scholarly journals Analysis of the consumer preferences of attributes of Rajini Modest Fashion Products

2021 ◽  
Author(s):  
Irfianti Nur Jannah ◽  
David Sukardi Kodrat
Keyword(s):  
Conjoint Analysis ◽  
Consumer Preferences ◽  
Decision Criterion ◽  
Purposive Sampling ◽  
Market Growth ◽  
Important Decision ◽  
Fashion Products ◽  
The Aesthetic ◽  
Functional Attribute ◽  
Aesthetic Attribute

The market growth of modest fashion products is increasing. Rajini uses this opportunity by developing modest fashion products. The purpose of this study was to discover and analyze which attributes most affect the purchase of modest fashion products by consumers. The results were used by Rajini to be more effective in developing modest fashion products. The study was conducted with 100 respondents using purposive sampling. Data collected were analyzed using conjoint analysis with the SPSS 25 programs. The preferred attributes in choosing modest fashion products included “neutral color”, “classic style”, “lightweight fabric” and “normal fit”. The most important decision criterion when purchasing modest fashion products was the aesthetic attribute “style”, followed by “color”, and then the functional attribute “fit”. The “fabric” attribute was perceived as least important. In order to better compete, Rajini needs to adjust consumer preferences in Surabaya according to the results of this study. Keywords: modest fashion, consumer preferences, conjoint analysis, color, style, fabric, fit

scholarly journals Let’s Talk about TEX—Understanding Consumer Preferences for Smart Interactive Textile Products Using a Conjoint Analysis Approach

Sensors ◽  
2018 ◽  
Vol 18 (9) ◽  
pp. 3152 ◽  
Author(s):  
Julia Offermann-van Heek ◽  
Philipp Brauner ◽  
Martina Ziefle
Keyword(s):  
Consumer Behavior ◽  
Conjoint Analysis ◽  
Consumer Preferences ◽  
Technological Development ◽  
Product Evaluation ◽  
Decision Criterion ◽  
Online Questionnaire ◽  
Close Link ◽  
Input Modality ◽  
Textile Products

Interactive textiles are reaching maturity. First technology augmented textiles in form of clothes and furnitures are becoming commercially available. In contrast to the close link between technological development and innovations, future users’ acceptance and usage of such interactive textiles has not been integrated sufficiently, yet. The current study investigates future users’ consumer behavior and acceptance of interactive textiles using a scenario-based conjoint analysis study, which was presented in an online questionnaire ( n = 324 ). Two prototypical interactive textiles were focused on: a smart jacket and a smart armchair. To assess the textile products, the participants had to choose the preferred product alternative consisting each of the acceptance-relevant factors “connectivity”, “input modality”, “feature range”, “usability”, and “ease of cleaning”and their respective levels. The results revealed that the “ease of cleaning” is the most important decision criterion for both textile devices (even more important for the smart jacket), followed by “feature range”, “connectivity”, and “usability”. In contrast, the “input modality” is perceived as least important. The study also identified user profiles based on the projected consumer behavior (“adopters”, “rejecters”, and “undecided”) for both products. Besides the differences in product evaluation and projected consumer behavior, the user groups are significantly influenced by the individual affinity to textiles (both products) and gender (smart jacket). The findings are used to derive design and communication guidelines referring to interactive textiles in order to incorporate users’ needs, wishes, and requirements into future products.

scholarly journals An Analysis of Consumers’ Preferred Attributes of COK-KIS Products

2021 ◽  
Author(s):  
Vidya Pitaloka ◽  
Damelina B. Tambunan
Keyword(s):  
Conjoint Analysis ◽  
Nutritional Value ◽  
Consumer Preferences ◽  
Low Calorie ◽  
Purposive Sampling ◽  
The Third

The increase in competition is felt by pastry producers. COK-KIS, established in 2016, needs to increase their sales by improving their products using the attributes that are preferred by potential consumers, in terms of flavor, nutritional value, and packaging. However, previous studies examining these attributes have been inconsistent. Hence, the aim of the study was to examine the combination of attributes to be used in COK-KIS products that are in line with the consumer’s preferences. The data was collected from 97 respondents through purposive sampling. The results were analyzed using conjoint analysis by SPSS. The study showed that the consumers’ preferred attribute was taste, the second was the nutritional value, and the third was the packaging. The most preferred combination of attributes was the low-calorie savory product, packed in a paper bag. Keywords: consumer preferences, snacks, products, taste, packaging, nutritional value, conjoint analysis

