scholarly journals Green Purchase Behavior: the Predictive Roles of Consumer Self-Determination, Perceived Customer Effectiveness and Perceived Price

2019 ◽  
Vol 7 (10) ◽  
Author(s):  
Fortune Edem Amenuvor ◽  
Kwasi Owusu-Antwi ◽  
Seong-Chan Bae ◽  
Sean Kwan Soo Shin ◽  
Richard Basilisco
Keyword(s):  
South Korea ◽  
Structural Equations ◽  
Self Determination ◽  
Modeling Technique ◽  
Purchase Behavior ◽  
Structural Equations Modeling ◽  
Perceived Price ◽  
The Relationship ◽  
Moderating Role

The overarching aim of this research is to empirically test the effect of customers’ self-determined needs on perceived customer effectiveness and green purchase behavior while assessing the moderating role of price. To achieve this aim, data is collected from 453 consumers in South Korea. The various hypotheses developed to achieve this aim are tested via the structural equations modeling technique. The results of the study reveal that autonomy, competence, and relatedness positively and significantly affect perceived customer effectiveness. Additionally, autonomy and competence positively and significantly influence green purchase behavior. The study further finds that relatedness is negative but significantly related to green purchase behavior. Moreover, the study reveals that perceived customer effectiveness is positive and significantly related to green purchase behavior. Similarly, the study finds support for the moderating effect of price on the relationship between perceived customer effectiveness and green purchase behavior. The current study provides managerial and theoretical insights into understanding green purchase behavior, self-determined needs as well as perceived customer effectiveness. 

scholarly journals Brand Trust and Brand Loyalty: A Moderation and Mediation Perspective

2019 ◽  
pp. 1-17
Author(s):  
Sean Kwan Soo Shin ◽  
Fortune Edem Amenuvor ◽  
Richard Basilisco ◽  
Kwasi Owusu-Antwi
Keyword(s):  
South Korea ◽  
Brand Loyalty ◽  
Structural Equations ◽  
Brand Commitment ◽  
Brand Trust ◽  
Structural Equations Modeling ◽  
Brand Reputation ◽  
The Relationship ◽  
Moderating Role

This study aims to empirically test the effect of brand trust on brand commitment and brand loyalty while examining the mediating and moderating roles of brand commitment and brand reputation respectively. To achieve this aim, data is collected from 412 smartphone users in South Korea. The hypotheses advanced to achieve this aim are tested through the structural equations modeling technique. The results of the study reveal that brand trust and brand commitment positively and significantly influence brand loyalty. The study further finds that brand trust is positively and significantly related to brand commitment, while the latter mediates the relationship between brand trust and brand loyalty. Equally, the study finds support for the moderating role of brand reputation on the relationship between brand trust and brand commitment. The study provides managerial and theoretical illuminations into comprehending brand trust, brand commitment, brand reputation, and brand loyalty.

scholarly journals Twitter and Encountering Diversity: The Moderating Role of Network Diversity and Age in the Relationship Between Twitter Use and Crosscutting Exposure

2017 ◽  
Vol 3 (3) ◽  
pp. 205630511771724 ◽  
Author(s):  
Chang Sup Park ◽  
Barbara K. Kaye
Keyword(s):  
South Korea ◽  
Older People ◽  
Information Seeking ◽  
Online Survey ◽  
Positive Association ◽  
Public Expression ◽  
Network Diversity ◽  
The Relationship ◽  
Moderating Role

This article investigates whether Twitter use motivations relate to exposure to discordant information. To this end, this research conducted an online survey of 1,350 adults of South Korea. The results reveal that using Twitter for information-seeking, public-expression, and leisure-seeking purposes helps users to encounter crosscutting exposure, while the use of Twitter for private expression does not. Offline network diversity has a significant association with crosscutting exposure, and it moderates the relationship between Twitter use for public expression or leisure seeking and crosscutting exposure. The positive association between Twitter use for leisure seeking and crosscutting exposure is stronger among younger people than among older people.

Communication, Trust, and Loyalty in the Hotel Sector: The Mediator Role of Consumer's Complaints

2020 ◽  
Vol 25 (1) ◽  
pp. 183-187
Author(s):  
Beatriz Palacios Florencio ◽  
Luna Santos Roldán ◽  
Juan Manuel Berbel Pineda
Keyword(s):  
Customer Loyalty ◽  
Structural Equations ◽  
Structural Equations Modeling ◽  
Mediator Role ◽  
Hotel Sector ◽  
The Relationship ◽  
Mediator Variable

The purpose of this study was to analyze how the relationship between communication with customers, loyalty, and trust are mediated by a correct handling of customers' complaints. A survey of 629 customers of the hotel sector, and using structural equations modeling, was used. The results demonstrated that good customer communication and information when handling claims positively and significantly influences customer loyalty and trust. Loyal and trusting customers is one of the aims of companies. These are generally determined by the communication carried out by the firm. Nevertheless, it is understandable that there is a mediator variable: the firm's handling of customers' complaints.

