Fasilitas Aplikasi Pendidikan dan Suasana Akademik Dapat Menciptakan Kepuasan dan Dampaknya Terhadap Word of Mouth Mahasiswa

The importance of building word of mouth as an efficient promotion in universities. The purpose of this study is the Educational application facilities and academic atmosphere influence word of mouth promotion, satisfaction as a mediating variable. The research approach used quantitative. The population of this study were all Master of Management students, the sample was a portion of Master of Management students, the sampling technique used purposive sampling with respondents from four universities in Indonesia. The analysis technique used is the Structural Equational Model (SEM) with the PLS Program. The results showed that 1. Application facilities and academic atmosphere did not affect word of mouth. 2. Application facilities and academic atmosphere influence word of mouth promotion which is mediated by student satisfaction. The novelty of this research is to create student satisfaction so that it can increase word of mouth. The results of this study contribute to the development of models of consumer behavior. For the University, improving the learning application training facilities will make it easier to store soft data for accreditation and accelerate the graduation of quality students so as to create satisfaction that has a positive impact by word of mouth.

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BRAND IMAGE AS A MEDIATION OF ELECTRONIC WORD OF MOUTH ON PURCHASING INTENTION OF LANEIGE

Jurnal Penelitan Ekonomi dan Bisnis ◽

10.33633/jpeb.v5i2.3270 ◽

2020 ◽

Vol 5 (2) ◽

pp. 180-193

Author(s):

Chikita Fatimasokasari Supradita ◽

Surpiko Hapsoro Darpito ◽

Dwi Hari Laksana

Keyword(s):

Word Of Mouth ◽

Brand Image ◽

Positive Impact ◽

Sampling Technique ◽

Electronic Word Of Mouth ◽

Validity And Reliability ◽

Purchasing Intention ◽

Analysis Technique ◽

The Impact

The purpose of the study was to know and analyze the role of brand image as a mediator of the impact of the Electronic Word of Mouth on purchasing intention of Laneige’s product. A sample of 100 respondents used a purposive sampling technique. The type of test used to analyze the data was the validity and reliability test. The data analysis technique used is path analysis. The results of the Electronic Word of Mouth study have a significant and positive effect on brand image and purchasing intention. The Brand image also has a significant and positive impact on purchasing intention and directly has a role as a mediator on the impact of Electronic Word of Mouth on purchasing intention of Laneige’s Product.Keywords: Electronic Word of Mouth; Brand Image; Purchasing Intention

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KEPUASAN KERJA DAN DISIPLIN KERJA PENGARUHNYA TERHADAP MOTIVASI KERJA KARYAWAN PDAM TIRTA BHAGASASI BEKASI

Kajian Bisnis STIE Widya Wiwaha ◽

10.32477/jkb.v28i1.47 ◽

2020 ◽

Vol 28 (1) ◽

pp. 106-118

Author(s):

Evi Mafriningsianti

Keyword(s):

Job Satisfaction ◽

Random Sampling ◽

Work Motivation ◽

Positive Impact ◽

Descriptive Analysis ◽

Sampling Technique ◽

Simple Random Sampling ◽

Average Score ◽

Sampling Techniques ◽

Analysis Technique

This research objective to determine the satisfaction, discipline, and motivation of employees of PDAM Tirta Bhagasasi Bekasi, and also to determine satisfaction and discipline of influence on work motivation the employee of PDAM Tirta Bhagasasi Bekasi. There are 90 employees of PDAM Tirta Bhagasasi Bekasi as a sample in this study. The sampling technique uses simple random sampling techniques. Observation and questionnaire methods are used in collecting the data. The data analysis technique uses multiple regression analysis with the SPSS program. The results of the descriptive analysis show the good realization of job satisfaction (average score 3.63) and employee work discipline (average score 3.61) so that it has a positive impact on employee work motivation (average score 3.57). These results are supported by Bekasi Tirta Bhagasasi PDAM data in 2018 which obtained a level of realization of workforce satisfaction of 61.38% (sufficient category), the value of realization of employee work discipline at 5.80% (sufficient category), and the level of realization of labor motivation of 60.71% (sufficient category). t value calculated job satisfaction (b1) = 9,133 with a significance of 0,000 (<= 0.05) then Ho is rejected and Ha is accepted. This means that job satisfaction has a significant effect on the work motivation of PDAM Tirta Bhagasasi Bekasi employees. T value is calculated work discipline (b2) = 5.535 with a significance of 0,000 (<= 0.05) then Ho is rejected and Ha is accepted. This means that work discipline has a significant effect on the work motivation of PDAM Tirta Bhagasasi Bekasi employees.

