scholarly journals The Experiential Meaning of Dancow Advertisements

2021 ◽  
pp. 158-166
Author(s):  
Asmah Br. Munthe ◽  
Noer Intan br Gurusinga ◽  
Zeny Chaira Magribi

Experiental process is a part of systemic functional linguistics, a theory of language that is oriented to the description of how language makes meaning in context. Systemic functional grammar views language as a resource for making meaning. This research was conducted to investigate the types of experiential meaning and the most dominant of experiential meaning used in Dancow advertisements in 1983, 1986, 2003, 2010 and 2014. This study was conducted by applying a descriptive qualitative method. Data were taken from television, websites and magazines. The relational process was found to be dominant, with a value of 40%, and it occurred 16 times. The material process had a value of 27.5% and was used 11 times. The mental process was on the third level with 25% and was used 10 times. Finally, the behavioral, verbal and existential process had the lowest percentage with 2.5% and was used 1 time. Keywords: Experiential Process, advertisement, mass media

2021 ◽  
Vol 3 (2) ◽  
pp. 31
Author(s):  
Mardiono Mardiono

International political speeches have played an extremely important role in political environment and take broader public attention due to their political, economy, and cultural values manifested through the language used. Systemic–Functional Grammar introduced and developed by Halliday (1967) sets out that with languages there are ideational meta-function, interpersonal meta-function, and textual meta-function. Hiring the theory of transitivity from Halliday’s Systemic Functional Linguistics, this study focuses on analysing Joko Widodo’s keynote speech. The aim is to figure out the deeper meaning of the speech through the distributions and so the dominations of the transitivity processes along with their participants. At the same time this study tries to find out the hidden information by analysing the functions of the transitivity processes and the main participants. The qualitative method is employed for the transitivity analysis while the quantitative method is taken to provide the statistic description on the distributions of the types of the process and the participants found. The analysis generates two major findings: First, there are five types of process: material, relational, verbal, mental, existential and the participants found, and no single behavioural process and its participants occurred. Among them, the material process and relational process along with their participants dominate the speech, which makes it well-delivered, more powerful, objective, and convincing. Second, the pronouns ‘we, our, and us’ are found as the main participants in Joko Widodo’s keynote speech that indicate his efforts to draw a close relation between him and his audience so his addressing has succeeded.


2018 ◽  
Vol 10 (2) ◽  
pp. 81 ◽  
Author(s):  
Emeliya Sukma Dara Damanik

This paper analyzes experiential meaning in poetry written by William Wordsworth. It applied Halliday Systemic Functional Grammar to pinpoint and analyze the occurrences of processes in the poetry. There are five poetry which is taken as the subject on this research. The analysis is conducted based the six processes in transitivity system. The analysis found that there are five processes coded in the poetry of William Wordsworth. They are material, mental, relational, behavioral and existential. It also resulted that the most dominant types is the material process. It’s meant that poetry tells about the poet’s action in expressing of his idea, feeling and showing in life. This finding also shows that William Wordsworth as the poet uses the material process to build the imagery such as personification, simile and metaphor. Related to the findings of this study, the application of analysis experiential meaning can be implicated in writing and reading academic as well as translators, students and instructors involved in writing and reading pedagogy. 


2020 ◽  
Vol 9 (1) ◽  
pp. 12
Author(s):  
Sawirman Sawirman ◽  
Nurul Huda Ridhwani

Four suicide notes written by three famous people, Jiah Khan, Kevin Carter, and Virginia Woolf, were analyzed in this study. Systemic Functional Linguistics theory especially about transitivity proposed by Halliday is used to see the ideational meaning of all four suicide notes by identifying the elements of the clauses. This study was conducted with a qualitative method assisted by a descriptive statistical method to see the spread and functions of the elements of transitivity in the suicide notes. To analyze the text based on the theory of transitivity, the text is divided into clauses based on the type of process, then each element of the existing process, participant, and circumstantial element is calculated. The results show that out of 170 total processes found, the material process (42.94%) is the most dominant process, followed by the mental process (28.82%), the relational process (19.41%), the verbal process (5.29%), the behavioral process (2.94%), and the existential process (0.59%). Just like the process type, from the two types of participants (who are directly involved and obliquely involved) that exist, actor (22.88%) and scope (15.36%) which are the participants of the material process are the most dominant participants. While the existent (0.31%) which is the participant of the existential process, has the lowest occurrence frequency. For the circumstantial element, location which consists of place and time is the most dominant circumstantial element. The location accounts for 44% of the circumstantial elements in all four suicide notes. Furthermore, Jiah Khan’s suicide note with the material process as the most dominant process describes the unpleasant behavior she experienced, which then leads to betrayal, sacrifice, self-destruction, loss, and loneliness. Whereas Kevin Carter’s suicide note with the relational process of attributive as the most dominant process describes regret, pressure, and despair. Then both Virginia Woolf’s suicide notes show how she blamed herself for what happened although it has different dominant processes between the first suicide note and the second suicide note. 