Conjoint analysis of consumer preferences for dress design

2019 ◽  
Vol 32 (1) ◽  
pp. 73-84
Author(s):  
Xiaoxi Zhou ◽  
Yunhao Xu
Keyword(s):  
Conjoint Analysis ◽  
Consumer Preferences ◽  
Orthogonal Design ◽  
Decision Criterion ◽  
Research Approach ◽  
Design Features ◽  
Content Type ◽  
Design Elements ◽  
Clothing Design ◽  
User Groups

Purpose In the process of designing new clothes, designers should identify specific user groups’ preferences and attitudes toward certain types of design, ascertain the design elements that make clothes popular in the market, and combine these elements to devise the best clothing design scheme. The purpose of this paper is to discover which design elements influence dress purchases and how age affects consumers’ choices in regard to these elements. Design/methodology/approach This study uses conjoint analysis in dress design to provide an effective method for designers to identify consumers’ preferences. First, the important attributes and attribute levels of dress design were determined. Next, the experimental samples for the attitude measurement chart were generated by orthogonal design. Finally, the data of 318 samples were analyzed by conjoint analysis to determine consumers’ preferences. Findings The results revealed that the “silhouette” attribute is the most important decision criterion for dress purchase, followed by the “dress length” attribute. In contrast, the “waistline height” attribute is perceived as least important. The study also identified the dress design features’ preferences of consumers of different ages. According to the results of the analysis, user groups’ preferences and acceptability regarding different design features were revealed, and the favorite dress design portfolio for age-specific consumers was obtained. Originality/value Currently, there is little information in the literature about consumers’ preferences regarding dress design. In this study, the use of conjoint analysis reveals and visualizes complex statistical results. This research approach is also applicable to the design and decision-making processes used for other apparel, and it can help designers better incorporate different users’ needs into clothing design.

scholarly journals An Analysis of Consumer Preferences for Value-Added Seafood Products Derived from Crawfish

2002 ◽  
Vol 31 (2) ◽  
pp. 157-170 ◽  
Author(s):  
R. Wes Harrison ◽  
Timothy Stringer ◽  
Witoon Prinyawiwatkul
Keyword(s):  
Conjoint Analysis ◽  
Consumer Preferences ◽  
Value Added ◽  
Utility Functions ◽  
Ordered Probit ◽  
Probit Models ◽  
Seafood Products ◽  
Ordered Probit Models ◽  
Old Men

Conjoint analysis is used to evaluate consumer preferences for three consumer-ready products derived from crawfish. Utility functions are estimated using two-limit tobit and ordered probit models. The results show women prefer a baked nugget or popper type product, whereas 35- to 44-year-old men prefer a microwavable nugget or patty type product. The results also show little difference between part-worth estimates or predicted rankings for the tobit and ordered probit models, implying the results are not sensitive to assumptions regarding the ordinal and cardinal nature of respondent preferences.

Exploring the Role of Interaction Effects in Visual Conjoint Analysis

2015 ◽  
Vol 137 (9) ◽  
Author(s):  
Brian Sylcott ◽  
Jeremy J. Michalek ◽  
Jonathan Cagan
Keyword(s):  
Conjoint Analysis ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Interaction Effects ◽  
Fractional Factorial ◽  
Main Effects ◽  
Full Factorial ◽  
Biased Estimates ◽  
Data Requirements

In conjoint analysis, interaction effects characterize how preference for the level of one product attribute is dependent on the level of another attribute. When interaction effects are negligible, a main effects fractional factorial experimental design can be used to reduce data requirements and survey cost. This is particularly important when the presence of many parameters or levels makes full factorial designs intractable. However, if interaction effects are relevant, main effects design can create biased estimates and lead to erroneous conclusions. This work investigates consumer preference interactions in the nontraditional context of visual choice-based conjoint analysis, where the conjoint attributes are parameters that define a product's shape. Although many conjoint studies assume interaction effects to be negligible, they may play a larger role for shape parameters. The role of interaction effects is explored in two visual conjoint case studies. The results suggest that interactions can be either negligible or dominant in visual conjoint, depending on consumer preferences. Generally, we suggest using randomized designs to avoid any bias resulting from the presence of interaction effects.

