scholarly journals Cultural Model of Information Technology Usage (CMITU)

2017 ◽  
Vol 7 (2) ◽  
pp. 42-49
Author(s):  
Nakarin Pinpathomrat
Keyword(s):  
Information Technology ◽  
Technology Acceptance ◽  
Cultural Values ◽  
Cultural Dimensions ◽  
Necessary Condition ◽  
Extended Model ◽  
Technology Usage ◽  
Cross Sectional Survey ◽  
Utaut Model ◽  
Different Cultures

Abstract   Since usage is a necessary condition for deriving benefit from information technology and the use by the end users is not guaranteed, one of the main streams of research in the field is the explanation of acceptance and use. Increasingly, it appears that researchers are shifting focus from Technology Acceptance Model (TAM) to Unified Theory of Acceptance and Use of Technology (UTAUT). The main contribution of the UTAUT to the TAM was the addition of demographic variables (such as age, gender, and experience with IT) and situational variable (voluntariness) as the main moderators of beliefs on technology usage. This paper extends this line of research beyond these moderator variables. Given recent trends in the globalization of business and the prominence of multinational team members, managers in multinational companies are now confronted with the need for increasing usage of information technology from a workforce comprised of different cultures.  Furthermore, without understanding the role of cultural values in IT usage, it could be hard for developers to design and guide systems development in ways that are appropriate in different cultures. Since individuals are conditioned by their culture and the suggestion form prior research that UTAUT model do not universally hold across cultures, this paper extends the UTAUT model by espousing national cultural values as an important set of individual difference moderators. These espoused national cultural values of masculinity/femininity, individualism/collectivism, power distance and uncertainty avoidance are incorporated into an extended model of UTAUT as moderators. At this stage, the model was constructed and will be explained in this paper. The future work is the validation of the model in which a cross-sectional survey will be conducted in two countries varying in term of culture according to Hofstede’s cultural dimensions’ indexes. The findings may provide a useful lens for the successful implement of information technology in multinational and transnational organizations. Keywords: Information Technology, user’s acceptance, use of information technology, national culture, cultural change.

Information Technology Acceptance across Cultures

2011 ◽  
pp. 25-53 ◽  
Author(s):  
Amel B. Zakour
Keyword(s):  
Information Technology ◽  
Technology Acceptance ◽  
Cultural Values ◽  
Power Distance ◽  
Culture Theory ◽  
It Managers ◽  
The World ◽  
It Acceptance ◽  
Acceptance Model ◽  
Different Cultures

This chapter introduces national culture as a possible factor accounting for the differences in information technology adoption and use between countries. Based upon culture theory and the technology acceptance model (TAM), the author offers a conceptual model aiming at better understanding IT acceptance across countries of different cultures. It has been argued that six value dimensions—individualism/collectivism, power distance, uncertainty avoidance, masculinity/femininity, high/low context, and polychronism/monochronism—act as moderators of the TAM relationships. Furthermore, the author aims at helping IT designers and IT managers all over the world to understand why certain national cultural values may be congruent or not with the IT to be designed or implemented.

Information Technology Acceptance across Cultures

2009 ◽  
pp. 132-153 ◽  
Author(s):  
Amel Ben Zakour
Keyword(s):  
Information Technology ◽  
Technology Acceptance ◽  
Cultural Values ◽  
Power Distance ◽  
Culture Theory ◽  
It Managers ◽  
The World ◽  
It Acceptance ◽  
Acceptance Model ◽  
Different Cultures

This chapter introduces national culture as a possible factor accounting for the differences in information technology adoption and use between countries. Based upon culture theory and the technology acceptance model (TAM), the author offers a conceptual model aiming at better understanding IT acceptance across countries of different cultures. It has been argued that six value dimensions—individualism/collectivism, power distance, uncertainty avoidance, masculinity/ femininity, high/low context, and polychronism/ monochronism—act as moderators of the TAM relationships. Furthermore, the author aims at helping IT designers and IT managers all over the world to understand why certain national cultural values may be congruent or not with the IT to be designed or implemented.