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PEMANFAATAN MEDIA SOFTWARE TRACKER UNTUK MENINGKATKAN KEMAMPUAN BERPIKIR KRITIS PESERTA DIDIK PADA MATERI IMPULS DAN MOMENTUM DI SMKN 1 SOREANG

Journal of Teaching and Learning Physics ◽

10.15575/jotalp.v2i1.6583 ◽

2017 ◽

Vol 2 (1) ◽

pp. 17-22

Author(s):

Furi Chorina Agustin ◽

Yudi Dirgantara ◽

Ade Yeti Nuryantini

Keyword(s):

Critical Thinking ◽

Cognitive Abilities ◽

Positive Impact ◽

Sampling Technique ◽

Thinking Skills ◽

Critical Thinking Skills ◽

Critical Thinking Ability ◽

Analysis Technique ◽

Thinking Ability ◽

High Level

This study originated from the lack of utilization of learning media during the learning process. Teaching methods used by teachers are less varied so that learners are only trained in cognitive abilities only while for high-level thinking skills such as critical thinking ability is still low. One alternative that can be done to improve the skills of critical thinking is to utilize the Software Tracker media. This study aims to determine the improvement of critical thinking skills of learners through the use of Software Tracker media on the material impulse and momentum. The research method used is Pre-Experiment with design One-Group Pretest-Posttest Design. The sample of this research using Purposive Sampling technique. The research instrument used in this research is the critical thinking skills of the students of impulse material and momentum to measure the critical thinking ability of learners. The data analysis technique uses normality test, and t test to normalized n-gain value from pretest and posttest value of learners using Microsoft Excel. The results showed that the critical thinking skills of learners increased after utilizing the Software Tracker media during learning. The result of this research is proved from the significant value of ttable test of 1.691 while t count is 24.53 which means H0 is rejected and Ha accepted. The results of this study indicate that the use of Software Tracker media on the material impulse and momentum have a positive impact on improving the critical thinking skills of learners.

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Factors Influencing Online Education during COVID-19 Pandemic: Sri Lankan Students’ Perspective

International Journal of Engineering and Management Research ◽

10.31033/ijemr.11.4.25 ◽

2021 ◽

Vol 11 (4) ◽

Author(s):

M. A. K. Sriyalatha ◽

P. J. Kumarasinghe

Keyword(s):

Online Education ◽

Positive Impact ◽

Structural Equations ◽

Primary Data ◽

Sri Lankan ◽

University Administrators ◽

Factors Influencing ◽

Management Students ◽

The University ◽

The Impact

This study examines the factors influencing online education for selected Sri Lankan universities during the COVID-19 pandemic. It also analyses the moderate effect of gender and type of the university on online education. Primary data were collected using a questionnaire via google form from Management students in Sri Lankan selected universities. Data analysis was done through structural equations using analysis of moment structures (AMOS) version 22.0. Attitude, internet and related facilities, curriculum, and self-motivation were found to have a significant positive impact on online education, while workload & time have no significant effect on online education. Among four factors, the strongest influence was derived from self-motivation followed by the curriculum. We have not found significant differences among male and female students’ views on online education, while the impact from the type of university is different among the two categories. This study effectively guides policy makers and university administrators across the educational institutes to decide on continuing online education. It reveals some insights to the teachers, students, and parents to understand the significance of the modern online learning environment and its positive impact on the new learning mode. There is no study related to the factors associated with the impact of online education during the Covid-19 pandemic in the Sri Lankan context.

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Electronic word-of-mouth generation and regulatory focus

Asia Pacific Journal of Marketing and Logistics ◽

10.1108/apjml-06-2018-0220 ◽

2019 ◽

Vol 32 (1) ◽

pp. 23-45 ◽

Cited By ~ 4

Author(s):

Muhammad Sohaib ◽

Umair Akram ◽

Peng Hui ◽

Hassan Rasool ◽

Zohaib Razzaq ◽

...

Keyword(s):

