scholarly journals A Conceptual Framework of A Customer’s Perception of Retail Salesperson Opportunism

2017 ◽  
Vol 7 (11) ◽  
pp. 01
Author(s):  
Sarah Magnotta
Keyword(s):  
Conceptual Framework ◽  
Empirical Testing ◽  
Marketing Literature ◽  
Self Interest ◽  
Managerial Perspective

<p>A customer’s perception of salesperson opportunism reflects the extent to which a customer believes that a salesperson is intentionally self-interest seeking with little regard for the consequences to the customer. While the marketing literature is rich with research examining salesperson opportunism from the managerial perspective, the consumer’s perspective is underdeveloped.  The customer’s perception is important, such that it has implications for purchasing intentions, as well as satisfaction with the salesperson and retailer. In this research, a conceptual framework of a customer’s perception of salesperson opportunism is developed. Further, propositions are set forth which provide scope, and allow for future empirical testing, of this domain. The implications of the framework and fruitful areas of potential research are discussed.</p>

Transaction Cost Analysis: Past, Present, and Future Applications

1997 ◽  
Vol 61 (4) ◽  
pp. 30-54 ◽  
Author(s):  
Aric Rindfleisch ◽  
Jan B. Heide
Keyword(s):  
Cost Analysis ◽  
Conceptual Framework ◽  
Transaction Cost ◽  
Transaction Cost Analysis ◽  
Marketing Literature ◽  
The Past

Over the past decade, transaction cost analysis (TCA) has received considerable attention in the marketing literature. Marketing scholars have made important contributions in extending and refining TCA's original conceptual framework. The authors provide a synthesis and integration of recent contributions to TCA by both marketers and scholars in related disciplines, an evaluation of recent critiques of TCA, and an agenda for further research on TCA.

Levels and types of breaking the maxims: A neo-Gricean account of humor

2015 ◽  
Vol 12 (2) ◽  
Author(s):  
Attila L. Nemesi
Keyword(s):  
Conceptual Framework ◽  
The Self ◽  
Social Psychological ◽  
Cooperative Principle ◽  
Pragmatic Theory ◽  
Self Interest ◽  
Constant Tension

AbstractOn the basis of examples drawn from seven classic Hungarian film comedies, I argue in this article that the place of humor within the Gricean–Leechian model needs to be revisited and extended towards social psychological pragmatics to account for a wider range of humorous material. Scrutinizing the relevant controversial details of Grice’s conceptual framework, my concern is to find a practical way of fitting the various forms of humor into an adequate (and not an idealistic) pragmatic theory. I propose to differentiate between two levels and five types of breaking the maxims, introducing the Self-interest Principle (SiP) supposed to be in constant tension with, and as rational as, Grice’s Cooperative Principle. Politeness and self-presentational phenomena are subsumed under the operation of the SiP which embraces and coordinates the speaker’s own personal and interpersonal purposes.

Consumer confusion: a systematic review and research directions

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Vishakha Chauhan ◽  
Mahim Sagar
Keyword(s):  
Conceptual Framework ◽  
Design Methodology ◽  
Important Research ◽  
Research Gaps ◽  
Future Directions ◽  
Research Directions ◽  
Content Type ◽  
Marketing Literature ◽  
Consumer Confusion ◽  
Research Questions

Purpose The purpose of this paper is to systematically review and analyse extant marketing literature on consumer confusion to propose an integrated conceptual framework and highlight important research gaps. Design/methodology/approach Systematic literature review methodology was followed for article selection. Selected articles were subjected to content analysis to derive thematic as well as descriptive results. Findings Antecedents, consequences, moderators, mediators and application of the construct in the different contexts have been reported. An integrated framework along with research questions and future directions has also been proposed. Originality/value To the best of the authors’ knowledge, this study is notably the first attempt to systematically review the marketing literature on consumer confusion. The conceptual framework and proposed research questions create a research agenda around the problem of consumer confusion and contribute towards the advancement of extant literature.

scholarly journals The Role of Psychic Distance In Internationalization Strategy Evaluations and Strategic Choices

