AN EXPLORATORY STUDY ON SOCIAL MEDIA ACTIVITIES OF NGOS

2016 ◽  
Author(s):  
Ayten Akatay ◽  
Serkan Özdemir ◽  
Abdullah Kiray
Keyword(s):  
Social Media ◽  
Exploratory Study

scholarly journals It takes two to tango: the interplay between decision logics, communication strategies and social media engagement in start-ups

2021 ◽  
Author(s):  
Christian Rudeloff ◽  
Stefanie Pakura ◽  
Fabian Eggers ◽  
Thomas Niemand
Keyword(s):  
Social Media ◽  
Comparative Analysis ◽  
Fuzzy Set ◽  
Exploratory Study ◽  
Communication Strategies ◽  
Qualitative Comparative Analysis ◽  
Communication Models ◽  
Social Media Engagement ◽  
Start Ups

AbstractThis manuscript analyzes start-ups’ usage of different communication strategies (information, response, involvement), their underlying decision logics (effectuation, causation, strategy absence) and respective social media success. A multitude of studies have been published on the decision logics of entrepreneurs as well as on different communication strategies. Decision logics and according strategies and actions are closely connected. Still, research on the interplay between the two areas is largely missing. This applies in particular to the effect of different decision logics and communication models on social media success. Through a combination of case studies with fuzzy-set Qualitative Comparative Analysis this exploratory study demonstrates that different combinations of causal and absence of strategy decision logics can be equally successful when it comes to social media engagement, whereas effectuation is detrimental for success. Furthermore, we find that two-way-communication is essential to create engagement, while information strategy alone cannot lead to social media success. This study provides new insights into the role of decision logics and connects effectuation theory with the communication literature, a field that has been dominated by causal approaches.

scholarly journals Plurality in the Measurement of Social Media Use and Mental Health: An Exploratory Study Among Adolescents and Young Adults

2021 ◽  
Vol 7 (3) ◽  
pp. 205630512110353
Author(s):  
Diamantis Petropoulos Petalas ◽  
Elly A. Konijn ◽  
Benjamin K. Johnson ◽  
Jolanda Veldhuis ◽  
Nadia A. J. D. Bij de Vaate ◽  
...  
Keyword(s):  
Mental Health ◽  
Social Media ◽  
Young Adults ◽  
Media Effects ◽  
Exploratory Study ◽  
Social Life ◽  
Media Use ◽  
Quadratic Functions ◽  
Adolescents And Young Adults ◽  
Social Media Use

On a daily basis, individuals between 12 and 25 years of age engage with their mobile devices for many hours. Social Media Use (SMU) has important implications for the social life of younger individuals in particular. However, measuring SMU and its effects often poses challenges to researchers. In this exploratory study, we focus on some of these challenges, by addressing how plurality in the measurement and age-specific characteristics of SMU can influence its relationship with measures of subjective mental health (MH). We conducted a survey among a nationally representative sample of Dutch adolescents and young adults ( N = 3,669). Using these data, we show that measures of SMU show little similarity with each other, and that age-group differences underlie SMU. Similar to the small associations previously shown in social media-effects research, we also find some evidence that greater SMU associates to drops and to increases in MH. Albeit nuanced, associations between SMU and MH were found to be characterized by both linear and quadratic functions. These findings bear implications for the level of association between different measures of SMU and its theorized relationship with other dependent variables of interest in media-effects research.

scholarly journals Coronavirus (COVID-19) outbreak: Addictive Social Media Use, Depression, Anxiety and Stress in Quarantine – An exploratory Study in Germany and Lithuania

2021 ◽  
pp. 100182
Author(s):  
Julia Brailovskaia ◽  
Inga Truskauskaite-Kuneviciene ◽  
Jürgen Margraf ◽  
Evaldas Kazlauskas
Keyword(s):  
Social Media ◽  
Exploratory Study ◽  
Media Use ◽  
Social Media Use

scholarly journals An Exploratory Study of the Use of Social Media to Assess Benefits Realization in Transport Infrastructure Projects

2021 ◽  
pp. 100010
Author(s):  
Sandeep Mathur ◽  
Johan Ninan ◽  
Lauri Vuorinen ◽  
Yongjian Ke ◽  
Shankar Sankaran
Keyword(s):  
Social Media ◽  
Exploratory Study ◽  
Transport Infrastructure ◽  
Infrastructure Projects ◽  
Benefits Realization ◽  
Use Of Social Media