Acculturative Stress and Life Satisfaction of Immigrant Vietnamese Wives Living in South Korea: The Moderating Role of Intimate Partner Violence

2021 ◽  
pp. 088626052098627
Author(s):  
Nhat Huy Vo ◽  
Sang Min Lee
Keyword(s):  
Intimate Partner Violence ◽  
Life Satisfaction ◽  
South Korea ◽  
Acculturative Stress ◽  
Partner Violence ◽  
Intimate Partner ◽  
Vietnamese Women ◽  
The Relationship ◽  
Moderating Role

This study examined the relationships between acculturative stress, intimate partner violence (IPV), and life satisfaction of immigrant Vietnamese wives. A total of 288 immigrant Vietnamese women who were married to Korean men and were living in South Korea participated in the survey. As expected, the results indicated that acculturative stress was negatively related to life satisfaction. Moreover, IPV significantly moderated the relationship between acculturative stress and life satisfaction. The moderating role of IPV is evident when the acculturative stress is low.

scholarly journals MANAGERS’ INFLUENCE ON COMPANY CAPABILITIES

2019 ◽  
Vol 20 (6) ◽  
Author(s):  
JULIANA C. N. COSTA ◽  
SHIRLEI M. CAMARGO ◽  
ANA M. M. TOALDO ◽  
SIMONE R. DIDONET
Keyword(s):  
Quantitative Research ◽  
Design Method ◽  
Structural Equations ◽  
Marketing Strategies ◽  
Temporal Data ◽  
Marketing Capability ◽  
Human Element ◽  
The Relationship ◽  
Moderating Role

ABSTRACT Purpose: This study aims to verify the moderating role of managers’ characteristics, age, and tenure (time in the sector, position, company), in the relation between the realized absorptive capacity (RACAP) and the architectural marketing capabilities (CAM). Originality/value: The present study considers the human element as a factor that affects the relations between the capacities of the company. It contributes theoretically to help understand what can impact the formulation and implementation of marketing strategies and theoretically strengthen the role of the human element. As a practical contribution, it has been shown that it is not enough to seek external knowledge, it is necessary that it is transformed and then used effectively in the design and implementation of marketing strategies. Design/method/approach: Quantitative research, with transverse temporal data collection. This study empirically tested the hypotheses based on a sample of 343 marketing managers from Brazilian manufacturing industries. Data were collected through a survey. Data were processed by means of modeling of structural equations in AMOS software. Findings: The characteristics of managers (age and tenure) moderate the relationship between a part of RACAP (knowledge transformation) and CAM (architectural marketing capability). More experienced managers should be valued because it has been proven that in this sector, they make a difference when it comes to transforming knowledge and using it in their strategies.

scholarly journals How to Form Wellbeing Perception and Its Outcomes in the Context of Elderly Tourism: Moderating Role of Tour Guide Services

2020 ◽  
Vol 17 (3) ◽  
pp. 1029 ◽  
Author(s):  
Jinsoo Hwang ◽  
Jinkyung Jenny Kim ◽  
Jenni Soo-Hee Lee ◽  
Noman Sahito
Keyword(s):  
South Korea ◽  
Tourism Industry ◽  
Current Paper ◽  
Consumer Attitude ◽  
Tour Guide ◽  
The Relationship ◽  
Moderating Role ◽  
Brand Prestige

Many people travel to improve their wellbeing perception (WBP), and senior tourists in South Korea are no exception in that they hope to enhance their quality of life through tourism. As such, this study explored the significance of WBP in the senior tourism industry in South Korea. The current paper collected samples from 349 senior tourists. Analysis of data indicated that brand prestige contributes to increasing WBP among seniors and improving consumer attitude. In addition, it was found that WBP positively affects both consumer attitude and word-of-mouth (WOM). Lastly, tour guide services moderated the relationship between (1) brand prestige and WBP and (2) consumer attitude and WOM. The current paper then presents theoretical and practical implications of the statistical results.

Sign in / Sign up

Export Citation Format

Share Document