Regulatory Focus ◽

Structural Equation ◽

Online Survey ◽

Word Of Mouth ◽

Positive Impact ◽

Sampling Technique ◽

Ordinary Least Squares ◽

Equation Modeling ◽

Electronic Word Of Mouth ◽

Content Type

Purpose The purpose of this paper is to investigate the electronic word-of-mouth (eWOM) motivations of regulatory-focused customers with positive and negative consumption experiences. Design/methodology/approach An online survey is conducted in Beijing and Shanghai. A random sampling technique is used to collect data from 854 respondents. Two scenarios of eWOM communication – positive and negative consumption experiences – are randomly assigned to each respondent. This study employs the structural equation modeling and confirmatory factor analysis techniques. However, it uses ordinary least squares and logistic regression to analyze 137 participants in the experimental study. Findings Promotion-focused customers that aim for self-enhancement and obtaining social benefits are motivated to spread positive eWOM on social networking sites. However, prevention-focused customers are driven by vengeance and anxiety, revealing higher intentions to post negative eWOM on review sites. eWOM generation is subject to gender, as promotion-focused male customers spread it more than both prevention-focused and promotion-focused female customers. Moreover, platform assistance (PA) has a significant positive impact upon regulatory-focused customers and eWOM (positive vs negative) relationships. Practical implications This study provides a deeper understanding of motivational factors of eWOM communication. Specifically, in case of product or service failure, negative consumption experiences drive prevention-focused customers to generate negative eWOM. Thus, using various tactics, marketers need to shift customers from focusing on prevention to focusing on promotion. For example, redeemable free coupons can shift customer attention and generate positive eWOM. Originality/value This study provides unique insights about eWOM motivation across genders. It examines regulatory focus, positive vs negative consumption experiences and moderation of PA.

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Customer Value Types Predicting Consumer Behavior at Dutch Grocery Retailers

Behavioral Sciences ◽

10.3390/bs10080127 ◽

2020 ◽

Vol 10 (8) ◽

pp. 127

Author(s):

Kim Janssens ◽

Wim Lambrechts ◽

Henriëtte Keur ◽

Janjaap Semeijn

Keyword(s):

Consumer Behavior ◽

Structural Equation ◽

Word Of Mouth ◽

Positive Impact ◽

Easy Access ◽

Equation Modeling ◽

Repurchase Intention ◽

Value Types ◽

The Impact ◽

Retail Formats

The purpose of this paper is to profile three grocery retail formats (non-discounter, soft discounter, and hard discounter) in the Netherlands using Holbrook’s value types. These value types are linked to three consumer behavior outcomes, i.e., Satisfaction, Repurchase intention, and Word-of-Mouth. The impact of the retail formats is evaluated on the importance and performance of the value types, using a questionnaire for each of the retail formats. The relationship between the value types and outcomes is tested with partial least squares structural equation modeling (PLS-SEM). Aesthetics, Altruistic value, and Efficiency are positively linked to Satisfaction. In addition, Efficiency is the key driver for Repurchase intention and has a positive impact on Word-of-Mouth. A positive Word-of-Mouth is predicted by Social value and Service excellence. The three examined retail formats show a difference in Holbrook’s value types. Overall, the results of the non- and soft discounters differ from the hard discounters. Remarkably, and contrary to previous studies, the soft discounter’s scores are the highest meaning that consumers are most critical for this retail format. It seems that consumers expect the best of both worlds at soft discounters: low prices, interesting bargains, easy access, but also appealing store design, and excellent service.

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Effect of Work Commitment, Supervision, and Discipline on the Quality of Work of Employees at PT. Bintang Saudara Semesta Jaya

International Journal of Research and Review ◽

10.52403/ijrr.20211265 ◽

2021 ◽

Vol 8 (12) ◽

pp. 535-541

Author(s):

Hendra Jonathan Sibarani ◽

Dennis Choandy ◽

Suriyani Halim

Keyword(s):

Sampling Technique ◽

Coefficient Of Determination ◽

Research Approach ◽

Work Commitment ◽

Quality Of Work ◽

Descriptive Research ◽

Analysis Technique ◽

Saturated Sample ◽

Quantitative Descriptive

The purpose of this study was to determine the effect of work commitment, supervision, and discipline on the quality of work of employees of PT. Bintang Saudara Semesta Jaya, either partially or simultaneously. This research approach is based on a quantitative approach. This type of research is a type of quantitative descriptive research. The population of this study are all employees of PT. Bintang Saudara Semesta Jaya, which based on data obtained in October 2021, totaled 61 employees from all divisions except managers. The sampling technique used a saturated sample so that the sample used was representative of the entire population, namely 61 people. The data analysis technique used is multiple linear analysis technique. Hypothesis testing by means of Simultaneous partial (t test), (F test), and coefficient of determination (R2). The results of the study indicate that there is effect of work commitment on the quality of work of employees at PT. Bintang Saudara Semesta Jaya. There is effect of supervision on the quality of work of employees at PT. Bintang Saudara Semesta Jaya. There is effect of discipline on the quality of work of employees at PT. Bintang Saudara Semesta Jaya. Simultaneously there are effect of work commitment, supervision, and discipline on the quality of work of employees at PT. Bintang Saudara Semesta Jaya. The results of the regression calculation can be seen that the coefficient of determination (R square) obtained is 0.409, this result means that 40.9% of the quality of work of employees can be explained by the work commitment, supervision, and discipline, while the remaining 59.1% is explained by other variables which is not researched. Keywords: Work Commitment, Supervision, Discipline, Quality of Work, Employees.