An exploratory study on content and style as driving factors facilitating dialogic communication between corporations and publics on social media in China

2020 ◽  
Vol 46 (1) ◽  
pp. 101813 ◽  
Author(s):  
Cindy Sing Bik Ngai ◽  
Sabine Einwiller ◽  
Rita Gill Singh
Keyword(s):  
Social Media ◽  
Exploratory Study ◽  
Driving Factors ◽  
Dialogic Communication

Social media use by public relations practitioners in Malaysia: An exploratory study

2016 ◽  
Vol 50 (5) ◽  
pp. 469-477 ◽  
Author(s):  
Selvamany P. Gabriel* ◽  
Chia-Hern Koh
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Exploratory Study ◽  
Media Use ◽  
Social Media Use ◽  
Public Relations Practitioners

From campfire to coliseum: motivations for using social networks

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Paula Castro Pires de Souza Chimenti ◽  
Marco Aurelio de Souza Rodrigues ◽  
Marcelo Guedes Carneiro ◽  
Roberta Dias Campos
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Exploratory Study ◽  
Design Methodology ◽  
Qualitative Approach ◽  
Content Type ◽  
Media Usage ◽  
Practical Implications ◽  
Collective Narrative

Purpose Through a literature review, a gap has been identified regarding the role of competition as a driver of social network (SN) usage. This study aims to design to address this gap, seeking motivators for SN usage based on how SN consumption may be related to users’ experience of competition. Therefore, the purpose of this study is to investigate the influence of competition in social media usage. Design/methodology/approach The authors used an exploratory qualitative approach, conducting a set of focus groups with young social media users. Data was analyzed with software. Findings Two new drivers for SN use are proposed, namely, competition and collective narrative. Research limitations/implications This is an exploratory study, and it does not seek to generalize results or quantify causal relationships among variables. Practical implications This paper offers SN managers a deeper understanding of key growth drivers for these media. Social implications This research can help society understand and debate the impacts of SNs on users’ lives, providing insights into drivers of excessive usage. Originality/value This paper proposes the following two SN usage drivers yet to be described in the literature: competition and collective narrative.

M-Learning

2014 ◽  
pp. 261-296
Author(s):  
Jean-Eric Pelet ◽  
Jashim Khan ◽  
Panagiota Papadopoulou ◽  
Emmanuelle Bernardin
Keyword(s):  
Social Media ◽  
Mobile Devices ◽  
Exploratory Study ◽  
Smart Phones ◽  
User Generated Content ◽  
Free Access ◽  
User Friendliness ◽  
Mena Region ◽  
The World ◽  
E Learning

From the perspective of improving e-learning, the free access and user friendliness of User Generated Content (UGC) tools, such as social media, embedded onto mobile devices, such as smartphones and tablets, make them attractive to be adopted by students and professors in many institutions around the world. This chapter presents the results of an exploratory study on the use of smart phones and social media, identifying differences among countries, focusing on the MENA region (Middle East and North Africa). The objective is to facilitate the understanding of the rapidly evolving and expanding technology of smart phones and social media and explore its potential for m-learning purposes. Results show that social media and mobile devices can be effectively combined in a promising way to enable m-learning.

An Exploratory Study of Online Destination Images via User-Generated Content for Southeastern Rural Transylvania

2020 ◽  
pp. 246-267
Author(s):  
Androniki Kavoura ◽  
Florin Nechita
Keyword(s):  
Social Media ◽  
Rural Area ◽  
Exploratory Study ◽  
New Technologies ◽  
Destination Image ◽  
User Generated Content ◽  
International Tourism ◽  
Projected Image

The advent of new technologies has brought forth an incredible power to online users of social media who may act as active contributors and co-creators of the tourism communication and promotion of the areas that have visited, influencing in that way the online image that is created for an area, a region or a country. The user-generated content (UGC) that is created and uploaded, text and/or travel photos allows research to examine tourists' behavior. How can this be depicted with the use of photos taken from visitors for a rural area? The present chapter aims to (a) examine the destination image of Brasov County's (Romania) based on UGC created via photos uploaded on Facebook by a selected group of visitors in the area; (b) to examine the projected image and strategy in official Brasov County's websites and strategic documents and (c) to create a set of recommendations for the promotion of the Brasov County's rural area on the international tourism market.

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