Marketing MBA Programs in the Middle East: A Strategy-as-Practice Approach to Business Education

Author(s):  
Sabine H. Hoffmann
IMP Journal ◽  
2018 ◽  
Vol 12 (1) ◽  
pp. 37-55 ◽  
Author(s):  
Sari Laari-Salmela ◽  
Tuija Mainela ◽  
Elina Pernu ◽  
Vesa Puhakka

Purpose The purpose of this paper is to examine subsidiary positioning within the dynamic business networks in the context of multinational companies (MNCs). The research question of the study is: How does the positioning of a subsidiary emerge through strategic practices in the dynamic business networks of an MNC? Design/methodology/approach The study relies on the IMP view on strategy with a focus on market positioning activity and the strategy-as-practice approach. Positioning is seen as a question of strategic practices in the interactive spheres of the subsidiaries. In the empirical part of the study, the authors examine the practices of a forest machine industry multinational through longitudinal interview and archival data on three of its sales subsidiaries in Sweden, Russia and the USA. Findings The study defines core tensions in subsidiary interactive spheres and the related strategic practices that shape the positioning of the subsidiaries. The study models the practice-based network positioning of MNC subsidiaries as a dynamic play of relationship tensions. Originality/value Prior research has focused either on the internal organizing of the MNCs or embeddedness of subsidiaries in their local environment. Less attention has been paid to the practices of positioning through which the subsidiaries deal with the inevitable tensions at the intersection of the internal and external networks.


2022 ◽  
pp. 239-249
Author(s):  
Yutaro Fujimori

This chapter shares the author's academic and career experiences in Japan and America and its influence on his perception towards business education, specifically MBA programs, in America. By sharing his experience, he will compare the business education in Japan and America and its differing perception of entrepreneurism. Comparing these two countries would highlight the current obstacles and future improvement for business education. Compared to business education in Japan, business education in America emphasizes the importance of entrepreneurship within its curriculum.


2020 ◽  
Vol 19 (4) ◽  
pp. 379-406
Author(s):  
Rebecca Chunghee Kim ◽  
Akira Saito ◽  
V. Mohan Avvari

Abstract “Creating shared value” (CSV) appears on contemporary business agendas. But despite empirical evidence concerning its popularity, serious questions about the logic of CSV are raised by scholars. This paper focuses on CSV in the Asian context. Using in-depth interviews with key informants from Japan, Korea, and India, we employ a strategy-as-practice approach and develop propositions related to CSV in Asia. We identify three characteristics of Asian business practices that shape CSV in Asia: a survival sense, a strong ethical stance, and business-in-society dynamics. Finally, we introduce a preliminary framework for Asian CSV along with suggestions for future research and practice.


2020 ◽  
Vol 9 (1) ◽  
pp. 89-112
Author(s):  
Taha Javaid ◽  
Klaus Solberg Söilen ◽  
Thi Bao Quynh Le

Abstract In the last two decades, questions have been raised against the relevance of business education all around the globe including the famous MBA program. Despite few shortcomings of western MBA programs, they are considered to be the global benchmark owing to their reputation, quality, research focus etc., whereas most of their Chinese counterparts are criticized heavily for their different weaknesses ranging from obsolescence and incorporating unique Chinese characteristics to blindly following the US model, without devising the right mix. This study compares the Chinese MBA with the Western MBA programs, highlighting the crucial weaknesses prevailing in Chinese MBA programs and then identifying the necessary improvements to bring them at par with their western counterparts. The study also contributes by bringing-forth ‘must have’ and ‘can have’ courses as a part of the MBA curriculum by going through both Western and Chinese MBA curriculums in depth.


2019 ◽  
Vol 82 (1) ◽  
pp. 101-126
Author(s):  
Mary Marcel ◽  
Nancy Ross Mahon

Business communication programs and business school competitions are a prevalent component of graduate-level business education. Both activities help students develop problem-solving skills, critical thinking, high-level communication, and applied experiential learning. While business competitions may aid in the development of advanced communication skills, to date there has been no comparison of the effectiveness of coursework, competitions, or both. Using U.S. News & World Report rankings of the top 100 U.S. MBA programs as a proxy for program quality, we find that business communication coursework provides greater benefits when compared with internal case competitions. Specifically, findings indicate a higher ratio of graduate business communication classes to internal competitions correlated to higher rank. Furthermore, reputational advantage was also associated with required communication coursework and a higher number of internal competitions offered for graduate business student participation.