Predicting Internet Use

2011 ◽  
pp. 13-29 ◽  
Author(s):  
William R. Chrismar ◽  
Sonja Wiley-Patton
Keyword(s):  
Information Technology ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Extended Model ◽  
It Adoption ◽  
Business Managers ◽  
Intention To Adopt ◽  
Medical Sector ◽  
Acceptance Model ◽  
Health Applications

The technology acceptance model (TAM; Davis, 1989) has been widely used by information technology researchers to gain a better understanding of information technology (IT) adoption and its use in organizations. While TAM has been applied and tested in academic and corporate settings, involving students, business managers, and clerical and administrative types as participants, few studies have evaluated TAM in the healthcare environment. This chapter examines the applicability of the extended technology acceptance model (TAM2; Ventkatesh & Davis, 2000) in the context of physicians’ intention to adopt Internet-based health applications. Data was collected in a survey of pediatricians to see how well the extended model fits in the medical sector. This chapterdiscusses the implications, limitations, and possible explanations for the inconsistent results found within the model when applied to such professional users as physicians.

The Impact of Privacy Risk Harm (RH) and Risk Likelihood (RL) on IT Acceptance

2011 ◽  
pp. 211-224
Author(s):  
Joseph A. Cazier ◽  
E. Vance Wilson ◽  
B. Dawn Medlin
Keyword(s):  
Information Technology ◽  
Technology Acceptance ◽  
Adoption Process ◽  
Extended Model ◽  
Privacy Risk ◽  
Schedule Management ◽  
It Acceptance ◽  
Acceptance Model ◽  
The Impact ◽  
Insight Into

In today’s networked world, privacy risk is becoming a major concern for individuals using information technology. Every time someone visits a website or provides information online they have exposed themselves to possible harm. The information collected can be sold to third parties or kept by the site owners themselves for use in creating a profile of users’ preferences and tastes. To gain insight into the role risk plays in the adoption process of technology, the authors studied the use of information systems in relation to a student registration and schedule management system at a major United States university. Further, they extended the Technology Acceptance Model (TAM) to include perceptual measures of privacy risk harm (RH) and privacy risk likelihood (RL) which apply to the extended model and predict students’ intentions to use technology. Their finding indicated the growing importance of privacy risk in the use of information technology.

scholarly journals Exploring the Influence of Cultural Values on the Acceptance of Information Technology: An Application of the Technology Acceptance Model

10.28945/3117 ◽  
2007 ◽  
Author(s):  
Sylnovie Merchant
Keyword(s):  
Information Technology ◽  
Technology Acceptance ◽  
Cultural Values ◽  
Technology Acceptance Model ◽  
Cultural Work ◽  
It Adoption ◽  
The People ◽  
Technology Adoption Model ◽  
Acceptance Model ◽  
The Relationship

While there has been a great deal of research on the application and implementation of Information Technology (IT), there is less research on the variables which can contribute to the successful diffusion and implementation of IT within an organization. This paper looks at the relationship between the cultural/work values of the people involved and IT adoption. Three cultures and the correlation of their cultural/work orientations and the adoption of IT via the Technology Adoption Model (TAM). Findings suggest a correlation between some of the variables in the two models used.

scholarly journals INFLUENCE OF TECHNOLOGY ACCEPTANCE MODEL (TAM) ON CUSTOMER ADOPTION OF E-BANKING PRACTICE IN LAGOS STATE

2021 ◽  
Vol 4 (3) ◽  
pp. 124-138
Author(s):  
Patrick Ladipo ◽  
◽  
Bolajoko Dixon-Ogbech ◽  
Nnenna Enyinnaya ◽  
Olushola Akeke ◽  
...  
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Relative Advantage ◽  
Survey Method ◽  
Extended Model ◽  
Cross Sectional Survey ◽  
Extension Model ◽  
Tam Model ◽  
Lagos State ◽  
Acceptance Model

This study was put together to examine the influence of TAM (Technology Acceptance Model) extension model on customer adoption of e-banking practice in Lagos state. Furthermore, to capture the extended model four (4) elements of innovation characteristics namely innovation relative advantage, innovation complexity, innovation compatibility and innovation information were added into original TAM model to determine their relationship with customer adoption. The study utilized descriptive research design and collected data through cross-sectional survey method. Validated questionnaires of four hundred copies were given to the needed respondents and the data collected were analyzed using both descriptive and inferential statistical tools. Results revealed a substantial relationship between the dimensions of TAM extension model and customer adoption. The study recommends that an innovation will do very well if the innovation is made to capture all the variables investigated in this study to ensure rapid diffusion/adoption of the innovation for the whole process to be successful.

