scholarly journals Are You Willing to Pay for Not Seeing Advertisements on Social Media?

2017 ◽  
Vol 6 (2) ◽  
pp. 1-12
Author(s):  
Gokhan Aydin
Keyword(s):  
Social Media ◽  
Willingness To Pay ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Business Models ◽  
Relevant Literature ◽  
Screening Process ◽  
Equation Modelling ◽  
The World

Social media sites are becoming more popular throughout the world. These sites are adopting advertisement supported business models to generate revenues and become profitable. Advertisement supported models are the preferred choice for these site with regards to the belief that users are not willing to pay money to use these ever free sites. In this study this belief was questioned and Facebook, the most popular of social media sites was chosen as the setting of the study. The attitudes towards social media advertisements and their antecedents were measured and their potential effects on users’ willingness to pay for not seeing ads were tested. A questionnaire was developed using well-cited and tested scales from the relevant literature and it was implemented over Internet to Facebook users. 281 out of 327 collected questionnaires were used in the analysis following a screening process. The analysis was carried out using structural equation modelling. The findings indicate that attitudes and its antecedents affect th intentions to pay for not seeing ads negatively.

scholarly journals Investigating the Relationship Among Social Media Addiction, Cognitive Absorption, and Self-Esteem

2021 ◽  
Vol 9 (2) ◽  
pp. 42-51
Author(s):  
Zeynep AKKUŞ ÇUTUK
Keyword(s):  
Social Media ◽  
Significant Relationship ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Self Esteem ◽  
Social Media Addiction ◽  
Equation Modelling ◽  
Cognitive Absorption ◽  
The Social ◽  
The Relationship

The present study aimed at testing a model developed to uncover the relationships among social media addiction, cognitive absorption, and self-esteem. This studys’ sample consisted of 361 university students, 198 of whom were females, and 163 were males. Data were collected using the Social Media Addiction Scale (SMAS), the Cognitive Absorption Scale (CAS), and the Rosenberg Self-Esteem Scale (RSES). Structural Equation Modelling (SEM) was used to analyse the data. The results showed a positive and significant relationship between cognitive absorption and social media addiction; thus, cognitive absorption predicted social media addiction. A negative and significant relationship between self-esteem and social media addiction was also found; thus, self-esteem predicted social media addiction.

scholarly journals DIMENSI SOCIAL MEDIA MARKETING DALAM MENINGKATKAN KEPUTUSAN PEMBELIAN PRODUK UMKM DI WILAYAH BOYOLALI DENGAN KEMAMPUAN INOVASI SEBAGAI VARIABEL MEDIASI

ProBank ◽  
2020 ◽  
Vol 5 (1) ◽  
pp. 36-44
Author(s):  
Septiana Novita Dewi ◽  
Joko Sekti Riyadi ◽  
Aris Tri Haryanto
Keyword(s):  
Social Media ◽  
Structural Equation Modelling ◽  
Random Sampling ◽  
Structural Equation ◽  
Community Building ◽  
Social Media Marketing ◽  
Content Creation ◽  
Content Sharing ◽  
Equation Modelling

ABSTRAKTujuan penelitian adalah mengetahui secara empiris pengaruh dimensi social media marketing terhadap keputusan pembelian yang diharapkan dapat memberikan kontribusi positif berupa penguatan terhadap pandangan-pandangan teoritik mengenai keterkaitan antara content creation, content sharing, conneting dan community bulding terhadap kemampuan inovasi dan keputusan pembelian.Populasi dalam penelitian ini adalah seluruh UMKM di wilayah Boyolali yang terdaftar di Dinas Koperasi & UKM Kabupaten Boyolali pada bulan Januari 2019. Sampel yang diteliti adalah sejumlah 190 responden dengan mengkalikan jumlah parameter yaitu 19x10=190. Teknik pengambilan sampel menggunakan random sampling. Teknik análisis menggunakan Structural Equation Modelling (SEM). Hasil penelitian menunjukkan content creation, content sharing, conneting dan community bulding berpengaruh positif signifikan terhadap kemampuan inovasi. Content creation dan content sharing berpengaruh positif tidak signifikan terhadap keputusan pembelian. Conneting, community bulding dan kemampuan inovasi berpengaruh positif signifikan terhadap keputusan pembelian. Pengaruh tidak langsung lebih besar dibandingkan pengaruh langsung, sehingga dengan menggunakan kemampuan inovasi sebagai variabel mediasi adalah tepat. Keywords: Content creation, Content sharing, Conecting, Community Building, Kemampuan Inovasi, Keputusan Pembelian

scholarly journals Role of Digital Media in Spreading Covid-19 Awareness- Structural Equation Modelling based Study