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HUBUNGAN ANTARA ADVERSITY QUOTIENT DENGAN INTENSI BERWIRAUSAHA PADA MAHASISWA UNIVERSITAS JAMBI

Jurnal Psikologi Universitas HKBP Nommensen ◽

10.36655/psikologi.v6i2.125 ◽

2020 ◽

Vol 6 (2) ◽

pp. 102-113

Author(s):

Muhammad Ilham

Keyword(s):

Quantitative Research ◽

Sampling Technique ◽

Entrepreneurial Intention ◽

Coefficient Of Determination ◽

Correlation Technique ◽

Research Approach ◽

Positive Direction ◽

Correlational Research ◽

The University ◽

The Relationship

This study aimed to determine the relationship between adversity quotient with entrepreneural intention in student of Jambi University. This study used a quantitative research method with a correlational research approach. Sampling used Accidental sampling technique. This research was conducted at the University of Jambi. The subjects used in this study were 110 student of Jambi University. This study used the scale of adversity quotient and entrepreneurial intention, and the analytical method used is the Pearson's Product Moment correlation technique. This study shows there is a significant positive relationship between the two variables. The contribution to the value of the correlation coefficient (r) is 0.516 with p equal to 0.001 (p <0.05). The coefficient of determination (R2) in this study, adversity quotient contributed as much as 26.6% to the intention of entrepreneurship, while 73.4% of the others were contributions from other factors that were not the focus of this study.This variable correlation has a positive direction indicating the higher the adversity quotient, the higher the intention of entrepreneurship will be. Student who have been known to have adversity uotient and high entrepreuneral intention, can be directed and facilitated by the university to take part in entrepeuneral programs. Keywords: adversity quotient, entrepreneurial intention

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KUALITAS PELAYANAN DAN KEPUASAN MAHASISWA SEBAGAI ANTESEDEN VALENSI WORD OF MOUTH PADA MAHASISWA UNIVERSITAS MUHAMMADIYAH MALANG

Manajemen Bisnis ◽

10.22219/jmb.v2i2.1706 ◽

2014 ◽

Vol 2 (2) ◽

Author(s):

H. B. Ardianto ◽

Nazaruddin Malik ◽

Eko Handayanto

Keyword(s):

Service Quality ◽

Student Satisfaction ◽

Word Of Mouth ◽

Positive Influence ◽

Analysis Technique ◽

Result Show ◽

Valence Effect

H. B. Ardianto*)Nazaruddin Malik **) dan Eko Handayanto **)Magister Manajemen Universitas Muhammadiyah MalangE-mail: [email protected] research to examined the effect service quality toward student satisfaction, effect of service qualitytoward word of mouth valence, effect of student satisfaction toward word of mouth valence of studentUniversity of Muhammadiyah Malang. The treatment were used questionnaire, each statement onquestionnaire used to know respondent respon very disagree until very agree. Based on answerquestionnaire result collected 105 responden, data were analysis technique of Structural EquationModel (SEM). The result show that service quality has a positive influence and significant towardstudent satisfaction, service quality has a positive influence but not significant toward word of mouthvalence, student satisfaction has a positive influence and significant toward word of mouth valence.Data result show that service quality has an indirect positive influence toward word of mouth valencethrough student satisfaction. Student satisfaction has a direct positive influence and significant towardword of mouth valence on private university.Key words: service quality, satisfaction, word of mouth valence

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Positive determinants word-of-mouth of supermarket consumer in the COVID-19 pandemic era

Jurnal Manajemen dan Pemasaran Jasa ◽

10.25105/jmpj.v14i2.10731 ◽

2021 ◽

Vol 14 (2) ◽

pp. 300

Author(s):

Sri Vandayuli Rirorini ◽

Genesis Sembirng Depari

Keyword(s):

Customer Satisfaction ◽

Service Quality ◽

Consumer Satisfaction ◽

Structural Equation ◽

Word Of Mouth ◽

Positive Impact ◽

Sampling Technique ◽

Equation Modeling ◽

Positive Word ◽

Positive Word Of Mouth

This research, which was conducted in the era of the COVID-19 pandemic, aims to analyze the influence of the dimensions of service quality, competitive prices, customer satisfaction toward the positive word-of-mouth of Supermarket customers. Questionnaires were distributed to 350 respondents as samples using the non-probability sampling method and purposive sampling technique. Meanwhile, Structural Equation Modeling (SEM) is used to analyze the data. The results of the study indicate that Reliability, Assurance, Tangibles, Empathy, Responsiveness, Competitive Price have positive and significant effects onCustomer Satisfaction, which in turn would have a positive impact on positive word-of-mouth. Of all dimensions of service quality, the most powerful factor influencing consumer satisfaction shopping in supermarkets is reliability, and the one that gives consumers the most important feeling in providing quality services is Responsiveness. For further research, it is recommended to expand the scope of research in various types of businesses, not only in supermarkets.

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