scholarly journals Pemasaran di Perguruan Tinggi

2018 ◽  
Vol 6 (1) ◽  
pp. 149-185
Author(s):  
Sugeng Listyo Prabowo
Keyword(s):  
Higher Education ◽  
Social Institution ◽  
The Other ◽  
Non Profit ◽  
Social Mission ◽  
Other Hand ◽  
The University ◽  
Psychomotor Domain

Higher education (university) as non profit institution service as well as another institution extremely need marketing. In this competitive era and required highly independency, the existence of customer is necessary. For this reason, management in university have to prove and build image in society that his institution able to fulfill the need and the hope of the society. Marketing in higher education mostly understood as selling and promotion were as marketing is more widely than about of two terminology above mention. Misunderstanding of marketing as usually happen university became "uncomfortable ’’ to use the word marketing in university, because marketing in university is social institution that move in the field of education, that in one hand university have to develop social mission, but in the other hand the university has to get the student suit to the condition of capacity, because basically the essence of university is the existence of the student that will be educated and developed whether in cognitive, affective, as well as psychomotor domain.

The Elite, Elitism, and Ensuing Conversations in Ghana’s Higher Education: Myth or Reality?

2019 ◽  
Vol 50 (8) ◽  
pp. 787-808
Author(s):  
Delali Amuzu
Keyword(s):  
Higher Education ◽  
Empirical Study ◽  
The Other ◽  
Common Denominator ◽  
University System ◽  
Elite Group ◽  
Other Hand ◽  
Education In Ghana ◽  
The Many ◽  
The University

Contemporary higher education in Ghana and many parts of Africa has European colonial antecedents. In spite of the many goals that it aspired to achieve, a preoccupation was to nurture an elite group. Though widely used, the concept of elite and elitism is vague and hardly conceptualized. It hoovers from status—occupants of the apex or top echelons of an organization/society, to consumption—people with immense wealth. Influence, on the other hand, seems to be a common denominator in both cases. But, does this capture the scope of the phenomenon? This article engages people who have worked in different capacities in Ghana’s higher education space to examine the deeper meanings that could be embedded in elitism, elicits conceptualizations of elitism, and further finds out how elitist higher education is in Ghana. Ultimately, the article intends to initiate a conversation on whether indeed there are elites being produced from the university system. This study was done with reference to an empirical study on decolonizing higher education in Ghana.

Modeling the Use of Facebook in Environmental Higher Education

2014 ◽  
pp. 100-119 ◽  
Author(s):  
Nataša Petrovic ◽  
Veljko Jeremic ◽  
Dalibor Petrovic ◽  
Marko Cirovic
Keyword(s):  
Higher Education ◽  
Environmental Education ◽  
Social Networking ◽  
Environmental Awareness ◽  
Scientific Research ◽  
The Other ◽  
Educational Benefits ◽  
Other Hand ◽  
The University ◽  
Social Networking Tools

Many authors agree that it is essential to integrate social networking tools and sites with education. On the other hand, environmental education represents an umbrella for many forms of education that already exist and new ones that remain to be created. Bearing this in mind as well as the increasing use of Facebook in education, the key aspect of this chapter focuses on scientific research about modeling the use of Facebook in environmental education among students of the University of Belgrade – Faculty of Organizational Sciences, Serbia. The research clearly points out the educational benefits of implementing Facebook with, subsequently, a significant improvement of students’ environmental awareness. The investigated model of using Facebook, presented in the chapter, could be useful to other educators, giving them suitable information about the possible ways to improve students` achievements in environmental and other kinds of higher education.

The Purposes of Higher Education and the Changing Face of Academia

2004 ◽  
Author(s):  
Ronald Barnett
Keyword(s):  
Higher Education ◽  
Steady Flow ◽  
The Other ◽  
Other Hand ◽  
Contemporary Situation ◽  
The One ◽  
The University

While there is no recognised sub-discipline of 'the philosophy of higher education', there has been a steady flow of writings having just such an orientation, a flow that has increased in recent years. That flow has mainly taken two courses. On the one hand, those of a conservative persuasion hold to an ideal of higher education largely separate from society and find themselves, thereby, trying to identify any possible intellectual spaces in which universities may enjoy a position of being their own end. On the other hand, those of a post-modern persuasion convince themselves that no large purposes of their own can seriously be entertained by universities and that, therefore, only instrumental ends are available or that universities have simply to content themselves with their own form rather than their substance. Such a limited set of responses to the contemporary situation of universities is unnecessary. The very complexity of that situation, intermeshed as it is with the wider society, opens up new spaces and new universal challenges. It is possible for there to be a philosophical enterprise in relation to the university that also embraces large concerns and large future-oriented possibilities.