2021 ◽  
Vol 10 (4) ◽  
pp. 2830-2841
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Cross Sectional Study ◽  
Sem Analysis ◽  
Ease Of Use ◽  
Cross Sectional ◽  
Equation Modelling

Due to the rise of media technology and the abundance of Social Media platforms, healthcare awareness and information gathering are simple, easy, and efficient. This study also aims to investigate the role of Social Media to obtain Coivd-19 information and updates. The researcher used the cross-sectional study design and selected a sample of n= 265 respondents from Islamabad, Pakistan. Further, to validate the phenomenon, the researcher developed and tested the self-structured model using Structural Equation Modelling. The SEM analysis involved Internal consistency assessments, Coefficients of Determination R2, and Path Analysis. Findings indicated a strong significant relationship between Social Media, Ease of Access (p≥ .000), Ease of Use (p≥ .011), Internet Availability (p≥ .013), and Information Acceptance (p≥ .042). Thus the results revealed a significant role of Social Media to spread Covid-19 awareness reinforcing positive healthcare attitudes among the public. Therefore, the researcher suggests more studies on the proposed research model, to scrutinize the role of the Social Media infodemic during the Coronavirus outbreak.

scholarly journals Analisis Strategi Pemasaran Dengan Media Sosial Produk Kuliner Usaha Kecil dan Menengah di Pekanbaru

2017 ◽  
Vol 8 (4) ◽  
Author(s):  
Sukri Sukri ◽  
Diki Arisandi
Keyword(s):  
Social Media ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Small And Medium Enterprises ◽  
Positive Influence ◽  
Media Analysis ◽  
Primary Data ◽  
Equation Modelling ◽  
Information Update ◽  
Medium Businesses

Abstract. Pekanbaru is a big city with many culinary businesses. To increase the sales income, enterprises utilize social media as their marketing strategy. This research was about a social media analysis for marketing culinary products in small and medium enterprises by using Structural Equation Modelling. Variables in this research are social media selection, information update, response to buyer, quality and price as variable x to culinary business marketing as variable y. The primary data were collected  from questionnaires filled by culinary entrepreneurs in Pekanbaru. The results show that the RMSEA = 0.08, AGFI = 0.705, CMIN / DF = 1.834, TLI = 0.813 and CFI = 0.843. From the results of these measurements, it can be concluded that there are six components of measurement values that are acceptable, so the final result in this study is all the variables X has a positive influence on the variable Y.Keywords: Social Media, Culinary Product, Small and Medium Businesses, Structural Equation Modelling Abstraks. Analisis Strategi Pemasaran Dengan Media Sosial Produk Kuliner Usaha Kecil dan Menengah di Pekanbaru. Pekanbaru merupakan kota besar yang banyak bisnis kulinernya. Untuk meningkatkan penjualan, pengusaha kuliner memanfaatkan media sosial sebagai strategi pemasarannya. Penelitian ini tentang analisis media sosial untuk pemasaran produk kuliner pada usaha kecil dan menengah dengan menggunakan metode pemodelan persamaan struktural. Variabel yang digunakan adalah pemilihan media sosial, update informasi, respon terhadap pembeli, kualitas dan harga sebagai variabel x terhadap pemasaran bisnis kuliner sebagai variabel y. Pengambilan data dari kuesioner yang diisi oleh pengusaha kuliner di Pekanbaru. Hasil penelitian menunjukkan bahwa nilai RMSEA=0,08, AGFI=0,705, CMIN / DF=1,834, TLI=0,813 dan CFI=0,843. Dari hasil pengukuran tersebut dapat disimpulkan bahwa ada enam komponen nilai pengukuran dapat dinyatakan dapat diterima, sehingga hasil akhir dalam penelitian ini adalah semua variabel X memiliki pengaruh positif terhadap variabel Y.Kata kunci: Media Sosial, Produk Kuliner, Usaha Kecil dan Menengah, Structural Equation Modelling