2018 ◽  
Vol 8 (4) ◽  
pp. 20
Author(s):  
Adilson Carlos Yoshikuni ◽  
Alberto Luis Albertin

The purpose of this article is to explore how the domains of turbulence scenario moderate the relationship between strategic information systems (IS) and firm performance (FP). This research conducts a quantitative survey-based study with partial least squares (PLS) technique employing a sample of 196 firms from different industries located in Brazil that operate under an uncertain environment during an economic crisis. The findings confirm the existence of strong effects in the relationship between strategic IS and firm performance. Essentially, this research further finds that this relationship (strategic IS -> FP) is particularly pronounced in uncertain hostile environments and in cases where GDP is strongly negative by three-way interaction. Thus, the research results helped organizations and managers understand SIS value in the strategy-as-practice approach to Brazilian environmental uncertainty.


2015 ◽  
Vol 8 (2) ◽  
pp. 118
Author(s):  
André Luís Janzkovski Cardoso

The objective of this study is to present a comparative board of the evolution of the strategy as practice approach by means of sociometric and bibliometric analyzes combined with statistical techniques applied to the set of papers available on the Web Isi of Knowledge. The analyzes of periods before and after 2007 indicates evolution on the main group of authors of the strategy as practice approach, but yet with a high amount of peripheral authors. Results indicated a relationship between bibliometric and sociometric data and evidenced that network analysis is a relevant tool for treating data allowing the comprehension of the intellectual structure of a discipline, the identification of significant differences between periods in terms of productivity of authors and the inference about possible evolutionary patterns.


2021 ◽  
Vol 35 (5) ◽  
pp. 553-558
Author(s):  
Mark Scott Rosenbaum ◽  
Rebekah Russell-Bennett ◽  
Germán Contreras-Ramírez

Purpose This editorial aims to discuss 11 trends that are driving changes in business education, especially for Master of Business Administration (MBA) curriculum programming. Design/methodology/approach The editorial provides introspection, personal reflections and conceptualization using current literature. Findings The authors discuss 11 drivers that are influencing graduate business education. These drivers include the demographic cliff, the K-shaped recovery, MBA degrees losing their allure, emergence of two pricing structures, the rise of online universities, certificates and micro-credentials, the massive open online course (MOOC) MBA programs, MOOCs and certification, Grow with Google, Outsourcing MBA instruction and business education relevancy. Research limitations/implications Traditional university and college graduate business education providers must realize that the educational industry is experiencing a revolutionary disruption and that many universities will fail to meet learners’ expectations for relevant skills and organizational demands for employees who have specific skills for employability. Practical implications Learners will no longer rely on traditional four-year universities to obtain business skills. Originality/value This work synthesizes a disparate set of drivers that are affecting all graduate business educational providers.


2012 ◽  
Vol 11 (2) ◽  
pp. 120-144
Author(s):  
Josué Vitor Medeiros Júnior ◽  
Miguel Moreno Añez ◽  
Hilka Pelizza Vier Machado

This article aims to analyze the perception of a franchise on building strategies located around practices experienced by referencing franchisor's standards and regional reality. There is a complexity in the relationship between franchisee and franchisor in a franchise system and its implications in the strategies developed by these actors. This qualitative research adopted the theoretical approach called Strategy as Practice, which seeks to understand the strategy considering its stakeholders (practitioners), practices established and incorporated in addition to the practice that represents the effective implementation of strategic actions, socially constructed and reconstructed. For data collection, in-depth open interviews were conducted with the owner of two franchise stores, located in a city in the Brazil´s Northeast. The data were analyzed and categorized according to feedback from the franchisee on how he responds to practices imposed by the franchise system. As a result, four categories were identified that represent relevant practices: workshops sponsored by the franchisor, the franchisee's annual planning, visiting consultants, and business strategies for sales. It was concluded that although there is considerable control of the franchisor on its franchisees, many of the practices of the franchise system are adapted and transformed in practice by the franchisee, often in a different way than was originally imposed. We emphasize the importance of strategy as practice approach in understanding the construction and interpretation of the strategy in a franchise system based on social relationships developed in this system.


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