2021 ◽  
Vol 7 (1) ◽  
pp. 19-33
Author(s):  
Esti Sugiharti

This article compares oral and written cooking recipes of the same food created by the same person, by using systemic functional grammar. The aim of the article is to find out the similarities and differences of the language used in both recipes. The data are obtained from Jamie Oliver’s cooking show aired in a YouTube channel on how to make scones and the written recipe of the same food published in his website. The focus of the analysis is on the lexico-grammar of the clauses used in the texts. The result shows that there are more differences than similarities between the two texts. There are more clauses in the spoken text than those in the written text in terms of quantity and variety. In the ideational function, both texts have a similar variety of processes with the majority of material process showing imperatives of procedural texts and additional information using mental, existential, and relational processes, but in the written text there are two clauses using verbal process that are not found in the spoken text. In the interpersonal function, the two texts show demands of good and services and the use of modalities in expressing the expected results of the cooking process. In the spoken text, the relation between the cook and the audience is friendlier and closer than that in the written text.  It is demonstrated in the use of vocatives and interrogatives that are not used in the written text. The textual functions show similar results in the use of conjunctions but the spoken text displays closer interpersonal textual functions found in the use of vocatives. The analyses of the three metafunctions of the two recipes may contribute to the study of food texts in linguistics that are relatively low compared to those in other disciplines.


2019 ◽  
Vol 8 (2) ◽  
Author(s):  
Ema Wilianti Dewi ◽  
Nur Arifah Drajati ◽  
Melor M Yunus

Intonation is a primary aspect in phonology, particularly in the supra-segmental area. Intonation carries meaning and changing the intonation of an utterance can quickly change the meaning of that utterance. This research aims to discover the patterns of intonation used in Sesame Street's puppet show and identify how interpersonal meaning is constructed on the show. This research was conducted from a phonology perspective and using the qualitative method. This research concentrates on phonology, mainly the supra-segmental area that is intonation. The focus of this study was on the relation between intonation patterns (tonality, tonicity, and tone) and interpersonal meaning. The website of Sesame Street was the source of Primary data for this study, as well as the puppet show's episode "Alphabet Race" (from Season 38). This research involved the researchers as its major instrument for analysing the data. In the process of collecting data, the researchers did documentation. This analysis finds the different division of the information between the systemic functional grammar level and the intonation level, which is shown from the clauses and tone units found in the show. The findings of this research provide teachers and EFL learners with further insight into how utterances deal with their intonation.


2019 ◽  
Vol 1 (2) ◽  
pp. 85
Author(s):  
Efransyah Efransyah

This research is entitled “Analyzing Thematic Structure in Indonesian Folktales in English Version: A Systemic Functional Grammar Study (SFG)”.  The objectives of this study are analyzing and describing the themes, their elements and thematic progressions of Indonesian Folktales in English Version. The collected data, in this research, were taken from the book entitled “Indonesian Folktales” published in 1981 by Pustaka Media Publisher. One data, Princess Sumur Bandung which consists of 50 paragraphs and 221 clauses was chosen to be analyzed based on the theory of Systemic Functional Grammar (SFG) of Gerot and Wignell (1994). The method and technique used in this study are a descriptive qualitative method. The results of this research reveal that (1) there are two kinds of theme-rheme patterns are found; they are simple theme-rheme patterns and multiple theme-rheme patterns. In details, the simple theme-rheme patterns contain constant theme-rheme pattern, linear theme-theme rheme pattern, and derived theme-rheme pattern, while multiple ones contain a combination of constant and linear theme, a combination of linear and derived theme, and a combination of constant, linear and derived theme-rheme pattern. Besides, the combination of constant and linear theme-rheme pattern are the most frequently distributed.  While the elements of themes which found are textual, interpersonal and ideational elements. Textual elements cover continuative, structural conjunction, wh-relative and conjunctive adjunct. Interpersonal elements cover modal adjunct, vocative, wh-interrogative and finite verbal operator. Ideational elements cover nominal group, noun, adverbial group, prepositional phrase, process, complement, group complex and adverb.


2012 ◽  
Vol 2 (4) ◽  
pp. 125
Author(s):  
Manizheh Alami ◽  
Nayera Khosrofar ◽  
Maryam Sabbah

Language is a crystal being shaped by the society and the rules in a society are mostly under the control of power. Language is a complex system having lots of choices for negotiating meaning which are motivated by the social rules specifically by power. According to Hudson (1980) and Wardhaugh(1986) power can directly be embodied in the choice of pronouns (tu vs. vous) , address forms (name only, title and last name) and some other choices from lexicogrammar. The way power is reflected in everyday use of language is crucial and this study attempts to underscore some of the methods the speakers manipulate to express themselves hinting their degree of power to their addressee(s). In order to find the interrelationship between social power and textual strategies this study tries to examine a novelette entitles" The short happy life of Francis Macomber" written by Earnest Hemingway on the basis of Halliday's Systemic-Functional Grammar (1994) and observe the number and length of utterances and turns. In detail the novelette is analyzed according to the number of special process types, the preferred mode type and the length of turns each character with varying degree of power interacts in the story. The analysis shows that the dominant character manipulates more material process type and imperative mode types, makes utterances and takes longer turns than the dominated one. Key Words: Power- Negotiation of meaning- Halliday's Systemic_ Functional Grammar- Ideational function- Interpersonal function – Material process- Imperative mode  


