i-Branding as a Tool of Integrated Marketing

2021 ◽  
pp. 183-195
Author(s):  
Sonu Dua ◽  
Sakshi Dua ◽  
Inderpal Singh
Keyword(s):  
Customer Satisfaction ◽  
Sample Size ◽  
Internet Marketing ◽  
The Internet ◽  
Integrated Marketing ◽  
Formative Stage ◽  
Experimental Area ◽  
Use Of The Internet ◽  
Relationship Of ◽  
The Relationship

i-Branding is one of the fastest-growing aspects of internet marketing. Internet marketing is still an experimental area that continues to grow, evolve, and adapt. The use of the internet as a branding tool is an important area of study since the literature on internet branding is currently in the formative stage. This study investigated the relationship of various factors with respect to customer satisfaction of youths towards purchasing through the internet. The sample size is comprised of 520 respondents from various regions of Punjab. For this purpose, CFA has been applied to analyze the customer satisfaction of internet marketing among youngsters. Finally, this chapter would help academicians as well as industry experts to analyze the potential of i-branding in the future.

scholarly journals Strategia, struktura oraz działania marketingowe firmy Hoop S.A.

2005 ◽  
pp. 149-160
Author(s):  
Wojciech Pizło
Keyword(s):  
Organization Structure ◽  
Internet Marketing ◽  
The Internet ◽  
The Future ◽  
Use Of The Internet ◽  
Marketing Actions ◽  
The Relationship

The paper presents the use of the Internet in marketing actions of the enterprise Hoop S.A. In the paper organization structure of company in 2004, development of Internet marketing and action in integrated Internet marketing was showed. The relationship between classical marketing and Internet marketing and using Internet marketing in the future are also analyzed.

FEATURE,NILAI, KEPUASAN DAN LOYALITAS PELANGAN

2017 ◽  
Vol 2 (1) ◽  
pp. 45-52
Author(s):  
Iha Haryani Hatta
Keyword(s):  
Structural Equation Modeling ◽  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Significant Influence ◽  
Customer Value ◽  
Structural Equation ◽  
Equation Modeling ◽  
Relationship Of ◽  
The Relationship ◽  
Customer Satisfaction And Loyalty

The aim of this study was to determine the relationship of the features of the value, satisfaction, and customer loyalty; the effect on the value of customer satisfaction and loyalty; influence of satisfaction on customer loyalty. A total of 200 merchant PT. BANK XYZ as respondents was selected randomly. Analyses were performed using structural equation modeling (SEM). The analysis showed that the feature has a significant influence on customer value, but not for customer satisfaction and loyalty. The values has a significant influence on satisfaction, but not on customer loyalty. Satisfaction has a significant influence on customer loyalty. Discussion and conclusions described in the article. Keywords: features of the value, satisfaction, customer loyalty

Kaitan Akses Internet dan Penyelesaian Tugas Sekolah Berdasarkan Regresi Kuantil Menuju Masyarakat 5.0

2020 ◽  
Vol 3 (2) ◽  
pp. 342-350
Author(s):  
Suparna Parwodiwiyono
Keyword(s):  
Quantile Regression ◽  
Internet Use ◽  
Secondary Data ◽  
Internet Access ◽  
The Internet ◽  
School Work ◽  
Close Relationship ◽  
Use Of The Internet ◽  
Good Learning ◽  
The Relationship

Abstrak: Bagi generasi pasca milenial penggunaan internet sangat akrab tetapi dengan berbagai tujuan penggunaan. Penelitian ini ingin melihat keterkaitan penggunaan internet oleh penduduk yang sedang sekolah untuk kepentingan penyelesaian tugas sekolah di Indonesia untuk mendapatkan hasil belajar yang baik. Analisis berdasarkan data sekunder dari Survei Sosial Ekonomi Nasional tahun 2018. Hanya saja data yang didapatkan tidak simetris dengan adanya pencilan. Regresi kuantil digunakan untuk meminimumkan pengaruh dari pencilan yang ada. Penelitian mendapatkan hasil bahwa terdapat kaitan yang erat antara akses internet dari penduduk yang sedang sekolah dengan penyelesaian tugas sekolah.  Hasil regresi kuantil menunjukkan bahwa proporsi akses internet untuk penyelesaian tugas sekolah berbeda antar golongan proporsi penggunaan internet. Proporsi penggunaan internet yang tinggi akan digunakan untuk penyelesaian tugas sekolah yang lebih tinggi pula. Abstract: For the post millennial generation the use of the internet is very familiar but with various purposes of use. This study wants to look at the relationship between the use of the internet by residents who are currently in school for the sake of completing school work in Indonesia to get good learning outcomes. Analysis based on secondary data from the 2018 National Socio-Economic Survey. It's just that the data obtained is not symmetrical with outliers. Quantile regression is used to minimize the effect of outliers. The study found that there was a close relationship between internet access from residents who were in school and completion of school work. The quantile regression results show that the proportion of internet access for completing school work differs between groups of proportions of internet use. A high proportion of internet use will be used for completing higher school work.

