scholarly journals SEMANTIC ANALYSIS OF FRAUDULENT ADS IN FACEBOOK

2019 ◽  
Vol 14 (1) ◽  
pp. 161-168
Author(s):  
Burhanudin Rais ◽  
Pratomo Widodo

This study aims to analyse the semantic features in fraudulent ads in Facebook. This study is conducted by using two kinds of advertisement which are found in Facebook. The researchers are analyzing the word, sentence, or phrase that suspected as the way to convince the customers by following theory of meaning from Leech (1981). The data that the researchers got showed that the first type of advertisement is emphasized more to the affective and social meaning where the seller leads the customers’ opinion that the seller is a good or trusted person. Moreover, the seller uses prase that include to conceptual meaning to explain the condition or specification of the cellphone in detail.In the second type of advertisement, the element emphasized by the seller is thematic mining by referring to the emphasis of the word used in the advertisement.More over, theresult for identification of fraudulent ads in this study is still dominated by the usual way, such as by looking at the price offered. However, the results of this study can also be used as a consideration in identifying fraudulent ads. 

2019 ◽  
Vol 8 (3) ◽  
Author(s):  
Oktri Frantika ◽  
Rusdi Noor Rosa

Tawa tasapo is one of the examples of oral tradition that persists in traditional medicine in Solok Regency. This research aimed to see linguistics meaning of language in tawa tasapo. The analysis was done by the application of Leech theory of meaning that divide meaning into seven types of meaning: conceptual, connotative, social, affective, reflective, collocative, and thematic meaning. This research used descriptive-qualitative method with simple mathematic to determine the finding of this research. After analyzing the data, it was found that connotative meaning and social meaning as the dominant used in this research. The result was influenced by Minangkabau and Islam culture. 


2019 ◽  
Vol 26 (3) ◽  
pp. 416-431
Author(s):  
Myriam Martí-Sánchez ◽  
Desamparados Cervantes-Zacarés ◽  
Arturo Ortigosa-Blanch

Purpose The purpose of this paper is to analyse how the media addresses entrepreneurship and to identify the attributes linked to this phenomenon. Design/methodology/approach The sample is defined in terms of a linguistic corpus comprised of content related to entrepreneurship drawn from the digital editions of the three most important Spanish economic newspapers for the period 2010–2017. Word association and co-occurrence analyses were carried out. Further, a non-supervised clustering process was used as the basis for a thematic analysis. Findings Correspondence between social and media patterns related to the entrepreneurship phenomenon is revealed by the results. It is shown how attributes such as “success”, “innovation”, “ecosystem” and “woman” appear as very relevant and are linked to different co-occurrence scenarios. Relevant thematic groups are also identified related to lexical associations such as innovation, digital economy and public policies linked to entrepreneurship. Research limitations/implications It is important to emphasise that this study has identified and explored relationships between words, but not their evolution. Furthermore, conclusions cannot be drawn concerning whether there are differences in how each newspaper has dealt with entrepreneurship because of the way the corpus was constructed. Originality/value The study provides empirical evidence that helps to identify the way media approaches entrepreneurship. The authors carried out the analysis on the media contents and not on the perception of the public on the phenomenon.


Author(s):  
Irzam Sarif S ◽  
Yuyu Yohana Risagarniwa ◽  
Nani Sunarni

Abstract. Conceptual metaphors are the result of mental construction, conceptualization of the experience of human life. In Japanese, metaphorical features are often found in conveying information so that information can be easily understood. This study aimed to describe the conceptual metaphors found at the Japanese Prime Minister's Press Conference, Shinzo Abe on March 14 and 28, 2020 through the official website kantei.go.jp. The research method used was descriptive qualitative analysis. Data were collected by taking text that contained metaphorical elements and then selected. Data selection was based on the basic principle of metaphor, which was the mapping from the source domain to the target domain. Then the data were classified based on the type of metaphor by Lakoff and Johnson and the type of image scheme by Cruse and Croft. Based on the study done, there were three types of conceptual metaphors, 1) Structural metaphors with conceptuals meaning of enemy, medical treatment, control, and mind; 2) Orientational metaphors with conceptual meaning of disadvantage, and approval; 3) Ontological metaphors with conceptuals meaning of finance, and emotion. In addition, there were also six types of image schemes, namely the image scheme of Strength, Existence, Identity, Scale, Space, and Unity.Keywords: Conceptual Meaning, Press Conference, Cognitive Semantic, Image Scheme