scholarly journals PREFERENSI KONSUMEN SAGU DI KOTA KENDARI

2018 ◽  
Vol 3 (1) ◽  
Author(s):  
Helviani Helviani ◽  
Sitti Aida Adha Taridala ◽  
Azhar Bafadal ◽  
Budiyanto Budiyanto
Keyword(s):  
Consumer Behavior ◽  
Customer Satisfaction ◽  
Conjoint Analysis ◽  
Consumer Satisfaction ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Raw Material ◽  
Market Demand ◽  
Satisfaction Index ◽  
Main Thing

Sago is a potential source of food with high calories and carbohydrates (rice equivalent). Sago consumer preferences can provide important information in making marketing strategy sago, and also is one of the indicators of market demand for the products of sago. The purpose of this study were to understand the srage of the purchase decision process undertaken by consumers of sago; analyze the level of customer satisfaction with sago attributes associated from sago; and analyze the consumer preference for various atrributes inherent in sago. The study was conducted in Kendari, Southeast Sulawesi Province. Respondents were all members of a population of 21 respondents consisting of 15 restaurant owners who provide meals made from sago and 6 owners agro-industry made from raw sago. The study used Engel Model Analysis, Costumer Satisfaction Index (CSI) Analysis, and Conjoint Analysis. The results of the analysis gives an overview of some consumer behavior based on the decision-making process shows that the benefits sought in the purchase buy sago sago is as a raw material to be processed into a menu of traditional food and traditional cakes Kendari. Color sago is the main thing, which will be seen and considered by consumers to make purchases between and will buy sago in traditional markets as close to the place of business. The level of consumer satisfaction in this study were satisfied with the preference category that consumers like sago with normal color (pure white), normal scent (odorless), low prices and package sizes are 20 kg. The resulting combination of sago four attributes (color, flavor, price and package sizes) is acceptable to describe consumers' desire sago in Kendari. Keywords: consumer behavior; sago; Engel Model; Customer Satisfaction Index (CSI); conjoint analysis

scholarly journals Customer Preferences for the Use of Tutoring Services

2021 ◽  
Author(s):  
Ita Lusiana ◽  
Eric Harianto
Keyword(s):  
Conjoint Analysis ◽  
Consumer Preferences ◽  
Bachelor's Degree ◽  
Learning Method ◽  
Customer Preferences

This study aimed to determine customer preferences for the use of tutoring services. The attributes studied were teacher (X1), location (X2), facilities (X3) and method (X4). The population were students in Surabaya. The sample of this study was students in NMC in 2019-2020 who had children 7-17 years old and had used another course located in Surabaya. The total number of respondents was 96. Based on the results of conjoint analysis, the main preferences were a teacher with a degree above a bachelor’s degree who can speak English, the location in West Surabaya, a facilities exercise module, and an offline method. The most important attribute was the learning method. Keywords: Course, conjoint analysis, consumer preferences

scholarly journals Conjoint Analysis for Consumer Preferences Towards Buying Plaster Sheets

2021 ◽  
Author(s):  
Ali Bekti Widodo ◽  
Tony Antonio
Keyword(s):  
Decision Making ◽  
Conjoint Analysis ◽  
Coating Thickness ◽  
Information Seeking ◽  
Consumer Preferences ◽  
Problem Identification ◽  
Sheet Products ◽  
Special Quality ◽  
Product Thickness

In buying a product, consumers usually decide to purchase through certain stages and consumers understand their needs. Consumers also get stimuli from other people’s opinions including for problem identification, information seeking, evaluation, and decision-making activities. This study aimed to analyze the attributes that affect consumer preferences in buying plaster sheet products of CV Anugrah Jaya Sentosa. The questions studied in this research were: What are the attributes that affect consumer preferences in buying plaster sheet products? What are the most critical attributes for consumers of CV Anugrah Jaya Sentosa plaster sheet products? The most important attribute was a product thickness of 12 mm with a special quality, then a layer of purchase of goods only and a layer of paint + stain that simplifies the work for finishing and produces maximum results. Keywords: ceiling products, quality, coating, thickness, purchase

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