scholarly journals Learning PR. Methodological and legitimation-based learning in PR — A theoretical approach and empirical findings

2016 ◽  
Vol 9 (2) ◽  
pp. 247-265
Author(s):  
Olaf Hoffjann ◽  
Michael Lohse

PR increases the reflexivity of organizations, thereby providing a central opportunity for learning. While this consideration is implicitly contained in many definitions and theories relating to PR, organizational learning has until now remained a “hidden topic” in international PR research. This is all the more surprising when we consider that learning is relevant to PR on two counts at least: first, the aforementioned role of PR as a central learning opportunity within an organization. PR identifies stakeholder demands and develops strategies to help ensure the legitimacy of the organization. This will be referred to as legitimation-based learning. Second, PR learns with respect to its own methods and skills. This will be referred to as method-based learning. This article will present a theoretical framework for legitimation-based and method-based learning. Then, the initial results of an online survey N = 121 that examines selected issues relating to this approach will be presented.

1970 ◽  
pp. 3
Author(s):  
Tomislav Šola

This lecture contains several sets of arguments about why we have to rethink our strategies and theoretical framework. I claim that only by knowing the world around us can we propose an answer that is useful for our users and for society in general. I also advocate rethinking the role of collective memory institutions, museums included, so that they form a powerful alliance of humanistic, cybernetic response to the challenges and threats we encounter. There is also a claim that we have a solid basis on which to reconceptualise our position via a wider theoretical approach that is also fitting for other kindred institutions. The terms “heritology” and “mnemosophy” are proposed as an intentional provocation that should lead to a usable, open redefinition. In the same way, the museum institution – or rather the heritage institution – should be re-defined and used differently so that it becomes part of the solution to the problems of contemporary society. 


Author(s):  
Junghwan Kim ◽  
Soo Yeon Park ◽  
Jieun You

In the relationship between organizational learning and supportive leadership, the role of leaders in knowledge management, including the transfer of new insights among individuals, groups, and organizational levels, is greatly concerned with the workplace practice. The purpose of this chapter is to examine how strategic leadership contributes to organizational learning, specifically the process of knowledge transfer using the 4I organizational learning model developed by Mary Crossan and colleagues as a theoretical framework. By reviewing empirical and theoretical studies, this study's findings provide knowledge of effective strategic leadership for organizational learning. In specific, several roles of strategic leadership for feedforward and feedback learning respectively were suggested. The study's findings have implications for researchers and practitioners, discussed at the end of this chapter.


Author(s):  
Jeffrey C. Skibins

Abstract This chapter proposes the 'infinite visit': a new multidimensional, multi-theoretical framework for visitor management that is responsive to the influence of social media, inclusive of non-visitors and able to respond to real-time changes. The infinite visit represents a foundational shift in the role of the visitor and theoretical and practical applications of visitor management frameworks. An infinite visit framework proposes that visitors become partners in mission with management agencies. In so doing, they become co-creators of conservation outcomes. This aligns with emerging data that support visitors prioritizing conservation over entertainment. A multi-theoretical approach can better facilitate contextually appropriate visitor management interventions within a unified strategic conservation plan.


Author(s):  
Jeffrey C. Skibins

Abstract This chapter proposes the 'infinite visit': a new multidimensional, multi-theoretical framework for visitor management that is responsive to the influence of social media, inclusive of non-visitors and able to respond to real-time changes. The infinite visit represents a foundational shift in the role of the visitor and theoretical and practical applications of visitor management frameworks. An infinite visit framework proposes that visitors become partners in mission with management agencies. In so doing, they become co-creators of conservation outcomes. This aligns with emerging data that support visitors prioritizing conservation over entertainment. A multi-theoretical approach can better facilitate contextually appropriate visitor management interventions within a unified strategic conservation plan.


2009 ◽  
Vol 42 (2) ◽  
pp. 199-216 ◽  
Author(s):  
Maksym Zherebkin

The article aims to identify a theoretical framework which would be able to provide explanation for the cases of political mobilization during the ‘Colour revolutions’ in Georgia, Ukraine and Kyrgyzstan. It reviews the existing literature on the topic, which is predominantly oriented by the ‘transition paradigm’. The major shortcomings of this literature are identified: the privileging of either structure or agency when accounting for social change, a strong emphasis on the role of elites and insufficient attention to collective agency. Accordingly, I argue that the methodology of poststructuralist discourse theory may importantly supplement the ‘transitological’ framework owing to its ability to conceptualize the dynamic interdependence between structure and agency, as well as the formation of collective political identities.