Author(s):  
Ali Hossein Khani

Although the later Wittgenstein appears as one of the most influential figures in Davidson’s later works on meaning, it is not, for the most part, clear how Davidson interprets and employs Wittgenstein’s ideas. In this paper, I will argue that Davidson’s later works on meaning can be seen as mainly a manifestation of his attempt to accommodate the later Wittgenstein’s basic ideas about meaning and understanding, especially the requirement of drawing the seems right/is right distinction and the way this requirement must be met. These ideas, however, are interpreted by Davidson in his own way. I will then argue that Davidson even attempts to respect Wittgenstein’s quietism, provided that we understand this view in the way Davidson does. Having argued for that, I will finally investigate whether, for Davidson at least, his more theoretical and supposedly explanatory projects, such as that of constructing a formal theory of meaning and his use of the notion of triangulation, are in conflict with this Wittgensteinian quietist view.


2020 ◽  
Vol 12 (4) ◽  
pp. 400-410
Author(s):  
Fedosia M. Lelkhova

Introduction. The vocabulary of the plant world of the Khanty language contains a significant amount of information, closely connected with ethno-mentality, ethnography and thinking of the people. In this regard, the study of vegetation seems to be one of the most interesting layers of the vocabulary, since it reflects the degree of practical and cultural development of the surrounding nature. The purpose of the article is to establish the lexical and semantic features of the nominations of wild-growing herbs, the definition of dialectal features. The aim of the research is to identify the nominations of herbs with the greatest possible completeness, to establish the lexical meaning of each name in dialects of the language. The relevance of the topic is determined by the research interest to the study of differences between the dialects in the theoretical and practical terms; the attention recently been paid to folk spiritual and material culture; and the loss of certain plant names in the modern Khanty language. Materials and Methods. The study uses a set of methods and techniques for analyzing linguistic material: the method of semantic classification, lexical-semantic analysis, word-formation, linguistic-geographical analysis, as well as the elements of etymological analysis. The description is the main method for studying names of the plants. The source of the material is based on the vocabulary of the Khanty language, which was collected during field work; the source of Eastern dialects was the materials contained in lexicographic publications. When collecting the lexical material, the observation was conducted mainly on the speech of representatives of the older generation, as well as the people who have a traditional way of life, who retain the patterns of active spoken language. At the same time, not only facts that are in the active vocabulary of speakers were recorded, but also the words related to the passive vocabulary, which native speakers use only in conversations and sharing the memories of the past. Results and Discussion. The study of dialectal material based on the names of plants in the Khanty language is of great research interest. The life of the Khanty people since ancient times is closely connected with nature, the vocabulary of the plant world covers almost all spheres of economic activity of the Khanty, thereby making up a significant part of their vocabulary. In Khanty linguistics, this vocabulary has not yet been the subject of a special and detailed study, which makes it an urgent research task for today. The article identifies the signs that underlie the motivation of plant names and highlights the borrowed words. Conclusion. The collected vocabulary tells about the richness and vastness of phytonymic vocabulary of the Khanty language. The authors collected about 50 Khanty names of wild herbaceous plants in the Northern and Eastern dialects of the Khanty language. As a result of the research, new lexemes were identified and described, and the interpretation of the semantics of lexemes was clarified. Late borrowings of Russian origin are recorded. It was found that some dialect words are not actively used in the modern Khanty language. In flora vocabulary, the diversity and multiplicity of the nomination principles was revealed.