Within-Culture Variation and Information Technology

2010 ◽  
pp. 337-364 ◽  
Author(s):  
Jennifer E. Gerow ◽  
Edith Galy ◽  
Jason Bennett Thatcher ◽  
Mark Srite
Keyword(s):  
Information Technology ◽  
Technology Acceptance ◽  
Cultural Values ◽  
Self Efficacy ◽  
Computer Anxiety ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Personal Innovativeness ◽  
Computer Self Efficacy

This study examines within-culture variance in the influence of values on perceptions and use of information technology (IT). Based on cross-cultural research, the authors suggest cultural values influence technology acceptance and use. Specifically, this chapter argues masculinity/femininity and individualism/ collectivism directly influence personal innovativeness with IT, computer anxiety, and computer self-efficacy and have a mediated effect on perceived usefulness, perceived ease of use, and use of IT. Overall, analysis provides support for the research model. Results suggest masculinity/femininity influences computer self-efficacy, computer anxiety, and personal innovativeness with IT. The authors also offer implications for research and practice.

Investigating the cross-cultural dimensions of educational Web 2.0 acceptance: the case of Moroccan and American university students

2018 ◽  
Vol 13 (2) ◽  
pp. 319-341 ◽  
Author(s):  
Oulaid Amzaourou ◽  
Driss Oubaha
Keyword(s):  
University Students ◽  
Web 2.0 ◽  
Technology Acceptance ◽  
Cultural Values ◽  
Cross Cultural ◽  
Cultural Dimensions ◽  
American University ◽  
Cultural Perspectives ◽  
Use Of Technology ◽  
Primary Determinant

As a response to scholars’ growing calls for new and more cross-cultural perspectives in the study of educational technology acceptance, this study examined the moderating effect of Moroccan ( n = 200) and American ( n = 200) university students’ psycho-cultural values, as conceptualized by Hofstede’s multidimensional matrix, on their acceptance and use of Web 2.0 for learning. Data were collected using an extended version of the unified theory of acceptance and use of technology (UTAUT). The findings, in addition to validating the UTAUT in two culturally divergent higher education contexts, have uncovered how students’ cultural values of individualism/collectivism and power distance significantly affect their Web 2.0 acceptance profiles. Thus, for example, while Moroccan students’ acceptance of Web 2.0 is determined by social influence, performance expectancy and behavioral intention were the primary determinant factors for their American counterparts.

scholarly journals Analysis of the use of the UTAUT model for modeling the information technology acceptance process

2020 ◽  
Vol 17 ◽  
pp. 417-420
Author(s):  
Magdalena Czerwinska
Keyword(s):  
Information Technology ◽  
Technology Acceptance ◽  
Bibliometric Analysis ◽  
Technology Implementation ◽  
Literature Analysis ◽  
Utaut Model ◽  
Content Search ◽  
Testing Technology ◽  
It Acceptance ◽  
Different Characteristics

The article is devoted to the issues of UTAUT models, which are currently the most commonly used tools of IT acceptance assessment. The aim of the article was to characterize the structure and stages of evolution of the above-mentioned models, to analyze the practical use of these models and to perform a bibliometric analysis of publications on UTAUT. The method of literature analysis and the SciVal Scopus and Google Trends tools were used to analyze UTAUT content search trend statistics. The described models are useful for testing technology acceptance by users with different characteristics in different organizations. The flexibility of the models in terms of extending and modifying them for the needs of various areas of IT technology implementation was demonstrated.

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