Crisis ◽  
2020 ◽  
Vol 41 (2) ◽  
pp. 82-88 ◽  
Author(s):  
Bob Lew ◽  
Ksenia Chistopolskaya ◽  
Yanzheng Liu ◽  
Mansor Abu Talib ◽  
Olga Mitina ◽  
...  

Abstract. Background: According to the strain theory of suicide, strains, resulting from conflicting and competing pressures in an individual's life, are hypothesized to precede suicide. But social support is an important factor that can mitigate strains and lessen their input in suicidal behavior. Aims: This study was designed to assess the moderating role of social support in the relation between strain and suicidality. Methods: A sample of 1,051 employees were recruited in Beijing, the capital of China, through an online survey. Moderation analysis was performed using SPSS PROCESS Macro. Social support was measured with the Multidimensional Scale of Perceived Social Support, and strains were assessed with the Psychological Strains Scale. Results: Psychological strains are a good predictor of suicidality, and social support, a basic need for each human being, moderates and decreases the effects of psychological strains on suicidality. Limitations: The cross-sectional survey limited the extent to which conclusions about causal relationships can be drawn. Furthermore, the results may not be generalized to the whole of China because of its diversity. Conclusion: Social support has a tendency to mitigate the effects of psychological strains on suicidality.


2019 ◽  
pp. 39-54
Author(s):  
Marco Ieva ◽  
Cristina Ziliani

Customer Experience develops through a journey of touchpoints. However, little is known on the role of touchpoints in contributing to customer loyalty, which is the final aim of Customer Experience Management. This study provides an examination of the relative and moderating role of frequency and positivity of exposure to more than twenty touchpoints and their interplay in contributing to customer loyalty. An online survey on more than three thousand consumers is run with reference to retail banking. Results show that only a small number of touchpoints is significantly related to customer loyalty. Findings point companies' attention to invest their efforts in managing both the frequency and positivity of specific touchpoints.


2018 ◽  
Author(s):  
Maciej Kościelniak ◽  
Jarosław Piotrowski ◽  
Magdalena Żemojtel-Piotrowska

Many authors examined the interplay between gender and conflict management preferences, but those findings were often mixed and inconsistent. In the current paper we tried to explain those inconsistencies by investigating the mediating role of personality for the relationship of gender and conflict management. Rahim's inventory was used for identifying five conflict management styles, and Big Five Model theory was a base for assessing participants' personality traits. Data were collected from a sample of 1,055 working Poles (52.7% women), in an online survey. Based on the structural equation modeling we detected multiple indirect mediating paths of gender on conflict management via personality traits, while no direct effect of gender was observed. Despite some limitations, the study sheds light on the actual role of gender in conflict behavior and the importance of personality traits in the conflict management, both from a theoretical and practical perspective.


2019 ◽  
Vol 11 (7) ◽  
pp. 2103 ◽  
Author(s):  
Ilie Tăucean ◽  
Matei Tămășilă ◽  
Larisa Ivascu ◽  
Șerban Miclea ◽  
Mircea Negruț

Sustainability and leanness are organizational approach concepts for more efficient activities and increased competitiveness. This paper presents a study and an application of the concepts of sustainability and lean, with the purpose to capitalize on the benefits of the two concepts’ tools when used together in an industry and education activity. A literature review was carried out to evaluate qualitatively and empirically the concepts of sustainability, lean, and enterprise games, and the possibility to integrate the first two concepts into a new tool applied into an enterprise game. An online survey was done to identify which tools are used within companies in the region, how and what training methods they used, and what the reported benefits are. The survey results were used to design a new tool integrated in a new enterprise game (SLIM) developed by the authors. The game was tested and validated in educational laboratory with students and actual employees from companies. The game follows the frame of an enterprise game, considering the simulation of enterprise classical functions. The game’s purpose is to improve the activity in successive rounds. A scorecard is used to fill in and compute the key performance indicators (KPIs), and a new indicator is proposed (SLIMx). Applications of the instrument/game include: students’ training in an educational laboratory; lifelong learning; professional training in companies; and professional perfection/reconversion of potential employees and the unemployed. The SLIM game was simulated in a team of 15 players over three rounds, with teachers playing the role of the supervisor. A number of possible improvements have been identified. The next step is testing it in enterprises with various fields of activity. SLIM has proven to be an effective solution to improve organizational efficiency and motivate players to gain new knowledge.


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