Can India’s Higher Education Improve Through Better Management of Human Resources: A Comparative Study of India and the United States

2021 ◽  
pp. 006996672110638
Author(s):  
Jai Mohan Pandit ◽  
Bino Paul
Keyword(s):  
Higher Education ◽  
Performance Management ◽  
The United States ◽  
The Other ◽  
Hrm Practices ◽  
Other Hand ◽  
Global Standards ◽  
The Us ◽  
Education In India ◽  
Recruitment And Selection

This study investigates human resource management (HRM) practices in higher education institutions (HEIs) based on a comparative analysis of India and the US. Although higher education in India has grown over the decades, its quality, in general, has not kept up with global standards. On the other hand, many US universities have performed consistently well in international university rankings. Based on qualitative research collected from principal stakeholders of HEIs in India and the US, HRM practices and policies followed by them are presented and discussed. Data collection for the research study was through web interviews during the period August–October 2020. The study reveals that Indian public HEIs do not have professional HRM teams. Also, they are in a formative stage in autonomous and private institutions. On the other hand, many HEIs in the US have developed mature HRM systems. This difference resonates in attributes such as structure of HRM, recruitment and selection processes, training and development programmes, performance management, career progression and talent retention.

Anxiety of High School Students Preparing for University during the COVID-19 Pandemic

2021 ◽  
Vol 8 (12) ◽  
pp. 374-377
Author(s):  
Prapattra Hongwisat ◽  
Thanawat Wuthikanokkan ◽  
Nathakan Preechakansakul
Keyword(s):  
High School ◽  
High School Students ◽  
Respiratory Symptoms ◽  
The Other ◽  
Depression And Anxiety ◽  
School Students ◽  
Other Hand ◽  
The University ◽  
The Impact ◽  
Online Form

Covid-19 are one of the viruses that were widely spreaded in 2019 and are still separate until nowadays. Thailand is one of the countries that are highly infected. The majority of people who are infected with this virus tend to have mild to severe respiratory symptoms. Furthermore, anyone can get sick, and it can lead to death. However, the most common symptoms of this virus are fever, cough, tiredness, and loss of taste or smell, on the other hand, characteristics in a minority of people, such as diarrhea and headaches. Due to the impact of the Covid-19 virus, people have to change their lifestyle to the online form. These changes have impacted mostly on economics and education in particular countries, so this problem also affects anxiety among high school students; who must prepare to apply to the university during the COVID-19 outbreak. In addition, we have collected 151 answers from high school students by surveying in order to know the feelings for entrance to the university during the pandemic situation. We found out that 81.3% of the students are highly affected by covid, and only 0.7% of students are slightly affected. We also found out that 55% of the students are worried about university entrance, and only 2.6% of the students were not worried at all. According to the result, most of the students in Thailand are facing the problem about their education and their entrance for the university which are caused by Covid-19. This may lead to illnesses like depression and anxiety. Keywords: Students, Learning, COVID-19, Thailand, University.

scholarly journals Las políticas supranacionales de educación superior ante la «tercera misión» de la Universidad: el caso del aprendizaje-servicio

2020 ◽  
pp. 256
Author(s):  
Juan García-Gutiérrez ◽  
Carlos Corrales Gaitero
Keyword(s):  
Higher Education ◽  
Latin American ◽  
Global Scale ◽  
Third Mission ◽  
Social Commitment ◽  
Social Mission ◽  
The Social ◽  
American Citizenship ◽  
The University ◽  
The Relationship

The constant transformation that the institutions of higher education experiment and, particularly, the university assumes a re-consideration of their shapes, methodology, and missions, as well as the relationships established with society. Therefore, we shall consider that a “social mission” of the university or their “third mission” constitutes an umbrella that shelters a wide diversity of reflex conceptions, and at the same time, the relationship university – society. Additionally, take into consideration that this civic and social commitment in higher education should incorporate an integrator approach, involved with an idea of European or Latin-American citizenship, in any case, incorporated in the development of their supranational policies. Therefore, the objective of our work is double. On one side, to meet and analyze the notion of a “social mission” or “third mission” of the university and their conceptual network, to clarify the language and in which sense the different denominations are used, according to the different economical, sustainability or civic approaches to be adopted. Secondly, the treatment of these ideas will be addressed at the supranational policies of higher education both in Europe and Ibero America, according to what had been structured at the Higher Education European State and whether it has been promoted by the OEI. Also, it will be attended the way that this supranational policy aboard the civic and identity components, that linked to the social mission cooperate for the promotion of common citizenship. As a result of the analysis made we can affirm that the approach of the learning-service constitutes an emergent tendency on a global scale, appropriate to develop effectively the third mission or social mission of the university.

scholarly journals Does Technology Impact on Teaching Styles or Do Teaching Styles Impact on Technology in the Delivery of Higher Education?