Determinants of voting avoidance On mobile social media: evidence from WeChat in China

Kybernetes ◽  
2019 ◽  
Vol 49 (5) ◽  
pp. 1445-1464
Author(s):  
Shengliang Zhang ◽  
Yuan Chen ◽  
Xiaodong Li ◽  
Guowei Dou
Keyword(s):  
Social Media ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Design Methodology ◽  
Mobile User ◽  
Content Type ◽  
Role Expectation ◽  
Equation Modelling ◽  
Proposed Model ◽  
Expectation Theory

Purpose The purpose of this study is to use role expectation theory to identify potential determinants of user voting avoidance on mobile social media. Design/methodology/approach Data were collected through a survey of 602 WeChat users, and the proposed model was analysed using structural equation modelling. Findings Results indicate that user voting avoidance was positively influenced by unfair competition, perceived inauthenticity, perceived information insecurity, over-consumption of renqing (a unique Chinese human relation) and organisation placement in the context of mobile social media. Originality/value This study illustrates mobile user voting avoidance from the perspective of role expectation theory and clarifies the importance of avoidance in current voting research.

Ghanaian academic libraries’ use of social media: A structural equation modelling approach

2021 ◽  
pp. 026666692199942
Author(s):  
Monica Mensah ◽  
Omwoyo Bosire Onyancha
Keyword(s):  
Social Media ◽  
Academic Libraries ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Survey Design ◽  
Target Population ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Equation Modelling ◽  
Use Of Social Media

The study was largely quantitative and employed the unified theory of acceptance and use of technology (UTAUT) as its theoretical lens. The target population was 31,157 consisting of library staff and library patrons from four academic libraries in Ghana. Sampling tables and census sampling techniques were used to select a sample size of 767 respondents. Adopting a cross-sectional survey design, the study used a pre-tested questionnaire to collect data from the sampled respondents. Statistical analyses were carried out using the Statistical Package for Social Sciences. The structural equation modelling technique was further used to estimate the relationships and correlations between the theoretical constructs from the UTAUT to understand behavioural intentions and use behaviour of social media in the academic libraries. The study found that performance expectancy, effort expectancy and facilitating conditions have significant influence on the intention to use and subsequent use of social media in academic libraries in Ghana.

scholarly journals Analisis Kesediaan Membayar (Willingness to Pay) Sayuran Organik dan Faktor-Faktor yang Mempengaruhinya

2016 ◽  
Vol 5 (1) ◽  
pp. 1
Author(s):  
Lutfhan Hadi Priambodo ◽  
Mukhamad Najib
Keyword(s):  
Willingness To Pay ◽  
Contingent Valuation ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Contingent Valuation Method ◽  
Economic Status ◽  
Socio Economic Status ◽  
Valuation Method ◽  
Equation Modelling

<p>Perkembangan era modern dan peningkatan Produk Domestik Bruto (PDB) per kapita mengubah perilaku konsumsi masyarakat Indonesia. Masyarakat Indonesia menyadari pentingnya hidup sehat dengan mengkonsumsi sayuran organik. Kenaikan biaya produksi sebagai akibat dari peningkatan kualitas produk menyebabkan harga jual sayuran organik di pasaran meningkat. Penelitian ini bertujuan untuk mengidentifikasi karakteristik konsumen yang melakukan pembelian sayuran organik dengan menggunakan analisis deskriptif, menghitung nilai kesediaan membayar (WTP) konsumen dengan menggunakan metode <em>Contingent Valuation Method (CVM),</em><em> </em>dan menganalisa faktor-faktor yang mempengaruhi kesediaan membayar menggunakan <em>Structural Equation Modelling (</em><em>SEM) </em>dengan LISREL. Hasil penelitian ini menunjukkan nilai rata-rata WTP untuk kol sebesar Rp 18 738, selada sebesar Rp 30.048, brokoli sebesar Rp 40 250, pakchoy sebesar Rp 24 368 dan wortel sebesar Rp 19 820. Sikap dan hambatan berpengaruh signifikan pada WTP sedangkan <em>Socio Economic Status</em><em> </em>(SES) tidak memiliki  pengaruh signifikan.</p>Kata kunci: CVM, sayuran organik, SEM, WTP

Sign in / Sign up

Export Citation Format

Share Document