TheGIST ◽  
2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Patria Supriyoso ◽  
Ria Nirwana ◽  
Yeni Dewi Cahyani

The aims of this study were to find out the types of meaning, and advertising objectives in airplane company slogans. Based on the research phenomenon, public does not understand the meaning of the message of the English slogan of the airline company as an advertising medium for the public. This research was conducted by using descriptive qualitative design. The data consisted of 42 airplane company which operated in Indonesia. The data were analysed by using the seven types of meaning theory by G. Leech (1981) and advertising objective theory by (Kotler, PhilipKeller, Kevin Lane : 2009). The data were divided into Seven Types of meaning, they were Conceptual meaning, Connotative meaning, Social meaning, Affective meaning, Reflected meaning, Collocative meaning, and Thematic meaning. The data were also analysed by using advertising objective, they were to inform, to persuade, and to remind. The final results of analyzing the activities of 42 English slogans of airplane company slogans operating in Indonesia were found using Thematic meaning.The main theme that is usually carried is usually always related to safety, so it's not surprising that there are many words of "safety" that are the focus and emphasis in their slogans. Some other airplane company try to say in their slogan that the company is better, more friendly, warmer in terms of comfort in traveling using their airplane company.The final result of the analysis of 42 English slogans of airplane company operating in Indonesia that the researcher found that the company's goal of advertising slogans were to inform customers.


2019 ◽  
pp. 47-63
Author(s):  
Reece Peck

This chapter tracks the populist stylistic resonances between country western music and Fox News Channel programming. Using country musician John Rich’s 2009 song “Detroit” as a case study, it demonstrates how Fox News employed a unique mix of tabloid aesthetics and populist epistemic appeals to conscribe potentially progressive interpretations of Rich’s song. In doing so, the chapter illuminates how Fox endows its conservative political news brand with affective power and social meaning. Tracking the migration of country style from the music sector to the news sector, it elucidates how political-taste alignments factor into conservative news cultures. The chapter concludes with a call for greater scholarly attention to the way conservative news actively partisanizes national taste divisions while relying on those very divisions in framing news coverage.


1993 ◽  
Vol 16 (1) ◽  
pp. 1-18 ◽  
Author(s):  
Glenda Shopen

Reports are important genres in our culture and they have achieved some prominence in education. What it means to report and the way reporting is conceived in our culture can be revealed through semantic analysis. By looking at the meaning of the verb report, this paper will argue for a view of genre as a cultural activity and a view of literacy that involves children in the development of personal perspective. This approach argues against a text based view of genre and a pedagogy that relies primarily on the modelling of ‘considered texts’.


2012 ◽  
Vol 40 (1/2) ◽  
pp. 177-191
Author(s):  
Aile Tooming

The article introduces the results of a semantic analysis of Uku Masing's (1909– 1985) early poetry (1926–1943). The metres analyzed are syllabic-accentual trochaic tetrameter, trochaic pentameter, iambic pentameter and dactylic, logaoedic and polymetric hexameters. In each text the textual communicative perspective as well as motifs and tropes of each verse line were examined. The semantic differences and colourings of the metres are most evident in the way of expression, in the viewpoint.


2018 ◽  
Vol 14 (1) ◽  
pp. 65-97 ◽  
Author(s):  
Florent Perek

AbstractThis paper presents a corpus-based study of recent change in the Englishway-construction, drawing on data from the 1830s to the 2000s. Semantic change in the distribution of the construction is characterized by means of a distributional semantic model, which captures semantic similarity between verbs through their co-occurrence frequency with other words in the corpus. By plotting and comparing the semantic domain of the three senses of the construction at different points in time, it is found that they all have gained in semantic diversity. These findings are interpreted in terms of increases in schematicity, either of the verb slot or the motion component contributed by the construction.


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