10.28945/2792 ◽  
2004 ◽  
Author(s):  
Tony Jewels ◽  
Carmen de Pablos Heredero ◽  
Marilyn Campbell
Keyword(s):  
Higher Education ◽  
Distance Education ◽  
Case Studies ◽  
Teaching Styles ◽  
Interaction Effects ◽  
The Other ◽  
Web Based ◽  
Other Hand ◽  
Practice Teaching ◽  
Institutional Adoption

Although there are many teaching styles in higher education, they can usually be reduced to two: the traditional, on campus attendance, lecturing, student-passive style and the newer, distance education, self-paced, student-active style. It is the contention of this paper, illustrated by two case studies of one Spanish and one Australian university, that the differences in technology seem to have evolved due to these different teaching styles. On the other hand, both institutions seem to be in the same stage of technological implementation, although the technological product appears different. A discussion is provided to consider the interaction effects in practice, teaching styles and institutional adoption stage on web based technologies in these two universities.

Die Rahmung des Hintergrunds

2019 ◽  
Author(s):  
Philip Freytag
Keyword(s):  
21St Century ◽  
Philosophy Of Language ◽  
Individual Case ◽  
The Other ◽  
Late Work ◽  
Other Hand ◽  
The One ◽  
The University

This work undertakes a systematic reconstruction of the debates that took place over the course of several decades up to the beginning of the 21st century between Derrida on the one hand and Searle and Habermas on the other. It shows that the linguistic theories and the theories of communicative understanding developed by Searle and Habermas are based on inferences from the contingent individual case to the general. Searle draws ontological, Habermas anthropo-political conclusions, both with essentially naturalistic signatures. Derrida, on the other hand, raises epistemological objections and consequently develops a metaphysics of free subjects for whom conversation cannot necessarlily be presumed. The explicit dedication to ethics in Derrida's late work is due to his insight that the possibility of language and understanding is due to silence. Derrida's lasting merit lies in enriching the philosophy of language with a secretology. This study has been awarded the Kant Prize of the Institute of Philosophy of the University of Bonn and the "Prix de la République Française", awarded by the French Embassy and the University of Bonn.

The exceptional and the ordinary

2018 ◽  
pp. 73-106
Author(s):  
Thomas Docherty
Keyword(s):  
Higher Education ◽  
Social Norms ◽  
Everyday Life ◽  
The Other ◽  
Normative Belief ◽  
University Education ◽  
Ordinary People ◽  
Mass Higher Education ◽  
The People ◽  
The University

The contemporary institution fails to understand the real meaning of ‘mass higher education’. A mass higher education should address the concerns of those masses of ‘ordinary people’ who, for whatever reasons, do not attend a university. Instead, the contemporary sector simply admits more individuals from lower social and economic classes. Behind this is a deep suspicion of the intellectual whose knowledge marks them out as intrinsically elitist and not ‘of the people’. An intellectual concerned about everyday life is now seen as suspicious, given the normative belief that a university education is about individual competitive self-advancement. This intellectual is now an enemy of ‘the people’, and incipiently one who might even be regarded as criminal in dissenting from conformity with social norms of neoliberalism. There is a history to this, dating from 1945; and it sets up a contest between two version of the university: one sees it as a centre of humane and liberal values, the other as the site for the production of individuals who conform to and individually benefit from neoliberal greed. The genuine exception is the intellectual who dissents; but dissent itself is now seen as potentially criminal.

Proposing Co-Design of Personas as a Method to Heighten Validity and Engage Users

2016 ◽  
Vol 8 (4) ◽  
pp. 55-67 ◽  
Author(s):  
Charlotte Albrechtsen ◽  
Majbrit Pedersen ◽  
Nicholai Friis Pedersen ◽  
Tine Wirenfeldt Jensen
Keyword(s):  
Higher Education ◽  
Smartphone Application ◽  
The Other ◽  
Contextual Knowledge ◽  
Other Hand ◽  
Master's Thesis

This paper proposes co-designing personas with users as a strategy to overcome a challenge inherent in the design of personas or fictitious users: On one hand, personas should appear realistic and believable as individuals, and on the other hand, personas should represent a broader range of users. By involving empirical users in all parts of the process of persona design, the risk of creating personas that are too stereotypical is minimized, as the participating users enrich the data on which the personas are based with up-to-date and firsthand contextual knowledge. Advantages of co-designing personas with users is illustrated by a case from higher education in which personas were co-designed with students as part of a project aiming at designing a smartphone application for Master's thesis students.

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