 (1) ◽  
Author(s):  
Amina Bouslimani ◽  
Ricardo da Silva ◽  
Tomasz Kosciolek ◽  
Stefan Janssen ◽  
Chris Callewaert ◽  
...  
Keyword(s):  
Skin Care ◽  
The Impact ◽  
Skin Care Products

What Factors Influence Consumer Preferences for Search and Credence Seafood Characteristics? an Empirical Analysis in Kentucky and South Carolina

2018 ◽  
Vol 18 (2) ◽  
Author(s):  
English Ratliff ◽  
Michael Vassalos ◽  
Wuyang Hu
Keyword(s):  
South Carolina ◽  
Online Survey ◽  
Predictive Power ◽  
Consumer Preferences ◽  
Direct Marketing ◽  
Demographic Variables ◽  
Purchasing Decisions ◽  
Consumption Frequency ◽  
Seafood Products ◽  
The Impact

AbstractConsistent with preferences for other food products, consumers increasingly care about a range of search and credence seafood characteristics such as: environmental effects and product form. This study utilized a dataset obtained from an online survey, and a Multivariate Ordered Probit formulation to examine the impact of: demographic characteristics, lifestyle preferences, and seafood consumption frequency on preferences for selected seafood attributes. The findings indicate that the factors influencing consumer preferences differ across the attributes examined. Although some demographic variables have a statistically significant effect on consumers’ preferences for seafood attributes other than price, their predictive power was limited regarding preferences for wild-caught, fresh seafood and the impact of sustainability on purchasing decisions. Furthermore, consumers who utilize direct marketing outlets have stronger preferences towards fresh and wild-caught seafood products.

scholarly journals The Impact Of Lifestyle, Brand Awareness, Product Quality, On Purchasing Decisions And Repurchase Intention

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
Julianti Fernanda Pasaribu ◽  
Santirianingrum Soebandhi ◽  
Joko Suyono ◽  
Damarsari Ratnasahara Elisabeth
Keyword(s):  
Product Quality ◽  
Quantitative Research ◽  
Healthy Lifestyle ◽  
Large Population ◽  
Partial Least Square ◽  
Least Square ◽  
Brand Awareness ◽  
Repurchase Intention ◽  
Purchasing Decisions ◽  
The Impact

A large number of Indonesian people who live a healthy lifestyle makes organic agricultural products increasingly in demand because they have the best quality and health. Indonesia is a country that has a large population and is one of the countries that has an area of ​​organic farming. Business people see the existence of organic food business opportunities to present products that are in line with market desires and stick to the hearts of consumers. Therefore, this study was prepared to analyze the impact of Lifestyle, Brand Awareness, and Product Quality on Purchasing Decisions and Repurchase Intention. This research is a quantitative research with a survey approach that uses a questionnaire of 100 respondents from consumers who buy organic products at the Surabaya Supermarket. The analysis technique used to prove the hypothesis is Partial Least Square (PLS). These results indicate that Lifestyle, Brand Awareness, Product Quality have a significant effect on Purchasing Decisions, and Purchasing Decisions have a significant effect on Repurchase Intention.

scholarly journals Pengaruh Harga Terhadap Keputusan Pembelian Sepeda Motor Honda Vario Pada PT. Tridjaya Motor Manado

2019 ◽  
Vol 9 (1) ◽  
pp. 28
Author(s):  
Sondakh Kelvin Laurens ◽  
Johnny A. F. Kalangi ◽  
Olivia F. C. Walangitan
Keyword(s):  
Quantitative Research ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Test Results ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Regression Test ◽  
Data Validity ◽  
Questionnaire Method

The purpose of this study is to know the price influence on the decision of Honda Vario Motor in PT. Tridjaya Motor Manado. By looking at this current competition sales are tight motorcycles. This type of research is quantitative research and method of collecting data using questionnaire method. And sampling method using purposive sampling. Data from the questionnaire method results are used to test the outcome of validity and reliability. Data validity test results are obtained by all valid question items. Data reliability test results are obtained by all reliable question items. Simple regression test results so that the coefficient is a positive value. The coefficient of determination of the determination test shows R Square to understand how large the free variables can influence the bound variables as well as to measure the magnitude X variable contributions to the variation (up downs) of the variable Y. And the result of determining coefficient of determination suggests that purchasing decisions are influenced by price. The purchase decision has a positive and significant effect on the price of Honda Vario which has been good to increase the consumer purchase decision of PT. Tridjaya Motor Manado.

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