2021 ◽  
Vol 0 (0) ◽  
Author(s):  
Lai Yee Win

Abstract A number of studies on transitivity systems of languages have been conducted in the field of Systemic Functional Linguistics. Different linguists have described the transitivity systems of English, French, German, Japanese, Tagalog, Chinese, Vietnamese, Telugu, and Pitjantjatjara, adopting an upward approach which is not effective enough for discourse analysis. So far, there has been no description of the transitivity system of Myanmar in literature. The purpose of this paper is to put forward a clear description of the transitivity system of Myanmar that functions as one of the clause analysis methods from the experiential perspective. To construct a workable transitivity system of Myanmar, the present study follows He’s (forthcoming) (He, Wei. forthcoming. Categorization of experience of the world and construction of transitivity system of Chinese) new description of the Chinese transitivity system containing 32 types of processes that represent our experience of the world. Unlike previous studies, He (forthcoming) proposes autonomous and influential processes of action, mental and relational clauses with no description of ergativity hypothesized by Halliday (1985) (Halliday, Michael Alexander Kirkwood. 1985. An introduction to functional grammar. London: Arnold) and Matthiessen (1995) (Matthiessen, C. M. I. M. 1995. Lexicogrammatical cartography: English systems. Tokyo: International Language Sciences Publishers). This new model is more comprehensive and effective than previous ones because it adopts a downward approach which can smoothly be applied to discourse analysis. In this paper, the transitivity analysis of Myanmar clauses is performed in accordance with the theories put forward by He (forthcoming) and the semantic configurations of 32 processes in Myanmar transitivity system are illustrated with authentic examples. Findings show that the proposed transitivity system of Myanmar can analyze clauses effectively, and it is compatible with the discourse analysis of Myanmar. These findings will make an important contribution to further study of the systemic functional grammar of Myanmar.


2021 ◽  
Vol 37 (1) ◽  
pp. 1
Author(s):  
Hoang Van Van

This article is a functional description of the category of voice – arguably, one of the most slippery notions in the grammar of Vietnamese that seems to resist any satisfactory treatment. The theoretical framework employed for describing and interpreting the category is Systemic Functional Linguistics (SFL). Three questions which form the basis of this study are: (1) “Does the system of VOICE exist in Vietnamese?”; if so, (2) “What are the delicate options available in the environment of VOICE in Vietnamese?”; and (3) “How can these delicate options be distinguished from the SFL perspective?” The answers to these questions show that unlike formal grammatical descriptions, VOICE exists in Vietnamese as a system; the environment of VOICE opens up a number of delicate options; and these delicate options can be distinguished along the three metafunctions: experiential, interpersonal, and textual. The answers to these questions also show that SFL is a highly relevant framework for describing and interpreting the system of VOICE in Vietnamese: SFL helps us investigate the category from a number of dimensions, enabling us to have a more comprehensive view of it. The study contributes to the application of SFL to the description of Vietnamese grammar - a non-Indo-European language, opening up new potentials for a comprehensive approach to the description of a Systemic Functional Grammar of Vietnamese for research, application, and teaching purposes.


2018 ◽  
Vol 9 (1) ◽  
Author(s):  
Dias Andris Susanto

This research is aimed at describing the English sentences used on the experiential meaning in the drink labels. Butt, et al. (1996:44) introducing us to the notion that language simultaneously performs three functions (experiential, interpersonal and textual) and one of the functions which is focused on the process is that experiential meanings. The objectives of this research are to investigate clauses and their constituents realized in the English sentences on the drink labels and to map out the experiential meanings realized in the clauses in the drink labels. The writer used qualitative descriptive analysis to find out the characteristics of English sentences used in the drink labels. The object of the study is the sentences used in the drink labels. The unit analysis is a clause used in the drink labels. The data were collected by the use of documents. To analyze the data, Method of data analysis, the writer took some steps; there are identification of 19 products of the drink labels, identification of the labels, identification of the sentences used in the drink labels, and identification of the experiential meaning. The result shows that, the 19 drink labels have 79 clauses and each clause has different constituents there are two, three, four, five, six, seven, eight, nine, and ten constituents. The dominant constituent is nine constituents. Discussion on Experiential meaning, there are participant, process, and circumstance. The dominant process is material process. It has 50 clauses. Then the relational process is lees dominant, it has 29 clauses. In addition, the last process is projecting. It has no clauses. It is suggested that labels are good media for teaching English, especially systemic functional linguistics. By understanding the meaning of the labels, students and or readers are able to get the knowledge about the meanings of the clauses in the drink labels. They also can get the benefit of consuming the drinks. The other researchers would be able to continue analyzing for the next steps using different point of views.


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