1970 ◽  
Vol 33 (1) ◽  
pp. 17-48
Author(s):  
Stephen Horner ◽  
Daniel Baack ◽  
Donald Baack
Keyword(s):  
Information Processing ◽  
Strategic Management ◽  
Conceptual Framework ◽  
International Markets ◽  
Individual Experience ◽  
Psychic Distance ◽  
Strategic Choices ◽  
Marketing Literature ◽  
Internationalization Strategy

This analysis examines views of the term “psychic distance” and its application to the strategic choice process and managerial arrangements in international operations. It offers a background and conceptual framework of psychic distance, which stresses individual experience as part of the process. Individual experience is explored in terms of its components and through the use of information processing models that appear in the marketing literature. Next, applications to strategic management are made with regard to the choice to enter specific international markets, modes of entry selected, and the managerial structures that will be established.

scholarly journals Consumer Brand Value Co-creation Typology

2018 ◽  
Vol 5 (1) ◽  
pp. 40-52 ◽  
Author(s):  
Francisco Guzmán ◽  
Audhesh K. Paswan ◽  
Eric Kennedy
Keyword(s):  
Research Area ◽  
Brand Value ◽  
Future Research ◽  
Empirical Testing ◽  
Unified Framework ◽  
Marketing Literature

Co-creation is said to take place in a variety of domains when two or more actors interact to create value. The topic of brand co-creation has been in the literature for 15 years. During this time, a multitude of concepts, constructs and behaviours about co-creation have been presented in the marketing literature. The result is a fragmented research area with little underlying consensus about how co-creation occurs between consumers and brands. The purpose of this article is to propose a brand co-creation typology, with the goal of consolidating existing work into a unified framework and providing a roadmap for practitioners to use co-creation in a more informed fashion. This typology creates avenues for future research through empirical testing.

scholarly journals An ICT Enabled Conceptual Framework for Determining Epidemic Susceptibility and Acute Type Response

2012 ◽  
Vol 4 (4) ◽  
pp. 55-69
Author(s):  
Poornima Narayan R. ◽  
Chandana Unnitha
Keyword(s):  
Conceptual Framework ◽  
Indian Population ◽  
Social Contexts ◽  
National Government ◽  
Acute Type ◽  
Developing Nation ◽  
Environmental Disasters ◽  
The Social ◽  
Self Interest ◽  
Type Response

In a developing nation such as India, the national government is pursuing the pathway of ICT supported decentralized programs, to combat endemics, in the social contexts of each State. The State of Kerala, which has been an exemplar for development, has become susceptible to endemics, brought in by urbanization and non-resident Indian population and compounded by environmental disasters. In this paper, the authors contend that the psyche of the community which has changed from social amity to self-interest need to be re-awakened with the power of ICTs and Internet, so as to efficiently combat endemics. The authors also propose a preliminary framework for emergency responses based on existing ICT systems, recommended by the national government, to fit the context.

Incorporating coopetition into the entrepreneurial marketing literature

2019 ◽  
Vol 21 (1) ◽  
pp. 19-36 ◽  
Author(s):  
James M. Crick
Keyword(s):  
Conceptual Framework ◽  
Marketing Research ◽  
Business Environment ◽  
Organisational Performance ◽  
Competitive Intensity ◽  
Content Type ◽  
Marketing Literature ◽  
Entrepreneurial Marketing ◽  
Antecedents And Consequences ◽  
Rival Firms