scholarly journals The Relationship between Reputation, Customer Satisfaction, Trust, and Loyalty

2014 ◽  
Vol 4 (3) ◽  
pp. 368 ◽  
Author(s):  
Roshana Gul
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Significant Relationship ◽  
Positive Sign ◽  
Medical College ◽  
Independent Variable ◽  
Relationship Of ◽  
The Relationship ◽  
Self Administered Questionnaire

Though a lot of studies have been done to conclude customer loyalty as dependent variable but still there is a vast margin of researches to be conducted in future in different spheres of this construct. On the other hand the truth of the importance of customer loyalty as an enduring asset cannot be falsified. It is fundamental for organizations to build up long term and mutual beneficial associations with the customers. The purpose of this research paper is to show the inter relationship of reputation, customer satisfaction and trust on customer loyalty. According to the observations reputation is the major independent variable that has significant relationship with customer satisfaction, customer loyalty, and trust. Data for this research study was taken from the Islamia University, Quaid-e-Azam Medical College, and different banks located at various geographic locations of Bahawalpur region of Pakistan. Data was collected through self administered questionnaire and analyzed by using regression through SPSS. The results have been drawn from 150 users of NISHAT LINEN and it was found that there is positive and significant relationship among reputation, customer satisfaction, trust and customer loyalty. Hence the studies give the positive sign that with the increment of reputation, customer satisfaction and trust the customer loyalty enhances.  

What Is the Relationship between Online Sex Workers and Cybersecurity?

2021 ◽  
Vol 65 (1) ◽  
pp. 762-766
Author(s):  
Stephanie Do ◽  
Dan Nathan-Roberts
Keyword(s):  
Law Enforcement ◽  
Literature Review ◽  
Sex Work ◽  
Sex Workers ◽  
The Internet ◽  
Work Safety ◽  
Labor Practices ◽  
Theory Application ◽  
Use Of The Internet ◽  
The Relationship

Although online sex work has become more accessible to people of all socio-economic statuses, labor practices and work safety have not improved since the widespread use of the internet. One way that we can help empower sex workers is to understand their motivations and experiences when using the internet. In a survey conducted by Sanders et al. (2017), the highest crime that 56.2% sex workers experienced was being threatened or harassed through texts, calls, and emails. Because there is no theory application to date on this marginalized group, three theories were proposed. This literature review highlights the need to explore why sex workers, as end-users, should be included in the user cybersecurity defense conversation, such as the cybercrimes that they face, their relationship with law enforcement, and what other factors affect their safety.

The Relationship of Music-Sound, Technology and Internet

2020 ◽  
Vol 1 (1) ◽  
pp. 160-169
Author(s):  
Clemens Felix Setiyawan ◽  
Dyah Murwaningrum
Keyword(s):  
Qualitative Research ◽  
Research Method ◽  
Music Technology ◽  
The Internet ◽  
Young Generation ◽  
Participant Observer ◽  
Relationship Of ◽  
The Relationship ◽  
Sound Technology

Nowadays, music creation, collaboration, and publication are easier because of technology. Most young generations have sent music data, made, sold, bought music files on the internet. This changed music processes certainly resulted in different outcomes. Listening and creating music by new means, can change music itself. Technology has simplified tools, and the internet has simplified the distance. But new problems and questions have been found. How were the internet and technology influenced the quality of music, music creator, music appreciator and the form of music. The aims of this research to determine the relationship between music, technology, and the internet, through behavior of the young generation. This study was qualitative research that used observations and unstructured interviews. In subsequent observations, participant-observer was chosen as an advanced research method to better understand existing phenomena. The result of observations and interviews were interpreted, then presented descriptively. This research used theory by Don Ihde that technology has three characteristics (1) material (2) used (3)relationship of human and tools. The result of this research is internet influenced music quality and human appreciation. Technology changed the way humans create music.

How Image Congruity and Satisfaction Impact Customer Retention at Luxury Restaurants: A Moderated Mediation Framework

2018 ◽  
Vol 46 (6) ◽  
pp. 891-904 ◽  
Author(s):  
Heesup Han ◽  
Wansoo Kim ◽  
Sanghyeop Lee ◽  
Hye-Ran Kim
Keyword(s):  
Customer Satisfaction ◽  
Structural Model ◽  
Customer Retention ◽  
Measurement Model ◽  
Restaurant Industry ◽  
Model Assessment ◽  
Product Consumption ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship

We investigated the impact of customers' image congruity and their satisfaction on customer retention at luxury restaurants. We examined the conspicuousness of product consumption as the moderator in the relationship of image congruity and customer satisfaction. Our assessment of the measurement model revealed acceptable levels of reliability and construct validity. Our findings from the structural model assessment indicated that both image congruity and customer satisfaction exerted an influence on customer retention that was sufficiently significant to explain the total variance in retention. In addition, results showed that customer satisfaction was prominent in determining retention, acting as a significant mediator. Conspicuousness of product consumption was a significant moderator of the relationship between image congruity and customer satisfaction. Overall, our findings offer researchers and practitioners in the luxury restaurant industry valuable information regarding customer retention.