Purpose The purpose of this paper is to extend the entrepreneurial marketing literature to account for coopetition (the interplay between cooperation and competition). This paper is also designed to highlight the research gaps surrounding coopetition, so that academics, working at the marketing/entrepreneurship interface, can undertake more investigations linked with this topic. Design/methodology/approach The entrepreneurial marketing literature was reviewed to develop a conceptual framework, guided by three research propositions, examining the antecedents and consequences of coopetition, as well as the boundaries of the coopetition–organisational performance relationship. Findings Coopetition activities are driven by an organisation-wide coopetition-oriented mindset – the degree to which managers and employees believe in the importance of cooperating with competitors. Also, coopetition can help entrepreneurs access new resources and capabilities from their competitors; however, “too much” coopetition can lead to tensions between such rival firms. Additionally, it is proposed that the relationship between coopetition activities and organisational performance is moderated by competitive intensity (a facet of the competitive business environment). That is, with higher levels of competitive intensity, entrepreneurs are less likely to improve their performance from coopetition activities. That is, the competitive business environment can affect the delicate balance between the forces of cooperativeness and competitiveness. Originality/value Entrepreneurial marketing research has concentrated on individualistic perspectives concerning how entrepreneurs operate their businesses. In this viewpoint, the competitive assumptions of the marketing/entrepreneurship interface are extended to account for coopetition. This paper also outlines the areas within the coopetition literature that entrepreneurial marketing scholars should appreciate. Specifically, entrepreneurial marketing scholars are recommended to examine the antecedents and consequences of coopetition, coupled with the moderating role of competitive intensity (a facet of the competitive business environment) in the coopetition–organisational performance relationship. This paper ends with a recommended methodology for academics to test the conceptual framework in future empirical research.

scholarly journals Exploring the Antecedents of #IFZ Online Support Community Adoption and Continued Use: a Conceptual Development

2021 ◽  
Author(s):  
Miha Bratec ◽  
Tadej Rogelja
Keyword(s):  
Qualitative Research ◽  
Action Research ◽  
Conceptual Framework ◽  
Conceptual Development ◽  
First Year ◽  
Online Support ◽  
Empirical Testing ◽  
Conceptual Paper ◽  
Continued Use ◽  
Theoretic Foundations

This conceptual paper presents the logic, theoretic foundations and rationale behind the development of the framework that will allow the authors to further develop the concept #IFZ online support community for tour-ism entrepreneurs. It can be seen as the conclusion of the conceptual phase of the broader action research that aims to develop, test and optimize the first online support community for tourism entrepreneurs in the country. Presented conceptual framework is ready to be further extended with qualitative research and then ready for the two-stage empirical testing that will be carried out during the first year of #IFZ existence.

A Framework for Profiling Prospective Students in Higher Education

2019 ◽  
pp. 585-594
Author(s):  
Santhosh Kumar Lakkaraju ◽  
Deb Tech ◽  
Shuyuan Deng
Keyword(s):  
Higher Education ◽  
Decision Making ◽  
Theoretical Model ◽  
Conceptual Framework ◽  
Education Program ◽  
Prospective Students ◽  
Higher Education Marketing ◽  
Marketing Literature ◽  
Decision Making Factors ◽  
Education Marketing

Before purchasing a higher education program, prospects invest a significant amount of time researching different programs. This chapter intends to provide a conceptual framework to profile prospective students by giving an overview of higher education marketing literature and extracting a theoretical model to analyze different prospect decision-making factors. These decision-making factors are further categorized into prospect profiles based on their contextual relevance.

George Eliot and Rational Economic Agents

1997 ◽  
Vol 8 (2) ◽  
pp. 127-143
Author(s):  
Alan S. Caniglia
Keyword(s):  
Conceptual Framework ◽  
Human Behavior ◽  
George Eliot ◽  
Full Range ◽  
Economic Agent ◽  
Rational Agent ◽  
Economic Discourse ◽  
Economic Agents ◽  
Economic Issues ◽  
Self Interest

Conventional economists analyze human behavior by assuming a “rational economic agent” who is motivated solely by material self interest. This assumption has come to permeate our analyses of economic situations and policies, yet it is clearly limited, simplifying, and not capable of explaining the full range of human behavior. In this essay the writings of George Eliot are discussed as commentaries on this assumption and the implicit deductive methodology underlying it, and as explorations toward the possibility of a broader conceptual framework for analyzing economic issues. The paper argues that Eliot was knowledgeable about economic discourse and was consciously wrestling with the rational agent assumption and possible alternatives in her fictional as well as nonfictional work. Her writings suggest ambivalence toward the deductive/maximizing framework and the search for broader conceptualizations of human behavior.

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