A Taxonomy of Internet Applications for Project Management Communication

2002 ◽  
Vol 33 (4) ◽  
pp. 39-47 ◽  
Author(s):  
Steve D. Giffin
Keyword(s):  
Project Management ◽  
The Internet ◽  
Management Communication ◽  
Internet Applications ◽  
Organizational Issues ◽  
Technological Characteristics ◽  
Different Types ◽  
Use Of The Internet ◽  
The Relationship

A taxonomy of Internet applications has been created to describe the use of the Internet for project management communication. It is based on the technological characteristics of Internet applications, the requirements of project management communication, and the organizational issues associated with using Internet applications. Its dimensions are the sender/receiver synchronization and the relationship between the number of senders and receivers. The taxonomy is populated with six Internet applications that are used commonly in project management communication. The taxonomy is presented as an aid to understanding the capabilities and limitations of Internet applications for different types of project management communication.

scholarly journals Dakwah Dan Populisme Media : Idealisme Keberagamaan Netizen di Era Global

2019 ◽  
Vol 2 (2) ◽  
pp. 32
Author(s):  
Lukis Alam
Keyword(s):  
Modern Society ◽  
Field Work ◽  
The Internet ◽  
The Public ◽  
Islamic Studies ◽  
Internet Media ◽  
Information And Communication ◽  
Use Of The Internet ◽  
The Relationship ◽  
Work Method

Abstrak: Teknologi  informasi  dan  komunikasi  yang  berkembang  saat  ini, telah  menciptakan  perubahan  pada  banyak  hal.  Terlebih  dengan kehadiran  internet,  berbagai  keunggulannya  semakin  menambah keunggulan  dalam  dinamika  kehidupan  modern.  Ratusan juta manusia di seluruh dunia mengakses internet setiap harinya, dan jumlahnya terus bertambah dari waktu ke waktu. Hal ini berdampak pada penggunaan internet untuk kegiatan dakwah.Secara umum dakwah dilaksanakan secara konvensional. Namun, seiring perkembangan teknologi informasi, bermunculan dakwah yang menggunakan internet, yang biasa disebut dengan cyber dakwah. Terkait dengan hal tersebut, penelitian ini berupaya untuk melihat keterkaitan keduanya dalam konstruksi keberagamaan, yang karenanya media internet memberikan kemudahan dalam penyebaran informasi kepada masyarakat. Adapun jenis penelitian ini adalah kualitatif, dengan menggunakan metode field work yang dipadukan dengan studi kepustakaan.Diharapkan penelitian ini akan membuka ruang diskusi baru mengenai studi keislaman kontemporer yang lebih integratif dengan isu-isu kekinian. Selain itu, untuk memperkaya cakrawala terhadap diskursus perkembangan media yang menjadi bagian dari wacana keislaman global dan masyarakat modern. Abtsract: Information and communication technology that has developed at this time has created changes in many things. Especially with the presence of the internet, various advantages have added to the dynamics of modern life. Hundreds of millions of people around the world access the internet every day, and the number continues to increase from time to time. This has an impact on the use of the internet for da'wah activities.In general, preaching is carried out conventionally. However, along with the development of information technology, da'wah has sprung up using the internet, commonly referred to as cyber da'wah. Related to this, this study seeks to see the relationship between the two in religious construction, which is why internet media makes it easy to disseminate information to the public. The type of this study is qualitative, using the field work method combined with library studies.It is hoped that this research will open up new discussion space regarding contemporary Islamic studies that are more integrative with current issues. In addition, to enrich the horizon of the discourse of media development which is part of a global Islamic discourse and modern society.

scholarly journals The establishment of Irkutsk Fire-Technical School of the Ministry of Internal Affairs of USSR: historical-pedagogical retrospective

2020 ◽  
pp. 1-7
Author(s):  
Mikhail Aleksandrovich Vasil'ev
Keyword(s):  
Academic Staff ◽  
Educational Institution ◽  
Technical School ◽  
Staff Members ◽  
Formative Stage ◽  
Initial Stage ◽  
Internal Affairs ◽  
Relationship Of ◽  
The Relationship ◽  
Academic Personnel

The subject of this research is the process of establishment of Irkutsk Fire-Technical School during the 1960’s – 1970’s and its professional-pedagogical transformation in the later period of 1990’s. The article covers in the details the question of historical-pedagogical peculiarities in recruitment of the faculty staff of the school with academic personnel at the initial stage. The author explores the question of professional skills of the temporary and permanent academic staff in realization of training, marching drill and combat activities. In the course of this research the author determines and analyzes the factors that influenced the establishment and development Irkutsk Fire-Technical School of the Ministry of Internal Affairs of USSR during the 1960’s – 1970’; as well as peculiarities of pedagogical activity in the formative stage of the educational institution. The article examines the relationship of the cadets and staff members of the school with the service branches. The presented research is relevant for broad audience, since the establishment and development of departmental institution of system of the Ministry of Internal Affairs of USSR in the territory of Baikalia during the 1960’s became a milestone event for education system of the entire Siberian Region.

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